Article Per Year (5 Year)
p-Index From 2021 - 2026
1.873
P-Index
This Author published in this journals
All Journal Anterior Jurnal Bitnet: Jurnal Pendidikan Teknologi Informasi JURNAL TEKNIK Journal of Enterprise and Development (JED) International Journal of Entrepreneurship, Business, and Creative Economy International Journal of Entrepreneurship and Sustainability Studies Journal of Innovative and Creativity Bijaksana: Jurnal Pengabdian Masyarakat
Junaedi, Ahyar
Unknown Affiliation
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Social Sciences Other

Published : 12 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 12 Documents
Search

 1   2 
Corporate Image and Innovation as Strategic Drivers of Consumer Decisions in Islamic Banking Junaedi, Ahyar
International Journal of Entrepreneurship and Sustainability Studies Vol. 5 No. 2 (2025): December Volume
Publisher : Research Synergy Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31098/ijeass.v5i2.3252

Abstract

This study investigates the simultaneous effects of corporate image and product innovation on customer decision-making in the context of Islamic banking. Focusing on PT Bank Syariah Indonesia, Branch Palangkaraya, the study draws data from 100 respondents using a structured questionnaire and applies Partial Least Squares Structural Equation Modeling (PLS-SEM) to examine the relationships among key variables. The results indicate that both corporate image and product innovation have a significant and positive impact on customer decisions, with product innovation exhibiting a slightly stronger effect. Together, these two variables explain 76.8% of the variance in customer decision-making, indicating a robust model. These findings emphasize the strategic role of corporate reputation and continuous product innovation in influencing consumer behavior in the Islamic financial sector. The research provides empirical evidence that integrating reputational elements, such as professionalism, trust, and Shariah compliance, with innovative offerings enhances customer engagement and decision-making. This is particularly relevant in today’s competitive banking landscape, where customers are increasingly influenced by the availability of modern financial services and strong brand credibility. The study makes important contributions to both theory and practice. Theoretically, it enriches the strategic management literature by presenting a dual-variable approach that addresses a gap in Islamic banking research, where corporate image and innovation have often been studied in isolation. Practically, the study offers actionable insights for banking practitioners and policymakers aiming to boost customer acquisition and loyalty through integrated branding and innovation strategies. The context of Palangkaraya also adds value by highlighting consumer behavior in a growing yet under-researched regional market.
Membangun Kepercayaan Diri Mahasiswa Di Era Ai: Analisis Pengaruh Persepsi Manfaat, Sikap Terhadap Teknologi, Dan Pengalaman Penggunaan Kecerdasan Buatan: Building Students’ Self-Confidence in the Era of Artificial Intelligence: An Analysis of the Effects of Perceived Usefulness, Attitude Toward Technology, and Artificial Intelligence Usage Experience Junaedi, Ahyar; Mujizatryo, Andykha; Wahyudi, Jaemi
Anterior Jurnal Vol. 25 No. 1 (2026): Anterior Jurnal
Publisher : ​Institute for Research and Community Services Universitas Muhammadiyah Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Kemajuan teknologi kecerdasan buatan (AI) telah memberikan dampak besar terhadap sektor pendidikan, terutama dalam cara mahasiswa beradaptasi dan berinteraksi dengan teknologi pembelajaran modern. Penelitian ini bertujuan untuk mengkaji pengaruh persepsi manfaat AI, sikap terhadap teknologi, serta pengalaman penggunaan AI terhadap tingkat kepercayaan diri mahasiswa Fakultas Bisnis dan Informatika. Penelitian menggunakan pendekatan kuantitatif melalui metode survei dengan 306 responden dari total populasi 842 mahasiswa, menggunakan teknik proportionate stratified random sampling. Analisis data dilakukan dengan metode Partial Least Squares Structural Equation Modeling (PLS-SEM) menggunakan perangkat lunak SmartPLS versi 4. Hasil analisis menunjukkan bahwa seluruh konstruk dalam model memenuhi kriteria validitas dan reliabilitas, serta model dinyatakan layak (fit) dengan nilai SRMR sebesar 0,063. Secara struktural, ketiga variabel independen terbukti memiliki pengaruh positif dan signifikan terhadap kepercayaan diri mahasiswa, dengan nilai R-square sebesar 0,633 yang berarti ketiganya menjelaskan 63,3% variasi pada kepercayaan diri mahasiswa. Temuan ini menegaskan pentingnya sinergi antara faktor kognitif, afektif, dan perilaku dalam membentuk kepercayaan diri mahasiswa di era digital, serta memberikan rekomendasi strategis bagi perguruan tinggi dalam mengoptimalkan pembelajaran berbasis kecerdasan buatan.
Co-Authors Alief, Nur Arif Supriyadi Bayu Suratmoko Firmansyah, Latif Ridho Ika Safitri Windiarti Irwani Jaemi Wahyudi Loncagar, Hosiana Dwiputri Mohamad Rafii Muhammad Achiril Haq Mujizatryo, Andykha Novianto Eko Wibowo Putri Irianti Sintaman Rafii, Mohamad Risdayanti, Adhelwis Sekar Setio Ardy Nuswantoro Suffianor Suffianor Sutami, Sutami Ulfi, Muhammad Yuyu Jahratu Noor Santy