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All Journal Al-Ibrah : Jurnal Pendidikan dan Keilmuan Islam Ultima Management : Jurnal Ilmu Manajemen English Education and Literature Journal (E-jou) Jurnal Pengabdian Masyarakat (ABDIRA) International Journal Administration, Business & Organization Jurnal Nusantara Madani J-CEKI
Ramadhani, Raysha
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Aerospace Engineering Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Nursing Social Sciences Other

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Journal : International Journal Administration, Business

 1 
Pengaruh Motivasi Konsumen terhadap Keputusan Pembelian Konsumen di Warung Kopi Pancong Sarijadi, Indonesia Ramadhani, Raysha
International Journal Administration, Business & Organization Vol 4 No 1 (2023): IJABO
Publisher : Asosiasi Ahli Administrasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61242/ijabo.23.234

Abstract

The traditional coffee shop is still a favorite for the local community. Warkop which is known to be very simple is actually able to attract the attention of many people. This causes Warkop to always receive food or drink orders from consumers which are selling well. This is in line with the Warkop located in the Sarijadi area, namely the Warkop Pancong Sarijadi which has become the choice for many Polban students. Based on this, the researchers conducted research on what motivations influence the purchasing decisions of consumers (Polban students) at Warkop Pancong as their main choice for making purchases. This study uses a descriptive research method with a quantitative approach. Data collection was done through a questionnaire using Google Forms and a total sample is 101 respondents from active and passive Polban students. Data from the results of the distribution of this questionnaire were analyzed using frequency analysis, factor analysis, data normality analysis, and simple regression analysis using SPSS v.24 software. From this study, it was found that the result is consumer motivation had an effect on purchasing decisions.
Co-Authors Abdul Syahid Amalia, Najwa Amalia, Najwa Rizki Arif Rachman Asri, Diar Mukti Caenovea, Ciraenda Fahlevi, Fauzan Reza Fajarotun Nisa, Dewi Nur Ikrimah, Ikrimah Marshanda, Marshanda Mumtaazah, Yasmine Musyaffa, Roshim Ahmad Nadia Nadia Nadia, Aghnia Assifa Palmatiwi, Dyah Hanum Pramudita, Djulia Putri, Fara Suseno Putri, Rica Amelia Ramadani Agia, Novan Ramadhan, Muhammad Alief Raihan RANI RANI, RANI Rubini, Rizki Adriansyah Setiawan, Muhammad Dicky Siti Rahmawati Surawan, Surawan Syarifah Soraya Yasmin Damayanti, Nurul YAYAN FIRMANSYAH, YAYAN