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STRATEGIES FOR MAINTAINING CUSTOMER SATISFACTION POST PRODUCT RECALL: SYNERGY OF SETTLEMENT, BRAND EQUITY, AND LEVEL OF SEVERITY Zaenal Aripin; Ricky Agusiady; Kosasih
Journal of Economics, Accounting, Business, Management, Engineering and Society Vol. 1 No. 3 (2024): Kisa Institute - February 2024
Publisher : PT. Kreatif Indonesia Satu

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Abstract

The strategy of maintaining customer satisfaction after product withdrawal is a major concern for companies in the competitive business era. This research aims to investigate how completion synergy, brand equity, and product withdrawal severity interact in the context of strategies for maintaining customer satisfaction. The main objective of this research is to understand how completion synergy, brand equity, and severity of product withdrawal influence customer satisfaction after product withdrawal. In addition, this study also aims to explore effective strategies in managing various levels of product withdrawal severity. The research method used in this research is qualitative, using data obtained from related journals, articles and books. Qualitative data will be analyzed using an inductive approach to explore various aspects of strategies for maintaining customer satisfaction after product withdrawal. The research results show that completion synergy, brand equity, and the severity of product withdrawal interact with each other and influence customer satisfaction after product withdrawal. Companies that are able to provide holistic solutions, have strong brand equity, and respond appropriately to the severity of product recalls tend to have higher levels of customer satisfaction.
DIGITAL TRANSFORMATION IN INDONESIAN SMES: DRIVERS, BARRIERS, AND PERFORMANCE OUTCOMES Zaenal Aripin; Bambang Susanto; Ricky Agusiady
Journal of Economics, Accounting, Business, Management, Engineering and Society Vol. 1 No. 11 (2024): KISA INSTITUE : October 2024
Publisher : PT. Kreatif Indonesia Satu

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Abstract

Background: Indonesian small and medium enterprises (SMEs) constitute 99.9% of all businesses and contribute significantly to national GDP. However, digital adoption remains fragmented, with only 16% achieving advanced integration levels. The acceleration of digitalization post-pandemic has created unprecedented pressure on SMEs to transform digitally while simultaneously facing substantial resource, capability, and infrastructure constraints unique to emerging market contexts. Aims: This research investigates the multifaceted dynamics of digital transformation among Indonesian SMEs by examining: (1) primary drivers compelling digital adoption, (2) critical barriers impeding transformation efforts, and (3) performance outcomes associated with varying digital maturity levels. The study aims to develop a contextualized framework explaining digital transformation patterns in resource-constrained emerging market environments. Research Method: A mixed-methods design combined quantitative survey analysis of 287 SMEs across manufacturing, retail, services, and technology sectors with qualitative interviews of 15 business owners. Data collection spanned Jakarta, Surabaya, and Bandung during March-August 2024. Partial Least Squares Structural Equation Modeling (PLS-SEM) analyzed quantitative relationships while thematic analysis examined qualitative insights, enabling methodological triangulation. Results and Conclusion: Findings reveal customer expectations (β=0.42, p<0.001) as the strongest adoption driver, followed by competitive pressures (β=0.38) and supply chain requirements (β=0.31). Financial constraints emerged as the most cited barrier (73% of respondents), alongside skills gaps (67%) and technical complexity (58%). Digital maturity demonstrates significant positive correlations with operational efficiency improvements (r=0.48), market expansion (r=0.52), and revenue growth (r=0.56). Three distinct transformation archetypes emerged: Compliance-Driven adopters (38%), Strategic Adopters (29%), and Pioneering Transformers (33%). Contribution: This study extends Technology-Organization-Environment (TOE) framework application in emerging markets by demonstrating organizational learning capabilities as critical mediators between external pressures and adoption outcomes. The identification of distinct transformation archetypes reveals heterogeneity in organizational responses, contradicting institutional isomorphism predictions. Findings inform both SME strategic planning and policy interventions supporting inclusive digital economy development.
EXPLORING THE ROLE OF CORPORATE GOVERNANCE IN ENHANCING THE TRANSPARENCY OF BANKING INSTITUTIONS Zaenal Aripin; Bambang Susanto; Ricky Agusiady
Journal of Economics, Accounting, Business, Management, Engineering and Society Vol. 1 No. 12 (2024): KISA INSTITUE : November 2024
Publisher : PT. Kreatif Indonesia Satu

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Abstract

Background:Corporate governance is critical for banking stability, with governance failures exposed as root causes of institutional collapse in financial crises. Aims:This study explores corporate governance's role in enhancing transparency and performance of banking institutions. Research Method:Using mixed-methods, we examined governance structures across 30 banks in diverse regulatory environments, analyzing governance metrics, performance indicators, and stakeholder interviews. Results and Conclusion:Banks with independent boards showed 15% higher ROE and 22% lower NPL ratios. Transparency correlated strongly with market valuations. Effectiveness varies across contexts with cultural and regulatory moderators. Contribution:The research elucidates mechanisms through which governance influences banking performance and provides practical frameworks for strengthening governance systems.  
EXPLORING THE IMPACT OF ECONOMIC CRISES ON CONSUMER BANKING BEHAVIOR AND LOAN PERFORMANCE Zaenal; Ricky Agusiady; Vilma Dewi Anggraeni
Journal of Economics, Accounting, Business, Management, Engineering and Society Vol. 1 No. 12 (2024): KISA INSTITUE : November 2024
Publisher : PT. Kreatif Indonesia Satu

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Abstract

Background:Economic crises fundamentally test the resilience of financial systems and significantly transform consumer banking behavior, triggering shifts in attitudes toward risk, borrowing, and savings. Aims:This study investigates the multifaceted influence of economic crises on consumer banking behavior and loan performance across different crisis scenarios. Research Method:Employing a mixed-methods approach, we analyzed three major crises: the 2008 financial crisis, COVID-19 pandemic, and recent inflationary pressures, using data from banking institutions and in-depth interviews. Results and Conclusion:Default rates increased 35% during crises while new loan originations decreased 42%. Consumer savings increased 28%, indicating flight to safety. Behavioral patterns include delayed purchases, preference for adjustable rates, and increased digital banking reliance. Contribution:This research contributes empirical evidence of behavioral transmission mechanisms during economic shocks, offering strategic insights for adaptive risk management frameworks and customer communication strategies.  
WORK-LIFE BALANCE AND EMPLOYEE PRODUCTIVITY IN INDONESIAN SERVICE SECTOR Bambang Susanto; Ricky Agusiady; Zaenal Aripin
Journal of Economics, Accounting, Business, Management, Engineering and Society Vol. 1 No. 7 (2024): KISA INSTITUE : June 2024
Publisher : PT. Kreatif Indonesia Satu

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Abstract

Background: Work-life balance has become increasingly critical as Indonesian service sector employees face mounting pressures from extended working hours and digital connectivity expectations. Aims: This study investigates the relationship between work-life balance and employee productivity in Indonesian service organizations. Research Method: Survey-based quantitative approach involving 245 employees from banking, telecommunications, and hospitality sectors across Jakarta, Surabaya, and Bandung. Results and Conclusion: Employees reporting good work-life balance demonstrated 28 percent higher productivity scores and 35 percent lower turnover intentions. Flexible working arrangements and supportive organizational culture emerged as key enablers. Contribution: Research provides evidence-based recommendations for Indonesian service organizations to enhance productivity through improved work-life balance policies.  
The The Effect of Current Ratio, Debt To Equity Ratio and Return On Assets on Company Value Ricky Agusiady; Adelia Rahmawati; Aryanti Ratnawati; Muhammad Taofik Ismail; Indri Gustirani; Henny Setyo Lestari
International Journal of Islamic Business and Management Review Vol. 4 No. 2 (2024)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijibmr.v4i2.929

Abstract

Company value is important for a company, because before investing, investors will conduct a survey first, one of which is to look at the development of the company's value. Automotive companies and their components listed on the IDX in 2017-2021 had unstable growth, as seen during the Covid 19 pandemic, the company value of these companies fluctuated and even predominantly decreased. Many factors can effects company value. Therefore, the aim of this research is to find out, explain and describe the effect of the Current Ratio, Debt to Equity Ratio and Return on Assets on the Value of Automotive Sub-Sector Companies and Their Components Listed on the Indonesia Stock Exchange for the 2017-202 period. This study uses a quantitative approach. The population in this study was 15. The sampling technique in this study used a purposive sampling technique, so that a sample of 8 companies was obtained. The data analysis method in this research uses multiple regression tests because there is more than one independent variable that effectss the dependent variable. Data processing in this research uses Eviews version 9. The results obtained in this research are that the Current Ratio, Debt to Equity Ratio and Return On Assets partially have a significant effect on company value (Tobin's Q). Simultaneously the Current Ratio, Debt to Equity Ratio and Return On Assets obtained results that simultaneously had a significant effect on company value (Tobin's Q). The most recent of this research is the period of increasing years.
INTERNAL CORPORATE COMMUNICATION AS A PILLAR OF HOSPITAL GOVERNANCE: A SYSTEMATIC REVIEW OF BEST PRACTICES Ricky Agusiady; Witri Cahyati; Adhyasa Henry Nugraha
TOPLAMA Vol. 3 No. 2 (2026): TOPLAMA
Publisher : PT Altin Riset Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61397/tla.v3i2.513

Abstract

This study investigates internal communication as a strategic pillar of hospital governance to enhance transparency, accountability, service quality, and patient safety. Using a PRISMA-guided systematic review, literature published between 2013 and 2023 was retrieved from Scopus, PubMed, ProQuest, and the Garuda Indonesia database. Out of 1,120 initial records, 5 studies met the inclusion criteria and were analyzed thematically. Findings reveal four key themes of best practice: information transparency and open leadership, two-way feedback and employee participation, digital technology utilization, and organizational culture that promotes psychological safety. These practices strengthen staff trust, improve incident reporting, reduce medical errors, and enhance emergency coordination through structured communication. The results demonstrate that internal communication is not merely an information channel but a critical mechanism for quality governance. This study provides theoretical insights and practical recommendations for hospitals particularly in Southeast Asia to integrate open, technology-driven communication as part of effective and sustainable governance policies.
THE INFLUENCE OF SOCIAL MEDIA COMMUNICATION ON CONSUMER PERCEPTIONS OF BRANDS AND PURCHASE INTENTIONS IN THE PANDEMIC AND POST-PANDEMIC ERA: AN ANALYTICAL STUDY Ricky Agusiady; Didin Saepudin; Zaenal Aripin
Journal of Jabar Economic Society Networking Forum Vol. 1 No. 2 (2024): Jesocin - Januari
Publisher : Organisasi Kreatif Indonesia Emas

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Abstract

The global pandemic, particularly the COVID-19 pandemic, has resulted in fundamental changes in consumer behavior, triggering a transformation in their interactions with social media. This research explores the impact of social media communication on consumers' brand perceptions and purchase intentions amid the pandemic and post-pandemic era through a thorough literature review. Detailing findings from relevant journals and information sources, this research provides in-depth insights into the complex dynamics between social media, brand perception and consumer purchase decisions. The literature analysis includes an in-depth understanding of how social media influences the way consumers form perceptions of brands, modify their preferences, and ultimately affect purchase intentions. Findings from related studies are comprehensively integrated to produce a holistic view of the role of social media in shaping consumer behavior. The results of this literature review are expected to contribute to academic understanding and provide practical guidance for companies in adapting their marketing strategies to the evolving consumer dynamics in the pandemic and post-pandemic era.
COUNTERPRODUCTIVE WORK BEHAVIOR IN CUSTOMER SERVICE: EXPLORING THE FACTORS INVOLVED AND THEIR IMPACT ON THE ORGANIZATION Ricky Agusiady; Didin Saepudin; Zaenal Aripin
Journal of Jabar Economic Society Networking Forum Vol. 1 No. 4 (2024): Jesocin - March
Publisher : Organisasi Kreatif Indonesia Emas

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Abstract

Counterproductive Work Behavior (CWB) in customer service is the focus of attention in the context of human resource management and customer service strategy. This phenomenon has a significant impact on organizations, including decreased customer satisfaction, financial losses, and damage to brand reputation. However, a deep understanding of the factors that influence CWB in customer service and its impact on organizations is still limited. This research aims to explore the factors involved in CWB in customer service and their impact on organizations. In addition, this research also aims to provide better insight into how management can address CWB in customer service to improve organizational performance. The research method used in this research is qualitative. Data was collected through literature studies involving journals, articles and books related to CWB in customer service. Data analysis was carried out by identifying and analyzing the main findings related to the factors that influence CWB and its impact on the organization. The research results show that there are various factors that influence CWB in customer service, including individual, organizational and situational factors. These factors include the level of job stress, job satisfaction, work culture, incentive systems, time pressure, and conflict interactions with customers. The impact of CWB on organizations includes reduced customer satisfaction, financial loss, damage to brand reputation, disruption to operational efficiency, and damage to work culture.
TRANSFORMATION OF TOURISM DESTINATIONS: OVERCOMING THE CHALLENGES OF THE CRISIS TOWARDS SUSTAINABILITY Ricky Agusiady; Farida Yuliaty; Zaenal Aripin
Journal of Jabar Economic Society Networking Forum Vol. 1 No. 4 (2024): Jesocin - March
Publisher : Organisasi Kreatif Indonesia Emas

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Abstract

The tourism industry is faced with various challenges, including global crises such as the Covid-19 pandemic, which has significantly disrupted tourism activities. Transforming tourist destinations is the key to overcoming the challenges of this crisis towards the sustainability of the tourism industry. This research aims to analyze tourism destination transformation strategies in facing crisis challenges and promoting the sustainability of the tourism industry. The research method used in this research is qualitative, by conducting a literature review and analysis of various case studies regarding the transformation of tourist destinations. The research results show that the transformation of tourist destinations can successfully overcome crisis challenges by implementing strategies such as tourism product innovation, use of information and communication technology, environmental and cultural heritage preservation, empowerment of local communities, and collaboration between stakeholders.