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All Journal Al-Iqtishad : Jurnal Ilmu Ekonomi Syariah (Journal of Islamic Economics) Anterior Jurnal Journal of Social Research AKADEMIK: Jurnal Mahasiswa Humanis International Journal of Islamic Business and Management Review Jurnal Manajemen dan Pemasaran Jasa Jurnal Indonesia Sosial Sains Cerdika: Jurnal Ilmiah Indonesia Journal of Innovative and Creativity ManBiz: Journal of Management and Business J-CEKI Jurnal Ekonomi, Manajemen, Akuntansi
Rukmana, Ovalia
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Analisis Strategis Tekanan Profitabilitas pada Layanan GoFood di Indonesia Hutabarat, Berman J; Kesiayohana, Kesiayohana; Rahmat, Krisna; Rukmana, Ovalia
AKADEMIK: Jurnal Mahasiswa Humanis Vol. 6 No. 1 (2026): AKADEMIK: Jurnal Mahasiswa Humanis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmh.v6i1.1909

Abstract

The online food delivery (OFD) industry in Indonesia is experiencing increasing profitability pressure driven by intense competition, low consumer switching costs, and rising incentive and logistics expenses. These conditions require platforms to shift their strategic focus from aggressive expansion toward sustainable profitability. This study aims to examine GoFood’s strategic position in responding to such pressures and to formulate relevant strategic directions in a maturing market. A case study approach based on desk research was employed, utilizing secondary data analyzed through the PESTEL framework, Porter’s Five Forces, and the VRIO model, which were subsequently synthesized using a SWOT/TOWS matrix. The findings indicate that the OFD industry is characterized by high competitive rivalry and strong buyer power, causing promotion-heavy strategies to exert downward pressure on margins. Internally, GoFood benefits from ecosystem scale, multi-sided orchestration capabilities, data-driven technology, and strong brand equity, while still facing challenges related to service quality variability. The study highlights that service reliability differentiation and the expansion of non-incentive monetization, such as advertising and merchant solutions, are critical strategies for balancing growth and profitability. Academically, this research contributes to the literature on digital platform strategy by providing empirical insights from the OFD sector in an emerging market context.
Metode Netnografi Menguliti Narasi Banjir Sumatera: Alam Dikambinghitamkan, Korporasi Disalahkan, Pemerintah ke Mana? Barkah, Thamira Ahsilla; Berlianto, Soca; Permana, Eka; Rukmana, Ovalia
AKADEMIK: Jurnal Mahasiswa Humanis Vol. 6 No. 1 (2026): AKADEMIK: Jurnal Mahasiswa Humanis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmh.v6i1.1946

Abstract

Recurrent flooding in Sumatra has triggered intense debate on social media regarding its underlying causes and the attribution of responsibility. While previous disaster studies in Indonesia have largely emphasized technical and physical dimensions, limited attention has been given to how public discourse frames flood causality in digital spaces. This study aims to examine how the causes of flooding in Sumatra are constructed in social media discourse and to identify which actors are most prominently associated with responsibility. Employing a qualitative multi-platform netnographic approach, this research analyzes user-generated comments from Facebook, YouTube, and TikTok collected during the first month following major flood events. Data were examined using NVivo 15 through word frequency analysis, word cloud visualization, and hierarchical mapping to identify dominant themes and framing patterns. The findings reveal that public discourse predominantly frames flooding as a natural and moral phenomenon, emphasizing environmental factors and religious interpretations. Although references to government accountability and corporate activities such as deforestation and extractive industries are present, they appear less frequently and in fragmented forms. These results suggest that social media discourse tends to depoliticize flood risk by foregrounding natural explanations, while structural and governance-related factors remain marginal. This study contributes to disaster communication scholarship by highlighting the discursive production of disaster risk in digitally mediated public arenas.
Analysis of Local Government Response to Floods in Aceh: Netnography Approach Hidayat, Dafit; Wulandari, Nur Fitriani; Hasrudin, Aldila Hisyam; Rukmana, Ovalia
Jurnal Indonesia Sosial Sains Vol. 7 No. 1 (2026): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v7i1.2193

Abstract

The major floods that hit Aceh Province in November 2025 had a significant impact on the social, economic, and infrastructure lives of people in various districts. The disaster management places local governments as the main actors in the emergency response phase, especially in evacuation, logistics distribution, cross-agency coordination, and crisis communication. This study aims to analyze the response of the Aceh local government to the November 2025 floods and identify the factors that affect the effectiveness of the response. This study uses a qualitative approach with a case study design. Data was collected through analysis of official government documents, online media reports, and social media content of people affected by the floods. Data analysis was carried out using thematic analysis to identify government response patterns, field constraints, and crisis communication dynamics. The results of the study show that the response of local governments is relatively fast in urban areas with good transportation access. However, there have been significant delays in isolated areas due to infrastructure damage and limited coordination. In addition, the mismatch between the government's official narrative and the conditions on the ground has an impact on declining public trust. On the other hand, the resilience of local communities plays a key role as a buffer in the early phases of disasters through self-evacuation initiatives and community solidarity. This study concludes that the effectiveness of local government responses in flood management is influenced by regional access factors, disaster management governance, and the quality of crisis communication. Strengthening cross-agency coordination, empathetic communication strategies, and integrating the role of local communities are the main recommendations to improve disaster management in the future.
Analisis Faktor Penyebab Kegagalan Minimarket Waralaba dalam 2–3 Tahun Pertama Operasional Herdianto, Herdianto; Fasya, Diva Dinar; Ahtisya, Syauqi; Rukmana, Ovalia
ManBiz: Journal of Management and Business Vol. 4 No. 3 (2025): ManBiz: Journal of Management and Business
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The rapid growth of modern retail in Indonesia has accelerated the expansion of franchise minimarkets across urban and semi-urban areas. Despite their standardized operating systems and brand advantages, many franchise minimarket outlets fail and close within the second to third year of operation. This study aims to identify and explain the key factors contributing to early franchise minimarket failure through a qualitative approach that foregrounds owners’ lived experiences and interpretations of failure. Data were collected through in-depth interviews with former franchise minimarket owners whose outlets had ceased operations, and were strengthened through netnography and document analysis as triangulation to enhance credibility. All qualitative data were analyzed using NVivo 15 following a thematic analysis procedure involving data familiarization, open coding, categorization, and theme development to reveal dominant patterns underlying business closure. The findings indicate that franchise minimarket failure is a multifactor phenomenon shaped by the interaction of internal and external pressures. Key internal drivers include weak marketing management, limited capability to develop adaptive sales strategies, and escalating operational costs. External drivers include non-strategic locations, shifting customer traffic patterns, declining local purchasing power, and aggressive competition from large networked modern retailers. Outlets established without adequate market feasibility assessment were more vulnerable to recurring losses and cash-flow constraints, ultimately leading to closure. These findings underscore the importance of rigorous pre-entry planning, strengthened managerial capacity, and supportive zoning policies to improve the sustainability of franchise minimarkets.
Pedang Bermata Dua Work From Home: Analisis Psikodinamika Kerja Hibrida dan Fenomena Digital Presenteeism di Era Pasca-Pandemi Sitompu, Kristina; Akbar, Ahmad Abdul Ghofur; Rukmana, Ovalia
J-CEKI : Jurnal Cendekia Ilmiah Vol. 5 No. 2: Februari 2026
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v5i2.15017

Abstract

Tahun 2025 menandai lima tahun sejak kerja jarak jauh diterapkan secara masif. Di Indonesia, kebijakan yang semula bersifat darurat telah bertransformasi menjadi arsitektur kerja hibrida yang relatif permanen namun menyisakan persoalan psikologis yang kompleks. Penelitian ini bertujuan untuk mengeksplorasi dampak psikologis berkepanjangan dari Work From Home (WFH) dan kerja hibrida terhadap karyawan lintas industri. Serta, mengidentifikasi pola stres, kelelahan, dan patologi kerja baru, termasuk fenomena coffee-badging dan digital presenteeism. Penelitian ini mengadopsi pendekatan kualitatif deskriptif. Data diperoleh menggunakan studi literatur, dan dianalisis melalui sintesis teoretis yang mengintegrasikan Conservation of Resources Theory, Boundary Theory, dan Social Exchange Theory. Hasil penelitian menunjukkan bahwa fleksibilitas kerja tidak selalu berfungsi sebagai sumber daya psikologis, melainkan kerap bertransformasi menjadi isolasi sosial kronis dan kelelahan kognitif. Penelitian ini juga mengungkap keterkaitan signifikan antara gangguan ergonomis fisik dan deplesi sumber daya psikologis, serta beban psikososial yang tidak proporsional pada pekerja perempuan akibat konflik peran ganda. Studi ini merekomendasikan penguatan kebijakan kerja berkelanjutan, termasuk pelembagaan Right to Disconnect dan mitigasi proximity bias, sebagai prasyarat menjaga kesehatan mental dan produktivitas tenaga kerja nasional.
Co-Authors Ahtisya, Syauqi Akbar, Ahmad Abdul Ghofur Alvino, Revi Andi Fariana, Andi Ardanesworo, Muhammad Feyzel Khalfani Putra Barkah, Thamira Ahsilla Berlianto, Soca Darmoyo, Agung Budi Eddy Setyanto Edwarivel, Edwarivel Fasya, Diva Dinar Febrianti, Puspita Hasrudin, Aldila Hisyam Herdianto Herdianto, Herdianto Hidayat, Dafit Hutabarat, Berman J Kesiayohana, Kesiayohana Maramis, Donny I Meilania, Vera Salma muhammad fatoni, muhammad Pagar Intan, Murti Perdana, Gemilang Adi Permana, Eka Pongsibidang, Monica Prabowo, Heru Prasetyo, Johan Hendri Putra, Abhiyoga Deyandra Putri, Septia Risma Rahmat, Krisna Rajoana, Jakia Ramadhan, Andika Ratulina, Triesna Rosyadi, Muhammad Farouq Saripudin Saripudin Setyarachma, Anita Sitompu, Kristina Sukmayanti, Andini Wulan Sungkono , Sungkono Wulandari, Nur Fitriani Yohanes Ferry Cahaya