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All Journal Proceeding International Conference on Information Technology and Business Jurnal Teknologi Informasi dan Ilmu Komputer International conference on Information Technology and Business (ICITB) Jurnal Abdimas BSI: Jurnal Pengabdian Kepada Masyarakat Seminar Nasional FISIP Unila Jurnal Analisis Sosial Politik Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat SULUH: Jurnal Abdimas Jurnal Industri Kreatif dan Kewirausahaan Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat TEPIAN International Journal of Electronics and Communications Systems Jurnal Perspektif Bisnis Ragom Jurnal Pengabdian Masyarakat Jurnal Kompetitif Bisnis
Djausal, Gita Paramita
Ilmu Administrasi Bisnis, Fakultas Ilmu Sosial Dan Ilmu Politik, Universitas Lampung
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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PENGARUH SOCIAL MEDIA MARKETING, BRAND IMAGE DAN RELIGIUSITAS TERHADAP KEPUTUSAN PEMBELIAN BUSANA ADAT BALI (STUDI PADA PENGUNJUNG DAN PENGIKUT AKUN INSTAGRAM LAKSMI_KEBAYABALI) DI BANDAR LAMPUNG): PENGARUH SOCIAL MEDIA MARKETING, BRAND IMAGE DAN RELIGIUSITAS TERHADAP KEPUTUSAN PEMBELIAN BUSANA ADAT BALI (STUDI PADA PENGUNJUNG DAN PENGIKUT AKUN INSTAGRAM LAKSMI_KEBAYABALI) DI BANDAR LAMPUNG) Pratama, Wayan Agus; Djausal, Gita Paramita
Jurnal Kompetitif Bisnis Vol. 1 No. 2 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

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Abstract

Social media marketing is a form of online advertising that uses the cultural context of social communities including social networks, virtual worlds, social news sites, and social opinion sharing sites to meet communication goals. Social media marketing carried out by a business can influence a person's thinking which will have an impact on the thoughts of others more broadly before making a purchase decision. The demand for increasingly quality products makes companies engaged in their fields to improve the quality of their products to improve the brand image of their products, so that consumers make their religiosity a guide for making purchasing decisions. The research conducted is the influence of social media marketing, brand image and religiosity on the decision to buy Balinese traditional clothing (study of visitors and followers of the Laksmi_Kebayabali Instagram account in Bandar Lampung) with the aim of knowing the effect of social media marketing, brand image, and religiosity on decisions. purchase of Balinese traditional clothing at Laksmi Kebaya. The type of research used is explanatory research with a quantitative approach. The population in this study were followers and visitors of Laksmi Kebaya Instagram in Bandar Lampung. Sampling technique using accidental sampling with a sample of 100 respondents. The data was obtained from a questionnaire using a Likert scale. The results of the partial test show that the three dependent variables, namely social media marketing, brand image and religiosity, have an effect on purchasing decisions for Balinese traditional clothing on Instagram Laksmi_kebayabali. Simultaneously shows that social media marketing, brand image and religiosity affect the purchasing decision of Balinese traditional clothing on Instagram Laksmi_kebayabali with a medium value, which is 51.9%. Keywords: Social media marketing, Brand Image, Religiosity and Purchase decision.
FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN DI TOKO MM 46 WAY JEPARA LAMPUNG TIMUR Yanti, Dian Apri; Efendi, Nur; Djausal, Gita Paramita
Jurnal Kompetitif Bisnis Vol. 1 No. 1 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

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Abstract

The retail business is a business that is growing rapidly and shifting traditional markets. This opportunity provides an opportunity for those who want to open a retail business. This study aims to determine the factors that influence purchasing decisions at the MM 46 Way Jepara store. This type of research is exploratory research using a quantitative approach. The sampling technique uses an accidental sampling technique and uses a non-probability sample method with a total sample of 100 MM Shop consumers. The data analysis used was multiple linear regression analysis with the SPSS 26.0 application tool. The results show that partially the price and product variety variables have a significant influence on purchasing decisions, while the location variable has no significant effect on purchasing decisions. While the simultaneous results of location, price, and product variety together have a significant influence on consumer purchasing decisions at the MM 46 Way Jepara Store, East Lampung.
ANALISIS PRODUCT PLACEMENT DAN BRAND AWARENESS PERMEN KOPIKO DALAM DRAMA KOREA BLIND: ANALISIS PRODUCT PLACEMENT DAN BRAND AWARENESS PERMEN KOPIKO DALAM DRAMA KOREA BLIND Asri, Lc Hsia; Agung, Maulana; Djausal, Gita Paramita
Jurnal Kompetitif Bisnis Vol. 1 No. 3 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

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Abstract

ABSTRACT Product placement in movies or dramas is shown as part of the storyline so that the audience can indirectly see the product, brand or logo that appears. The appearance of a product in a movie/drama is an effort to raise brand awareness, which is the ability of consumers to remember a brand in a certain category. This study aims to determine the product placement and brand awareness of Kopiko candy that appears in the Korean drama Blind. The method in this research uses descriptive qualitative research method. Based on the research results, it is known that Kopiko appeared in the Korean drama Blind 2 twice. This research shows that Blind drama involves visual dimension, auditory dimension and plot connection. Product placement becomes a means of communication between Kopiko and the audience by indirectly conveying messages. The indicators met on brand awareness are at the brand recall stage where consumers understand the category of Kopiko candy. The level of brand awareness owned by informants has reached the Top Of Mind level.
Pendampingan Komunikasi Pelanggan Pada Bisnis Ekowisata Melalui Sosial Media Di Bandar Lampung Gita Paramita Djausal; Fitri Juliana Sanjaya; Fahmi Tarumanegara; Jovita Melita; Yosby Dwi Armanza
Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat Vol 6 No 1 (2025): Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/abdilaksana.v6i1.44366

Abstract

Media sosial kini telah menjadi fenomena yang mencakup interaksi antara perusahaan dan konsumen melalui berbagai platform seperti Facebook, Twitter, dan Instagram. Kajian mengenai customer engagement dalam komunikasi pelanggan memiliki relevansi yang signifikan karena memberikan wawasan yang mendalam tentang perilaku, preferensi, dan kebutuhan konsumen dalam konteks digital. Analisis terhadap interaksi tersebut memungkinkan perusahaan untuk membaca responsivitas pelanggan, mengevaluasi efektivitas strategi pemasaran, dan membangun komunitas online yang kokoh. Dengan demikian, penerapan kajian customer engagement menjadi krusial bagi perusahaan dalam upaya memperkuat relasi dengan pelanggan, membangun citra merek yang positif, serta meningkatkan kinerja bisnis secara keseluruhan. Pelaksanaan pengabdian kepada masyarakat ini akan melibatkan mitra yaitu Yayasan Sahabat Alam yang terlibat pada kepentingan isu keanekaragaman hayati. Metode pemecahan masalah diskusi dan pendampingan dilibatkan. Di akhir kegiatan, terjadi peningkatan pengunjung, pengikut, dan engagement dari akun mitra kegiatan.
Co-Authors Adhi Nurhartanto, Adhi Adi Asmariadi Budi Agung, Maulana Alia Larasati Arifah Nurhidayah Asri, Lc Hsia Deni Achmad Dian Apri Yanti Dian Komarsyah Djuardi Dwi Wahyu Handayani Elsa Ariana fadhlillah, nibras Fahmi Tarumanegara Fahreza Apriyoga Arizal Fitri Juliana Sanjaya Fitri Juliana Sanjaya Gita Hilmi Prakoso Hartono Hartono Hartono Hartono Henita Astuti Ibnu Alhafidz ika wulandari utamining tias Jeni Wulandari Jovita Melita Lc Hsia Asri Lilih Muflihah M. Hanif Khairy Vidiantara M. Haroldio Apsan Wibowo Mardiana Mardiana Mardiana Martinus Martinus, Martinus Maulana Agung Meizano Ardhi Muhammad Meizano Ardhi Muhammad Meizano Ardhi Muhammad Muhammad, Meizano Ardhi Mulyani, Yessi NUR EFENDI Nur Effendi Pratama, Wayan Agus Raden Arum Setia Priadi Raden Arum Setia Priadi SIMBOLON, KHAIRUNNISA Sony Ferbangkara Suprihatin Ali Syabilla Triyana Putri Tarumanegara, Fahmi Tiarantika, Tumara Tumara Tiarantika Veina Legista Wahyu Eko Sulistiono Wayan Agus Pratama Yanti, Dian Apri Yosby Dwi Armanza Yuni Ratnasari