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Tambunan, Resman Muharul
Universitas Al-Azhar Indonesia
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Analisis Semiotika Pemaknaan Kerokan Pada Iklan Kredivo Versi "Kerokan Sefleksibel Itu" Andrian, Jeremy Manuel; Tambunan, Resman Muharul; Faaroek, Safiani A.
Global Komunika : Jurnal Ilmu Sosial dan Ilmu Politik Vol 5 No 2 (2022): Global Komunika
Publisher : FISIP UPNVJ

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33822/gk.v5i2.4728

Abstract

Salah satu industri yang sedang berkembang yakni industri financial technology. Pada iklan terdapat pesan tersembunyi di luar dari pesan yang nyata disampaikan dalam iklan termasuk iklan Kredivo versi “Kerokan Seflekfibel Itu”.  Tujuan dari penelitian ini adalah untuk mengetahui tanda berdasarkan ikon, indeks dan simbol dan makna kerokan dalam iklan Kredivo versi “Kerokan Sefleksibel Itu”. Teori utama yang digunakan dalam penelitian ini adalah teori semiotika Charles Sanders Peirce. Metode penelitian yang digunakan yaitu analisis semiotika Charles Sanders Peirce di mana peneliti memfokuskan padatanda berdasarkan objek yang terdiri dari ikon, indeks dan simbol.Penelitian ini menggunakan paradigma konstruktivisme dengan jenis data menggunakan pendekatankualitatif deskriptif. Hasil penelitian ini menunjukkan ikonnya adalah potongan-potongan gambar terlampir yang mewakili keadaan sebenarnya di mana terdapat seorang pria yang hendak melakukan kerokan. Indeksnya merupakan potongan-potongan gambar terlampir yang menjadi tanda bahwa ada sesuatu yang memengaruhi terciptanya gambar tersebut. Simbol yang terkandung yaitu persiapan kerokan, fleksibilitas, simplisitas, futuristis, kemudahan pemakaian Kredivo, dan solusi dari masalah. Beberapa makna kerokan yang digunakan Kredivo untuk menyampaikan pesan pemasaran melalui iklan Kredivo versi “Kerokan Sefleksibel Itu” antara lain menggambarkan kemudahan penggunaan Kredivo, proses yang cepat, fleksibilitas Kredivo, kepercayaan konsumen terhadap Kredivo, dan Kredivo sebagai solusi dari masalah pembayaran. Diperoleh kesimpulan yakni ikon, indeks, simbol menandakan seorang pria kerokan dengan tubuh fleksibel melalui proses penyuntingan dan perekaman sehingga menciptakan simbol-simbol berupa makna kerokan yang menggambarkan fleksibilitas, simplisitas, futuristis, kemudahan pemakaian Kredivo, dan solusi dari masalah.ANALISIS SEMIOTIKA PEMAKNAAN KEROKAN PADA IKLAN KREDIVO VERSI “KEROKAN SEFLEKSIBEL ITU”
Komunikasi Anggota Keluarga Terhadap Sikap Penerimaan Pengasuhan Anak Berkebutuhan Khusus Resman Muharul Tambunan; Tono Purwantoro; Des Hanafi
Jurnal Spektrum Komunikasi Vol 13 No 1 (2025): Jurnal Spektrum Komunikasi : March 2025
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v13i1.840

Abstract

Effective communication between family members and children with special needs can improve understanding, support, and quality of daily interactions. Through open and responsive communication, family members can help children with special needs feel supported and valued and help them achieve their quality of life. Parents of children with special needs are very involved in all their children's activities and provide them with care. This study aims to determine the relationship between family communication, attitudes, and acceptance of caring for children with special needs. This study was designed using descriptive causality with a quantitative approach and a positivistic paradigm. The location of the study was the Jabodetabek area. Primary data were obtained directly from selected respondents through structured interviews using questionnaires. The measurement of sample size was carried out using Structural Equation Model Analysis - Partial Least Structural (SEM-PLS)-SmartPLS version 3. The results showed that family interpersonal communication had a significant relationship with attitudes of acceptance of caring for children with special needs. In addition, family communication patterns also influenced attitudes of acceptance, although the effect was minor compared to direct interpersonal communication.
Peran Instagram @cerah_indonesiaku Sebagai Media Penyampaian Pesan Perubahan Iklim kepada Generasi-Z Tono Purwantoro; Resman Muharul Tambunan
Jurnal Spektrum Komunikasi Vol 13 No 2 (2025): Jurnal Spektrum Komunikasi : June 2025
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v13i2.916

Abstract

Climate change is an urgent global issue with increasingly severe impacts on the environment, economy, and public health. In the digital era, social media plays a significant role in disseminating climate-related information, especially to Generation Z, who are digital natives and highly active on platforms like Instagram. This study aims to analyze the role of the Instagram account @cerah_indonesiaku as a medium for delivering climate change messages to Generation Z in Indonesia. Using a qualitative descriptive approach and a case study method, data were collected through interviews, observations, and documentation involving the account’s managers. The findings show that Yayasan Indonesia Cerah effectively utilizes Instagram’s visual and interactive features to produce attractive, credible, and relevant climate change content. Visual elements, short videos, infographics, and contextual messages help increase engagement and encourage Generation Z to share and amplify information. This study highlights how digital communication strategies through Instagram can strengthen public awareness and promote active participation in climate change mitigation. The results contribute to understanding effective digital communication for environmental campaigns targeting youth audiences.
Analisis SNA dalam Interaksi Netizen pada Iklan “Oke Gas Prabowo Gibran Paling Pas” Muhammad Fadillah Abbyyu; Alma Mandjusri; Yoedo shambodo; Resman Muharul Tambunan
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 2 (2025): Mei 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i2.4152

Abstract

This study analyzes netizen interactions using Social Network Analysis (SNA) in the comment section of the political advertisement “Oke Gas Prabowo Gibran Paling Pas” on Richard Jersey’s YouTube channel. This study aims to understand how communication structures are formed in digital networks and identify key actors who play a role in spreading political opinions. The approach used is quantitative with a positivist paradigm and descriptive-exploratory analysis techniques. The analyzed data includes nodes (actors), edges (relationships between actors), and network metrics such as diameter, density, reciprocity, centralization, and modularity. The results show that netizen interactions form a complex communication network with a high level of connectivity. Key actors are identified through degree centrality and betweenness centrality, indicating their significant role in information distribution. Additionally, dominant groups function as interaction hubs, while bridging actors facilitate information dissemination between communities. These findings suggest that political communication on social media is influenced not only by the advertisement content itself but also by the network structure surrounding it. Thus, this study contributes to the understanding of how public opinion is formed and spread in digital spaces and its implications for political campaign strategies in the era of social media.
The Influence of Halal Seasoning Issues on Consumer Awareness and Purchase Interest: A Study of the Royco Brand in Cipedak and Cinere Districts Alini Indriana Utari; Resman Muharul Tambunan; Veranus Sidharta; Anisti, Anisti; Syatir, Syatir
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 2 (2025): Mei 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i2.4260

Abstract

Royco is one of the popular seasoning brands in Indonesia. However, increasing consumer awareness regarding halal issues has raised concerns about the product's halal status. Given that Royco seasoning is widely used in daily cooking, ensuring its halalness becomes critical. This study aims to examine the influence of halal issues on consumer awareness and purchase interest toward Royco products in the Cipedak and Cinere Districts. A quantitative explanatory research method was employed using an online survey distributed through Google Forms, and the data were analyzed with the SEM-PLS technique using SmartPLS 3.2.9 software. The findings show that the halal issue has a significant direct effect on purchase interest (22.3%) and an indirect effect through consumer awareness (17.3%). Furthermore, the halal issue strongly influences consumer awareness (50.2%), which subsequently contributes to an increase in purchase interest (34.6%). These results highlight that clarifying and disseminating information about the halal status of products not only directly boosts consumer purchase interest but also enhances consumer awareness, which in turn strengthens purchase interest. The study implies that companies must prioritize transparent halal certification communication to maintain and increase market trust and purchasing behavior.
Analisis Framing Media Mengenai Pemberitaan Mobil Listrik dari Perkumpulan Industri Kendaraan Listrik Indonesia (PERIKLINDO) pada Pameran di JIExpo 2024 Muhammad, R Hiru; Tambunan, Resman Muharul; Ardia, Velda; Hermanto, Agus; Amri, Allsya; Saputri, Sabrina Zulfanova
Riwayat: Educational Journal of History and Humanities Vol 8, No 3 (2025): July, Social Studies, Educational Research and Humanities Research.
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jr.v8i3.47903

Abstract

Penelitian ini berupaya mengetahui peran media massa khususnya online dalam membingkai pemberitaan kendaraan listrik sebagai sarana transportasi modern yang tidak berpolusi. Langkah ini juga mendukung upaya pemerintah yang ingin membangun industri otomotif nasional yang ramah lingkungan. Penelitian ini menggunakan pendekatan kualitatif deskriptif menggunakan model framing Pan dan Kosicki dan empat elemen framing Entman (1993). Hasil penelitian menunjukkan media onlie seperti Setneg.go.id, industri.kontan.id, dan oto.detik.com konsisten memberitakan kendaraan listrik sebagai salah satu pemberitaan mereka dengan menjelaskan aspek ekonomi, lingkungan dan teknologi. Struktur sintaksis mampu menarik perhatian publik melalui kutipan, pemilihan judul maupun headline. struktur tematik dan retoris digunakan untuk pemilihan kata yang menggugah. Praktik framing sejalan dengan agenda setting karena pemerintah maupun industri sejalan dalam membentuk opini publik melalui media massa.
TOERI SIBERNETIKA DALAM KOMUNIKASI KONFLIK DAN DUKUNGAN SOSIAL KELUARGA ANAK REMAJA CEREBRAL PALSY MELALUI CYBER EXTENTION Tambunan, Resman Muharul; Muksin, Nani Nurani
Kajian Ilmu Sosial (KAIS) Vol. 2 No. 2 (2021): KAIS : Kajian Ilmu Sosial
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (560.983 KB) | DOI: 10.24853/kais.2.2.212-228

Abstract

Salah satu permasalahan keluarga anak remaja cerebral palsy  adalah masih dibutuhkannya banyak informasi secara sistematis dan ilmiah melalui konseling dalam rangka membangun fungsi psikologis dari para keluarga anak remaja cerebral palsy sehingga seluruh anggota keluarga dapat berfungsi penuh untuk memberikan ketahanan pengasuhan anak remaja cerebral palsy seutuhnya membantu anaknya yang memiliki keterbatasan.Salah satu bentuk membangun ketahanan pengasuhan anak remaja cerebral palsy adalah memberikan intervensi yang berbentuk konseling dan berbagi informasi melalui diskusi dan kumpul beberapa orang tua anak cerebral palsy yang kemudian terbentuk menjadi komunitas yang saling berbagi informasi, berbagi rasa, saling menguatkan, saling mengingatkan, saling peduli sehingga pengasuhan anak remaja cerebral palsy mereka menjadi lebih ringan dan mudah.Salah satu media komunikasi yang mendukung terhadap ketahanan pengasuhan anak remaja cerebral palsy adalah memanfaatkan cyber extension yang merupakan media komunikasi inovasi baru yang bersifat hybrid dan konvergen yang memanfaatkan jaringan internet dan multimedia interaktif untuk menjembatani proses transformasi informasi dan pengetahuan dalam pengasuhan tumbuh kembang anak remaja cerebral palsy. Sehingga tidak lagi menjadi penghalang jarak geografis antara terapis, komunitas, keluarga anak remaja cerebral palsy di perkotaan dengan keluarga anak remaja cerebral palsy di daerah yang berbeda.Sinergi antara subsistem satu dengan subsistem yang lainnya, sesuai karakteristik sistem dalam teori komunikasi Sibernetika, dimana sistem bekerja dalam lingkup atau batasan yang sudah spesifik dan dipengaruhi oleh lingkungan sekitar yang menghasilkan output yang disimpan secara permanen maupun sementara. Penghubung sistem merupakan elemen untuk menjamin terjadinya sinergi antar subsistem dalam sistem kerja cyber extension yang baik, Cyber extension merupakan bagian dari teori komunikasi sibernetika,  inovasi komuniasi  dengan menggunakan media komunikasi baru yang mengintegrasikan saran teknologi informasi sehingga mempercepat informasi sampai kepada para keluarga anak remaja cerebral palsy.Namun ada kesenjangan dari Output cybernetic yang tidak diharapkan adalah hasil negatif yang tidak diharapkan terjadi yang muncul secara bersamaan dengan output yang diharapkan pada komunikasi inovasi keluarga cerebral palsy seperti : Masalah konfik sosial dan reduksi budaya (stereotip), Kesenjangan sosial antara yang memiliki akses terhadap aplikasi Media Sosial  dan yang tidakMetode yang digunakan dalam penelitian ini adalah metode deskriptif, yaitu penelitian yang bertujuan mendeskripsikan dan menjelaskan suatu hal seperti apa adanya, sedangkan bahan dan metode yang digunakan dalam penelitian ini menggunakan studi pustaka (literature review). Kesimpulan dari penelitian ini adalah optimalisasi cyber extension sebagai alternative inovasi teori sibernetika bagi para keluarga anak remaja cerebral palsy dalam ketahanan pengasuhan dan tumbuh kembang anak remaja palsy sehingga meminimalisasi konflik sosial, penggunaan teknologi informasi komputer dalam hal manajemen terhadap potensi konflik sosial dan berbagi informasi kepada sesama keluarga anak cerebral palsy  baik berbentuk komunitas maupun konseling terapis atau dokter rehab medik melalui internet salah satunya dengan media sosial.
The Influence of Customer Experience Through Product Publication on Alfagift Service Quality Junisha, Anggi Deafita; Tambunan, Resman Muharul
EKSPRESI DAN PERSEPSI : JURNAL ILMU KOMUNIKASI Vol 8 No 3 (2025): September
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Pembangunan Nasional Veteran Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33822/jep.v8i3.9117

Abstract

Retail companies in the digital era must continue to innovate to improve customer experience and service quality. This study aims to analyze the effect of customer experience on service quality through product publications on the Alfagift application. Employing a quantitative approach, this study uses Structural Equation Modeling - Partial Least Squares (SEM-PLS) to analyze data from 150 Alfagift users in Limo District, Depok City. The results showed that customer experience significantly affected service quality (β = 0.565, p < 0.05), indicating that positive experiences increase customer perceptions of service quality. In addition, customer experience also significantly impacted product publications (β = 0.818, p < 0.05), stating that well-managed experiences result in more effective product communication. Product publications act as a mediating variable that strengthens the relationship between customer experience and service quality (β = 0.251, p < 0.05). These findings support the Customer Experience and Service Quality Theory (SERVQUAL) and enrich digital marketing studies. The practical implication of this study is that Alfamart needs to optimize its product publication strategy to increase customer engagement and strengthen service quality.
Perilaku Adopsi Teknologi Pada Era Digital Nurul, Euis; Afif, Ahmad Sururi; Tambunan, Resman Muharul
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 5 No. 4 (2024): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN) Edisi September - Desembe
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v5i4.4518

Abstract

The rapid development of information and communication technology has created an increasingly connected world, facilitating access to information, and accelerating the process of interaction and transactions in various sectors. In this context, individual behavior, including consumer behavior, has undergone significant changes. The adoption of technology and the integration of digital lifestyles have created new behavioral patterns that are not only influenced by basic needs, but also by the stimuli generated by the digital ecosystem. Adoption of behavior in the digital era involves a complex process that involves understanding the various factors that influence individuals in using technology. SMKN 8 Jakarta, as one of the vocational education institutions, is at the forefront of educating students to be able to adapt to the development of the times and technology. To solve the problems faced by students at SMKN 8 Jakarta related to the behavior of adopting technology in the digital era, this community service program provides a solution, namely; holding training aimed at improving students' digital literacy. The community service program at SMKN 8 Jakarta runs effectively through five systematic stages: identification of needs, material development, training sessions, mentoring programs, and feedback evaluation
PENGARUH PERSONAL BRANDING TASYA DI INSTAGRAM TERHADAP KEPUTUSAN PEMBELIAN PRODUK MOTHER OF PEARL Tarina, Miftah; Faaroek, Safiani A.; Resman Muharul
Global Komunika : Jurnal Ilmu Sosial dan Ilmu Politik Vol 6 No 1 (2023): Global Komunika Vol. 6 No. 1 2023
Publisher : FISIP UPNVJ

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33822/gk.v6i1.6263

Abstract

Social media is the result of the development of technological advances. Instagram is one form of social media. Instagram is the right platform to promote a product, one of which is makeup products that are favored by Indonesian women to support their appearance. Local products innovate and promote to introduce their products to the public and compete with global-scale beauty products to take advantage of beauty influencers on Instagram social media so that the promotional reach can be right on target. One of the most influential beauty influencers for consumers is Tasya Farasya. Tasya Farasya is a beauty influencer who is quite well known on Instagram with strong and attractive personal branding, which can be seen from her always glamorous appearance and honesty in conducting product reviews. Tasya Farasya officially launched her beauty brand "Mother of Pearl" with her first three products. The purpose of this study was to determine the effect of Tasya Farasya's personal branding on Instagram on purchasing decisions for Mother of Pearl products. This study uses the grand theory of S-O-R (Stimulus, Organism, Response). The research method uses a descriptive correlational quantitative approach with a survey method. The population used was 100 respondents with the criteria of Instagram followers Tasya Farasya, women aged 18-34 years, and interested in Mother of Pearl products. The data collection technique used a questionnaire with correlation coefficient and regression analysis techniques. The results of the t-count 3.854 > 1.984, indicate that H0 is rejected and H1 is accepted, meaning that there is an influence of Tasya Farasya's personal branding on Instagram on the purchase decision of Mother of Pearl products.
Co-Authors Afif, Ahmad Sururi Agus Hermanto Alini Indriana Utari Alma Mandjusri Amri, Allsya Andrian, Jeremy Manuel Angestie, Quincy Nixie Anisti Anisti, Anisti Armia, Dhafin Bahriyah, Euis Nurul Des Hanafi Djuara P Lubis Euis Nurul Faaroek, Safiani A Faaroek, Safiani A. Fachmi Ibrahim Fachry Amien Al Faruqi Fadzilah, Ishmah Nur Gusmia Arianti Hanafi, Des Herien Puspitawati Herien Puspitawati Heriyanti Heriyanti Heriyanti Imsar Gunawan Junisha, Anggi Deafita Keyjia, Nur Al Lesmana, Ludi Azhari Muhammad Fadillah Abbyyu Muhammad, R Hiru Nani Nurani Muksin Pramesti Sekar Hapsari Pudji Muljono Rahman Asri Revalina Hadisah Safiani A. Faaroek Safiani Annie Faaroek Safira Hasna Saputri, Sabrina Zulfanova Sidharta, Veranus Syatir, Syatir Tarina, Miftah Tono Purwantoro Velda Ardia Veranus Sidharta Yoedo Shambodo