Article Per Year (5 Year)
p-Index From 2021 - 2026
4.14
P-Index
This Author published in this journals
All Journal Jurnal Pertanian Agros Jurnal Mantik Jurnal Manajemen dan Bisnis Journal Science Innovation and Technology (SINTECH) Proceeding of International Conference Health, Science And Technology (ICOHETECH) Inisiasi Mestaka: Jurnal Pengabdian Kepada Masyarakat West Science Interdisciplinary Studies West Science Interdisciplinary Studies
Setiyani, Rahmawati
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Energy Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mechanical Engineering Medicine & Pharmacology Social Sciences Veterinary Other

Published : 32 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 32 Documents
Search

 1   2   3   4 
Analisis Kelayakan dan Keberlanjutan Model Bisnis Hidroponik (Studi Kasus: AA Hidroponik Surakarta) Rahmad Nur Sidiq; Setiyani, Rahmawati; Sepfrian, Bimoseno
MANABIS: Jurnal Manajemen dan Bisnis Vol. 4 No. 4 (2025): Desember 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/manabis.v4i4.5839

Abstract

The hydroponics business is showing strong growth trends, supported by high market demand and lucrative opportunities, especially amid increasing demand for fresh produce and awareness of food safety in regions with limited agricultural land such as the Surakarta Residency. The purpose of this study is to analyze the feasibility and sustainability of the hydroponic business model at AA Hydroponic, a growing business experiencing increased demand in Surakarta. The research method used is a case study at AA Hydroponic, conducted over a period of six months, from March to August 2025. Data collection was carried out through documentation, interviews, and direct observation with business actors. The main data analysis used a SWOT matrix to formulate business strategies and Efficiency Analysis to evaluate operational systems, particularly product distribution. The SWOT analysis results show that the business development of AA Hydroponic is on a healthy and positive trend, capable of utilizing its strengths to exploit opportunities. Furthermore, analysis of product distribution efficiency shows a value of 0.33 or 33%. This value indicates that the company is able to produce and distribute vegetables at a relatively low cost. The AA Hydroponics business model shows strong sustainability, driven by clear market segmentation (B2B and B2C) and healthy profit potential. Finally, this case study shows the potential for healthy profits, and with market maintenance and consistency, the sustainability of this hydroponic business model is very promising in the future.
Peningkatan Literasi Pemasaran Digital pada Kelompok Wanita Tani Sugih Waras Setiyani, Rahmawati; Rahmawati, Esti Dwi
Mestaka: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 6 (2025): Desember 2025
Publisher : Pakis Journal Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58184/mestaka.v4i6.797

Abstract

Agriculture is a vital economic sector in Indonesia that plays a strategic role in providing food, creating jobs, and supporting economic growth in rural areas. Currently, the agricultural sector is not only developing in rural areas but can also develop in urban areas through the implementation of urban farming concepts and so on. Agricultural activities are not only carried out by male farmers, but women can also take part in agricultural activities through the Women's Farmers Group. The purpose of this community service activity is to improve digital marketing literacy among members of the Sugih Waras Women's Farmers Group, which is expected to increase wider market access and optimize production aspects to increase product competitiveness and thus improve the welfare of members. The partner in this community service activity is the Sugih Waras Women's Farmers Group. The community service activity was carried out by delivering materials related to agricultural commodity production and digital marketing literacy, followed by interactive discussions and activity evaluations. The results of the community service activity indicate that the digital marketing literacy improvement activity in the Sugih Waras Women's Farmers Group has succeeded in increasing the knowledge of the members of the Sugih Waras Women's Farmers Group. The members of the Sugih Waras Women's Farmers Group are committed to continuing the activity to support food security.
Co-Authors Alia Akhmad, Khabib Anggrasari, Herdiana Ani, Rindi Asfarida, Tiara Ayu Kumala Sari Bimoseno Sepfrian Diansari, Brillian Nur Edi Waluyo, Sugeng Eko Purwanto Fita Milasari, Ela Lestari, Retna Dewi Musthofa Wahyu Utomo, Mohammad Ali Novitaningrum, Restie Priyambodo, Dimas Purwani, Dian Septi Putra, Rajendra Agidya Rahmad Nur Sidiq Rahmadhani, Istining Rahmawati, Esti Dwi Rahyunanto, Setyo Risma Gayatri, Rahajeng Sari, Devi Linda Sari, Intan Lukita Sugeng Edi Waluyo, Sugeng Edi Sulistyo Dewi, Alya Syaroni, Muhammad