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All Journal Jurnal Tata Rias (JTR) Information Technology Education Journal Jurnal Tata Rias (JTR) JBC Jurnal Tata Rias
Novia Restu Windayani
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Analisis Perilaku Dan Kecerdasan Konsumen Terhadap Konsumsi Produk Kosmetik Kecantikan Anggraini, Adelia Septina Ika; Elnanda Putri Jayanti; Farah Imelda Wichdati; Wihdatul Hasana; Novia Restu Windayani
Jurnal Tata Rias Vol. 13 No. 1 (2023): Jurnal Tata Rias
Publisher : Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/jtr.13.1.07

Abstract

Cosmetics have become a basic human need. Obtaining cosmetics requires purchasing for consumption, and consumers differ in their consumption behavior and intelligence. This influence on consumer behavior is crucial for studying and understanding, as it serves as a fundamental foundation for successful marketing strategy development, sales operations, consumer segmentation, and more focused and targeted buyer targeting. This study aims to determine consumer behavior and intelligence related to cosmetic product consumption, categorized by gender, occupation, and age. The data collection technique used in this study was a survey with a questionnaire. Primary data was obtained from questionnaire responses, while secondary data was sourced from literature in the form of books and scientific journal articles. The data collection process was carried out by distributing a questionnaire via a Google Form to the participants online. The instrument consisted of seventeen questions that had to be answered by the research object. The results of the study were related to consumer behavior and understanding of the variables used as instruments in data collection. Based on age range, each consumer exhibits different behaviors and levels of intelligence in using cosmetics according to their conditions and needs; therefore, there are variations in how beauty cosmetic products are consumed.
Implementasi Media Pembelajaran Video Tutorial Pada Kompetensi Rias Wajah Cikatri Pada Siswa Kelas XI Di SMK Negeri 3 Kediri Hastagina, Mada Kartikaningdyah; Maspiyah; Sri Dwiyanti; Novia Restu Windayani
Jurnal Tata Rias Vol. 14 No. 3 (2025): Jurnal Tata Rias Volume 14 Nomer 3 Tahun 2025
Publisher : Program Studi Pendidikan Tata Rias

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Abstract

The current education of cicatricial makeup competency does not use supporting learning media. This causes low student interest in following the learning process. The purpose of this study was to evaluate the effectiveness of using video tutorials, as well as to measure student learning outcomes and their reactions to the use of video tutorials in makeup skills in class XI of SMK Negeri 3 Kediri City. Quantitative methods were used, using a one-time case study. 36 students of class XI who studied skin and hair beauty were the subjects of the study. The results of the media expert validation recorded a score of 92%, while the validation by the linguist reached 90%, indicating that both were very feasible. The calculation of the average value in the student cognitive test was 95, where all students had achieved the Minimum Completion Criteria (≥80). Student responses were scored 4.8, indicating very good quality. The results of this study indicate that video tutorials are a very feasible and effective learning medium that improves student learning outcomes and has a very positive response from students. Keywords: video tutorial, competence, cikatri makeup.
PENERAPAN PROBLEM BASED LEARNING PADA KOMPETENSI RIAS WAJAH FOTO BERWARNA UNTUK MENINGKATKAN HASIL BELAJAR SISWA KELAS XI JURUSAN KECANTIKAN DI SMK NEGERI 8 SURABAYA Syabana, Tsania Rachmani; Nia Kusstianti; Novia Restu Windayani; Sri Dwiyanti
Jurnal Tata Rias Vol. 14 No. 3 (2025): Jurnal Tata Rias Volume 14 Nomer 3 Tahun 2025
Publisher : Program Studi Pendidikan Tata Rias

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Abstract

Learning activities play an important role in student learning outcomes, especially in vocational high schools (SMK) that require skill acquisition. Color photography makeup competency in the beauty care major requires an understanding of anatomy theory and practical skills. The PBL model was chosen because it has the potential to improve students’ comprehension, group work, and interpersonal skills. The objective of this research is to identify the implementation of PBL constructs, student knowledge acqusition outcomes, and learner feedback. This research employed a pilot experimental design approach with a single-group pre-posttest design. The research tools consisted of observation sheets, cognitive and psychomotor tests, and questionnaires. The results showed that the implementation of PBL constructs was classified as very good with an average score of 3.84. Cognitive learning outcomes significantly increased from 65 to 84 points, and were classified as optimal. Psychomotor learning outcomes were classified as very good with 21 students in the very good category and 3 students in the good category. The response rate of students was 91%, which was evaluated as very good. In conclusion, the introduction of PBL can effectively optimize learning outcomes and students’ learning enthusiasm in the color photography makeup learning process
ANALISIS KEPUASAN PELANGGAN TERHADAP KUALITAS HASIL TREATMENT SULAM ALIS TEKNIK OMBRE DI SALON BBC HAIR AND BEAUTY STUDIO Tasya Vinanda Panestuti; Octaverina Kecvara Pritasari; Sri Dwiyanti; Novia Restu Windayani
Jurnal Tata Rias Vol. 14 No. 3 (2025): Jurnal Tata Rias Volume 14 Nomer 3 Tahun 2025
Publisher : Program Studi Pendidikan Tata Rias

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Abstract

The purpose of this study was to determine customer satisfaction in terms of price perception, service quality, and facilities for ombre eyebrow embroidery treatment at BBC hair and beauty studio and the quality of the results of ombre eyebrow embroidery treatment at BBC hair and beauty studio. The type of quantitative descriptive research used by the author in this study. The method used to obtain data is by distributing questionnaires measured by a Likert scale. The Customer Satisfaction Index (CSI) method is used to process the results of the analysis. The average value of the customer satisfaction index for the price perception aspect is 0.81 with a very satisfied level of satisfaction, the average value of the customer satisfaction index for the service quality aspect is 0.82 with a very satisfied level of satisfaction, the average value of the customer satisfaction index for the facility aspect is 0.78 with a satisfied level of satisfaction. The highest aspect of customer satisfaction for ombre eyebrow embroidery treatment is the aspect of service satisfaction. The quality of the results obtained an average value of 0.85 with a very satisfied level of satisfaction, so the quality of the eyebrow embroidery treatment results is in accordance with customer expectations. Keywords: eyebrow embroidery, ombre technique eyebrow embroidery, price perception, service quality, facilities, quality of results.
PENGEMBANGAN MEDIA PEMBELAJARAN BERBASIS VIDEO ANIMASI POWTOON MATERI SANGGUL EVENING STYLE PADA SISWA KELAS XI SMKN 2 JOMBANG Shella Oktavia Ronita; Novia Restu Windayani; Sri Dwiyanti; M.A. Hanny Ferry Fernanda
Jurnal Tata Rias Vol. 14 No. 3 (2025): Jurnal Tata Rias Volume 14 Nomer 3 Tahun 2025
Publisher : Program Studi Pendidikan Tata Rias

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Abstract

Learning media has an important function in learning, namely as an effective tool for students and can be used for independent learning. The purpose of the study was to determine the feasibility, development results, and student responses regarding powtoon animated video media on evening style bun styling material.This type of research is research and development (R&D) with the ADDIE approach.The results of the overall learning media validation assessment obtained an average of 4.65 so that based on the media feasibility criteria it was stated that the learning media developed was “very feasible”. The overall data of the student response questionnaire obtained an average respondent's answer of 4.44 so that based on the response criteria table the results of the student questionnaire are included in the criteria “very good” The powtoon animated video-based learning media for evening style bun material developed proved to be very feasible by looking at the results of the students' responses which were included in the very good qualifications, so it is possible that the learning media can be used on an ongoing basis at SMKN 2 Jombang.Keywords: Animated videos Powtoon, sanggul evening style
Co-Authors A. Nur Maida Anggi Nurcahyani Anggraini, Adelia Septina Ika Annisa Putri Biyan Yesi Wilujeng Dewi Lutfiati Dindy Sinta Megasari Elnanda Putri Jayanti Farah Imelda Wichdati Febrian Fauziah, Faza Hastagina, Mada Kartikaningdyah Irma Nur Fitriya Izmi Burhanuddin M.A. Hanny Ferry Fernanda Malayinin Ni'mah MASPIYAH Nia Kusstianti Octaverina Kecvara Pritasari Octaverina Kecvara Prithasari Putri Ayu Oktafia Shella Oktavia Ronita sri dwiyanti Sri Usodoningtyas Syabana, Tsania Rachmani Tasya Vinanda Panestuti Via Alqitia Wihdatul Hasana Wijaya, Nieke