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All Journal RETORIKA: Jurnal Ilmu Bahasa Proceeding International Conference on Information Technology and Business Jurnal Teknologi Informasi dan Ilmu Komputer International conference on Information Technology and Business (ICITB) Jurnal Abdimas BSI: Jurnal Pengabdian Kepada Masyarakat Seminar Nasional FISIP Unila Jurnal Analisis Sosial Politik Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat Politicon : Jurnal Ilmu Politik SULUH: Jurnal Abdimas Jurnal Industri Kreatif dan Kewirausahaan Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat TEPIAN Jurnal Abdimas Bina Bangsa International Journal of Electronics and Communications Systems Jurnal Perspektif Bisnis Seminar Nasional Insinyur Profesional (SNIP) Ragom Jurnal Pengabdian Masyarakat Jurnal Kompetitif Bisnis Konsienti: Community Services Journal International Journal of Economics, Business and Innovation Research Jurnal Pengabdian Cendekia Nemui Nyimah
Djausal, Gita Paramita
Ilmu Administrasi Bisnis, Fakultas Ilmu Sosial Dan Ilmu Politik, Universitas Lampung
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

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KOMPETENSI KEWIRAUSAHAAN PELAKU USAHA KOPI LAMPUNG (STUDI PADA PELAKU USAHA KOPI LUWAK DI KABUPATEN LAMPUNG BARAT) Tiarantika, Tumara; Hartono, Hartono; Djausal, Gita Paramita
Jurnal Industri Kreatif dan Kewirausahaan Vol 5 No 1 (2022): Jurnal Industri Kreatif dan Kewirausahaan JUNE 2022
Publisher : Universitas Sahid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/kewirausahaan.v5i1.825

Abstract

Pelaku usaha kopi luwak yang berada di Kabupaten Lampung Barat sudah memiliki kompetensi yang seharusnya dimiliki. Namun besaran kompetensi tidak sama rata, terdapat kompetensi yang dominan dan terdapat pula kompetensi yang tidak dominan. Besaran kompetensi yang berbeda-beda, menimbulkan adanya perbedaan kompetensi menimbulkan perbedaan pada keadaan usaha. Pelaku usaha yang memiliki kompetensi yang sedikit menunjukkan keadaan usaha yang tidak berkembang, sedangkan pelaku yang memiliki kompetensi yang banyak menunjukkan keadaan usaha yang lebih stabil. Kondisi usaha kopi luwak yang terjadi saat ini tidak memungkinkan munculnya wirausaha baru. Hal ini disebabkan dengan turunnya angka konsumsi kopi luwak, munculnya trend kopi lain seperti kopi lanang, kopi gajah dan lainnya serta gerakan kopi petik merah yang digalakkan oleh pemerintah Kabupaten Lampung Barat.
Development of Lampung Script Characters Recognition Model using TensorFlow Muhammad, Meizano Ardhi; Martinus, Martinus; Nurhartanto, Adhi; Mulyani, Yessi; Djausal, Gita Paramita; Achmad, Deni; Ferbangkara, Sony
International Journal of Electronics and Communications Systems Vol. 3 No. 2 (2023): International Journal of Electronics and Communications System
Publisher : Universitas Islam Negeri Raden Intan Lampung, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/ijecs.v3i2.19878

Abstract

In the face of cultural erosion, particularly the dwindling proficiency in deciphering Lampung characters, this research pioneers an innovative approach to cultural preservation. The Lampung character recognition model was developed using TensorFlow, a robust computer vision and machine learning framework. Convolutional Neural Networks (CNN) are integrated to enhance the image processing capabilities. The research employs the Design Science Research methodology, emphasizing problem identification, solution objectives, design and development, demonstration, evaluation, and communication. The dataset, comprising 3900 instances, is meticulously collected and features diverse Lampung script writing. Through preprocessing and classification, the model undergoes training with an 80:10:10 split for training, validation, and test data. The architecture includes CNN layers with ReLu activation functions, and transfer learning is employed using the MobileNet V2 network model. Demonstrating commendable performance, the model achieves an accuracy spectrum of 0.652 to 0.998. The research not only underscores the viability of the TensorFlow model but also establishes a foundation for future explorations in preserving Lampung cultural heritage. This intersection of advanced machine learning and cultural preservation signifies a promising synergy, ensuring the enduring legacy of Lampung characters amid societal and technological transformations.
KAJIAN PERILAKU KONSUMEN DALAM PEMBELIAN KOPI SERTA PENDAPATNYA TERHADAP STORE ATMOSPHERE DAN PERSEPSI HARGA (STUDI PADA PENGGUNA COFFE SHOP BUN KOPI DI BANDAR LAMPUNG) Artini, Ketut; Efendi, Nur; Djausal, Gita Paramitha
Jurnal Kompetitif Bisnis Vol. 1 No. 4 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

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Abstract

ABSTRAKBun Kopi memberikan suasana toko yang nyaman agar konsumen tertarik dan menetapkan pilihan alternatif sebagai keputusan berkunjung. Bun Kopi menghadirkan desain identik yang berbeda dimana menghadirkan pioneer botol kaca, dinding yang berwarna putih, jendela yang berbentuk lingkaran mengindahkan bentuk interior yang memberikan kesan menarik bagi konsumen. Penelitian ini menganalisis keputusan pembelian pada konsumen Bun Kopi di Bandar Lampung, dilihat dari aspek suasana toko dan persepsi harga.Penelitian ini menggunakan pendekatan kuantitatif, dengan menggunakan kuesioner pada google form yang disebar kepada 100 responden.Teknik pengambilan sampel dalam penelitian ini dengan menggunakan teknik purposive sampling. Teknik analisis data menggunakan analisis regresi berganda dengan alat uji program SPSS 25. Berdasarkan uji F (simultan) menunjukkan bahwa variabel suasana toko dan persepsi harga secara bersama-sama memiliki pengaruh secara simultan terhadap keputusan pembelian dengan nilai koefisien determinasi sebesar 44,5%. Secara parsial menunjukkan bahwa variabel suasana toko memiliki pengaruh yang positif dan signifikan terhadap keputusan pembelian di Bun Kopi Bandar Lampung.Sedangkan variabel persepsi harga memiliki pengaruh yang positif dan signifikan terhadap keputusan pembelian di Bun Kopi Bandar Lampung.Kata Kunci : keputusan pembelian, persepsi harga, dan keputusan pembelian konsumen.
PENGARUH SOCIAL MEDIA MARKETING, BRAND IMAGE DAN RELIGIUSITAS TERHADAP KEPUTUSAN PEMBELIAN BUSANA ADAT BALI (STUDI PADA PENGUNJUNG DAN PENGIKUT AKUN INSTAGRAM LAKSMI_KEBAYABALI) DI BANDAR LAMPUNG): PENGARUH SOCIAL MEDIA MARKETING, BRAND IMAGE DAN RELIGIUSITAS TERHADAP KEPUTUSAN PEMBELIAN BUSANA ADAT BALI (STUDI PADA PENGUNJUNG DAN PENGIKUT AKUN INSTAGRAM LAKSMI_KEBAYABALI) DI BANDAR LAMPUNG) Pratama, Wayan Agus; Djausal, Gita Paramita
Jurnal Kompetitif Bisnis Vol. 1 No. 2 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

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Abstract

Social media marketing is a form of online advertising that uses the cultural context of social communities including social networks, virtual worlds, social news sites, and social opinion sharing sites to meet communication goals. Social media marketing carried out by a business can influence a person's thinking which will have an impact on the thoughts of others more broadly before making a purchase decision. The demand for increasingly quality products makes companies engaged in their fields to improve the quality of their products to improve the brand image of their products, so that consumers make their religiosity a guide for making purchasing decisions. The research conducted is the influence of social media marketing, brand image and religiosity on the decision to buy Balinese traditional clothing (study of visitors and followers of the Laksmi_Kebayabali Instagram account in Bandar Lampung) with the aim of knowing the effect of social media marketing, brand image, and religiosity on decisions. purchase of Balinese traditional clothing at Laksmi Kebaya. The type of research used is explanatory research with a quantitative approach. The population in this study were followers and visitors of Laksmi Kebaya Instagram in Bandar Lampung. Sampling technique using accidental sampling with a sample of 100 respondents. The data was obtained from a questionnaire using a Likert scale. The results of the partial test show that the three dependent variables, namely social media marketing, brand image and religiosity, have an effect on purchasing decisions for Balinese traditional clothing on Instagram Laksmi_kebayabali. Simultaneously shows that social media marketing, brand image and religiosity affect the purchasing decision of Balinese traditional clothing on Instagram Laksmi_kebayabali with a medium value, which is 51.9%. Keywords: Social media marketing, Brand Image, Religiosity and Purchase decision.
FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN DI TOKO MM 46 WAY JEPARA LAMPUNG TIMUR Yanti, Dian Apri; Efendi, Nur; Djausal, Gita Paramita
Jurnal Kompetitif Bisnis Vol. 1 No. 1 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

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Abstract

The retail business is a business that is growing rapidly and shifting traditional markets. This opportunity provides an opportunity for those who want to open a retail business. This study aims to determine the factors that influence purchasing decisions at the MM 46 Way Jepara store. This type of research is exploratory research using a quantitative approach. The sampling technique uses an accidental sampling technique and uses a non-probability sample method with a total sample of 100 MM Shop consumers. The data analysis used was multiple linear regression analysis with the SPSS 26.0 application tool. The results show that partially the price and product variety variables have a significant influence on purchasing decisions, while the location variable has no significant effect on purchasing decisions. While the simultaneous results of location, price, and product variety together have a significant influence on consumer purchasing decisions at the MM 46 Way Jepara Store, East Lampung.
ANALISIS PRODUCT PLACEMENT DAN BRAND AWARENESS PERMEN KOPIKO DALAM DRAMA KOREA BLIND: ANALISIS PRODUCT PLACEMENT DAN BRAND AWARENESS PERMEN KOPIKO DALAM DRAMA KOREA BLIND Asri, Lc Hsia; Agung, Maulana; Djausal, Gita Paramita
Jurnal Kompetitif Bisnis Vol. 1 No. 3 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

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Abstract

ABSTRACT Product placement in movies or dramas is shown as part of the storyline so that the audience can indirectly see the product, brand or logo that appears. The appearance of a product in a movie/drama is an effort to raise brand awareness, which is the ability of consumers to remember a brand in a certain category. This study aims to determine the product placement and brand awareness of Kopiko candy that appears in the Korean drama Blind. The method in this research uses descriptive qualitative research method. Based on the research results, it is known that Kopiko appeared in the Korean drama Blind 2 twice. This research shows that Blind drama involves visual dimension, auditory dimension and plot connection. Product placement becomes a means of communication between Kopiko and the audience by indirectly conveying messages. The indicators met on brand awareness are at the brand recall stage where consumers understand the category of Kopiko candy. The level of brand awareness owned by informants has reached the Top Of Mind level.
Pendampingan Komunikasi Pelanggan Pada Bisnis Ekowisata Melalui Sosial Media Di Bandar Lampung Gita Paramita Djausal; Fitri Juliana Sanjaya; Fahmi Tarumanegara; Jovita Melita; Yosby Dwi Armanza
Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat Vol 6 No 1 (2025): Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/abdilaksana.v6i1.44366

Abstract

Media sosial kini telah menjadi fenomena yang mencakup interaksi antara perusahaan dan konsumen melalui berbagai platform seperti Facebook, Twitter, dan Instagram. Kajian mengenai customer engagement dalam komunikasi pelanggan memiliki relevansi yang signifikan karena memberikan wawasan yang mendalam tentang perilaku, preferensi, dan kebutuhan konsumen dalam konteks digital. Analisis terhadap interaksi tersebut memungkinkan perusahaan untuk membaca responsivitas pelanggan, mengevaluasi efektivitas strategi pemasaran, dan membangun komunitas online yang kokoh. Dengan demikian, penerapan kajian customer engagement menjadi krusial bagi perusahaan dalam upaya memperkuat relasi dengan pelanggan, membangun citra merek yang positif, serta meningkatkan kinerja bisnis secara keseluruhan. Pelaksanaan pengabdian kepada masyarakat ini akan melibatkan mitra yaitu Yayasan Sahabat Alam yang terlibat pada kepentingan isu keanekaragaman hayati. Metode pemecahan masalah diskusi dan pendampingan dilibatkan. Di akhir kegiatan, terjadi peningkatan pengunjung, pengikut, dan engagement dari akun mitra kegiatan.
Augmented Reality Pelacak Lokasi Pustaka dengan Ar Marker Mardiana, Mardiana; Muhammad, Meizano Ardhi; Sulistiono, Wahyu Eko; Djausal, Gita Paramita
Jurnal Teknologi Informasi dan Ilmu Komputer Vol 7 No 1: Februari 2020
Publisher : Fakultas Ilmu Komputer, Universitas Brawijaya

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Abstract

Teknologi Augmented Reality (AR) saat ini banyak digunakan untuk penyebaran informasi dan bahkan untuk transaksi pada pelayanan yang bersifat publik.Teknologi ini sudah cukup dikenal oleh masyarakat luas, bersamaan dengan dikenalnya teknologi Virtual Reality (VR) yang banyak digunakan pada permainan (game).Pengunjung Perpustakaan terutama di Universitas, sebagian besar merupakan masyarakat dengan kategori generasi digital native.Untuk menemukan lokasi buku, waktu yang dibutuhkan oleh pengunjung perpustakaan biasanya relatif lama dan sangat tergantung dari pengalaman kunjungan atau frekuensi pencarian yang dilakukan.Untuk itu, pengunjung perpustakaan memerlukan aplikasi yang memudahkan mereka melacak dan menemukan lokasi koleksi pustaka yang dicari, dengan menggunakan ponsel cerdas mereka.Penelitian ini bertujuan untuk mengembangkan perangkat lunak layanan perpustakaan dengan memanfaatkan teknologi AR dan berbasis AR marker.Ruang lingkup pengembangan aplikasi ini menggunakan metoda rekayasa perangkat lunak RAD. Aplikasi dikembangkan menggunakan metoda template matching dan algoritma A* untuk pathfinding. Skema layanan data pada alikasi terdiri dari empat bagian, yaitu OPAC (Online Public Access Catalog), deteksi lokasi, pathfinding dan navigasi. Lokasi yang dipetakan adalah gedung Perpustakaan Universitas Lampung yang terdiri dari 3 lantai. Hasil dari penelitian ini berupa realisasi perangkat lunak menggunakan teknologi AR yang dapat memvisualisasikan arah menuju lokasi pustaka. Pengujian aplikasi dilakukan dengan skenario (a) pencarian Pustaka dengan OPAC, (b) mendeteksi lokasi (AR), (c) komputasi Pathfinding, (d) menampilkan marker, dan seluruhnya memperoleh hasil yang sesuai dengan requirement. AbstractAugmented Reality technology is now extensively being used to distribute information and even in transaction on public service. This technology is already well known, along with the Virtual Reality technology which is often used in game application. Library visitors, especially in universities, are mostly people categorized as digital native. To find a book location, the time needed by the visitors is generally high, which depends mostly on visitation experience or searching frequency. Therefore, visitors need an application that helps them to find the location of the library collection, with their smartphones. Library automation system helps to provide collection location information that library visitors must relate themselves to places in library building.AR allows this information to be embedded in the real world, making it easier for library searches.This research aims to develop software for library service that helps visitors finding book location by employing AR technology and based on AR Marker. The scope of this development is using RAD software engineering method. The application is developed using template matching method and algorithm A* for pathfinding. There are four parts of data service scheme: OPAC (Online Public Access Catalog), location detection, pathfinding, and navigation. Location of is the building of Universitas Lampung’s library, which consists of 3 floors. The result of this research is software realization using AR technology which can visualize the direction to the location of the collection. The application testing uses the scenarios: (a) finding collection using OPAC, (b) detecting location (AR), (c) computing pathfinding, (d) showing marker, and overall it achieves result as the requirement. Computation time on AR devices is measured against the process of algorithm A *, marker generation, and overall computing. The total computational time needed is an average of 37,379 ms, 44 ms mode, and a median of 38 ms. Overall computing time is below the 50 ms TTI limit value. The survey results show that more than 70% of library visitors have a Good and Very Good User Experience (UX).
Virtual Reality Warisan Sejarah Lampung: Pengalaman Interaktif dan Edukatif di Desa Negeri Katon Muhammad, Meizano Ardhi; Pratama, Mahendra; Utaminingtyas, Ika Wulandari; Sulistiono, Wahyu Eko; Martinus; Djausal, Gita Paramita; Mardiana; Herlinawati; Despa, Dikpride; Khotimah, Siti Nurul
Nemui Nyimah Vol. 3 No. 1 (2023): Nemui Nyimah Volume 3 Nomor 1
Publisher : FT Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/nm.v3i1.59

Abstract

Virtual Reality Warisan Sejarah Lampung (VRWSL) dikembangkan untuk meningkatkan pengetahuan masyarakat Lampung tentang sejarah Lampung. Teknologi Virtual Reality (VR) memberikan pengalaman interaktif dan akses informasi sejarah. VRWSL memfasilitasi diseminasi sejarah Lampung melalui model interaktif dan mendalam, melewati batasan spasial dan temporal. Desa Negeri Katon Kabupaten Pesawaran, yang terkenal dengan warisan budayanya, menjadi target dalam program pengabdian kepada masyarakat. VRWSL menawarkan pengalaman Virtual Reality yang memungkinkan pengguna untuk mengunjungi secara virtual situs-situs bersejarah dan mengakses informasi terkait. Delapan landmark, termasuk Museum Lampung, Vihara Thay Hin Bio, dan Monumen Krakatau, dihadirkan dalam aplikasi ini. Implementasi VRWSL meliputi penggunaan model 3D berkepadatan rendah (low-polygon) dan foto 360 derajat yang memberikan pengalaman yang mendalam. Uji Penerimaan Pengguna (User Acceptance Test) dilakukan untuk mengevaluasi efektivitas, efisiensi, dan kepuasan pengguna terhadap VRWSL. Hasil evaluasi menunjukkan bahwa mayoritas pengguna (60,94%) sangat setuju bahwa VRWSL merupakan media yang efektif untuk mempelajari budaya dan sejarah Lampung. Pengembangan VRWSL yang sukses menggambarkan potensinya dalam mempromosikan pelestarian budaya dan mendiseminasi sejarah Lampung. Aplikasi ini memberikan cara yang mudah bagi individu untuk menjelajahi warisan Lampung tanpa perlu melakukan perjalanan fisik, sehingga memperkaya pengalaman budaya dan berkontribusi dalam pelestarian sejarah Lampung.
External Factors Influencing Consumer Purchase Interest For Herbal Tea Products In Indonesia Saira, Sifa; Maulana Agung; Gita Paramita Djausal
International Journal of Economics, Business and Innovation Research Vol. 5 No. 02 (2026): February - March, International Journal of Economics, Business and Innovation
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v5i02.2853

Abstract

As more people in Indonesia become concerned about their health, body image, and natural eating habits, herbal weight loss teas are gaining popularity. This creates a competitive market, making it crucial to understand the drivers of consumer purchasing interest. The purpose of this study is to determine the external factors specifically, social and technological factors that affect Indonesian consumers' interest in buying weight loss tea. based on the understanding that purchasing interest is a stage in the purchasing decision process, where consumers form preferences for a product and intend to purchase in the future. Previous research has focused more on internal attributes so there is still a gap in seeing how external factors influence consumer purchasing interest. Using a quantitative methodology and an explanatory research design, this study collected data from 100 respondents who were worried about their weight. The degree to which many independent factors partially and simultaneously affect the dependent variable was ascertained using multiple linear regression analysis. The findings demonstrated that purchasing interest is positively and significantly impacted by sociocultural and technological aspects. According to the regression model, these two independent variables account for 24.2% of the variation in consumer purchasing interest. The results reflect that influencing purchasing interest, Consumers not only consider the benefits of the product but also match their choices with social trends, and cultural values, as well as the encouragement of technological progress.
Co-Authors Adhi Nurhartanto, Adhi Adi Asmariadi Budi Agung, Maulana Alia Larasati Arifah Nurhidayah Armando Aprianto Pandiangan Artini, Ketut Asri, Lc Hsia Ayunda Pramudia Swari Christ Theo Imanuel Damayanti Damayanti Deni Achmad Dian Apri Yanti Dian Komarsyah Djuardi Dikpride Despa Dwi Wahyu Handayani Elsa Ariana Fahmi Tarumanegara Fahreza Apriyoga Arizal Faranda Karenneva Utersa Fenny Saptiani Fidelis Palma Angelika Fitri Juliana Sanjaya Gigih Forda Nama Gita Hilmi Prakoso Hafiz Einstein Hartono Hartono Hartono Hartono Henita Astuti Herlinawati Huda, Zulmiftah Ibnu Alhafidz ika wulandari utamining tias Irza Sukmana Jeni Wulandari Jovita Melita Ketut Artini Lc Hsia Asri Lilih Muflihah Lilih Muflihah M. Hanif Khairy Vidiantara M. Haroldio Apsan Wibowo Mahendra Pratama MARDIANA Mardiana Mardiana Mardiana Marsya Adinda Putri Martinus Martinus Martinus Martinus Martinus, Martinus Maulana Agung Maulidia Rahma Yani May Roni Meizano Ardhi Muhammad Meizano Ardhi Muhammad Meizano Ardi Muhamad Muhammad, Meizano Ardhi Mulyani, Yessi Najwa Rizqia Nanda Sazqiah Naufal Raffliansyah Nibras Fadhlillah NUR EFENDI Nur Effendi Panji Kurniawa Pratama, Wayan Agus Raden Arum Setia Priadi Raden Arum Setia Priadi Revanja Aulia Maharani Rizky Bayu Pamungkas Saira, Sifa Setia Mei Anggraini SIMBOLON, KHAIRUNNISA Siti Nurul Khotimah Sony Ferbangkara Suprihatin Ali Syabilla Triyana Putri Thifal Adly At Taufik Tiarantika, Tumara Tri Annisa Nabila Trisya Septiana Tumara Tiarantika Utaminingtyas, Ika Wulandari Veina Legista Wahyu Eko Sulistiono Wanda Khamidah Wayan Agus Pratama Yanti, Dian Apri Yosby Dwi Armanza Yuni Ratnasari