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All Journal Jurnal Manajemen Bisnis AKSIOLOGIYA : Jurnal Pengabdian Kepada Masyarakat PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat ASSET: Jurnal Manajemen dan Bisnis Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Bisnis Mahasiswa Jurnal IPTEK Bagi Masyarakat Contemporary Journal on Business and Accounting Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Science and Technology: Jurnal Pengabdian Masyarakat
Thahira, Agniya
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Mechanical Engineering Physics Public Health Social Sciences Other

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Community Empowerment Through Digital Literacy Education, Entrepreneurship, and Local Economic Governance Based on Community Service Programs Setyaputri, Khairina Eka; Tanjung, Afriansyah; Thahira, Agniya; Eliana, Desy; Wulandari, Devi
Jurnal IPTEK Bagi Masyarakat Vol 5 No 3 (2026)
Publisher : Ali Institute of Research and Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55537/j-ibm.v5i3.1625

Abstract

The gap in digital literacy capacity, entrepreneurship, and local economic governance remains a structural challenge faced by most Indonesian communities, particularly micro, small, and medium enterprise (MSME) actors, Village-Owned Enterprise (BUMDes) managers, and communities with limited access to quality education. This article aims to describe, analyze, and document the effectiveness of four University-Based Community Service (PBMU) programs implemented by Universitas Muhammadiyah Siber (SiberMU) during the November–December 2025 period. The four programs encompass plant-based entrepreneurship training, BUMDes governance training, digital literacy education on the brain rot phenomenon, and the development of an online Learning Management System (LMS) platform at 4u.mooc.or.id. A descriptive qualitative case study approach was employed, with data collected through pre-tests, post-tests, participatory observation, and participant satisfaction surveys. The results indicate that participants' technical competence in entrepreneurship improved by over 80%, understanding of BUMDes governance was significantly strengthened, digital literacy awareness increased among more than 100 webinar participants, and the LMS platform was successfully launched with eleven free e-courses accessible to the wider public. The study concludes that a multidisciplinary, online, and outcome-oriented community service approach can produce measurable transformative impacts on target groups, and recommends strengthening post-program mentoring mechanisms and multi-stakeholder collaboration to sustain long-term program outcomes.
Audience Responses to Advertisements Using Artificial Intelligence: A Case Study on Film Promotion Rimbasari, Ana; Thahira, Agniya; Arifah, Amalina Nur
Contemporary Journal on Business and Accounting Vol 6 No 1 (2026): Contemporary Journal on Business and Accounting (CjBA)
Publisher : Institut Transparansi dan Akuntabilitas Publik (INSPIRING)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58792/cjba.v6i1.83

Abstract

Purpose – This study examines audience responses to advertisements utilizing artificial intelligence (AI) in film promotion campaigns conducted via social media platforms. The advertisements employ AI technology to create interactive content for promotional purposes. Design/methodology/approach – The research adopts a qualitative descriptive approach through a case study method, data were gathered via in-depth interviews and analyzed using triangulation techniques. Findings – The findings indicate that the majority of audiences responded positively, perceiving the advertisements as innovative, engaging, and relevant to contemporary issues. AI-driven advertisements were considered effective in clearly conveying the intended message. However, some audiences faced difficulties in understanding the technical aspects of AI, with certain individuals unaware of its application in the advertisements. The campaign successfully enhanced audience engagement and reinforced the brand’s image as an innovative entity. Originality – This study offers insights into the effectiveness of AI in marketing communication strategies within the entertainment industry.
Co-Authors Arifah, Amalina Nur Desy Eliana Devi Wulandari Febriani, Gina Heru Kurnianto Tjahjono Indani, Farinza Tiara Lukman, Ranita Maharani, Vuan Muhamad Rosidin MUHAMMAD RIZAL Rimbasari, Ana Santosa Setyaputri, Khairina Eka Sulistyowati, Andita Susanto Susanto Tanjung, Afriansyah Ummah, Maela Khoirul Wicaksono Yuli Sulistyo Widjayanti, Rina Eka Widodo, Veri