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All Journal MetaKom : Jurnal Kajian Komunikasi Jurnal Ilmu Komunikasi Jurnal Kajian Komunikasi Jurnal Ilmu Sosial dan Ilmu Politik ProTVF PRofesi Humas Nyimak: Journal of Communication INJECT (Interdisciplinary Journal of Communication) Restorica: Jurnal Ilmiah Ilmu Administrasi Negara dan Ilmu Komunikasi Perspektif Komunikasi; Jurnal Ilmu Komunikasi dan Komunikasi Bisnis Ekspresi dan Persepsi : Jurnal Ilmu Komunikasi Medium : Jurnal Ilmiah Fakultas Ilmu Komunikasi Jurnal Kajian Komunikasi dan Pembangunan Daerah Prima Abdika: Jurnal Pengabdian Masyarakat JURNAL STUDIA KOMUNIKA As-Sidanah : Jurnal Pengabdian Masyarakat Mediator: Jurnal Komunikasi Jurnal Spektrum Komunikasi Comdent: Communication Student Journal
Ratnasari, Eny
Universitas Tidar
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

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Ethical considerations of using generative Artificial Intelligence in advertising Ratnasari, Eny; Sumartias, Suwandi
PRofesi Humas Vol 10, No 1 (2025): August 2025
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/prh.v10i1.62726

Abstract

Background: The Ministry of Communication and Digital Affairs created an advertising campaign for the “Makan Bergizi Gratis” Program. This advertisement drew much criticism from netizens because it used generative AI. Netizens considered the use of AI disrespectful to local animators and Indonesia’s creative industry. Purpose: This study aimed to determine the network and classification of comments on the AI-generated advertisement of “Makan Bergizi Gratis” released on YouTube by the Ministry of Communication and Digital Affairs. Methods: This study adopted a quantitative-qualitative (mixed method) approach with two methodological tools: social network analysis and content analysis. Results: Comments on the advertisement of “Makan Bergizi Gratis” are dominated by argumentative, critical comments directed at the Ministry of Communication and Digital Affairs. In this criticism, netizens expressed disappointment due to the use of generative AI in the advertisement, which devalued animators and human-made animation works. Conclusion: Based on the analysis of the comments, netizens are divided into three groups: individuals who understand that the advertisement is AI-generated and call it generative AI; individuals who understand that the advertisement is AI-generated and call it AI animation; and individuals who call it animation. The researchers also concluded that Indonesians are struggling to distinguish between animation, generative AI, and AI. Implications: Policymakers, communication practitioners, and academics must share the vision that the development and use of generative AI require a strong framework of communication ethics to guide responsible practices. This research could also be an evaluation source for the Ministry of Communication and Digital Affairs. It could trigger all creative industry players in Indonesia to formulate a code of ethics for using generative AI in Indonesia.
Implementasi storytelling dalam penulisan naskah video profil organisasi kemanusiaan Palang Merah Indonesia Mugi, Muhammad Rafif Wigar Indrasto; Pambayun, Jaduk Gilang; Ratnasari, Eny
Comdent: Communication Student Journal Vol 3, No 1 (2025): Mei 2025 - Oktober 2025
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/comdent.v3i1.62957

Abstract

Latar Belakang: Terdapat kesalahan persepsi di masyarakat yang menganggap bahwa tugas Palang Merah Indonesia atau PMI hanya melayani donor darah saja. Anggapan ini tidak terlepas dari slogan PMI yaitu “Setetes Darah Sejuta Jiwa untuk Sesama.” Oleh karena itu, dibutuhkan pembuatan video profil organisasi untuk menyadarkan masyarakat terkait peran PMI. Dalam proses pembuatan video profil, diperlukan peran penulis naskah untuk mengembangkan cerita dengan metode storytelling, merancang dialog, dan menciptakan struktur naratif yang sesuai dengan kebutuhan produksi video profil. Tujuan: Artikel ini bertujuan untuk menjelaskan implementasi storytelling dalam penulisan naskah video profil organisasi kemanusiaan PMI Kota Magelang. Metode: Dalam proses penciptaan naskah video profil PMI Kota Magelang, digunakan metode kualitatif untuk membuat naskah video profil. Berdasarkan data yang didapat dari proses kualitatif, penulis kemudian melakukan produksi naskah dengan beberapa tahap yaitu menentukan ide dasar, mengolah data, membuat sinopsis, membuat draft naskah, pengayaan, dan final draft script. Hasil: Dalam tahap pra produksi, penulis naskah melaksanakan kegiatan observasi untuk mengumpulkan informasi yang digunakan sebagai acuan penulisan naskah. Pada tahap produksi, penulis naskah membantu divisi lain agar video yang dihasilkan sesuai dengan naskah. Pada tahap pasca produksi, penulis naskah melakukan pemeriksaan ulang pada video dan memantau proses editing. Dalam proses pembuatan sebuah video profil untuk organisasi kemanusiaan, penulis naskah perlu memperluas referensi dalam membangun sebuah ide. Video profil ini dapat menjadi gambaran kepada praktisi komunikasi dalam organisasi kemanusiaan dan kesehatan agar tetap mempertimbangkan aspek etika, seperti dengan tidak menampilkan scene yang membuat audiens merasa tidak nyaman. 
Penguatan Literasi Digital Generasi Muda melalui Pelatihan Media Digital dan Pembuatan Konten Digital Sumartias, Suwandi; Suryana, Asep; Ariadne, Evie; Ratnasari, Eny
Prima Abdika: Jurnal Pengabdian Masyarakat Vol. 4 No. 2 (2024): Volume 4 Nomor 2 Tahun 2024
Publisher : Program Studi Pendidikan Guru Sekolah Dasar Universitas Flores Ende

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37478/abdika.v4i2.3636

Abstract

High school students at State Senior High School of Rancaekek are the young generation who have strategic potential in social change. The lack of digital literacy for high school students can be a threat to the ideals of a Golden Indonesia in 2045. For this reason, digital media literacy training and content creators are needed for Rancaekek state high school students, Bandung Regency. This training is carried out directly using interactive lecture methods and focus group discussions (FGD), as well as hands-on practice in processing social media content. The training has succeeded in increasing students' awareness and knowledge about digital media and content creators. Mainly seen from the increase in awareness and knowledge regarding social media content that needs to be studied and filtered before spreading such as hoaxes, fake news, hate speech and so on which is reflected in the results of the pre-test and post-test. The students showed a significant increase in knowledge and skills about the benefits and impacts of digitization, how to avoid hoax news, the Canva application as an application that can support learning and work, and procedures for creating content on social media. Apart from that, in this activity there was also an introduction to CV and LinkedIn as well as the use of Canva and Google Digital Garage. Recommendations for training activities at SMAN Rancaekek are the need for gradual continuation of digital literacy training for students. In addition, school policies are needed to develop digital media literacy agendas as an important part of the teaching and learning process.
Co-Authors Adi, Achwan Noorlistyo Afrilia, Ascharisa Mettasatya Agus Rahmat ARIADNE, EVIE Asep Suryana Bantugan, Brian Cahyani, Yonanda Dwiqi Sabila Centurion Chandratama Priyatna, Centurion Chandratama Cut Meutia Karolina Dwia Aries Tina Pulubuhu Fikri Dwi Oktaviani Fikri Dwi Oktaviani Freshintia, Maria Indah FX. Ari Agung Prastowo Hanny Hafiar Jaduk Gilang Pembayun Jenny Ratna Suminar Jimi Narotama Mahameruaji Kusuma, Mutiara Sakuntala Mugi, Muhammad Rafif Wigar Indrasto Octival Dharma Putra Pambayun, Jaduk Gilang Pandiangan, Chelsea Uly Artha Perwata, Raden Yunita Prima Puspita Megasari Putri Septaningtyas Hidayat Putri, Wahyu Eka Raharjo, Chiquitita Amalia Rhizky, Deani Prionazvi Rohnulyanti, Hanim Romadhona, Ananda Gadis Anggun Rona, Ni Made Rosnandar Romli Siska Armawati Sufa Siska Armawati Sufa Siska Armawati Sufa Sudarmono Sudarmono Sufa, Siska Armawati Suwandi Sumartias Wada, Ibrahim