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Journal : GREENOMIKA

Inventory Information System Design Analysis (Case Study at CV. Mysneaker Retail Indo) Zaki, Achmad; Kamila, Edita Rachma; Violita, Cynthia Eka
GREENOMIKA Vol. 5 No. 1 (2023): GREENOMIKA
Publisher : Universitas Nahdlatul Ulama Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/unu.gnk.2022.05.1.9

Abstract

This research is a qualitative research that examines the design of inventory information systems at CV. Mysneaker Retail Indo. This study analyzes the information system on inventory at CV. Mysneaker Retail Indo. This study uses observation with interviews. The results of this observation are written on the observation sheet carried out by the observer. Unstructured interviews were conducted in order to obtain more comprehensive interview results with informants. Research data was collected through observation, unstructured interviews, and documentation. CV. Mysneaker Retail Indo has collaborated with a third service party, namely mokapos, to help carry out the inventory system for this business by the end of 2022. This application is available on desktop and mobile. This application makes inventory management in managing inventory fast and accurate so as to minimize errors in data. This business uses Use Case Diagrams. Use Case Inventory Diagram proposed, there are several involved in the system namely Warehouse Admin, Marketing and Owner.
Inventory Information System Design Analysis (Case Study at CV. Mysneaker Retail Indo) Zaki, Achmad; Kamila, Edita Rachma; Violita, Cynthia Eka
GREENOMIKA Vol. 5 No. 1 (2023): GREENOMIKA
Publisher : Universitas Nahdlatul Ulama Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/unu.gnk.2022.05.1.9

Abstract

This research is a qualitative research that examines the design of inventory information systems at CV. Mysneaker Retail Indo. This study analyzes the information system on inventory at CV. Mysneaker Retail Indo. This study uses observation with interviews. The results of this observation are written on the observation sheet carried out by the observer. Unstructured interviews were conducted in order to obtain more comprehensive interview results with informants. Research data was collected through observation, unstructured interviews, and documentation. CV. Mysneaker Retail Indo has collaborated with a third service party, namely mokapos, to help carry out the inventory system for this business by the end of 2022. This application is available on desktop and mobile. This application makes inventory management in managing inventory fast and accurate so as to minimize errors in data. This business uses Use Case Diagrams. Use Case Inventory Diagram proposed, there are several involved in the system namely Warehouse Admin, Marketing and Owner.
The Influence of Market Orientation on Business Performance through Social Media Network Ties Study on Halal Center Unusida MSMEs sholikhah, afifatus; Novie, Muhafidhah; Kamila, Edita Rachma; Nugrahanti, Ratri Buda
GREENOMIKA Vol. 7 No. 2 (2025): GREENOMIKA
Publisher : Universitas Nahdlatul Ulama Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/unu.gnk.2025.07.2.1

Abstract

This study aims to analyze the effect of Market Orientation on Business Performance through Social Media Network Ties among SMEs affiliated with the Halal Center at Nahdlatul Ulama University of Sidoarjo (UNUSIDA). A quantitative approach was employed using probability sampling with the proportionate cluster simple random sampling method. The study involved 110 SME respondents. Data were collected through a structured questionnaire and documentation, and analyzed using the Partial Least Squares (PLS) method with SmartPLS 3 software. The findings indicate that Market Orientation has a positive and significant effect on Business Performance (β = 0.47, p < 0.01) and on Social Media Network Ties (β = 0.58, p < 0.001). Furthermore, Social Media Network Ties significantly affect Business Performance (β = 0.36, p < 0.01) and partially mediate the relationship between Market Orientation and Business Performance. The coefficient of determination (R²) for Business Performance is 0.62, indicating that 62% of its variance is explained by the variables in the model. These results imply that a strong market orientation, combined with effective utilization of social media networks, enhances competitiveness and business performance among halal SMEs. Policymakers and supporting institutions should promote digital literacy and social media–based marketing strategies to strengthen the growth of Indonesia’s halal economy.