Articles
<![CDATA[THE EFFECT OF MOBILE BANKING SERVICE QUALITY ON CUSTOMER SATISFACTION OF BANK BSI IN LHOKSEUMAWE CITY ]]>
<![CDATA[Weny Wardianingsih Hasibuan]]>;
<![CDATA[Cut Sukmawati]]>;
<![CDATA[Nursakinah Ritonga]]>;
<![CDATA[Sufi]]>;
<![CDATA[Maisyura]]>
<![CDATA[ International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 10 (2025): SEPTEMBER ]]>
Publisher : <![CDATA[RADJA PUBLIKA ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.54443/ijset.v4i10.998
<![CDATA[The main problem in this study is the existence of obstacles and potential customer dissatisfaction with the quality of BSI Bank's mobile banking services in Lhokseumawe City, especially related to network speed. This study aims to analyze the Effect of Mobile Banking Service Quality on Customer Satisfaction at BSI Bank in Lhokseumawe City. This study uses a quantitative approach using nonprobability sampling, namely purposive sampling and obtained 96 respondents as research samples obtained from the Lemeshow formula. The data analysis method used in this study is simple linear regression, instrument testing, classical assumption testing, and hypothesis testing with the help of Microsoft Office Software Excel 2010 and SPSS Version 30 for windows. The results of this study indicate that the quality of mobile banking services has a significant effect on customer satisfaction at BSI Bank in Lhokseumawe City. This is evidenced by the results of the t-test which obtained a sig value for the mobile banking service quality variable of 0.001 <0.05 and the calculated t value is greater than the t-table value (11.113 > 1.6608). The influence of mobile banking service quality on customer satisfaction was 56.8%. Overall, customers rated BSI's mobile banking service quality positively, particularly in terms of ease of use, feature completeness, and privacy protection. However, there were still neutral ratings for technical reliability, indicating the need for improvements to boost customer trust and satisfaction.]]>
<![CDATA[THE INFLUENCE OF COMPENSATION AND WORK-LIFE BALANCE ON EMPLOYEE LOYALTY INDOMARET LHOKSEUMAWE CITY ]]>
<![CDATA[Juliyanti]]>;
<![CDATA[Maisyura]]>;
<![CDATA[Nur Faliza]]>;
<![CDATA[Nurmala]]>
<![CDATA[ International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 9 (2025): AUGUST ]]>
Publisher : <![CDATA[RADJA PUBLIKA ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.54443/ijset.v4i9.1006
<![CDATA[The high employee turnover rate at Indomaret Lhokseumawe is thought to be caused by dissatisfaction with the compensation system and lack of work-life balance. This study used a quantitative approach with a survey method, involving 43 active employees from several Indomaret outlets. The results show that compensation and work-life balance have a positive and significant effect on employee loyalty. This means that the better the compensation system and the more work-life balance employees feel, the higher their loyalty to the company. The implication is that Indomaret management needs to strengthen compensation strategies and work-life balance policies in order to create a healthy, productive work environment and be able to retain employees in the long term.]]>
<![CDATA[INTERNATIONAL STRATEGIC MANAGEMENT (STUDY IN THE UNITED STATES OF AMERICA) ]]>
<![CDATA[Maisyura]]>;
<![CDATA[Rico Nur Ilham]]>;
<![CDATA[Lidya Beru Tarigan]]>;
<![CDATA[Eka Astria]]>;
<![CDATA[Etia Farianti]]>
<![CDATA[ International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 2 No. 9 (2023): AUGUST ]]>
Publisher : <![CDATA[RADJA PUBLIKA ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.54443/ijset.v2i9.220
<![CDATA[International strategic management is a comprehensive and ongoing process of management planning aimed at developing and implementing strategies that enable businesses to compete effectively in an international environment. The process of developing an international strategy is of course often referred to as "strategic planning". Strategic planning is usually the responsibility of senior management at company headquarters and in the company's domestic and international operating branches. Most large companies also have population planners who provide technical assistance to top management in formulating strategy. For example, five Disney planners first collected the demographic and economic data policy makers needed, and then used that data to select France as the location for Euro Disney. International strategic management leads to the formulation of various international strategies. It is a comprehensive framework for achieving the company's fundamental goals. Conceptually, there are many similarities between developing strategic capabilities in one country and developing competitive strategies in many countries. According to Hill and Jones (2012), international strategic management is “the process of establishing, developing, and implementing corporate strategic actions aimed at gaining competitive advantage in global markets”. Method Descriptive qualitative method is a research method used to gain a deep understanding of phenomena through description, interpretation and analysis of qualitative data.]]>
<![CDATA[THE INFLUENCE OF JOB SATISFACTION, ORGANIZATIONAL COMMITMENT, AND ORGANIZATIONAL CULTURE ON ORGANIZATIONAL CITIZENSHIP BEHAVIOR AMONG EMPLOYEES OF SKPK EAST ACEH. ]]>
<![CDATA[Rahma Tina]]>;
<![CDATA[Likdanawati]]>;
<![CDATA[Julimursyida]]>;
<![CDATA[Maisyura]]>;
<![CDATA[Henny Irawati]]>
<![CDATA[ International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 4 (2024): MARCH ]]>
Publisher : <![CDATA[RADJA PUBLIKA ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.54443/ijset.v3i4.417
<![CDATA[This study aims to investigate the impact of Job Satisfaction, Organizational Commitment, and Organizational Culture on Organizational Citizenship Behavior among employees of SKPK East Aceh. The independent variables include Job Satisfaction, Organizational Commitment, and Organizational Culture, while the dependent variable is Organizational Citizenship Behavior. The research adopts a quantitative approach, gathering data through a questionnaire consisting of questions and statements distributed to the employees of SKPK East Aceh. Data is scored using a Likert scale. The study was carried out at two SKPKs in East Aceh, specifically the East Aceh DPRK with 39 respondents and the East Aceh Inspectorate with 50 respondents, using a saturated sample approach where all populations were included, resulting in a total of 89 respondents. Multiple linear regression analysis was conducted using the SPSS (Statistical Program for Social Science) program. The findings indicate that Job Satisfaction and Organizational Commitment do not have a significant influence on Organizational Citizenship Behavior among Employees of SKPK East Aceh, whereas Organizational Culture does influence Organizational Citizenship Behavior among Employees of SKPK East Aceh. Higher levels of Job Satisfaction and Organizational Commitment within a government institution are associated with increased Organizational Citizenship Behavior or extra-role behavior among employees, ultimately leading to improved employee performance.]]>
<![CDATA[THE INFLUENCE OF BRAND IMAGE AND DIGITAL MARKETING ON PURCHASE DECISIONS SKINTIFIC PRODUCTS ]]>
<![CDATA[Dea Nadila]]>;
<![CDATA[Naufal Bachri]]>;
<![CDATA[Nursakinah Ritonga]]>;
<![CDATA[Lisa Iryani]]>;
<![CDATA[Maisyura]]>
<![CDATA[ International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 12 (2024): NOVEMBER ]]>
Publisher : <![CDATA[RADJA PUBLIKA ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.54443/ijset.v3i12.620
<![CDATA[This study aims to determine the effect of brand image and digital marketing on purchasing decisions for scientific products. This study uses descriptive quantitative research using non-probability sampling with purposive sampling technique. The population in this study were undergraduate students of the Faculty of Social and Political Sciences, Malikussaleh University who used or had used Skintific products. The sample obtained was 100 respondents. Data collected by survey method. The data analysis used in this study used multiple linear regression with the help of the SPSS 26.0 software program. Individual hypothesis testing shows that the brand image variable has a positive and significant effect on purchasing decisions with a sig. value of 0.015 <0.05 and a t count value of 5.258> t table 1.985. Then for the digital marketing variable, it has a positive and significant effect on purchasing decisions with a sig. value of 0.000 <0.05 and a t count value of 2.489> t table 1.985. While simultaneously showing that brand image and digital marketing both have a positive and significant effect on purchasing decisions with a sig. value of 0.000 <0.0 and a Fcount value of 26.029> Ftable 3.09.]]>
<![CDATA[THE EFFECT OF PRODUCT QUALITY AND PRICE ON SKINTIFIC SKINCARE PURCHASE DECISIONS IN MEDAN CITY ]]>
<![CDATA[Ida Royani]]>;
<![CDATA[Riyandhi]]>;
<![CDATA[Nur Hafni]]>;
<![CDATA[Maisyura]]>;
<![CDATA[Lisa Iryani]]>
<![CDATA[ International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 1 (2024): DECEMBER ]]>
Publisher : <![CDATA[RADJA PUBLIKA ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.54443/ijset.v4i1.640
<![CDATA[This study aims to determine the effect of product quality and price on purchasing decisions for Skintific skincare. This study uses descriptive quantitative research explaining that this method is based on the philosophy of positivism, used in examining samples and research populations using Non-Probability Sampling with Convenience Sampling techniques. The research population is people in Medan City who use or have used Skintific skincare products. This sample was obtained as many as 96 respondents. Data was collected using a questionnaire. The data analysis used in this study used multiple linear regression with the help of the SPSS 26.0 software program. Partial hypothesis testing shows that the product quality variable has a positive and significant effect on purchasing decisions with a sig value. 0.000 <0.05 and the tcount value is 3.621> t table 1.986. Then for the price variable, it has a positive and significant effect on purchasing decisions with sig. 0.005 <0.05 and the t count value is 2.870> t table 1.986. While simultaneously showing that product quality and price both have a positive and significant effect on purchasing decisions with a sig value. 0.000 <0.05 and the value of fcount 39.022> ftable 3.09.]]>
<![CDATA[THE EFFECT OF PERCEPTION ON USE E-MONEY FUNDS AS A TRANSACTION TOOL (STUDY ON FISIPOL UNIVERSITAS MALIKUSSALEH STUDENTS) ]]>
<![CDATA[Miyana Zaifatih]]>;
<![CDATA[Cut Sukmawati]]>;
<![CDATA[Maisyura]]>;
<![CDATA[Lisa Iryani]]>;
<![CDATA[Riyahi Praza]]>
<![CDATA[ International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 2 (2025): JANUARY ]]>
Publisher : <![CDATA[RADJA PUBLIKA ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.54443/ijset.v4i2.663
<![CDATA[Technological advances in payment systems have shifted the role of cash as a means of payment to a more efficient and economical form of non-cash payment. One of the non-cash payment instruments that is currently developing is electronic money or commonly called e-money. Perception is a determining factor for students in using e-money products. The convenience and benefits offered by e-money products can have an impact on increasing their users because students tend to use or not use the application as long as they are sure whether the application will help them better. In addition to the benefits, there are security risks in using e-money which is still very vulnerable to fraud or other crimes. Therefore, this is a challenge for electronic money issuers to create an electronic money system that is safe from crime. This study aims to see how perception influences the use of DANA e-money as a transaction tool for FISIP Unimal students. This study uses descriptive quantitative research with non-probability sampling as a sampling technique, so that 96 research samples are obtained. Data analysis used in this study uses simple linear regression with the help of the SPSS 25.0 software program. The results of the study indicate that partially the perception variable has a positive and significant effect on the use of DANA e-money as a transaction tool. This is because users really consider the perception of benefits, perception of ease of use and perception of risk of DANA e-money to be used as a transaction tool. It can be seen from the R square value which shows that 40% can be explained by the perception variable, while the remaining 60% is explained by other variables that are not included or discussed in this research model. Based on the results of the frequency of respondents' answers, there are statements that are generally answered less agree or neutral, namely on the risk perception indicator. This is because respondents feel less confident in providing personal data and making large transactions to DANA e-money. The reason is that respondents consider the security of DANA e-money to be still fairly poor, so that cases of account hacking and loss of money often occur.]]>
<![CDATA[THE EFFECT OF PRODUCT QUALITY AND BRAND IMAGE ON PURCHASE DECISIONS AT WARUNG MIE SUREEE CEK PON RANGKAYA INTERSECTION ]]>
<![CDATA[Nuratul Ikramah]]>;
<![CDATA[Cut Sukmawati]]>;
<![CDATA[Maisyura]]>;
<![CDATA[Teuku Zulkarnaen]]>;
<![CDATA[Sufi]]>
<![CDATA[ International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 3 (2025): FEBRUARY ]]>
Publisher : <![CDATA[RADJA PUBLIKA ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.54443/ijset.v4i3.681
<![CDATA[This article examines the influence of product quality and brand image on purchasing decisions at Warung Mie Suree Cek Pon Simpang Rangkaya. The main question to be answered in this study is whether product quality and brand image are factors that influence customer satisfaction that occurs at Warung Mie Suree Cek Pon Simpang Rangkaya. During the observation, the researcher saw that respondents stated that they decided to make a purchase at Warung Mie Suree Cek Pon Simpang Rangkaya because of the quality of the product provided. This assessment is based on personal experience and reputation from other people or the media. From the results of the pre-research survey obtained, the average respondent answered that they decided to make a purchase at Warung Mie Suree Cek Pon Simpang Rangkaya because the brand image information they got was appropriate. This type of research is quantitative using a survey method and data collection techniques, namely a questionnaire in the form of a print out given to customers of Warung Mie Suree Cek Pon Simpang Rangkaya with a total of 96 respondents. The data analysis method used is the instrument test and the classical assumption test and uses multiple linear regression tests with the help of SPSS software version 25 to help researchers calculate the data that has been obtained. The results of this study can be concluded that based on the partial test (t), the product quality variable does not have a positive and insignificant effect on purchasing decisions. While the brand image variable has a positive and significant effect on purchasing decisions. Then based on the simultaneous test (F), the product quality and brand image variables simultaneously or together have an effect on purchasing decisions]]>
<![CDATA[THE INFLUENCE OF DIGITAL MARKETING ON CONSUMER BUYING INTEREST IN THE HALUA SRI LANGKAT CANDY BUSINESS IN NORTH SUMATERA ]]>
<![CDATA[Aina Salsabila Qarnain Br. Bangun]]>;
<![CDATA[Maisyura]]>;
<![CDATA[Riyandhi Praza]]>;
<![CDATA[Sufi]]>;
<![CDATA[Nursanjaya]]>
<![CDATA[ International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 3 (2025): FEBRUARY ]]>
Publisher : <![CDATA[RADJA PUBLIKA ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.54443/ijset.v4i3.706
<![CDATA[The right marketing and media strategies are needed to reach a wider market so that it can attract consumer interest, one of which is digital marketing. Digital marketing is a marketing media that is currently in great demand by the public to support various activities carried out. This study was conducted to determine the effect of digital marketing on consumer purchasing interest in the Sri Langkat Halua Candy Business. This study isdescriptive quantitative research using 96 samples determined based on the Lemeshow formula with non-probability sampling techniques. Data analysis used in this study using simple linear regression with the help of the SPSS 25.0 software program. The types of data testing used in this study include data instrument testing, classical assumption testing, and hypothesis testing. The results of the study indicate that digital marketing has a positive and significant effect on consumer buying interest in the Sri Langkat Halua Candy Business.This means that implementing digital marketing can provide a stimulus to generate consumer purchasing interest.While the R value is 38.8% where the correlation coefficient value shows the influence of digital marketing on consumer purchasing interest in the Halua Sri Langkat Candy Business in the low category. The determination coefficient value or R square value shows that 15% can be explained by the digital marketing variable, the rest is explained by other variables not included in this study.]]>
<![CDATA[THE EFFECT OF COMPETENCE, WORK ENVIRONMENT AND WELFARE ON JOB SATISFACTION OF PUBLIC HOSPITAL EMPLOYEES LANGSA REGIONAL HOSPITAL ]]>
<![CDATA[Mona Hayati]]>;
<![CDATA[Yusniar]]>;
<![CDATA[Em Yusuf Is]]>;
<![CDATA[Maisyura]]>
<![CDATA[ International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 5 (2025): APRIL ]]>
Publisher : <![CDATA[RADJA PUBLIKA ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.54443/ijset.v4i5.819
<![CDATA[This study was conducted to examine the influence of Competence, Work Environment and Welfare on Job Satisfaction of Employees of Langsa Regional General Hospital. This type of research uses a qualitative method that is quantitative, data collection using a questionnaire containing questions and statements by distributing it to the employees concerned at Langsa Regional General Hospital. The population in this study were employees with PNS status at Langsa Regional General Hospital totaling 547 employees. While the number of samples in this study was 72 employees. The data analysis method used was multiple linear regression analysis technique using SPSS 26. Data analysis used the classical assumption test, partial test (t-test) and coefficient of determination test. The results of the study showed that Competence influenced Job Satisfaction, Work Environment influenced Job Satisfaction and Welfare influenced Job Satisfaction of Employees of Langsa Regional General Hospital (RSUD).]]>
