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All Journal Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal Jurnal Mandiri Jurnal Madani MANDAR: Management Development and Applied Research Journal International Research Journal of Business Studies Journal of Social Sciences and Technology for Community Service
Marvinita, Risda
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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Analysis of Price and Healthy Food Packaging Information on Purchasing Behavior through Customer Satisfaction Nabila, Nuzul Inas; Sari, Aida; Marvinita, Risda; Sakinah, Tazkiyah; Azzahra, Nyimas Latifah
Jurnal MANDIRI: Ilmu Pengetahuan, Seni, dan Teknologi Vol 9 No 2: Desember 2025
Publisher : Lembaga Kajian Demokrasi dan Pemberdayaan Masyarakat (LKD-PM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33753/mandiri.v9i2.382

Abstract

This study analyses the effect of price and product information on healthy food packaging on consumer purchasing behaviour, with customer satisfaction as a mediating variable. Changes in consumer behaviour are triggered by easy access to information, increased awareness of quality of life, and social and cultural factors. Using a quantitative approach with PLS analysis, this study involved healthy food consumers as respondents. The results show that price and packaging information have a significant impact on purchasing behaviour, both directly and through their effect on customer satisfaction. These findings emphasise the importance of product communication strategies and appropriate pricing to increase satisfaction and encourage purchasing decisions in an increasingly competitive healthy food market.
Co-Authors Aida Sari Azzahra, Nyimas Latifah Banuwa, Laili F Banuwa, Laili Fadhila Dalimunthe, Nindytia Puspitasari Fathia, Syaharani N FEBRIAN, ANGGA Na'im, Arif Ainun Nova Mardiana, Nova Nuzul Inas Nabila, Nuzul Inas Putri, Lidya Ayuni Ramelan, Mudji Rachmat Sabilla, Tiara Prisca Sakinah, Tazkiyah Syahirah Vedy, Hanifah Vedy, Hanifa Syahirah