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Suharmono, Soni
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Journal : West Science Journal Economic and Entrepreneurship

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The Influence of Startups in Increasing Entrepreneurship Awareness and Digital Literacy Sabil, Sabil; Herjuna, Silvester Adi Surya; Hakim, Lukman; Suharmono, Soni; Utami , Eva Yuniarti
West Science Journal Economic and Entrepreneurship Vol. 1 No. 09 (2023): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v1i09.207

Abstract

This research explores the influence of startups on raising entrepreneurship awareness and enhancing digital literacy in West Java. A mixed-methods approach was employed, combining quantitative surveys with qualitative in-depth interviews and focus group discussions. The study involved 300 respondents with diverse demographic characteristics, allowing for a comprehensive analysis of the startup ecosystem's impact. Quantitative findings revealed that a significant portion of the population in West Java has high levels of entrepreneurship awareness (40%) and digital literacy (35%). Moreover, 60% of respondents reported engagement with startups. Qualitative insights from interviews and focus group discussions emphasized the inspirational role of startups, their contribution to skill development, and the potential for collaboration between startups and educational institutions. The study also found that 75% of respondents perceived a positive influence of startups on entrepreneurship awareness and 70% on digital literacy. These findings underscore the critical role of startups in fostering entrepreneurship awareness and digital literacy in West Java. However, challenges such as resource limitations and the digital divide must be addressed to fully harness the benefits of startups.
Co-Authors Ahmad Salabi Ali, Taufik Haetami, Haetami Harjoni Harjoni Herjuna, Silvester Adi Surya Hertini, Etty Sri Indriyani Indriyani Jasiyah, Rabiyatul Karlina, Elis Laeli Nur Hasanah Lukman Hakim Mahmudin, Tono Meriska, Caroline Nathanael, Garcia Krisnando Noraga, Gilang Bhirawa Patoni, Patoni Purnomo, Yudiyanto Joko Restu Auliani sabil sabil, sabil Siti Pandanwangi TW Soegiarto, Ita Ujang Permana, Ujang Utami , Eva Yuniarti Utomo, Sulistyo Budi Wahyono, Tugas Tri Yulia Ningsih Yuniuswoyo, Wirsad Zakiah, Fitri Zuniarto, Ahmad Azrul