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All Journal International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) International Review of Practical Innovation, Technology and Green Energy (IRPITAGE)
M.Subhan
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Energy Social Sciences Other

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MARKETING STRATEGIES IN INCREASING SALES VOLUME IN MICRO SMALL AND MEDIUM ENTERPRISES FOR TRABAS GEPREK CHICKEN M.Subhan; Ramadani Kaloko; Khalida Zia Siallagan; Eliya Hazni
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 2 No. 12 (2023): NOVEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v2i12.329

Abstract

The aim of this research is to find out and explain the marketing strategy of Ayam Geprek Trabas Micro, Small and Medium Enterprises (UMKM). The research method uses a qualitative approach, data obtained through interviews with MSME owners. The results of the research show that the strategies used are SO strategy, WO strategy, and ST strategy, marketing strategy in the Trabas Geprek Chicken UMKM. The owner is able to create a different sales method from other geprek chicken sellers in general with the quality of the available raw materials, then carry out promotions through social media and the facilities provided are good.
INFLUENCE E-SERVICE QUALITY, PERCEIVED VALUE AND CUSTOMER SATISFACTION TO CUSTOMERS E-COMMERCE LOYALTY SHOPEE FOR THE PEOPLE OF LHOKSEUMAWE Putri Patresia; T. Zulkarnaen; JuliMursyida; M.Subhan
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 2 (2024): JANUARY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i2.348

Abstract

Market developments in the e-commerce business make it easy for consumers to fulfill almost all their needs online, ranging from clothing, electronic equipment, cosmetics, even plane tickets and hotel reservations. One of the e-commerce websites in Indonesia is Shopee, an e-commerce startup, Shopee is a big player in e-commerce, of the many marketplaces present in Indonesia, Shopee is one of the many parties taking advantage of this opportunity by enlivening the mobile segment marketplace through their mobile application can make buying and selling transactions easier via mobile devices. The development of the times has resulted in more and more marketplaces emerging. This research aims to determine the influence of e-service quality, perceived value and customer satisfaction on Shopee e-commerce customer loyalty in the Lhokseumawe City Community. This type of research is quantitative research with the community population in Lhokseumawe City. Respondents totaled 100 people, taken using purposive sampling technique. The data source comes from primary data obtained through distributing questionnaires. The data analysis techniques used are descriptive analysis methods and multiple linear regression analysis, classical assumption tests, instrument tests (validity and reliability), hypothesis tests and coefficient of determination as well as correlation tests and analyzed with the help of the SPSS 23.0 application program. The research results show that simultaneously perceived value and customer satisfaction have a positive and significant effect on Shopee e-commerce customer loyalty in the Lhokseumawe City Community. Furthermore, e-service quality has a negative and insignificant influence on Shopee e-commerce customer loyalty in the people of Lhokseumawe City.
THE INFLUENCE OF QUALITY, PRICE, LOCATION, PROMOTION AND COMPANY IMAGE ON HOUSE PURCHASE DECISIONS AT PT. FIRYA RESIDENCE LIENTS IN THE CITY LHOKSEUMAWE Syerina Dwi; Sapna Biby; Agustinawati; M.Subhan
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 6 (2024): MAY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i6.453

Abstract

This research aims to see the influence of quality, price, location, promotion, and company image on house purchasing decisions at PT. firya lientas residence in Lhokseumawe city. The type of data used is primary data. The research sample consisted of 66 respondents. The data analysis method used to see the relationship between the independent variable and the dependent variable uses multiple linear regression. The results of this research indicate that partial product quality has a positive and significant effect on house purchasing decisions at PT. Firya Lientas Residence Kota Lhokseumawe, the price has a negative and significant effect on house purchasing decisions at PT. Firya Lientas Residence Lhokseumawe City, location has a positive and significant effect on house purchasing decisions at PT. Firya Lientas Residence Kota Lhokseumawe, the promotion has a positive and significant effect on house purchasing decisions at PT. Firya Lientas Lhokseumawe City residence and company image have a positive and significant influence on house purchasing decisions at PT. firya lientas residence city of lhokseumawe.
THE INFLUENCE OF BEAUTY VLOGGER, ONLINE CUSTOMERREVIEWAND IMPULSE BUYING DECISIONS, ON INTEREST TO BUY ONLINE ON SOMETHINC SKINCARE PRODUCTS (Case study on students of the Faculty of Economics and Business of Universitas Malikussaleh ) Zikra; Jullimursyida; M.Subhan; Chalirafi
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 10 (2024): SEPTEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i10.571

Abstract

This study aims to test the influence of beauty vloggers, online customer reviews and impulse buying decisions on online purchasing interest in Somethinc skincare products (case study on students of the Faculty of Economics and Business, Malikussaleh University). The number of respondents in this study was 100 respondents.at the Faculty of Economics and Business, Malikussaleh University. The data analysis method used is Multiple Linear Regression with SPSS Software. The results of this study found that Somethinc Beauty vlogger skincare directly has a significant effect on online purchasing interest in Somethinc skincare products online. This shows that beauty vloggers influence purchasing interest. Thus, beauty vloggers are included in the considerations that consumers prioritize in attracting purchasing interest on Shopee, Instagram, and TikTok shops. Online customer reviews do not have a significant effect on online purchasing interest in Somethinc skincare products. Thus, online customer reviews are not included in the considerations that are prioritized in increasing purchasing interest, so that positive and negative reviews are not the main stimulus in creating purchasing decisions. This shows that online customer reviews do not affect purchasing interest in the Instagram, TikTok Shop, Shopee applications, if the reviews given are increasingly positive, purchasing interest does not necessarily increase. Impulse buying decisions have a positive and significant effect on online purchasing interest in Somethinc skincare products. Thus, impulse buying decisions are included in the considerations that are prioritized in increasing purchasing interest.
Co-Authors Agustinawati Azhar Chalirafi, Chalirafi Cut Zahrani Eliya Hazni Hamdiah Irada Sinta JuliMursyida Jullimursyida Juni Ahyar Khalida Zia Siallagan Likdanawati Maysarah Putri Patresia Radja alvarezi Ramadani Kaloko Reza Juanda Rico Nur Ilham Risna Dewi Sapna Biby Sutra maulana Sutriani Syerina Dwi T. Edyansyah, T. Edyansyah T. Zulkarnaen Zikra