Article Per Year (5 Year)
p-Index From 2020 - 2025
2.195
P-Index
This Author published in this journals
All Journal JAM : Jurnal Aplikasi Manajemen YUME : Journal of Management International Journal of Community Service Jurnal Pengabdian Masyarakat Bangsa e-Jurnal Apresiasi Ekonomi Journal Business and Management Celebes Journal of Community Services KUKIMA :Kumpulan Karya Ilmiah Manajemen Skena Bisnis
Margery, Errie
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

Published : 13 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 13 Documents
Search

 1   2 
Pengaruh harga, promosi, dan word of mouth terhadap minat pembelian konsumen mobil honda PT. Istana Deli Kejayaan (IDK2) Medan Viola; Margery, Errie; Seri
Journal Business and Management Vol. 1 No. 2 (2023): Journal Business and Management (Oktober 2023)
Publisher : Departemen Manajemen Fakultas Ekonomi dan Bisnis Universitas HKBP Nommensen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51622/jbm.v1i2.1991

Abstract

Seiring berjalannya waktu dan berkembangnya zaman, kini mobil sudah menjadi salah satu benda utama yang bisa dibeli. Salah satu dealer mobil Honda yang ternama di Medan adalah PT. Istana Deli Kejayaan yang berlokasi di Jalan Sei Batang Hari No. 22-24, merupakan perusahaan yang bergerak di bidang otomotif dan telah berdiri sejak tahun 2004 hingga saat ini. Banyak faktor yang mempengaruhi minat beli konsumen, dimana aspek yang cukup penting dan spesifik adalah harga, promosi dan word of Mouth. Teori yang digunakan adalah teori manajemen pemasaran yang berkaitan dengan harga, promosi, promosi dari mulut ke mulut dan minat beli. Penelitian ini menggunakan penelitian deskriptif kuantitatif. Populasi dalam penelitian ini adalah 105 pelanggan. Metode pengumpulan data yang digunakan dalam penelitian adalah wawancara, penyebaran kuesioner dan studi dokumenter. Teknik pengambilan sampel dengan rumus Slovin diperoleh sebanyak 83 sampel. Variabel-variabel dalam penelitian ini diukur menggunakan skala likert. Secara parsial harga dan promosi berpengaruh negatif dan tidak signifikan terhadap minat beli konsumen, sedangkan word of Mouth berpengaruh positif dan signifikan terhadap minat beli konsumen. Secara simultan terdapat pengaruh yang signifikan antara Harga, Promosi dan Word of Mouth terhadap Minat Beli Konsumen pada PT. Istana Deli Kejayaan (IDK2) Medan.
THE EFFECT OF STUDENT EXPERIENCE AND PERCEIVED VALUE ON STUDENT SATISFACTION AT XYZ COLLEGE MEDAN Sjukun, Sjukun; Goh, Thomas Sumarsan; Margery, Errie
Jurnal Apresiasi Ekonomi Vol 13, No 2 (2025)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v13i2.957

Abstract

This research was conducted at XYZ College Medan. The purpose of this research was to determine and analyze the effect of Student Experience and Perceived Value on Student Satisfaction. The population in this research was all students of XYZ College Medan and total sample was 85 people. The sampling technique used was purposive sampling. Data collection technique was conducted by distributing questionnaires and documentary studies. Data analysis was done using PLS-SEM (Partial Least Square - Structural Equation Modeling). The finding of this research showed that simultaneously, Student Experience and Perceived Value had a significant effect on Student Satisfaction at XYZ College Medan with a coefficient of determination of 0.609, which means that the the contribution of the Student Experience and Perceived Value variables together on Student Satisfaction was 60.9%, while 39.1% was influenced by variables outside of this reseach. Partially, Student Experience had a positive yet statistically insignificant impact on Student Satisfaction at XYZ Medan. Meanwhile, Perceived Value shows a positive and statistically significant effect on Student Satisfaction at XYZ College Medan.
PENGARUH CONTENT MARKETING DAN INFLUENCER TERHADAP MINAT BELI KONSUMEN PT. MAKMUR DEKORINDO LESTARI MEDAN Afrina, Afrina; Margery, Errie; Seri, Seri
KUKIMA : Kumpulan Karya Ilmiah Manajemen Volume 3 Nomor 2 Oktober 2024
Publisher : LPPM Universitas Katolik Santo Thomas Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54367/kukima.v3i2.4222

Abstract

This research was conducted on consumers at PT. Makmur Dekorindo Lestari Medan. The purpose of this research is to determine and analyze the influence of Content Marketing and Influencers on Consumer Purchase Interest. The population and sample in this study amounted to 45 people. The sampling technique used was saturated. The data collection technique is by distributing questionnaires and interviews. Data analysis uses multiple linear regression analysis. The conclusion in the research is that simultaneously Content Marketing and Influencers have a positive and significant effect on PT Consumer Buying Interest. Makmur Dekorindo Lestari Medan. Partially, Content Marketing influences PT Consumer Buying Interest. Makmur Dekorindo Lestari Medan. Partially, Influencers have no influence on PT Consumer Buying Interest. Makmur Dekorindo Lestari Medan. The magnitude of the coefficient of determination can be seen from the Adjusted R Square value of 0.188 or 18.8% and the remaining 81.2% is influenced by other factors outside the research model such as sales promotion, personal selling, service quality, advertise, influencer credibility, WOM, live streaming, etc.
Co-Authors Afrina, Afrina Anitha P. Tinambunan Asmawiani Okta, Mila Asmawiani Okta daniel christian Edison Edison Esli Silalahi Goh, Thomas Sumarsan Lenny Menara Sari Saragih Lusiah Lusiah Seri Seri, Seri Sitompul, Pandapotan Sjukun Syawaluddin Syawaluddin, Syawaluddin Tanoto, Michael Tarigan, Miska Irani Tarigan, Miska Iriani Vannessa, Vannessa Viola Wan Suryani Yauandi, Kevin Marcelino Yusdiana, Yusdiana