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All Journal Jurnal Bina Bangsa Ekonomika JAQ Edumaspul: Jurnal Pendidikan
Muh Tamrin
Universitas Muhammadiyah Sidenreng Rappang
Humanities Economics, Econometrics & Finance Social Sciences Other

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STRATEGI DALAM PENINGKATAN KUALITAS PELAYANAN DESA Muh Tamrin; Kamaruddin Sellang; Rahman Yakub; Mutmaina Mutmaina
Al Qisthi Jurnal Sosial dan Politik VOLUME 12 NOMOR 2, 2022
Publisher : Program Studi Ilmu Pemerintahan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (172.098 KB) | DOI: 10.47030/aq.v12i2.127

Abstract

Tujuan Penelitian ini untuk mengetahui strategi peningkatan kualitas pelayanan dan faktor- faktor yang mempengaruhinya di desa Bulo Wattang, kecamatan Panca Rijang, kabupaten Sidenreng Rappang. Jumlah sampel yang diambil sebanyak 78 KK dari total populasi desa sebanyak 365 KK. Teknik pengumpulan data yang digunakan dalam penulisan ini adalah observasi, wawancara, studi pustaka dan kuesioner. Data yang terkumpul kemudian dianalisis dengan menggunakan tabel frekuensi dan persentase. Hasil penelitian ini menunjukkan bahwa strategi peningkatan kualitas pelayanan di desa Bulo Wattang, kecamatan Panca Rijang, kabupaten Sidenreng Rappang, termasuk dalam kategori baik dengan persentase peningkatan kualitas pelayanan 70% termasuk dalam kategori baik menjadi 71.4% . Sedangkan faktor-faktor yang memengaruhi strategi dalam peningkatan kualitas pelayanan di Desa Bulo Wattang Kecamatan Panca Rijang Kabupaten Sidenreng Rappang terdiri dari faktor kesadaran 73 %, faktor aturan 75 %, faktor organisasi 71 %, faktor pendapatan 70 %, faktor kemampuan keterampilan 72 %, dan faktor sarana pelayanan 68 % dengan capaian 71,5 % termasuk dalam kategori baik.
STRATEGI PEMASARAN DIGITAL MELALUI MEDIA SOSIAL INSTAGRAM DALAM MENINGKATKAN BRAND AWARENESS PADA USAHA SEBLAKMOMMY789 KABUPATEN SIDENRENG RAPPANG Sapriani Sapriani; Muhammad Tamrin; Andi Riska Andreani Syafaruddin
Jurnal Bina Bangsa Ekonomika Vol. 17 No. 2 (2024): Jurnal Bina Bangsa Ekonomika (JBBE)
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jbbe.v17i2.659

Abstract

This research aims to identify marketing strategies on Instagram social media to increase brand awareness in the Seblakmommy789 business in Sidenreng Rappang Regency. The method used in this study is qualitative descriptive. The informants involved were selected through purposive sampling techniques, with a total of five people as data sources. Data was collected through observation, interviews, and documentation, and analyzed using Nvivo 12 software. The findings of the study show that the most effective digital marketing strategy through Instagram to increase brand awareness is to implement incentive programs such as giveaways. The results of the significant increase in brand awareness can be seen from the increase in product recalls
Analysis of Digital Marketing Strategies in Increasing Sales of EM.ES Store in Pinrang Regency Inayah Musrifa; Muh Tamrin; Bahtiar Herman
Edumaspul: Jurnal Pendidikan Vol 9 No 2 (2025): Edumaspul: Jurnal Pendidikan
Publisher : Universitas Muhammadiyah Enrekang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33487/edumaspul.v9i2.9071

Abstract

The fashion business in Indonesia has been developing rapidly. The main challenge for fashion entrepreneurs is not only to offer high-quality products but also to understand customer needs, utilize digital platforms, and optimize promotions to reach a wider market. The use of social media, influencer marketing, and customer loyalty programs are among the strategies widely implemented to increase sales.This study aims to identify marketing strategies that can enhance sales at EM.ES Store. The research employs a qualitative method. Data sources consist of observations, interviews, and documentation to understand marketing strategies and the factors influencing sales. The data analysis technique used in this study is analysis with the NVivo application, a qualitative data analysis software that assists in organizing, coding, and thematically analyzing interview data.
Co-Authors Andi Riska Andreani Syafaruddin Herman, Bahtiar Inayah Musrifa Mutmaina Mutmaina Rahman Yakub Sapriani Sapriani Sellang, Kamaruddin