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All Journal Agrikultura Dharmakarya : Jurnal Aplikasi Ipteks Untuk Masyarakat Jurnal Antropologi: Isu-Isu Sosial budaya Agricore: Jurnal Agribisnis dan Sosial Ekonomi Pertanian Unpad Prosiding Penelitian dan Pengabdian kepada Masyarakat ENDOGAMI Jurnal Ilmiah Kajian Antropologi Business Innovation and Entrepreneurship Journal Kumawula: Jurnal Pengabdian Kepada Masyarakat Advances in Food Science, Sustainable Agriculture and Agroindustrial Engineering (AFSSAAE) Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Responsive: Jurnal Pemikiran dan Penelitian Administrasi, Sosial, Humaniora dan Kebijakan Publik Balale' : Jurnal Antropologi Jurnal Pengabdian Masyarakat
Hardian Eko Nurseto
FISIP, Universitas Padjadjaran, Bandung, Jawa Barat
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Mechanical Engineering Public Health Social Sciences Other

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Consumer Actual Purchases on Premium Healthy Beverages: A Study of New Technology Cold-Pressed Fruit Processing Utami, Hesty Nurul; Putri, Rifa Fajriani; Wiyono, Sulistyodewi Nur; Nurseto, Hardian Eko; Noor, Trisna Insan
Agrikultura Vol 35, No 3 (2024): Desember, 2024
Publisher : Fakultas Pertanian Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/agrikultura.v35i3.55834

Abstract

The paper focuses on the factors influencing consumers' actual purchase decisions for healthy products using new technology to produce fresh product-based beverages. Cold-pressed juice is a premium beverage made from fresh produce with a new technology-based process that can produce high nutrition as an alternative for the consumer's diet. The research examines the relationship between price, promotion, and product quality on consumers' purchase decisions on beverages with premium categories. A survey was conducted among 50 respondents of urban consumers who have experience buying premium healthy beverages of the brand XYZ in two outlets in Jakarta. The mean value and rank Spearman correlation analysis revealed that product quality, promotion, and price, in a particular order, were the best factors evaluated by customers, and these factors significantly correlate with purchase decisions. Product quality is the most considered by customers; however, only product quality affects consumer purchase decisions among the three factors. The findings may help processed fresh produce beverage processors and outlet owners understand the factors affecting customer purchase decisions to buy such premium fresh produce beverages. It also enables them to make better decisions in emerging technology-based beverage production for fresh produce commodities and food retail development, including supporting consumer diet choices.
SOCIALIZATION MODELS OF WASTE MANAGEMENT IN RURAL COMMUNITIES (A CASE STUDY OF THE COMMUNITY OF CILELES JATINANGOR) Hermawati, Rina; Supangkat, Budiawati; Eko Nurseto, Hardian; Zakaria, Saifullah
Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Vol. 7 No. 4 (2023): DESEMBER
Publisher : LPPM Univ. Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/abdidos.v7i4.2107

Abstract

Waste is basically materials intentionally or unintentionally discarded as the product of human activities or natural processes. The handling and management of waste are increasingly more complex and complicated as its volume, types, and composition are more and more complex. Optimizing waste management needs an active role of the community to reduce, sort, and recycle the waste. However, the participation of the community in waste management often presents a complex challenge because it involves cultural, social, and economic factors. The community empowerment was conducted in Cileles Village, Jatinangor. Its proximate location to the center of education and economy gives Cileles Village the potential for the development of sustainable waste management. However, up to the present time, waste management in the village still faces some obstacles, such as the lack of infrastructure and the lack of the community’s motivation for sorting their waste. The result of this community service activity indicates that the community has a positive perception of waste and an awareness of waste management. However, the perception has not materialized in the community's daily behavior in managing their waste. For this reason, Socialization models of waste management have been carried out with participation, behavior change, and collaboration models.
Dari Kebutuhan hingga Ekspresi Diri: Membaca Praktik Kewirausahaan Mahasiswa Generasi Z sebagai Gejala Sosial Wandani, Julia; Rosa, Reynasywa Nathania; Kirana, Ulfitaria; -, Frandina; Supangkat, Budiawati; Nurseto, Hardian Eko
Balale' : Jurnal Antropologi Vol 6, No 2 (2025): November 2025
Publisher : Universitas Tanjungpura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/balale.v6i2.95951

Abstract

This study aims to understand the entrepreneurship practices of Generation Z students as part of the broader social dynamics they navigate in their everyday lives. Entrepreneurial activities carried out by students are not solely driven by economic motives, but are also closely linked to life experiences, personal relationships, and the search for identity amid academic and social pressures. This research employs a qualitative approach, utilising in-depth interviews with five student entrepreneurs. The findings reveal that students' motivation to engage in entrepreneurship arises from a combination of financial needs, values instilled through family upbringing, and a desire for independence and control over their lives. Beyond being an economic strategy, entrepreneurship serves as a means for students to negotiate roles, adjust to the rhythms of daily life, and present a particular self-image within their social environment. The study reveals that student entrepreneurship is a multifaceted practice deeply rooted in the social, cultural, and emotional contexts in which students develop and live. Based on these findings, it is recommended that university-based entrepreneurship programs be more responsive to the lived experiences and needs of students, rather than focusing solely on technical skills.
TRANSFORMASI PEMBELAJARAN: DARI UNIVERSITAS PADJADJARAN UNTUK PELAKU USAHA DESA NGAMPLANGSARI KABUPATEN GARUT Laina Rafianti, Laina Rafianti; Nadia Astriani; Sherly Ayuna Putri; Yulinda Adharani; Hardian Eko Nurseto; Kayla Baria Nanditha; Malika Najla Fadhilah
JPM: Jurnal Pengabdian Masyarakat Vol 4 No 3 (2025): Jurnal Pengabdian Masyarakat
Publisher : Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/jpm.v4i3.43087

Abstract

Seringkali masih terdapat gap antara dunia kampus dengan permasalahan yang nyata terjadi di masyarakat. Program pengabdian kepada masyarakat dilaksanakan untuk mensinkronisasikan keduanya. Universitas Padjadjaran memiliki program Pengabdian kepada Masyarakat yang terintegrasi dengan Praktik Kerja Lapangan (PKL) bagi mahasiswa dan magang. Pada periode 2023-2025, tim dari berbagai fakultas yang diketuai oleh Fakultas Hukum, menyelenggarakan pengabdian kepada masyarakat di Desa Ngamplangsari, Kecamatan Cilawu, Kabupaten Garut. Di wilayah ini, terdapat pelaku usaha kuliner lokal asal Garut yang berpotensi meningkatkan perekonomiannya namun masih terkendala dengan belum adanya merek dagang, misalnya. Tim dari Unpad memberikan pendampingan hukum untuk penelusuran hingga pendaftaran merek dagang. Untuk mengatasi permasalahan lingkungan, kegiatan ini berupaya untuk bersama-sama mencari solusi pengemasan pangan dan pengolahan limbah produksi yang ramah lingkungan. Strategi Branding yang menjadi ujung tombak hingga produk kuliner lokal para pelaku usaha tersebut sampai ke tangan konsumen perlu disentuh oleh para antropolog untuk memberikan story-telling. Tim pengabdian masyarakat dan mahasiswa dari akademisi berkolaborasi dengan masyarakat setempat, termasuk pemerintah desa dan pelaku usaha, untuk mewujudkan kesejahteraan dan kualitas hidup yang lebih baik di masa depan.   Kata kunci: kuliner, Garut, lokal, SDGs, merek dagang Keywords:  culinary, Garut, local, SDGs, trademark
Women's Participation in Waste Management (A Case Study in Cileles Village, Jatinangor District, Sumedang Regency) Virna Husna Nurfaizah; Rina Hermawati; Hardian Eko Nurseto
Endogami: Jurnal Ilmiah Kajian Antropologi Vol 9, No 1 (2025): November
Publisher : Prodi Antropologi Fakultas Ilmu Budaya Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/endogami.9.1.21-38

Abstract

This study investigates women’s participation—particularly that of housewives—in household waste management in Cileles Village, Jatinangor District, Sumedang Regency. It aims to understand how cultural norms, gender roles, and access to various forms of capital influence environmental practices at the domestic level. Using Pierre Bourdieu’s theoretical concepts of habitus, and capital (social, cultural, economic, and symbolic), the research employs a qualitative case study approach involving semi-structured interviews, participant observation, and documentation. Fourteen informants, including housewives, a TPS3R officer, and a village official, were selected purposively. The findings reveal that women’s participation is not only rooted in practical routines, but also embedded in long-standing cultural values and gendered socialization processes. Factors such as religious beliefs, inherited habits, and social networks support active participation, while economic limitations, limited infrastructure, and weak village regulation serve as inhibiting factors. This study highlights the need to recognize women’s environmental agency as a product of social structures, and recommends more inclusive and culturally grounded waste policies that empower women at the household level.
Soy Sauce in Sundanese Family Cuisine in Rural Areas Nashwa Fadya Nurinsani; Hardian Eko Nurseto
Endogami: Jurnal Ilmiah Kajian Antropologi Vol 9, No 1 (2025): November
Publisher : Prodi Antropologi Fakultas Ilmu Budaya Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/endogami.9.1.140-156

Abstract

This study discusses sweet soy sauce in Sundanese family cuisine in rural areas, focusing on its diverse uses, gastronomic preferences, and its place in the culinary traditions of Cikembang Village. This study uses a mix of quantitative and qualitative methods, with quantitative methods helping to determine the frequency of use, while interviews and observations provide in-depth information. The results of the study show that sweet soy sauce is widely used in foods prepared using wet heat and semi-dry techniques. The foods prepared are not only everyday dishes but also foods that are only available at certain times, such as celebrations and New Year. The preference for sweet soy sauce among Sundanese families is influenced by geography, availability, price, size, and culture. Meanwhile, for culinary businesses, the preferences are influenced by price and size
Co-Authors -, Frandina Adi Nugraha Adi Nugraha Budiawati SUpangkat Iskandar, Budiawati SUpangkat Dede Tresna Wiyanti Hesty Nurul Utami Ida Widianingsih Kayla Baria Nanditha Kirana, Ulfitaria Laina Rafianti Malika Najla Fadhilah Margo Purnomo Margo Purnomo Martha Fani Cahyandito Mohamad Yanuar Burhanudin Muhamad Radhiya Rizky Raviandy Rushandy Muhammad Ainul Fahmi Mutia Latifah Mutiara Murin Nadia Astriani Nashwa Fadya Nurinsani Nugraheni Putri Lestari Nur Fikri Fadhilah Oekan Soekotjo Abdoellah Putri, Rifa Fajriani Rina Hermawati Rina Hermawati, Rina Rosa, Reynasywa Nathania Saifullah Zakaria Salsabila Nur Azizah Sherly Ayuna Putri Sulistyodewi Nur Wiyono Sunardi - Trisna Insan Noor Virna Husna Nurfaizah Wandani, Julia Yulinda Adharani