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Nendi, Ikhsan
Politeknik Siber Cerdika Internasional
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Journal : Journal of Economic Development and Village Building

 1 
DIGITAL MICRO-ENTREPRENEURSHIP AND LOCAL INNOVATION SYSTEMS FOR ADVANCING VILLAGE ECONOMIC GROWTH Nendi, Ikhsan
Journal of Economic Development and Village Building Vol. 3 No. 1 (2025): Journal of Economic Development and Village Building
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/jedvb.v3i1.49

Abstract

This research investigates digital micro-entrepreneurship in rural areas through the local innovation systems framework. Addressing limited formal employment, seasonal agricultural income, and digital divides, this study examines how smartphone platforms create market pathways while raising concerns about uneven value capture and exclusion. The study maps the entrepreneur typology, explains how digital technologies reshape the dynamics of the innovation system, and identifies constraints that affect the quality and sustainability of entrepreneurship. Employing qualitative case study methodology, data were collected through interviews, focus groups, and system actor mapping from January to December 2024. Three villages were selected: Village A (peri-urban, strong connectivity), Village B (agricultural, moderate connectivity), and Village C (remote, unreliable). Among 45 identified micro-entrepreneurs, 60% are women aged 25-40. Findings reveal social selling ecosystems dominate, with hybrid online-offline models prevailing due to trust and payment preferences. Digitalization accelerates knowledge flows through trans-local learning and enables partial institutional evolution, most effectively in digitally-advantaged villages. However, the lack of formal financial records constrains assessment. Digital tools catalyze rural innovation system reconfiguration, but benefits remain mediated by digital literacy, capital access, and social support. Implications emphasize tiered policy formalization, cooperative digital infrastructure, and targeted financial inclusion. Study limitations include a small sample (45 entrepreneurs from 3 villages), a geographic focus on 1 district, self-reported data, and a 12-month time frame.
Co-Authors Abdullah Abdullah Abdurokhim Abdurokhim Aen Fariah Aen Fariah Agus Rohmat Hidayat Akam Azad Mohamedamin Anak Agung Alit Merthayasa Arif Maulana, Arif Arman Md Arman Md Askarno, Askarno Azzahra, Adelia Budiyono, Anton Dedy Setiawan Dodi Sunanto Eko Siswo Adi Sahputra Fahira, Siti Hafsah fariah, Aen Fauziatul Fajaroh Hardianto, Feri I Wayan Dasna Koesharijadi Koesharijadi Koesharijadi, Koesharijadi Lestari, Anisa Ayu Dwi Merthayasa, Anak Agung Alit Nur Alifah Nurjanah, Aisyah Parlan . Pujayanti, Difa Ameliora Rexy Nakula Urbaningrum Rusly Hidayah RUSLY HIDAYAH Santika, Rani Saona, Saona Savandha, Septien Dwi Siti Komara Zanyar Nathir Ghafar Zuhriyah, Nabilaa Faizatuz