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All Journal JURNAL ECONOMIA JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) ARBITRASE: JOURNAL OF ECONOMICS AND ACCOUNTING AJAD : Jurnal Pengabdian kepada Masyarakat JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Sains Pertanian Electronic Journal of Education, Social Economics and Technology Jurnal Penelitian dan Pengabdian Masyarakat Buletin Pengabdian
Al Mahfud Saputra
Universitas Almuslim, Bireuen
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Public Health Social Sciences Veterinary Other

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Pengaruh Strategi Pemasaran Media Sosial Terhadap Citra Merek Produk Kuliner di Kabupaten Bireuen Alia Balqis; Zahraini Zahraini; Yusrawati Yusrawati; Al Mahfud Saputra
Jurnal Penelitian dan Pengabdian Masyarakat Vol. 4 No. 2 (2026): May 2026
Publisher : Yayasan Pondok Pesantren Sunan Bonang Tuban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61231/mkhzmx70

Abstract

This study aims to analyze the effect of social media marketing strategy on brand image at Kue Bingkang Kak Jumi in Kuala District, Bireuen Regency. Data were collected through questionnaires using a Likert scale, while data analysis was conducted using SPSS through validity, reliability, normality, simple linear regression, t-test, and coefficient of determination analyses. The results showed that all research indicators were valid and reliable. The normality test indicated that the data were normally distributed with a significance value of 0.094 (>0.05). The regression analysis revealed that social media marketing strategy had a positive and significant effect on brand image with a significance value of 0.000 (<0.05). The coefficient of determination value of 0.531 indicated that social media marketing strategy explained 53.1% of the variation in brand image, while the remaining 46.9% was influenced by other factors outside the study. This study confirms that social media marketing is an important strategy in improving the brand image of traditional culinary MSMEs in the digital era.
Pengaruh E-Commerce dan Integrasi Teknologi terhadap Keberlanjutan UMKM Pascabencana melalui Nilai Pelanggan Unggul Al Mahfud Saputra; M Rasyidin; Yusrawati Yusrawati; Azka Rizkina
Journal of Business and Economics Research (JBE) Vol 7 No 2 (2026): June 2026
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v7i2.9817

Abstract

This study examines the effects of e-commerce adoption and technology integration capability on the sustainability of micro, small, and medium enterprises (MSMEs), with superior customer value serving as a mediating variable in a post-disaster context. The main issue addressed is the suboptimal use of digital technology by MSMEs in sustaining business operations following disasters, which often cause operational disruptions, declining demand, and limited market access. This study employed a quantitative explanatory approach involving 200 MSME owners, selected using purposive sampling. Data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with SmartPLS software. The novelty of this study lies in examining the mediating role of superior customer value in explaining the relationship between digital transformation and MSME sustainability under crisis conditions. The results indicate that e-commerce adoption significantly affects superior customer value (β = 0.384; p < 0.001) but has no direct effect on MSME sustainability (β = 0.039; p = 0.492). Technology integration capability significantly affects both superior customer value (β = 0.446; p < 0.001) and MSME sustainability (β = 0.148; p = 0.013). Superior customer value also has a significant positive effect on MSME sustainability (β = 0.644; p < 0.001). The model explains 50.1% of the variance in superior customer value and 59.1% of the variance in MSME sustainability. These findings suggest that post-disaster MSME sustainability depends more on the ability to create customer value than on technology adoption alone.
Model Bisnis Pertanian Urban untuk Mengatasi Keterbatasan Lahan di Kabupaten Bireuen Syarifah Nayla Shafira; Windianet Firly; Syarifah Maihani; Al-Mahfud Saputra
Jurnal Sains Pertanian Vol. 9 No. 2: June, 2025
Publisher : Fakultas Pertanian Universitas Almuslim Bireuen Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51179/jsp.v9i2.3211

Abstract

Penelitian ini bertujuan untuk mengkaji implementasi pertanian urban sebagai solusi strategis dalam mengatasi keterbatasan lahan pertanian di Kabupaten Bireuen. Studi dilakukan di 5 kecamatan dengan karakteristik wilayah perkotaan dan semi-perkotaan, menggunakan pendekatan kualitatif dengan melibatkan 30 petani urban untuk wawancara mendalam, 150 responden untuk survei, dan 10 informan kunci dari instansi terkait. Hasil penelitian menunjukkan bahwa pertanian urban melalui metode vertical farming, roo ftop garden, dan sistem hidroponik berhasil mengoptimalkan pemanfaatan lahan terbatas di wilayah perkotaan. Implementasi pertanian urban tidak hanya berkontribusi pada produksi pangan, tetapi juga memberikan manfaat lingkungan melalui penciptaan ruang hijau produktif dan membuka peluang wirausaha baru bagi masyarakat perkotaan. Namun, pengembangan pertanian urban masih menghadapi tantangan seperti keterbatasan akses teknologi modern, pengetahuan teknis, dan modal untuk pengembangan infrastruktur. Keberhasilan program ini bergantung pada dukungan kebijakan terintegrasi, peningkatan kapasitas petani, dan pengembangan infrastruktur yang memadai. Penelitian ini merekomendasikan perlunya penguatan dukungan kebijakan dan program pengembangan kapasitas untuk mengoptimalkan potensi pertanian urban di Kabupaten Bireuen. Kata Kunci: Pertanian urban, Keterbatasan lahan, Kabupaten Bireuen
Pengaruh Adopsi Artificial Intelligence dan Self-Learning terhadap Kinerja Pegawai pada Sektor Publik Khalil Gibran; Fakhrurrazi Fakhrurrazi; Rio Putra Ramadhani; Mulia Andirfa; Al Mahfud Saputra
Jurnal Penelitian dan Pengabdian Masyarakat Vol. 4 No. 3 (2026): August 2026
Publisher : Yayasan Pondok Pesantren Sunan Bonang Tuban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61231/nc1sxa85

Abstract

This study aims to examine the effects of Artificial Intelligence (AI) adoption and self-learning on the performance of public sector employees at the Pidie Jaya Regent's Office. This study employed a quantitative approach using a survey method involving all 66 employees through a saturated sampling technique. Data were analyzed using multiple linear regression with SPSS. The results indicate that Artificial Intelligence (AI) adoption has a positive and significant effect on employee performance (β = 0.387; t = 4.680; Sig. = 0.000). Likewise, self-learning has a positive and significant effect (β = 0.521; t = 7.017; Sig. = 0.000) and is identified as the most influential variable. Simultaneously, both variables have a positive and significant effect on employee performance (F = 163.734; Sig. = 0.000), with an Adjusted R² of 0.834, indicating that 83.4% of the variance in employee performance is explained by Artificial Intelligence (AI) adoption and self-learning, while the remaining 16.6% is explained by other factors beyond the research model.
Respon Kemiskinan dan Pendapatan Terhadap Penyalur Bank Perkreditan Rakyat Berdasarkan Demografi Indonesia Azka Rizkina; Nur Aidar; M. Rasyidin; Al Mahfud Saputra
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 12 No. 3 (2026): Juni 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v12i3.6483

Abstract

This study aims to examine the response of poverty and income to rural credit bank distributors based on Indonesian demographics. The data used is panel data, a combination of time series and cross-section data. The time series data used is data from 2014-2024 obtained from the Central Statistics Agency (BPS). The regions analyzed in this study are Indonesia, which covers 34 provinces. The total sample in this study is 374 samples. The analytical method in this study uses the Autoregressive Distributed Lag (ARDL) model and uses time series data. However, this study uses the ARDL model in the form of panel data. The use of the ARDL model is to see the role of time, theoretical justification and the relationship between one variable and another. The results of the study indicate that poverty and income have a long-term effect on consumer credit distribution. This is evidenced by the probability value of (0.000). Meanwhile, in the short term, only the income variable influences credit distribution. This can be seen based on the 10 percent probability value level, which is 0.08.
Pengaruh Harga, Promosi dan Kualitas Pelayanan terhadap Minat Beli pada Toko Yusie Collection Kabupaten Bireuen Nur Halimah; Yusrawati Yusrawati; Al Mahfud Saputra
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 12 No. 4 (2026): Agustus 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v12i4.6819

Abstract

This study aims to analyze the influence of price, promotion, and service quality on consumers’ purchase intention at Yusie Collection Store in Bireuen Regency, Aceh. This research employs a quantitative approach using survey data collected from consumers who have purchased fashion products at the store. Because the total population was unknown, the sample size was determined using the Lemeshow formula, resulting in 100 respondents selected through accidental sampling. Data were collected using a Likert-scale questionnaire and analyzed using multiple linear regression with the assistance of SPSS software. The results show that price, promotion, and service quality have a positive and significant effect on purchase intention. Price has a regression coefficient of 0.464 (p < 0.05), promotion has a coefficient of 0.509 (p < 0.05), and service quality has a coefficient of 0.246 (p < 0.05). Among these variables, promotion has the strongest influence on consumers’ purchase intention. Furthermore, the coefficient of determination (R²) indicates that price, promotion, and service quality simultaneously explain 99.6% of the variance in purchase intention, while the remaining 0.4% is influenced by other factors not included in this study. These findings highlight the importance of effective promotional strategies, competitive pricing, and high-quality service in enhancing consumers’ purchase intention in the retail fashion sector.
Pengaruh Promosi terhadap Keputusan Pembelian Pada Merville Cafe di Kabupaten Bireuen Nurmasyitah Nurmasyitah; Yusrawati Yusrawati; Al Mahfud Saputra
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 12 No. 4 (2026): Agustus 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v12i4.6942

Abstract

This study aims to analyze the effect of promotion on consumer purchase decisions at Merville Café in Bireuen Regency. The study employs a quantitative approach with an associative research design. A total of 99 respondents were selected using an accidental sampling technique. Data were collected through a structured questionnaire using a 5-point Likert scale. The data analysis techniques included validity and reliability tests, descriptive statistics, classical assumption tests, simple linear regression analysis, t-test, and coefficient of determination (R²). The results indicate that promotion has a positive and significant effect on purchase decisions, as evidenced by a regression coefficient of 0.644 and a significance value of 0.000. Furthermore, the coefficient of determination (R²) of 0.274 shows that promotion explains 27.4% of the variation in purchase decisions, while the remaining 72.6% is influenced by other factors outside the research model. These findings suggest that promotion plays an important role in influencing consumer purchase decisions in the culinary business sector. Therefore, Merville Café is recommended to implement more strategic, consistent, and creative promotional activities to enhance consumer attraction and improve purchase decisions.
Pengaruh Fitur Live Streaming dan Content Marketing terhadap Keputusan Pembelian Konsumen pada Tiktok Shop Raihan Raihan; Yusrawati Yusrawati; Al Mahfud Saputra
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 12 No. 4 (2026): Agustus 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v12i4.6943

Abstract

This study aims to analyze the effect of live streaming features and content marketing on consumer purchasing decisions on TikTok Shop, focusing on students of Universitas Almuslim. This study employed a quantitative approach with an associative research design. The population consisted of Universitas Almuslim students, while the sample included 96 respondents selected using purposive sampling. Data were collected through questionnaires and analyzed using multiple linear regression with SPSS. The results show that, partially, the live streaming feature has a positive and significant effect on purchasing decisions, with a significance value of 0.024. Furthermore, content marketing also has a positive and significant effect on purchasing decisions, with a significance value of 0.003. Simultaneously, live streaming and content marketing have a significant effect on purchasing decisions, with a significance value of 0.000. The coefficient of determination (R²) of 0.270 indicates that both independent variables explain 27.0% of the variance in purchasing decisions, while the remaining 73.0% is influenced by other factors outside the research model. These findings confirm that consumer purchasing decisions on TikTok Shop are influenced by the quality of digital content and interactive marketing communication.
Co-Authors Abdul Malik Alia Balqis Anwar Puteh Ariga, Hijrah Purnama Sari Azka Rizkina Emi Safrina Fakhrurrazi Fakhrurrazi Fakhrurrazi Hakim Muttaqim Khalil Gibran M Rasyidin Muhammad Rafi Muhammad Rizal MUKHDASIR Mukhdasir Mukhdasir Mulia Andirfa Nadhila Fitria Nizam, Ahmad Nur Aidar Nur Halimah Nurhayati Nurhayati Nurhayati Nurmasyitah Nurmasyitah Raihan Raihan Rio Putra Ramadhani Saleh, M Sri Murniyanti Sri Wahyuni Syarifah Maihani Syarifah Maihani Syarifah Nayla Shafira Umar Iskandar Windianet Firly Yusrawati Yusrawati Yusrawati Yusrawati Zahraini Zahraini Zulfikar Zulfikar .