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COUNTERPRODUCTIVE WORK BEHAVIOR IN CUSTOMER SERVICE: EXPLORING THE FACTORS INVOLVED AND THEIR IMPACT ON THE ORGANIZATION Agusiady, Ricky; Saepudin, Didin; Aripin, Zaenal
Journal of Jabar Economic Society Networking Forum Vol. 1 No. 4 (2024): Jesocin - March
Publisher : Organisasi Kreatif Indonesia Emas

Show Abstract | Download Original | Original Source | Check in Google Scholar

Counterproductive Work Behavior (CWB) in customer service is the focus of attention in the context of human resource management and customer service strategy. This phenomenon has a significant impact on organizations, including decreased customer satisfaction, financial losses, and damage to brand reputation. However, a deep understanding of the factors that influence CWB in customer service and its impact on organizations is still limited. This research aims to explore the factors involved in CWB in customer service and their impact on organizations. In addition, this research also aims to provide better insight into how management can address CWB in customer service to improve organizational performance. The research method used in this research is qualitative. Data was collected through literature studies involving journals, articles and books related to CWB in customer service. Data analysis was carried out by identifying and analyzing the main findings related to the factors that influence CWB and its impact on the organization. The research results show that there are various factors that influence CWB in customer service, including individual, organizational and situational factors. These factors include the level of job stress, job satisfaction, work culture, incentive systems, time pressure, and conflict interactions with customers. The impact of CWB on organizations includes reduced customer satisfaction, financial loss, damage to brand reputation, disruption to operational efficiency, and damage to work culture.

TRANSFORMATION OF TOURISM DESTINATIONS: OVERCOMING THE CHALLENGES OF THE CRISIS TOWARDS SUSTAINABILITY Agusiady, Ricky; Yuliaty, Farida; Aripin, Zaenal
Journal of Jabar Economic Society Networking Forum Vol. 1 No. 4 (2024): Jesocin - March
Publisher : Organisasi Kreatif Indonesia Emas

Show Abstract | Download Original | Original Source | Check in Google Scholar

The tourism industry is faced with various challenges, including global crises such as the Covid-19 pandemic, which has significantly disrupted tourism activities. Transforming tourist destinations is the key to overcoming the challenges of this crisis towards the sustainability of the tourism industry. This research aims to analyze tourism destination transformation strategies in facing crisis challenges and promoting the sustainability of the tourism industry. The research method used in this research is qualitative, by conducting a literature review and analysis of various case studies regarding the transformation of tourist destinations. The research results show that the transformation of tourist destinations can successfully overcome crisis challenges by implementing strategies such as tourism product innovation, use of information and communication technology, environmental and cultural heritage preservation, empowerment of local communities, and collaboration between stakeholders.

MOTIVATING CONSUMERS TOWARDS A COMMON GOAL: A PERSUASION STRATEGY RELYING ON FACTSOR EMOTIONS Fitriana; Agusiady, Ricky; Aripin, Zaenal
Journal of Jabar Economic Society Networking Forum Vol. 1 No. 5 (2024): Jesocin - April
Publisher : Organisasi Kreatif Indonesia Emas

Show Abstract | Download Original | Original Source | Check in Google Scholar

In an increasingly complex and diverse marketing world, the use of persuasion strategies that combine facts and emotions is becoming increasingly important to motivate consumers toward a common goal with a particular brand or product. This research aims to explore the most effective strategies for integrating facts and emotions in marketing, as well as to analyze how contextual factors such as product type, consumer demographics and media platforms influence their implementation. By collecting data from various literature sources, this research presents an in-depth understanding of the concept of persuasion strategies that combine facts and emotions, as well as identifying contextual factors that influence its implementation. The research results show that a holistic approach that integrates a strong story or narrative with relevant facts is the most effective strategy in combining facts and emotions. However, contextual factors such as product type, consumer demographics, and media platforms play an important role in determining the most appropriate strategy. This research provides valuable insights for marketing practitioners to develop persuasion strategies that are more relevant and effective in motivating consumers towards shared goals with a particular brand or product.

STRATEGIES FOR INDONESIAN SMES: EXPORT vs. PUBLIC PROCUREMENT IN THE POST-PANDEMIC ERA Fitriana; Agusiady, Ricky; Faisal, Ijang
Journal of Jabar Economic Society Networking Forum Vol. 1 No. 6 (2024): Jesocin - May
Publisher : Organisasi Kreatif Indonesia Emas

Show Abstract | Download Original | Original Source | Check in Google Scholar

The Indonesian government plays an important role in developing strategies to support SMEs in facing export and public procurement challenges in the post-pandemic era. This abstract discusses the main obstacles faced by Indonesian SMEs in accessing export markets and public procurement, as well as effective risk management strategies to increase their participation. First, challenges such as competition with large companies, complex bureaucracy, and limited access to information and business networks hinder SMEs from participating in the public procurement process. Second, risk management strategies such as forming consortia, increasing capacity through training, and active promotion can help SMEs overcome these obstacles. Third, the government needs to increase support through pro-SME policies, technical training, market promotion and infrastructure improvements to create a conducive business environment for SMEs. In this way, Indonesian SMEs will be able to increase their contribution to economic growth and national competitiveness.

CULTIVATING SUCCESS: ENTREPRENEURIAL MINDSET PROMOTION IN INDONESIAN ENTREPRENEURSHIP EDUCATION Ruchiyat, Endang; Agusiady, Ricky; Faisal, Ijang
Journal of Jabar Economic Society Networking Forum Vol. 1 No. 6 (2024): Jesocin - May
Publisher : Organisasi Kreatif Indonesia Emas

Show Abstract | Download Original | Original Source | Check in Google Scholar

Entrepreneurship education in Indonesia is experiencing rapid development with the aim of fostering an entrepreneurial mindset among pupils and students. However, various significant challenges still hamper the effective implementation of entrepreneurship curricula in educational institutions. These challenges include limited financial resources and competent teaching staff, lack of synchronization between the curriculum and industry needs, the influence of local cultural values that do not support innovation and independence, and lack of access to technology and innovation. To overcome these challenges, a holistic approach is needed that involves various parties, including government, educational institutions, the industrial sector and communities. Strategic efforts to overcome resource limitations include adequate budget allocation and intensive training for teaching staff. Close collaboration with the industrial sector is also vital to ensure the curriculum is relevant and provides the practical experience required by students. Additionally, entrepreneurship programs should be designed to respect and utilize local cultural values while integrating modern entrepreneurial principles. Investments in technology infrastructure and technology training programs are also needed to increase access to innovation. Evaluation and measurement of the success of entrepreneurship programs must be carried out in a structured and ongoing manner to ensure the program is effective. By implementing these strategies, it is hoped that educational institutions in Indonesia can be more effective in cultivating an entrepreneurial mindset, so that pupils and students are ready to face challenges and take advantage of opportunities in the business world. Effective entrepreneurship education will contribute significantly to economic growth and increase the welfare of Indonesian society, as well as producing a generation of entrepreneurs who are innovative and competitive at the global level.

COUNTERPRODUCTIVE WORK BEHAVIOR IN CUSTOMER SERVICE: EXPLORING THE FACTORS INVOLVED AND THEIR IMPACT ON THE ORGANIZATION Agusiady, Ricky; Saepudin, Didin; Aripin, Zaenal
Journal of Jabar Economic Society Networking Forum Vol. 1 No. 4 (2024): Jesocin - March
Publisher : Organisasi Kreatif Indonesia Emas

Show Abstract | Download Original | Original Source | Check in Google Scholar

Counterproductive Work Behavior (CWB) in customer service is the focus of attention in the context of human resource management and customer service strategy. This phenomenon has a significant impact on organizations, including decreased customer satisfaction, financial losses, and damage to brand reputation. However, a deep understanding of the factors that influence CWB in customer service and its impact on organizations is still limited. This research aims to explore the factors involved in CWB in customer service and their impact on organizations. In addition, this research also aims to provide better insight into how management can address CWB in customer service to improve organizational performance. The research method used in this research is qualitative. Data was collected through literature studies involving journals, articles and books related to CWB in customer service. Data analysis was carried out by identifying and analyzing the main findings related to the factors that influence CWB and its impact on the organization. The research results show that there are various factors that influence CWB in customer service, including individual, organizational and situational factors. These factors include the level of job stress, job satisfaction, work culture, incentive systems, time pressure, and conflict interactions with customers. The impact of CWB on organizations includes reduced customer satisfaction, financial loss, damage to brand reputation, disruption to operational efficiency, and damage to work culture.

TRANSFORMATION OF TOURISM DESTINATIONS: OVERCOMING THE CHALLENGES OF THE CRISIS TOWARDS SUSTAINABILITY Agusiady, Ricky; Yuliaty, Farida; Aripin, Zaenal
Journal of Jabar Economic Society Networking Forum Vol. 1 No. 4 (2024): Jesocin - March
Publisher : Organisasi Kreatif Indonesia Emas

Show Abstract | Download Original | Original Source | Check in Google Scholar

The tourism industry is faced with various challenges, including global crises such as the Covid-19 pandemic, which has significantly disrupted tourism activities. Transforming tourist destinations is the key to overcoming the challenges of this crisis towards the sustainability of the tourism industry. This research aims to analyze tourism destination transformation strategies in facing crisis challenges and promoting the sustainability of the tourism industry. The research method used in this research is qualitative, by conducting a literature review and analysis of various case studies regarding the transformation of tourist destinations. The research results show that the transformation of tourist destinations can successfully overcome crisis challenges by implementing strategies such as tourism product innovation, use of information and communication technology, environmental and cultural heritage preservation, empowerment of local communities, and collaboration between stakeholders.

MOTIVATING CONSUMERS TOWARDS A COMMON GOAL: A PERSUASION STRATEGY RELYING ON FACTSOR EMOTIONS Fitriana; Agusiady, Ricky; Aripin, Zaenal
Journal of Jabar Economic Society Networking Forum Vol. 1 No. 5 (2024): Jesocin - April
Publisher : Organisasi Kreatif Indonesia Emas

Show Abstract | Download Original | Original Source | Check in Google Scholar

In an increasingly complex and diverse marketing world, the use of persuasion strategies that combine facts and emotions is becoming increasingly important to motivate consumers toward a common goal with a particular brand or product. This research aims to explore the most effective strategies for integrating facts and emotions in marketing, as well as to analyze how contextual factors such as product type, consumer demographics and media platforms influence their implementation. By collecting data from various literature sources, this research presents an in-depth understanding of the concept of persuasion strategies that combine facts and emotions, as well as identifying contextual factors that influence its implementation. The research results show that a holistic approach that integrates a strong story or narrative with relevant facts is the most effective strategy in combining facts and emotions. However, contextual factors such as product type, consumer demographics, and media platforms play an important role in determining the most appropriate strategy. This research provides valuable insights for marketing practitioners to develop persuasion strategies that are more relevant and effective in motivating consumers towards shared goals with a particular brand or product.

STRATEGIES FOR INDONESIAN SMES: EXPORT vs. PUBLIC PROCUREMENT IN THE POST-PANDEMIC ERA Fitriana; Agusiady, Ricky; Faisal, Ijang
Journal of Jabar Economic Society Networking Forum Vol. 1 No. 6 (2024): Jesocin - May
Publisher : Organisasi Kreatif Indonesia Emas

Show Abstract | Download Original | Original Source | Check in Google Scholar

The Indonesian government plays an important role in developing strategies to support SMEs in facing export and public procurement challenges in the post-pandemic era. This abstract discusses the main obstacles faced by Indonesian SMEs in accessing export markets and public procurement, as well as effective risk management strategies to increase their participation. First, challenges such as competition with large companies, complex bureaucracy, and limited access to information and business networks hinder SMEs from participating in the public procurement process. Second, risk management strategies such as forming consortia, increasing capacity through training, and active promotion can help SMEs overcome these obstacles. Third, the government needs to increase support through pro-SME policies, technical training, market promotion and infrastructure improvements to create a conducive business environment for SMEs. In this way, Indonesian SMEs will be able to increase their contribution to economic growth and national competitiveness.

CULTIVATING SUCCESS: ENTREPRENEURIAL MINDSET PROMOTION IN INDONESIAN ENTREPRENEURSHIP EDUCATION Ruchiyat, Endang; Agusiady, Ricky; Faisal, Ijang
Journal of Jabar Economic Society Networking Forum Vol. 1 No. 6 (2024): Jesocin - May
Publisher : Organisasi Kreatif Indonesia Emas

Show Abstract | Download Original | Original Source | Check in Google Scholar

Entrepreneurship education in Indonesia is experiencing rapid development with the aim of fostering an entrepreneurial mindset among pupils and students. However, various significant challenges still hamper the effective implementation of entrepreneurship curricula in educational institutions. These challenges include limited financial resources and competent teaching staff, lack of synchronization between the curriculum and industry needs, the influence of local cultural values that do not support innovation and independence, and lack of access to technology and innovation. To overcome these challenges, a holistic approach is needed that involves various parties, including government, educational institutions, the industrial sector and communities. Strategic efforts to overcome resource limitations include adequate budget allocation and intensive training for teaching staff. Close collaboration with the industrial sector is also vital to ensure the curriculum is relevant and provides the practical experience required by students. Additionally, entrepreneurship programs should be designed to respect and utilize local cultural values while integrating modern entrepreneurial principles. Investments in technology infrastructure and technology training programs are also needed to increase access to innovation. Evaluation and measurement of the success of entrepreneurship programs must be carried out in a structured and ongoing manner to ensure the program is effective. By implementing these strategies, it is hoped that educational institutions in Indonesia can be more effective in cultivating an entrepreneurial mindset, so that pupils and students are ready to face challenges and take advantage of opportunities in the business world. Effective entrepreneurship education will contribute significantly to economic growth and increase the welfare of Indonesian society, as well as producing a generation of entrepreneurs who are innovative and competitive at the global level.

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