Garuda - Garba Rujukan Digital

Digital Parenting: Tuntutan Para Orangtua Pasca Pandemik di wilayah Kelurahan Jamika, Kecamatan Bojongloa Kaler Dindin Dimyati; Rudy Erwi Kartiwa; Haris Herdiansyah
Prosiding COSECANT : Community Service and Engagement Seminar Vol 2, No 2 (2022)
Publisher : Universitas telkom

Masa pandemik COVID-19 selama dua tahun (2020-2022) dan endemik satu tahun terkhir telah membuat banyak perubahan dalam banyak sisi kehidupan manusia Indonesia, termasuk dunia pendidikan, mulai dari tingkat dasar sampai tingkat pendidikan tinggi. Pendidikan dasar dan usia dini mengalami imbas yang cukup ‘menyedihkan’ karena ketidaksiapan para orang tua untuk menjadi pendamping kegiatan belajar mereka di mode pembelajaran daring. Penggunaan gawai untuk belajar pun memberikan dampak tambahan yaitu ‘kecanduan’ para peserta didik tersebut gawai dan konten-konten yang ada di dalamnya. Tujuan kegiatan abdimas digital parenting ini adalah untuk memberikan kesadaran dan pemahaman akan sisi buruk dan sisi baik media digital kepada masyarakat sasar di kelurahan Jamika, kecamatan Bojongloa Kaler. Kegiatan ini berkolaborasi dengan Lembaga Pendidikan Anak Usia Dini (PAUD) Nurnaima yang menyelenggarakan Kelompok Bermain (KOBER). Hasil dari kegiatan ini adalah munculnya tingkat kesadaran dan pemahaman yang lebih baik dari masyarakat sasar akan dampak dan manfaat media digital tersebut dalam dunia pendidikan dan sosial. Masyarakat sasar selanjutnya berharap akan adanya keberlanjutan kegiatan ini dengan cakupan (scope) yang lebih luas.Kata Kunci: Digital Parenting, Pandemik Covid-19, Paud, Kober, Pendidikan Usia Dini

The Correlation Between Fear Of Missing Out (FoMO) Phenomenon And Consumptive Behaviour In Millennials Melinda Stefani Yaputri; Dindin Dimyati; Haris Herdiansyah
Eligible : Journal of Social Sciences Vol. 1 No. 2 (2022): ELIGIBLE : Journal of Social Sciences
Publisher : Lembaga Layanan Pendidikan Tinggi Wilayah III DKI Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53276/eligible.v1i2.24

Consumptive behaviour has changed as a frequent and normal act to be done as a result of globalization. Several previous research/studies have revealed that such consumption tendencies are influenced not just by brand quality and price, but also by psychological factors such as peer pressure. Due to the lack of communication barriers, an individual's tendency to follow others emerges as motivation. The goal of this research is to see if there is a correlation between the Fear of Missing Out (FoMO) phenomenon and consumer behaviour. This study employed a quantitative method with an explanatory research approach. The data was collected using online questionnaires sent to 125 millennials aged 20 to 38 years old, using a convenience sampling technique. With a Pearson correlation value of 0,970, this study found a positive and strong relationship between FoMO and Consumptive Behaviour.

The role of instagram in building brand awareness Christian Aditya Perdana; Dindin Dimyati
Enrichment : Journal of Management Vol. 13 No. 2 (2023): June: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i2.1387

This study aims to determine the role of Instagram social media in building @iDeviceStoreJogja brand awareness and to find out the advantages and disadvantages of Instagram social media in building @iDeviceStoreJogja brand awareness. This type of research is survey research using a quantitative approach. The subjects in this study were followers of the @iDeviceStoreJogja account. The function of Instagram in building brand awareness is the subject of this research. Researchers also use secondary data to support research results taken from pre-existing sources of information, namely data via websites and YouTube channels. The data analysis technique used is quantitative analysis, where the data obtained is expressed in numbers. Then the calculation or processing is done statistically with the help of the Statistical Package for Social Science or SPSS program. The test results obtained show that the use of Instagram on the @iDeviceStoreJogja account is significantly and positively effective in building brand awareness. This is evidenced by the value????ℎ????????????????????obtained is 32.241 and a significance of 0.000, which means that the significance value is < α = 0.05. From the test results obtained, it shows that the use of Instagram on the @iDeviceStoreJogja account is significantly and positively effective in building brand awareness.

The role of instagram in building brand awareness Christian Aditya Perdana; Dindin Dimyati
Enrichment : Journal of Management Vol. 13 No. 3 (2023): August: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i3.1390

This study aims to determine the role of Instagram social media in building @iDeviceStoreJogja brand awareness and to find out the advantages and disadvantages of Instagram social media in building @iDeviceStoreJogja brand awareness. This type of research is survey research using a quantitative approach. The subjects in this study were followers of the @iDeviceStoreJogja account. The function of Instagram in building brand awareness is the subject of this research. Researchers also use secondary data to support research results taken from pre-existing sources of information, namely data via websites and YouTube channels. The data analysis technique used is quantitative analysis, where the data obtained is expressed in numbers. Then the calculation or processing is done statistically with the help of the Statistical Package for Social Science or SPSS program. The test results obtained show that the use of Instagram on the @iDeviceStoreJogja account is significantly and positively effective in building brand awareness.

The Influence of Using Social Media Instagram @Fanirahm to Fulfill the Information Needs of Beauty Products for Generation Z in Bandung City Nurmalia Dewi Putri; Dindin Dimyati
Daengku: Journal of Humanities and Social Sciences Innovation Vol. 4 No. 1 (2024)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.daengku2313

The existence of technological developments in this digital era brings people into easy life with activities without any limitations of space and time. Social media has now become a new medium for people to communicate, making the use of social media becomes part of people's lives. It can be seen by the data presenting the large number of internet and social media users. Through this high usage, beauty content creators have emerged, one of whom is Fani Rahmawati. She is a source of information about beauty products. This research aims to determine the magnitude of the influence of the use of social media Instagram @fanirahm on fulfilling the information needs for beauty products among Generation Z in Bandung City. The indicators tested in the research employed social media use variables with the dimensions of context, communication, collaboration, connection and information need variables with the dimensions current need approach, daily need approach, exhaustive need approach, and catching-up need approach. The research method used quantitative with descriptive research type involving the Generation Z population in Bandung City. Sampling was carried out using a random sampling technique, with a sample size of 400 people through distributing questionnaires. The research results indicate that the use of social media Instagram @fanirahm has a positive and significant influence of 86,3% on fulfilling the information needs of Generation Z in Bandung City. For future researchers, they are able to conduct research on the same topic but using different research methods.

The Correlation Between Fear Of Missing Out (FoMO) Phenomenon And Consumptive Behaviour In Millennials Yaputri, Melinda Stefani; Dimyati, Dindin; Herdiansyah, Haris
Eligible : Journal of Social Sciences Vol. 1 No. 2 (2022): ELIGIBLE : Journal of Social Sciences
Publisher : Lembaga Layanan Pendidikan Tinggi Wilayah III DKI Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53276/eligible.v1i2.24

Consumptive behaviour has changed as a frequent and normal act to be done as a result of globalization. Several previous research/studies have revealed that such consumption tendencies are influenced not just by brand quality and price, but also by psychological factors such as peer pressure. Due to the lack of communication barriers, an individual's tendency to follow others emerges as motivation. The goal of this research is to see if there is a correlation between the Fear of Missing Out (FoMO) phenomenon and consumer behaviour. This study employed a quantitative method with an explanatory research approach. The data was collected using online questionnaires sent to 125 millennials aged 20 to 38 years old, using a convenience sampling technique. With a Pearson correlation value of 0,970, this study found a positive and strong relationship between FoMO and Consumptive Behaviour.

Pelatihan Public Speaking Bagi Anggota Relawan TIK Kabupaten Bandung Dindin Dimyati; Miftahul Rozaq; Yoka Pradana; Dudi Rustandi
ACADEMICS IN ACTION Journal of Community Empowerment Vol 5, No 2 (2023)
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/aia.v5i2.4647

Relawan TIK Kabupaten Bandung sudah banyak berkontribusi dalam membantu pengembangan SDM Kabupaten Bandung dengan mengadakan berbagai acara pelatihan, diantaranya seperti, pelatihan Citizen Journalism, pelatihan Digital Marketing untuk UMKM, pelatihan Content Creator untuk santri, Pelatihan Video Editing, program live mingguan pada media sosial Instagram, dan Capacity Building. Namun, dalam menjalankan berbagai pelatihan tersebut terkendala dengan terbatasnya keterampilan public speaking oleh anggotanya. Tidak semua anggota Relawan TIK memiliki keterampilan berbicara di depan umum dan keterampilan praktis dalam menyampaikan pesan kepada publik dan hanya sebagian anggota yang berpartisipasi dan membantu pada peran public speaking. Akibatnya, mereka membutuhkan kemampuan public speaking untuk memudahkan mereka dalam menjalankan tugas dan perannya. Tujuan diselenggarakannya program pengabdian kepada masyarakat ini adalah untuk meningkatkan keterampilan public speaking melalui pelatihan pada anggota relawan TIK Kabupaten Bandung. Hasil pengabdian masyarakat ini memberikan dampak peningkatan pengetahuan dan skil public speaking kepada peserta pelatihan, antara lain; identifikasi masalah ketidakpercayaan diri anggota saat melakukan public speaking, teknik–teknik yang harus diterapkan dalam aktivitas public speaking, dan lebih matang dalam melakukan kegiatan pelatihan yang akan dilaksanakan.

Response From the Regional Community of Karangasem Regency Regarding Development Message of the Regional Government of Karangasem Regency Dwi Putri Warkandyawati; Dindin Dimyati
International Journal of Science and Society Vol 5 No 5 (2023): International Journal of Science and Society (IJSOC)
Publisher : GoAcademica Research & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/ijsoc.v5i5.984

Development is an effort to improve the welfare of society, both in terms of social, economic, technological, and various other things. In the process, communication has an important role in the development process. This research was then carried out to see the response of the Karangasem Regency Regional Community Regarding the Development Message of the Karangasem Regency Regional Government. This research was carried out using a quantitative approach. This research then found that research revealed that the Karangasem community has a basic understanding of development messages, but implementation is hindered by low interest and digital literacy, particularly among Millennials and Gen Z. Limited attention is given to information on social media, and some individuals still require assistance in understanding from the regional administration due to challenges in accessing information caused by complex topography affecting network distribution. Despite some understanding of development messages, certain individuals still need assistance in understanding information communicated by the regional administration. This assistance is necessary due to challenges in accessing information caused by limited network distribution in Karangasem, primarily attributed to the complex topographic circumstances in the region.

ANALISIS STRATEGI KOMUNIKASI PEMASARAN LUCRUM PLACE AND COFFEE MELALUI INSTAGRAM Marasabessy, Siti Arneisha Nailah; Dimyati, Dindin
Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi Vol. 9 No. 4 (2024): EDISI OKTOBER
Publisher : Laboratorium Ilmu Komunikasi Fisip UHO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52423/jikuho.v9i4.289

Penelitian ini memahami bagaimana Lucrum Place and Coffee membangun kesadaran merek, meningkatkan engagement, dan mendorong penjualan melalui pemuatan visualisasi dan hubungan dengan target pasar di media sosial khususnya Instagram. Studi ini juga membahas elemen-elemen komunikasi pemasaran yang diterapkan, seperti segmentasi, penargetan, dan positioning, serta bagaimana konsep unik dan kegiatan yang menarik, seperti acara live music, e-sports, dan manual brew, berkontribusi dalam menarik pelanggan. Ini bertujuan untuk memahami tanggapan dari pengikut (followers) terhadap strategi yang digunakan dengan melibatkan penggunaan feedback oleh konsumen kepada pemuatan konten yang terpublikasi. Metode penelitian yang digunakan meliputi wawancara dengan informan seperti pemilik, social media specialist, dan barista diikuti dengan observasi langsung memperhatikan cara bekerja para informan, dan mengdokumentasikan pemuatan konten yang berada di akun media sosial. Hasil penelitian menunjukkan bahwa penggunaan Instagram sebagai media komunikasi pemasaran efektif dalam menjangkau audiens yang lebih luas dan membangun hubungan yang lebih dekat dengan konsumen. Hal tersebut terlihat dari cara Lucrum Place and Coffee memperkenalkan identitas tempatnya, menyampaikan pesan yang persuasif dan menyediakan informasi kegiatan yang unik. Selain itu, strategi konten yang menarik dan interaktif terbukti meningkatkan visibilitas dan daya tarik Lucrum Place and Coffee di kalangan pengguna Instagram. Penelitian ini memberikan wawasan bagi bisnis kedai kopi lainnya mengenai pentingnya strategi komunikasi pemasaran melalui media sosial untuk membangun merek dan mencapai keunggulan kompetitif di pasar yang semakin kompetitif.

THE ROLE OF COMMUNICATION IN INFLUENCING THE ENTREPRENEURIAL INTENTION OF SMALLHOLDER SHEEP FARMING IN WEST JAVA Adji, Riyanto; Dimyati, Dindin
Proceeding of the International Conference on Family Business and Entrepreneurship 2024: PROCEEDING OF 8TH INTERNATIONAL CONFERENCE ON FAMILY BUSINESS AND ENTREPRENEURSHIP
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/icfbe.v0i0.5686

The traditional sheep farming process is carried out by smallholder sheep farmers in West Java based on the inheritance passed down from their parents. A more detailed examination of the process of cultivating people's sheep reveals significant economic potential, encompassing the upstream sub-sector, the on-farm sub-sector, and the downstream sub-sector. This lucrative business opportunity is challenging for smallholder sheep farming to attain, partly due to difficulties in communication. The objective of this study is to gain insight into the communication factors that influence the entrepreneurial spirit of smallholder sheep farming in West Java. This study employs three variables: communication frequency, communication quality, and information sources. This research employs a quantitative analytical method of the causal-comparative research type. The analysis yielded findings indicating that communication techniques play a pivotal role in influencing the entrepreneurial spirit of smallholder sheep farming

Title

Found 32 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 32 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 32 Documents
Search