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All Journal Sains: Jurnal Manajemen dan Bisnis JPPM (JURNAL PENELITIAN DAN PEMBELAJARAN MATEMATIKA) E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis Majalah Ilmiah Bijak Journal of Research in Business, Economics, and Education Cendekia: Jurnal Pendidikan dan Pembelajaran Jurnal Ilmiah Manajemen Kesatuan JURNAL RISET AKUNTANSI TIRTAYASA Jurnal Kajian Manajemen dan Wirausaha AT-TIJARAH: Jurnal Penelitian Keuangan dan Perbankan Syariah ARBITRASE: JOURNAL OF ECONOMICS AND ACCOUNTING Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Jurnal Ekonomi Journal of Applied Business, Taxation and Economics Reseach Jurnal Tadbir Peradaban Share: Jurnal Ekonomi dan Keuangan Islam Journal of Artificial Intelligence and Digital Business NuCSJo : Nusantara Community Service Journal Journal of Organizational Analysis and Performance
fuadi, Fuadi
Universitas Pamulang, Indonesia
Religion Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Digitalisasi Pemasaran UMKM Produk Lokal Melalui Optimalisasi Media Sosial di Desa Sasahan Fuadi Fuadi; Indar Riyanto
NuCSJo : Nusantara Community Service Journal Vol. 2 No. 2 (2025)
Publisher : Lembaga Penelitian Dan Publikasi Ilmiah (lppi) Yayasan Almahmudi Bin Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70437/nucsjo.v2i2.311

Abstract

Desa Sasahan, Kabupaten Serang, Banten, memiliki potensi ekonomi lokal yang besar melalui sektor UMKM. Namun, pelaku UMKM di desa ini menghadapi tantangan signifikan, termasuk rendahnya pemahaman tentang pemasaran digital. Banyak UMKM belum memanfaatkan media sosial secara optimal untuk promosi dan perluasan pasar dan masih bergantung pada metode konvensional, sehingga jangkauan usaha mereka terbatas dan daya saing produk lemah. Tujuan utama kegiatan ini adalah untuk mengatasi kesenjangan literasi digital dan keterbatasan strategi pemasaran yang menjadi penghambat utama perluasan pasar produk lokal. Metode pelaksanaan meliputi pelatihan partisipatif, pendampingan intensif, dan pembelajaran berbasis praktik dalam memanfaatkan platform media sosial seperti Instagram, Facebook, dan TikTok untuk branding dan promosi. Hasil evaluasi menunjukkan bahwa 80% peserta berhasil menerapkan strategi pemasaran digital secara mandiri, ditandai dengan peningkatan keterampilan dalam pembuatan konten visual, manajemen interaksi dengan konsumen, dan perluasan jangkauan pasar. Program ini tidak hanya meningkatkan kapasitas individu pelaku UMKM, tetapi juga berkontribusi pada penciptaan ekosistem pemasaran digital yang berkelanjutan. Keberhasilan kegiatan ini diharapkan dapat menjadi model replikasi bagi pengembangan UMKM di daerah lain dengan karakteristik serupa
Peran Persepsi Akuntansi Keuangan dan Pemasaran dalam Membentuk Persepsi Nilai Perusahaan di Kalangan Mahasiswa Deti Susilawati; Fuadi Fuadi; Evi Dora Sembiring; Sari Putri Pertiwi; Ade Samsinar
ARBITRASE: Journal of Economics and Accounting Vol. 7 No. 1 (2026): July 2026
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/arbitrase.v7i1.3039

Abstract

This research aims to analyze the role of perceptions of financial accounting and marketing in shaping perceptions of company value among students. The research problem is based on the importance of students' understanding of various business functions in assessing company value comprehensively. This research uses a quantitative approach with a survey method of students as respondents. Data was collected through questionnaires and analyzed using multiple linear regression to partially test the influence of each variable. The novelty of this research lies in the use of student perceptions as a unit of analysis in studying the formation of company value, which is generally researched at the company or investor level. The research results show that perceptions of financial accounting and perceptions of marketing have a positive and significant effect on perceptions of company value, with perceptions of marketing having a more dominant influence. These findings indicate that company value is not only perceived from the aspect of financial performance, but is also influenced by the role of marketing in creating value. This research provides a theoretical contribution in expanding the study of corporate value formation from an individual perspective as well as a practical contribution for universities in designing learning that is more relevant to the needs of the business world.
Co-Authors Aan Hendrayana Ade Samsinar Afrizal Afrizal Anis Fuad Salam Bimmo Dwi Baskoro Budi Subakti Chalirafi, Chalirafi Denies Susanto Deti Susilawati Didi Wandi Didit Haryadi Erik Herlambang Erna Herlina Evi Dora Sembiring Evi Dora Sembiring Hasibuan, Ahmad Fauzul Hakim Ilis Sulistiani Indar Riyanto Indar Riyanto Kahpi, Heri Sapari Lia Uzliawati Maman Fathurrohman Marliyah Munandar Munandar Munawaroh Munawaroh Naufal Bachri, Naufal Pertiwi, Sari Putri Ria Yuni Rahmawati, Mayta Novaliza Isda, Siti Fatonah, Riyanto, Indar Rohman B Rusman Ali Saeful Fachri Sari Putri Pertiwi Shavab, Firli Agusetiawan Sucihati Sucihati Susanto, Denies Susilawati, Deti Sutihat, Sutihat Syahputra, Angga Tiara Asti Meida Zaenal Abidin