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All Journal J-IKA : Jurnal Ilmu Komunikasi Fakultas Ilmu Komunikasi Universitas BSI Bandung Komunikasi : Jurnal Komunikasi Jurnal Public Relations (J-PR) Edu Research : Jurnal Penelitian Pendidikan Jurnal Media Penyiaran Jurnal Ilmu Komunikasi dan Sosial Politik An Nafi’; Multidisciplinary Science Sinergi : Jurnal Ilmiah Multidisiplin Komunikasi : Jurnal Komunikasi
Yogi Ariska
Universitas Bina Sarana Informatika
Religion Aerospace Engineering Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Education Environmental Science Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Library & Information Science Physics Social Sciences Other

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Pengaruh Tagline dan Brand Ambassador Song Hye Kyo terhadap Citra Brand Susu Collagena pada Generasi Milenial Kharlina Oktaviani; Iin Soraya; Yogi Ariska
Sinergi : Jurnal Ilmiah Multidisiplin Vol. 1 No. 2 (2025): Sinergi: Jurnal Ilmiah Multidisiplin
Publisher : PT. AHLAL PUBLISHER NUSANTARA

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Abstract

This research is motivated by the strong role of television as the main promotional medium, as well as the vital function of the tagline and brand ambassador in shaping positive consumer perceptions, especially among the Millennial Generation who are the primary target market for the Collagena milk product. This quantitative survey-based study aims to analyze (1) the partial effect of the Tagline (X₁), (2) the partial effect of Brand Ambassador Song Hye Kyo (X₂),and (3) the simultaneous effect of both variables on the Brand Image (Y) of  Collagena milk among millennials in Jl. SD Inpres RT 008/RW 006, Pulo Gebang Sub-district, Cakung District, East Jakarta. The research employs the Stimulus-Organism-Response (S-O-R) Theory framework, where the promotional variables act as stimuli processed by consumers. The study sample consisted of 110 Millennial respondents selected through a purposive sampling technique. Data were collected using questionnaires, literature review, and documentation. Data analysis was performed using validity tests, reliability tests, classical assumption tests, and multiple linear regression analysis. The results indicate that both the tagline and brand ambassador, partially and simultaneously, have a significant influence on Brand Image. The Brand Ambassador proved to be the most dominant variable (β = 0,649) The Coefficient of Determination R² value of 0.889 suggests that 88.9% of the variation in Brand Image is explained by these two independent variables. The study concludes that the appropriate marketing communication strategy employed by Collagena effectively creates a very positive perception and strong brand image among millennials. Keywords : Tagline, Brand Ambassador, Brand Image, Song Hye Kyo,   Abstrak Penelitian ini dilatarbelakangi oleh kuatnya peran media televisi sebagai sarana promosi utama, serta fungsi vital tagline dan brand ambassador dalam membentuk persepsi positif konsumen, khususnya di kalangan Generasi Milenial yang merupakan target pasar utama produk susu Collagena. Penelitian kuantitatif berbasis survei ini bertujuan menganalisis (1) pengaruh tagline (X₁), (2) pengaruh brand ambassador Song Hye Kyo (X₂) secara parsial, dan (3) pengaruh kedua variabel secara simultan terhadap citra brand (Y) susu Collagena pada generasi milenial di Jalan SD Inpres RT 008/RW 006, Kelurahan Pulo Gebang, Kecamatan Cakung, Jakarta Timur. Penelitian ini menggunakan kerangka Teori Stimulus-Organism-Response (S-O-R), di mana variabel promosi bertindak sebagai stimulus yang diolah konsumen. Sampel penelitian berjumlah 110 responden yang dipilih melalui teknik purposive sampling, dengan data dikumpulkan melalui kuesioner, studi pustaka, dan dokumentasi. Analisis dat dilakukan dengan uji validitas, uji reliabilitas, uji asumsi klasik dan uji regresi linier berganda. Hasil penelitian menunjukkan bahwa tagline dan brand ambassador secara parsial maupun simultan berpengaruh signifikan terhadap citra brand. Brand ambassador terbukti menjadi variabel yang paling dominan (β = 0,649). Nilai Koefisien Determinasi R² sebesar 0,889 mengindikasikan bahwa 88,9% variasi citra brand dijelaskan oleh kedua variabel tersebut. Kesimpulannya, strategi komunikasi pemasaran Collagena yang tepat mampu membentuk persepsi dan citra brand yang sangat positif di kalangan milenial. Kata Kunci : Tagline, Brand Ambassador, Citra Brand, Song Hye Kyo
Komunikasi Persuasif Customer Service Dalam Meningkatkan Pemahaman Produk Kepada Konsumen Di XL Center Puri Indah Mall Tin Ayu Amilya Ainun Nisya; Iin Soraya; Yogi Ariska
Sinergi : Jurnal Ilmiah Multidisiplin Vol. 1 No. 2 (2025): Sinergi: Jurnal Ilmiah Multidisiplin
Publisher : PT. AHLAL PUBLISHER NUSANTARA

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Abstract

Excellent Customer service is one of the key factors in maintaining customer satisfaction, including in the telecommunications industry. XL Center Puri Indah Mall, as a Customer service Center, often faces various customer complaints such as signal issues, expensive package prices, MyXL application problems, and unfriendly services, requiring persuasive communication strategies in delivering product information. This study aims to analyze how persuasive communication by Customer service can improve product understanding among consumers at XL Center Puri Indah Mall. This research uses a qualitative method with an interpretive paradigm through observation, in-depth interviews, and documentation techniques involving Customer service informants and consumers who have used the services. The results show that the application of persuasive communication through the ethos, pathos, and logos approach helps Customer service to explain product information more convincingly and clearly to consumers. Persuasive communication strategies also help reduce consumer complaints related to product misunderstandings, improve consumer understanding of services, and encourage customer trust and loyalty towards XL Center Puri Indah Mall. Keywords: persuasive communication, customer service, product understanding, XL Center.   Abstrak Pelayanan Customer service yang baik menjadi salah satu faktor penting dalam menjaga kepuasan pelanggan, termasuk dalam industri telekomunikasi. XL Center Puri Indah Mall sebagai pusat pelayanan pelanggan sering menghadapi berbagai keluhan konsumen seperti masalah sinyal, harga paket mahal, kendala aplikasi MyXL, hingga pelayanan yang kurang ramah, sehingga memerlukan strategi komunikasi persuasif dalam menyampaikan informasi produk. Penelitian ini bertujuan untuk menganalisis bagaimana komunikasi persuasif yang dilakukan Customer service dapat meningkatkan pemahaman produk kepada konsumen di XL Center Puri Indah Mall. Metode yang digunakan adalah kualitatif dengan paradigma interpretif melalui teknik observasi, wawancara mendalam, dan dokumentasi kepada informan Customer service dan konsumen yang telah menggunakan layanan. Hasil penelitian menunjukkan bahwa penerapan komunikasi persuasif melalui pendekatan ethos, pathos, dan logos membantu Customer service dalam menjelaskan informasi produk dengan lebih meyakinkan dan mudah dipahami oleh konsumen. Strategi komunikasi persuasif juga membantu mengurangi keluhan konsumen terkait ketidakpahaman produk, meningkatkan pemahaman konsumen terhadap layanan, serta mendorong kepercayaan dan loyalitas pelanggan terhadap XL Center Puri Indah Mall. Kata kunci: komunikasi persuasif, customer service, pemahaman produk, XL Center.
Krisis Kepercayaan Publik: Fenomena #Kaburajadulu Dan Peran Humas Pemerintah Dalam Merespons Cancel Culture Irhamdhika, Gema; El Hidayah, Nur Iman; Yogi Ariska; Dito Anjasmoro Ningtyas; Sari, Acih
Jurnal Public Relations (J-PR) Vol. 6 No. 1 (2025): April 2025
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jpr.v6i1.8663

Abstract

Kepercayaan publik terhadap pemerintah mengalami tantangan serius di era digital, terutama dengan munculnya fenomena seperti #KaburAjaDulu yang mencerminkan eskapisme sekaligus kritik terhadap kebijakan yang dianggap tidak berpihak pada masyarakat. Fenomena ini diperburuk oleh budaya cancel culture, di mana pejabat atau institusi pemerintah mendapat tekanan publik akibat tindakan atau pernyataan yang kontroversial. Studi ini menggunakan pendekatan kualitatif dengan metode studi kasus untuk menganalisis pola komunikasi pemerintah dalam merespons dinamika opini publik. Data dikumpulkan melalui wawancara dengan pakar komunikasi dan analisis media sosial guna memahami keterkaitan antara krisis kepercayaan dan efektivitas strategi komunikasi pemerintah. Hasil penelitian menunjukkan bahwa kurangnya transparansi, respons lambat, dan kegagalan dalam membangun narasi yang kredibel memperparah krisis kepercayaan publik. Peran humas pemerintah menjadi semakin krusial dalam mengelola krisis komunikasi, memastikan keterbukaan informasi, serta membangun dialog yang lebih efektif dengan masyarakat. Strategi komunikasi yang adaptif, responsif, dan berbasis data diperlukan untuk meredam dampak negatif cancel culture dan membangun kembali kredibilitas pemerintah. Oleh karena itu, penelitian ini merekomendasikan peningkatan kapasitas humas pemerintah dalam mengelola komunikasi krisis, pemanfaatan teknologi analisis media sosial untuk memahami sentimen publik, serta penguatan regulasi terkait keterbukaan informasi. Dengan pendekatan komunikasi yang lebih proaktif dan berbasis transparansi, pemerintah dapat lebih efektif dalam menangani krisis kepercayaan hubungan masyarakat.
Representasi Kecurangan Pemilu 2024 Dalam Film Dokumenter “Dirty Vote” : (Studi Semiotika Charles Sanders Pierce) Ariska, Yogi; Irhamdhika, Gema
Jurnal Media Penyiaran Vol. 4 No. 1 (2024): Juni (2024)
Publisher : LPPM UBSI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jmp.v4i1.3391

Abstract

Penelitian ini menggunakan studi deskriptif dengan pendekatan kualitatif, yaitu analis semiotik Charles Sanders Pierce. Metode semiotik, yaitu metode analitis untuk menilai signifikasi. Peneliti menggunakan paradigma konstruktivisme. Data diperoleh melalui pemilihan adegan di film "Dirty Vote" dimana ada unsur-unsur yang berkaitan dengan kecurangan pra pemilu dan bukti intervensi kekuasaan terhadap pemilu 2024 terkhusus pemilu presiden. Peneliti menyimpulkan bahwa film ini secara gamblang menekankan bahwa intervensi pemerintah pada pemilu kali ini sangat diperlihatkan secara vulgar ke masyarakat, dimulai dari kejanggalan putusan mahkamah konstitusi, pejabat daerah yang tidak netral, aparatur negara yang ikut-ikutan bersikap tidak netral, serta pada level menteri sekalipun diduga menggunakan fasilitas negara untuk ikut kampanye mendukung salah satu pasangan calon, dan pada level badan penyelenggaraan pemilu pun juga tidak luput dari berbagai pelanggaran yang terjadi pada proses pra pemilu.
Makna Modernisasi Perempuan Jawa Dalam Film Pendek “Wedok” Nur Iman El Hidayah; Yogi Ariska; Dito Anjasmoro Ningtyas; Gema Irhamdhika
Jurnal Komunikasi Vol. 15 No. 2 (2024): September 2024
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jkom.v15i2.12056

Abstract

Tujuan penelitian ini untuk menganalisis makna modernisasi perempuan Jawa yang terkandung dalam film tersebut. Penelitian ini menggunakan pendekatan kualitatif dengan metode semiotika dari Roland Barthes yang mengkaji mengenai makna denotasi, makna konotasi dan mitos. Makna denotasi yang ditemukan dalam film pendek Wedok yaitu mengenai potret perubahan perempuan jawa dari masa ke masa, yaitu dari zaman tradisional hingga zaman modern. Perubahan tersebut merupakan perubahan ke arah yang lebih maju. Sedangkan makna konotasi nya yaitu Adanya modernisasi membawa perubahan yang lebih baik bagi perempuan jawa. Mitos yang peneliti temukan pada film pendek Wedok yaitu Modernisasi bagi perempuan jawa membawa perempuan jawa terlepas dari belenggu kungkungan dan tuntutan budaya jawa yang mengharuskan perempuan jawa terus termarginalkan. Modernisasi dalam film Wedok terlihat bagaimana perubahan perempuan dalam hal mendapatkan pendidikan dan perubahan pola pikir orang tua dalam mendidik dan memperlakukan anak perempuannya. Anak laki-laki dan anak perempuan di dalam keluarga tidak lagi di beda-bedakan, artinya mereka sudah memiliki kedudukan yang sama
STRATEGI KOMUNIKASI DIGITAL HUMAS MAHKAMAH AGUNG DALAM MEMBANGUN CITRA LEMBAGA PERADILAN MELALUI INSTAGRAM Hikmatul Rafif Hanifah; Iin Soraya; Yogi Ariska
An Nafi': Multidisciplinary Science Vol. 2 No. 03 (2025): An Nafi’
Publisher : CV Edujavare Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70610/annafi.v2i03.955

Abstract

The decline in public trust toward Indonesia’s judiciary largely driven by corruption scandals involving court officials has underscored the urgent need for the Public Relations division of the Supreme Court of Indonesia (Humas Mahkamah Agung RI) to adopt more effective communication strategies. This research focuses on examining how Humas Mahkamah Agung utilizes social media, specifically the Instagram account @humasmahkamahagung, to build and reinforce a positive image of the judiciary. Employing a qualitative case study approach, data were gathered through interviews, field observations, and supporting documentation. The findings reveal that Instagram serves as a strategic visual communication platform where institutional messages are shared in an organized manner, combining positive storytelling, engaging visuals, and consistent publication schedules. Despite the current limitations in facilitating two-way interactions with the public, this communication approach has successfully contributed to enhancing the public image of the judiciary. Contributing factors to this success include the availability of high- quality visual content and the presence of a professional PR team, while the main challenge remains the limited direct engagement with the public. Ultimately, this research highlights the essential role of digital communication strategies in shaping and maintaining the reputation of public institutions, especially in the era of social media that demands transparency, speed, and responsiveness to evolving legal issues.
KREATIVITAS DAN INOVASI REDAKSI @NTVNEWS.ID: KOMODIFIKASI BERITA MENJADI VIDEO PENDEK DI INSTAGRAM Depvia Faizah Tsaniyah; Iin Soraya; Yogi Ariska
An Nafi': Multidisciplinary Science Vol. 2 No. 03 (2025): An Nafi’
Publisher : CV Edujavare Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70610/annafi.v2i03.970

Abstract

This study aims to reveal how the creativity and innovation of the @ntvnews.id editorial team play a role in the process of commodifying news into short videos that are adjusted to the characteristics of Instagram social media. Using a descriptive qualitative method, data was obtained through interviews, observations, and documentation. The results of the study show that the editorial team modifies news into interesting visual content that is in accordance with the characteristics of the social media audience. Innovation is seen from the video format, narrative style, and the use of platform algorithms. The division of specialized tasks supports production efficiency. These findings confirm that creativity and innovation are important strategies in maintaining the existence of digital media.
REPRESENTASI KEKERASAN DAN DISKRIMINASI RAS DALAM FILM PENGEPUNGAN DI BUKIT DURI Syifa Nadia; Iin Soraya; Yogi Ariska
An Nafi': Multidisciplinary Science Vol. 2 No. 4 (2025): An Nafi’
Publisher : CV Edujavare Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70610/annafi.v2i4.986

Abstract

This study aims to analyze the representation of youth violence and racial discrimination in the film Pengepungan di Bukit Duri (2025) using Charles Sanders Peirce’s semiotic approach. The film highlights complex social issues such as juvenile delinquency, marginalization, and structural violence against the Chinese ethnic minority in Indonesia. Using a descriptive qualitative method, this research identifies and interprets visual signs, dialogues, and narratives that signify violence and discrimination. The findings show that the film represents social disintegration through symbols of physical violence, psychological pressure, and social injustice toward minority groups. This research is expected to contribute to academic discourse in visual communication studies and raise social awareness of discrimination and violence in media.
MAKNA BODY SHAMING PADA FILM 200 POUNDS BEAUTY VERSI INDONESIA (ANALISIS SEMIOTIKA CHARLES SANDERS PEIRCE) Lila Sari Andamaya; Iin Soraya; Yogi Ariska
An Nafi': Multidisciplinary Science Vol. 2 No. 4 (2025): An Nafi’
Publisher : CV Edujavare Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70610/annafi.v2i4.991

Abstract

The phenomenon of body shaming remains widespread in Indonesian society and is often considered normal as a form of humor, even though it has serious psychological impacts on victims. Film, as a medium of mass communication, can represent this phenomenon through scenes, dialogues, and visual symbols. This study aims to examine the meaning of body shaming in the Indonesian version of 200 Pounds Beauty using Charles Sanders Peirce’s semiotic theory. The research employs a descriptive qualitative method with a constructivist paradigm. Data were collected through observation, documentation, and literature review. From 48 observed scenes, 10 scenes containing signs of body shaming were selected for further analysis. The analysis shows that body shaming in the film encompasses five elements: social cognition, self-evaluation, emotional, behavioral, and psychological. The findings highlight that the film not only reflects narrow beauty standards but also illustrates the profound social and psychological impacts experienced by victims of body shaming.
PERAN TIM KREATIF DALAM PROSES PRODUKSI POGRAM ACARA HALO DOKTER DI TVRI DALAM MENINGKATKAN EKSISTENSI PROGRAM Diyas Aenur Ropiq; Iin Soraya; Yogi Ariska
An Nafi': Multidisciplinary Science Vol. 2 No. 4 (2025): An Nafi’
Publisher : CV Edujavare Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70610/annafi.v2i4.995

Abstract

TVRI stands for Televisi Republik Indonesia, which is Indonesia’s national public broadcasting institution owned by the government. This study aims to explore and analyze the role of the creative team in the production process of the Halo Dokter program on TVRI, as well as its contribution to enhancing the program's existence amid the competitive television industry. This research uses a qualitative descriptive method with data collected through interviews, observations, and documentation. The findings show that the creative team plays a crucial role in every stage of production, including pre-production, production, and post-production. In the pre-production phase, the team is responsible for idea generation, content planning, and scriptwriting. During the production stage, they ensure that the execution of the concept aligns with the plan while maintaining visual and narrative quality. In the post-production stage, they are involved in editing and evaluation processes for continuous improvement. The active and innovative role of the creative team has proven to enhance the appeal and relevance of the Halo Dokter program in the eyes of the audience, thus increasing its existence as an informative and trusted educational program.
Co-Authors Afwa Raufi Angel Nabella Sydney Potonengan Ario Bimo Adipura Asril Bagus Hajianto Depvia Faizah Tsaniyah Dito Anjasmoro Ningtyas Dito Anjasmoro Ningtyas Diyas Aenur Ropiq Eddy Kusnadi Ernila Gusari Siregar Fauzi Syarief Faza Sava’Atul Ulya Gema Irhamdhika Haikal Haikal Herry Hikmatul Rafif Hanifah Iin Soraya Kharlina Oktaviani Lila Sari Andamaya Muhammad Ichsan Ningtyas, Dito Anjasmoro Nur Iman El Hidayah Rosmaniah Rosmaniah Sarah Rizqi Aprilia Sari, Acih Shelomitha Anjani Syaefudin Syaefudin Syifa Nadia Tin Ayu Amilya Ainun Nisya Venessa Agusta Gogali yudha febri alpaksi