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All Journal JOURNAL OF APPLIED BUSINESS ADMINISTRATION JOURNAL OF APPLIED MANAGERIAL ACCOUNTING Jurnal Sosial Humaniora Sigli Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Abdimas Bina Bangsa Golden Ratio of Marketing and Applied Psychology of Business Jurnal Bina Bangsa Ekonomika Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) JIPI (Jurnal IPA dan Pembelajaran IPA) PUNDIMAS: Publikasi Kegiatan Abdimas Jurnal Pendidikan MIPA
Kurniaty, Dewi
Unknown Affiliation
Humanities Biochemistry, Genetics & Molecular Biology Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Mathematics Physics Social Sciences Other

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IMPLIKASI GREEN MARKETING TERHADAP BRAND RELATIONSHIP DAN BRAND AUTHENTICITY PADA PENGGUNA LAYANAN APLIKASI GRAB INDONESIA Fauzi, Muhammad; Kurniaty, Dewi
JOURNAL OF APPLIED MANAGERIAL ACCOUNTING Vol. 8 No. 2 (2024): JOURNAL OF APPLIED MANAGERIAL ACCOUNTING
Publisher : Pusat P2M Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jama.v8i2.8478

Abstract

Penelitian ini bertujuan untuk menguji pengaruh green marketing terhadap brand relationship dan brand authenticity. Green marketing pada GrabID menjadi salah satu unggulan yang dapat mempertahankan eksistensi merek untuk bersaing dengan kompetitor lainnya dengan mengutamakan aspek lingkungan dan mengajak konsumen untuk lebih sadar terhadap isu lingkungan. Dengan menggunakan metode regresi linear berganda, penelitian ini menganalisis data yang diperoleh dari sampel yang relevan untuk menentukan sejauh mana green marketing mempengaruhi brand relationship dan brand authenticity. Implikasi praktis dari temuan ini adalah bahwa perusahaan yang menerapkan green marketing secara konsisten dan transparan dapat membangun hubungan yang lebih kuat dan autentik dengan konsumen. Konsumen yang melihat komitmen nyata merek terhadap keberlanjutan cenderung merasa lebih terhubung dan loyal. Penelitian ini menyarankan perusahaan untuk terus berinovasi dalam green marketing, seperti memberikan insentif menguntungkan untuk pengguna layanan dan lebih memperbanyak layanan transportasi ramah lingkungan dari pada layanan konvensional.
DAMPAK PROGRAM AFFILIATE MARKETING DI TIKTOK TERHADAP PERCEIVED VALUE Lestari, Dhea Afia; Sari, Hikma; Kurniaty, Dewi
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 8 No 3 (2024): Edisi September - Desember 2024
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v8i3.4857

Abstract

Penelitian ini bertujuan untuk menganalisis signifikansi pengaruh perbandingan harga, WOM dan media sosial, privasi dan keamanan, dan kepercayaan terhadap perceived value. Jenis data yang digunakan dalam penelitian ini yaitu data kuantitatif. Sumber data yang digunakan yaitu data primer. Teknik pengambilan sampel yang digunakan yaitu purposive sampling dengan jumlah 150 responden. Teknik dalam pengumpulan data pada penelitian ini menggunakan kuesioner. Teknik analisis data dengan menggunakan metode deskriptif, uji t, dan uji regresi linear berganda. Hasil menunjukkan bahwa affiliate marketing dimana diturunkan menjadi variabel independen yaitu perbandingan harga, WOM dan media sosial, privasi dan keamanan, dan kepercayaan berpengaruh positif dan signifikan terhadap perceived value.
The Influence of TikTok Affiliate Digital Marketing Strategy on Generation Z Purchase Intentions in Jakarta, Indonesia Azmi, Nurul; Afriyani, Tri; Kurniaty, Dewi
Golden Ratio of Marketing and Applied Psychology of Business Vol. 5 No. 1 (2025): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmapb.v5i1.891

Abstract

This study aims to examine the influence of TikTok affiliate digital marketing strategies on the purchase intentions of Generation Z in Jakarta. To examine purchase intentions through TikTok affiliate marketing among Generation Z in Jakarta, variables such as perceived usefulness, trust, promotion, consumer feedback, and social impact were utilized. A quantitative method was employed by distributing questionnaires, and the data were examined using multiple linear regression analysis. The results indicate that social impact and consumer feedback have a positive and significant influence on purchase intentions. The implications of this research suggest that to enhance the purchase intentions of Generation Z in Jakarta, businesses and affiliate partners need to focus on consumer feedback or positive reviews from previous customers. Furthermore, Generation Z tends to place greater trust in recommendations from close connections such as friends, family, and relatives. To boost the purchase intentions of Generation Z in Jakarta, affiliate partners can create content highlighting positive customer reviews or businesses can collaborate with micro-influencers to build closer connections with the target audience.
Thinking About Thinking in Physics: A Systematic Review on Metacognitive Approaches for Secondary Students Kurniaty, Dewi; Muslim, Muslim; Novia, Hera
Jurnal Pendidikan MIPA Vol 26, No 4 (2025): Jurnal Pendidikan MIPA
Publisher : FKIP Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jpmipa.v26i4.pp2246-2266

Abstract

This review examines the literature on metacognitive strategies implemented in high school physics from 2021 to 2025, using Schraw's control framework, which encompasses planning, monitoring, and evaluation. The goal is to identify structural weaknesses that hinder overall theoretical progress and practical application in the classroom. Using PRISMA principles, an article search in ERIC yielded 244 documents, 22 of which were Scopus-indexed studies that met the criteria. We outline study designs, evaluation instruments, types of interventions, participants, and study objectives. A thematic synthesis addressed three guiding questions: (1) which instructional strategies contribute to metacognitive growth, (2) which evaluative instruments were used, and (3) what implementation conditions and challenges exist. Four main intervention categories were identified. Cognitive-reflective strategies foster self-awareness and introspection. Various inquiry methods combine metacognitive control with scientific investigation. Tools that aid visualization and representation of concepts, particularly simulations and concept maps, are key to organizing and maintaining coherent information. Gender-sensitive sociocultural and affective strategies foster motivation and inclusivity. All studies reported that these interventions had positive impacts on problem-solving, self-efficacy, and conceptual understanding. However, based on Schraw's hypothesis, this review identified planning as the most underdeveloped and neglected aspect of metacognitive regulation. Most studies relied heavily on self-reporting, leaving limited opportunities for task-embedded or multimodal assessments. Most designs were quasi-experimental or survey-based, and very few included mixed-methods or technology-mediated assessments. This research suggests combining structured insights, including goal setting, preemptive questioning, and activity design, with authentic assessments such as portfolios and think-aloud rubrics. Using these approaches within an equity-centered and culturally responsive pedagogy can foster active and self-directed learning in physics. Future research should aim to expand planning elements, diversify assessment techniques, and use educational technology to enhance and simplify metacognitive instruction in instructional design.    Keywords: metacognition, physics education, high school students, systematic literature review, thinking awareness.
Exploring the Interplay Between Cognitive Ability and Argumentation Skills to Improve Scientific Reasoning in Physics Learning Kurniaty, Dewi; Muslim*, Muslim; Novia, Hera; Sihombing, Rizky Agassy
Jurnal IPA & Pembelajaran IPA Vol 9, No 4 (2025): DECEMBER 2025
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jipi.v9i4.49305

Abstract

This quantitative descriptivecorrelational study explored the connection between senior high school students' cognitive abilities and their argumentation skills within the context of physics learning. Conducted at a public high school in Ketapang, West Kalimantan, the research utilized a multiple-choice test based on Bloom's revised taxonomy (C1C5) to measure cognitive performance. Argumentation skills were evaluated using instruments aligned with Toulmins argument pattern (TAP). The findings revealed a decline in students' cognitive performance as task complexity increased, with scores of 78% for remembering, 61.25% for understanding, 45% for applying, 28.75% for analyzing, and 17.50% for evaluating. Similarly, argumentation skills showed a hierarchical pattern: 80% of students could state claims, 65.71% provided evidence, 51.43% explained phenomena, and only 34.29% were able to construct reasoned solutions. A Pearson correlation analysis indicated a strong, positive relationship between the two variables ( r0.6;p0.05). These results suggest that a higher level of cognitive ability is linked to stronger scientific argumentation, underscoring the necessity of integrating higher-order thinking skills into physics instruction to improve students' reasoning and scientific discourse
Co-Authors Afriyani, Tri Ageng, Nanda Kurnia Ahmad Habibie, Ahmad Akmalia Akmalia Andini, Deviliandri Dwi Aris Subagio Dwianto, Agung Surya Fairuz, Hilmia Safa Hera Novia Iyus Wiadi Lestari, Dhea Afia Moersid, Rambo Anzhar Muhammad Fauzi Mukminah, Salsa Muslim Muslim Muslim*, Muslim Nursaffanah, Nada Fathimah Nurul Azmi, Nurul Poetry, Keyka Putri, Anisa Rachma Rachmawati, Gina Revalina, Revalina Romadhona, Fitria Sahda, Fatimah Talitha Sari, Hikma Sekarkinasih, Annisa A. Sihombing, Rizky Agassy Simatupang, Ayu Andriani Subagio, Aris Wijanarko, Adrian A