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All Journal Jurnal Informatika dan Teknik Elektro Terapan Sinkron : Jurnal dan Penelitian Teknik Informatika JOURNAL OF SCIENCE AND SOCIAL RESEARCH Journal of Applied Data Sciences Instal : Jurnal Komputer Jurnal Hasil Pengabdian Masyarakat (JURIBMAS) Jurnal Pemberdayaan Sosial dan Teknologi Masyarakat Proceedings of The International Conference on Computer Science, Engineering, Social Sciences, and Multidisciplinary Studies
Sarif, Muhammad Irfan
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Religion Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Languange, Linguistic, Communication & Media Social Sciences

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DIGITALISASI BISNIS RENGGINANG MELALUI PENERAPAN WEBSITE E-COMMERCE UNTUK PEMBERDAYAAN UMKM DI BATU BARA Hermawan, Rudi; Sarif, Muhammad Irfan; Suteja, Ade Guna; S. Siburian, Ramli
Jurnal Pemberdayaan Sosial dan Teknologi Masyarakat Vol 5, No 2 (2025): Desember 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jpstm.v5i2.5281

Abstract

Abstract: Marketing digitalization poses a primary challenge for Micro, Small, and Medium Enterprises (UMKM) in rural areas with limited technological literacy. The partner for this community service is Rengginang Bg Ar, a home industry in Batu Bara Regency experiencing revenue stagnation due to conventional marketing patterns and minimal digital knowledge for market expansion. This activity aims to empower the partner through intensive mentoring on business transformation and the application of appropriate technology in the form of an E-Commerce website. The implementation method consists of three chronological stages: socialization of digital urgency, installation of a web-based sales information system, and training on system operation and online order management. The results indicate an increase in the partner's understanding of digital marketing to 90%, compared to the initial condition of only 20%. The partner is now able to manage the online store independently, resulting in the opening of new market access outside the sub-district area and a significant increase in product sales potential. The implementation of a digital market platform proved to be an effective solution for resolving limited market reach and improving the partner's business competence.            Keywords: digitalization; e-commerce; marketing; UMKM; rengginang  Abstrak: Digitalisasi pemasaran menjadi tantangan utama bagi Usaha Mikro, Kecil, dan Menengah (UMKM) pedesaan yang memiliki keterbatasan literasi teknologi. Mitra pengabdian ini adalah Rengginang Bg Ar, industri rumahan di Kabupaten Batu Bara yang mengalami stagnasi omzet akibat pola pemasaran konvensional dan minimnya pengetahuan digital untuk perluasan pasar. Kegiatan ini bertujuan memberdayakan mitra melalui pendampingan intensif transformasi bisnis dan penerapan teknologi tepat guna berupa website E-Commerce. Metode pelaksanaan terdiri dari tiga tahapan kronologis: sosialisasi urgensi digital, instalasi sistem informasi penjualan berbasis web, serta pelatihan operasional sistem dan manajemen pesanan daring. Hasil kegiatan menunjukkan peningkatan pemahaman mitra terkait pemasaran digital sebesar 90% dari kondisi awal yang hanya 20%. Mitra kini mampu mengelola toko daring secara mandiri, yang berdampak pada terbukanya akses pasar baru di luar wilayah kecamatan serta peningkatan potensi penjualan produk secara signifikan. Implementasi platform pasar digital terbukti menjadi solusi efektif untuk memecahkan masalah keterbatasan jangkauan pasar dan meningkatkan kompetensi bisnis mitra. Kata kunci: digitalisasi; e-commerce; pemasaran; UMKM; rengginang 
The Optimization of Instagram and TikTok Social Media to Help MSMEs Reach Generation Z Customers Silaban, Indra Marto; Sarif, Muhammad Irfan; Rambe, Rezkinah; Sitepu, Andri Ismail
Proceedings of The International Conference on Computer Science, Engineering, Social Science, and Multi-Disciplinary Studies Vol. 1 (2025)
Publisher : CV Raskha Media Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64803/cessmuds.v1.108

Abstract

Generation Z represents a strategic market segment for Micro, Small, and Medium Enterprises (MSMEs) due to their high digital engagement and purchasing potential. Instagram and TikTok have emerged as dominant social media platforms among Generation Z, emphasizing visual storytelling, short-form video, and interactive content. This study aims to analyze the optimization of Instagram and TikTok as digital marketing tools to help MSMEs effectively reach Generation Z customers. A qualitative descriptive approach was employed through systematic literature review and observational analysis of MSME social media practices. The findings indicate that content creativity, algorithm-oriented features utilization, posting consistency, and audience interaction significantly influence engagement rates and brand awareness among Generation Z users. Furthermore, authentic storytelling and trend-based content enhance purchase intention and customer trust. This research contributes by providing a structured digital marketing framework tailored for MSMEs targeting Generation Z through social media platforms. The results are expected to support MSME digital transformation and sustainable competitiveness in the digital economy
Co-Authors Abidi, Mhd Ihsan Amir Saleh Badawi, Afif Dharshinni, NP Efendi, Syahril Eko Hariyanto Fadhillah Azmi, Fadhillah Hafni Hafni Hardinata, Rio Septian Haryanto, Hendrie Hasanah, Annisa Putri Herman Mawengkang Husniyyah, Ayu Muhammad Amin Muhridan, Arip Perangin-angin, Despaleri Poltak Sihombing Rambe, Rezkinah Ritonga, Ristra Sandra Rudi Hermawan S. Siburian, Ramli Saragih, Irfan Abadi Sari, Anisa Puspita Sembiring, Feby Wulandari Silaban, Indra Marto Sitepu, Andri Ismail Suherman Suteja, Ade Guna Syahputra, Muhammad Faisal Zulfahmi Syahputra Zuriansyah, Alvin