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All Journal International Journal of Educational Review, Law And Social Sciences (IJERLAS) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Journal of Accounting Research, Utility Finance and Digital Assets (JARUDA) Jurnal Intelek Insan Cendikia
Mohd. Heikal
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences Other

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THE EFFECT OF PRODUCT DESIGN, PRICE, AND PROMOTION ON IMPULSIVE BUYING OF THE ORIGINOTE PRODUCTS IN TIKTOK SHOP Sri Sauzi Amalia; Muchsin; Mohd. Heikal; Sapna Biby
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 9 (2025): AUGUST
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i9.1026

Abstract

The purpose of this study is to determine and analyze the influence of product design, price, and promotion on impulsive buying of The Originote products in TikTok Shop. The population in this study were active students of the Faculty of Economics and Business, Malikussaleh University. The sample in this study were students who had purchased The Originote products in TikTok Shop. Respondents used in this study amounted to 112 people. Primary data in this study were collected by means of questionnaires or distributing questionnaires and secondary data obtained from journals and internet media. The data analysis techniques used were multiple linear regression analysis methods, classical assumption tests, validity and reliability tests, research hypothesis tests, and coefficients of determination using the SPSS 26 program. This type of research is quantitative research. The results showed that partially product design (X1), price (X2), and promotion (X3) had a positive and significant effect on impulsive buying. Product design is the most dominant variable influencing impulsive buying of The Originote products in TikTok Shop among students of Economics and Business, Malikussaleh University. The adjusted R square value is 21.5% while the remaining 78.5% can be explained by other variables not examined in this study.
INTERNATIONAL HUMAN RESOURCE MANAGEMENT AND LABOUR RELATIONS IN DEVELOPING HUMAN RESOURCES INDONESIA-JAPAN (TECHNICAL INTERN TRAINING PROGRAM) Mohd. Heikal; Wanda Aditya Saputra; Wenny Wardianingsih Hsb; Miranda Syahputri; Ramadhania
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 2 No. 6 (2023): MAY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v2i6.236

Abstract

This research aims to find out and describe about international human resource management and labour relations in developing human resources Indonesia-Japan TITP (Technical Intern Training Program). In his research, the type of research methods used in thi research in decriptive. Data collection thecnicues used is a review of the literatur or literature studies using data from books, documents, journals, and data analysis technique used is qualitativ data analysis technique. The results of studiey is in IHRM, the organizations competitive strategy. This srategy is developed in two ways: 1. Proactively, as a proactive strategy to address expected market forces. 2. Reactively, in reaction to the market conditions, the organization is facing. In the majority of businesses, a combination of these forces leads to the development of strategies. Indicate that the form of cooperation between Indonesia and Japan is funcional cooperation.even though Japan is the initiator country in this case study in the formation of this TITP program, there are interests between the two countries that need one another. Through the tranfer of skills helped by proffessionals, the goal of this collaboration is to accept young employees from developing nation nation as job training participans in the Japanese industry whitin a set time frame. With the objective of creating human resources that can contributions to the industrial economyof the nation.
THE EFFECT OF EXPERIENCE VALUE CUSTOMER TO LOYALTY PRODUCT GARNIER BRAND COSMETICS IN THE COMMUNITY OF LHOKSEUMAWE CITY Yuliana Wardana; T. Edyansyah; Mohd. Heikal; Heriyana
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 8 (2024): JULY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i8.510

Abstract

This research examines the influence of functional value, emotional value and social value on loyalty to Garnier Brand cosmetic products in the people of Lhokseumawe City. This research obtained data by distributing questionnaires as a data collection instrument. This research uses a quantitative approach with multiple linear regression analysis with the help of the SPSS (Statistical Package for the Social Sciences) tool. The sampling technique used is a non-probability sampling technique with a sampling technique using purposive sampling as the determinant of the sample. The population is 120 respondents who use Garnier brand cosmetics in Lhokseumawe City. Partial test results show that Functional Value has a positive and significant effect on brand loyalty, Emotional Value has a positive and significant effect on brand loyalty, and Social Value has a positive and significant effect on brand loyalty.
THE INFLUENCE OF SERVICE QUALITY, CUSTOMER PERCEPTIONS, AND CUSTOMER INVOLVEMENT ON LOYALTY CUSTOMER WITH SATISFACTIONAN INTERVENING VARIABLE IN INDOMARET LHOKSEUMAWE CITY T. Erna Setianingsih; Mohd. Heikal; Mariyudi; Khairina AR
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 10 (2024): SEPTEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i10.559

Abstract

This study aims to determine the influence of service quality, customer perception, and customer involvement on customer loyalty with customer satisfaction as an intervening variable at Indomaret, Lhokseumawe City. This research is categorized as quantitative. The population for this study consists of customer who have made more than one purchased at Indomaret, Lhokseumawe City. The sampling technique used is nonprobability sampling, specially convience sampling with a sample size of 125 respondents. The study involves three types of variables: the dependent variable (Y), the independent variable (X), and the intervening variable (Z). The dependent variable in this study is customer loyalty. The independent variables are service quality, customer perception, and customer involvement, while the intervening variable is customer satisfaction. The analysis methods employed include validity and reliability tests, classical assumption tests, simple and multiple linear regression analysis, path analysis, and sobel tests, with data performed using SPSS 29.0. The results show that service quality, customer perception, and customer involvement each have a positive and significant effect on customer loyalty. Additionally, customer satisfaction mediates the relationships between service quality and customer loyalty, customer perception and customer loyalty, and customer involvement and customer loyalty.
THE EFFECT OF PRODUCT QUALITY, PRICE, AND LOCATIONON THE PURCHASE DECISION OF GAYO COFFEE POWDER AT RAKAN COFFEE STORE IN ACEH TENGAH REGENCY Laila Tussaa’dah; Halida Bahri; Mohd. Heikal; Jullimursyida
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 12 (2025): NOVEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i12.1112

Abstract

This study aims to determine the partial effect of the variables Product Quality, Price, and Location on Purchase Decision. The data used in this study are primary data obtained by distributing questionnaires to 100 respondents. The questionnaire was tested using validity and reliability tests, with reliability measured using Cronbach’s Alpha method. Classical assumption tests include the normality test, multicollinearity test, and heteroscedasticity test. Hypothesis testing was conducted using the t-test (partial) and the coefficient of determination (R²). The data analysis technique employed was multiple linear regression with the help of SPSS version 26.
Co-Authors A Hadi Arifin A. Hadi Arifin Adnan Ahmad Fauzul Hakim Hasibuan Anta Sari, Indah Bahri, Halida Cut Rozana Sari Darmawati EM Yusuf Iis Faisal Pasaribu, Ahmad Fauzi Pakpahan Fuadi Hafidz Akbar, Muhammad Hasibuan, Ariana Haulia Putri, Finni Syarra Heriyana Herman Fithra Ibrahim Qamarius Ikramuddin, Ikramuddin Irada Sinta Jullimursyida Khairina AR Laila Tussaa’dah Liani Sabrina Marbawi, Marbawi Mariyudi Miftahul Jannah, Muti Miranda Syahputri Muammar Khaddafi MUCHSIN Muhammad Al Hafis Muhammad Multazam Naufal Bachri, Naufal Ramadhania Rico Nur Ilham Safrina Safrina Sapna Biby Siti Maimunah Sri Sauzi Amalia Suci Ramadani, Lifia Syamsul Bahri T. Edyansyah, T. Edyansyah T. Erna Setianingsih Teuku Zulkarnaen Wanda Aditya Saputra Wenny Wardianingsih Hsb Yanita Yuliana Wardana Zahratul Dahlia Zuriani