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Nofha Rina
Universitas Telkom
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Journal : INTERNATIONAL JOURNAL OF CULTURAL AND SOCIAL SCIENCE

 1 
ANCUR PODCAST DIGITAL IDENTITY AS AN EFFORT TO CREATE AN IMAGE Zuliantripa, Imam; Rina, Nofha
International Journal of Cultural and Social Science Vol. 7 No. 1 (2026): International Journal of Cultural and Social Science
Publisher : Pena Cendekia Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53806/ijcss.v7i1.1249

Abstract

This study aimed to analyze the formation of digital identity in the Ancur Podcast as an independent podcast operating in a digital media environment. The development of podcast platforms has transformed podcasts into interactive communication spaces, where identities are formed and interpreted through interactions between creators and audiences. This research used a qualitative approach with a narrative method. Data was collected through in- depth interviews with the Ancur Podcast creator team and active audiences, as well as content analysis on various digital platforms. The results of the study show that the digital identity of the Ancur Podcast is formed through a dynamic and continuous process. These identities are not singular or static, but fragmented according to the characteristics of the platform and the pattern of audience engagement. The formation of digital identity of the Ancur Podcast consists of three main dimensions, namely declared identity, acting identity, and calculated identity. In addition, the image of the Ancur Podcast is strengthened by the factors of strength, favorability, and uniqueness which are built through the consistency of communication styles, positive perceptions of the audience, and collective identity in the listener community. This study concluded that digital identity plays a role as a strategic asset in communication that contributes to the formation of an image and the sustainability of relationships with audiences on independent podcasts.
Co-Authors Abdul Fadli K Ade Liana Adi Bayu Mahadian ADRIO KUSMAREZA ADIM Alila Pramiyanti Anisa Diniati Aqilla Putri Herta Aqilla Putri Herta Asticharahmani, Rr. Aldina Astuti, Sri Wahyuning Aziziyah, Devi Nur Berlian Primadani Satria Putri Citta, Givania Diwiya Dasrun Hidayat Devry Josiarvi Dharmawan Dewi K.Soedarsono Dhea Nursyafitri Liani Diah Agung Esfandari Endah Ayu Kurnia Sari Ferdian, Ilham Hanny Hafiar Idola Perdini Putri Isabela Brenda Evelyne Fernando Putri Kalimau Ismi’ Aida, Thea Kirana Jenny Ratna Suminar Jurnal COMMED Justicia Chantika Dhea Arda Khairiyyah, Lathifah Lucy Pujasari Supratman Lyra, Aquila Dinda Meilania Kusuma Dewi Meisya Dewi, Anak Agung Ayu Mia Rachmayanti Muhammad Luthfi Nancy Citra Purnaningtyas Natasya Puspita Sari Naya, Pramedistiyani N Ain Nida Yasmin Ninis Agustini Damayani Nugroho, Pramudya Wahyu Nurrezqia, Agnessya Pitthauly Haomasan Purnama, Aulia Wulansari Putri Apsarini, Elsa Putri, Salma Raina Rahma Nur Fathiyyah Rahmawati, Lusi Satia Ramadhan, Aditya Bagus Rana Aushaf Ratika Zahra Reni Nuraeni, Reni Risalah, Aisyah Mujahidah Ruri Wahyu Yuriadi Ruth Mei Ulina Malau Saleh, Kanaya Putri Athira Satia Rahmawati, Lusi Tabitha Hemastuti Thoibah, Sufaira Wiwin Sukmawati Zahra, Ratika Zaxrie, Shifa 'Ainun Zikri Fachrul Nurhadi, Zikri Fachrul Zuliantripa, Imam