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All Journal Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Health Sciences and Pharmacy Journal Journal of Judicial Review Afeksi: Jurnal Penelitian dan Evaluasi Pendidikan Journal of the Community Development in Asia SOCIETIES: Journal of Social Sciences and Humanities Syura: Journal of Law Vifada Assumption Journal of Law Proceeding Of International Conference On Education, Society And Humanity Greenation International Journal of Law and Social Sciences
Fatihah, Nur
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Religion Humanities Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Unregulated Self-Preferencing in ASEAN Digital Platform Ecosystems Sudirman, Lu; Tan, David; Afdal, Windi; Fatihah, Nur; Hutauruk, Rufinus Hotmaulana
Syura: Journal of Law Vol. 4 No. 1 (2026)
Publisher : Sekolah Tinggi Agama Islam (STAI) Darul Ulum Banyuanyar Pamekasan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58223/syura.v4i1.810

Abstract

The rapid expansion of digital platforms in Southeast Asia has intensified concerns regarding self-preferencing practices within vertically integrated ecosystems, which often operate in opaque and difficult-to-detect forms. This study examines the inadequacy of existing antitrust frameworks in Indonesia, the Philippines, and Vietnam in addressing such anti-competitive conduct. The research aims to assess the normative sufficiency of these legal systems and identify regulatory gaps in tackling self-preferencing in digital markets. This study employs a doctrinal legal research method combined with a comparative approach. The findings reveal that all three jurisdictions face significant limitations, particularly due to the absence of explicit prohibitions on self-preferencing mechanisms to address algorithmic bias, particularly in its early stage. Indonesia demonstrates the most substantial deficiencies, while the Philippines and Vietnam offer relatively more flexible interpretative tools, albeit still insufficient in addressing the complexities of digital ecosystems. The study concludes that the current, primarily ex-post approach in the relevant frameworks needs to be supported by an ex-ante mechanism, which leads the study to recommend the introduction of explicit legal recognition of self-preferencing and expansion of vertical integration provisions, along with other safeguards to prevent further competitive damage from self-preferencing.
Co-Authors ADLIN, ADLIN Alam, Aaliya Arifiyansyah, R. Muhammad Arfit Firmansyah, Muhammad Setia Fitriati, Retno Hutauruk, Rufinus Hotmaulana Ika Kurnia Sofiani Jaya, Febri Lu Sudirman Mairanda, Risda Hairil Murti, Daniek Yulia Setya Nur Fadhilah Nurhusna NURLAILY, NURLAILY Pratiwi, Dyah Anggraeni Budhi Ramadhani, Sukma Sakaria Sakaria Salam Salam Salsabila, Rakha Silviani, Ninne Zahara Siti Aisyah Situmeang, Ampuan Sofiya, Nur Ainin Sukma, Dini Pelita Syamsudduha, Syamsudduha Syauqina, Nur Dini Tan, David Upadhyay, Adarsh Windi Afdal, Windi