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All Journal MIX : Jurnal Ilmiah Manajemen Syntax Literate: Jurnal Ilmiah Indonesia JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Jurnal Ilmiah Manajemen Kesatuan Jurnal Ilmiah Akuntansi Kesatuan Cakrawala Repositori Imwi Journal of Social Science Journal of Economics and Business UBS Devotion: Journal of Research and Community Service Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat Journal of Social Science Inkubis: Jurnal Ekonomi dan Bisnis Jurnal Indonesia Sosial Teknologi Journal Research of Social Science, Economics, and Management Matriks Journal of Business, Social and Technology Equivalent: Jurnal Ilmiah Sosial Teknik Journal of Social Science Journal of Law and Social Politics Journal of Economic Development and Village Building Journal of Digital Marketing and Search Engine Optimization Journal of Digital Business and Data Science Journal of Applied Econometric Journal of Strategic Marketing and Applied Economics
Nendi, Ikhsan
Politeknik Siber Cerdika Internasional
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Journal : journal of social science

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Development of Digital Marketing Strategy and Service Quality Using Social Media Towards Digital Economy Koesharijadi Koesharijadi; Anak Agung Alit Merthayasa; Ikhsan Nendi
Journal of Social Science Vol. 3 No. 4 (2022): Journal of Social Science
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (216.666 KB) | DOI: 10.46799/jss.v3i4.375

Abstract

Technological advances have had an impact on shifting monotonous advertising and marketing techniques in digital marketing. In addition, digital marketing is firm in impacting the digital economy to help revive the economy. Based on the needs and changes in people's lifestyles, this study aims to examine the development of digital marketing strategies and service quality through the role of social media in the digital economy. This type of research is qualitative with a literature review method with data sources obtained through reference books and articles in the google scholar database. The results of this study include that social media should be considered an inseparable part of the integrated marketing strategy of the organization and should not be taken lightly. Social media is an alternative and proper strategy to use as an online advertising medium. Social media, as a digital marketing strategy development, has an essential role in helping market products so that they also impact the economy. Employee involvement in marketing will impact the services provided to consumers. The services provided have an impact on consumers' assessment of the good and bad of the company. The role of the company's social media sites in monitoring target market users is another critical factor in ensuring the success of digital marketing
Co-Authors Abdul Robi Fazri Abdullah Abdullah Abdurokhim Abdurokhim Aen Fariah Aen Fariah Agus Rohmat Hidayat Ajat Sudrajat Akam Azad Mohamedamin Anak Agung Alit Merthayasa Arif Maulana, Arif Arman Md Arman Md Askarno, Askarno Azzahra, Adelia Budiyono, Anton Dedy Setiawan Dodi Sunanto Eko Siswo Adi Sahputra Fahira, Siti Hafsah fariah, Aen Fauziatul Fajaroh Hardianto, Feri I Wayan Dasna Koesharijadi Koesharijadi Koesharijadi, Koesharijadi Komara, Siti Lestari, Anisa Ayu Dwi Merthayasa, Anak Agung Alit Muhammad Fadil Himawan Nur Alifah Nurjanah, Aisyah Parlan . Pujayanti, Difa Ameliora Rexy Nakula Urbaningrum RUSLY HIDAYAH Rusly Hidayah Santika, Rani Saona, Saona Savandha, Septien Dwi Zanyar Nathir Ghafar Zuhriyah, Nabilaa Faizatuz