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All Journal Jurnal Ilmiah Teknik Elektro Komputer dan Informatika (JITEKI) Jurnal Edukasi dan Penelitian Informatika (JEPIN) PROCEEDING IC-ITECHS 2014 Proceeding of the Electrical Engineering Computer Science and Informatics JOIN (Jurnal Online Informatika) Jurnal RESTI (Rekayasa Sistem dan Teknologi Informasi) Kinetik: Game Technology, Information System, Computer Network, Computing, Electronics, and Control JRST (Jurnal Riset Sains dan Teknologi) CYBERNETICS Jurnal Nasional Pendidikan Teknik Informatika (JANAPATI) Literasi: Jurnal Ilmiah Pendidikan Bahasa, Sastra Indonesia dan Daerah JEECAE (Journal of Electrical, Electronics, Control, and Automotive Engineering) Jurnal Repositor Jurnal Manajemen Dakwah Jurnal Nasional Teknik Elektro dan Teknologi Informasi International Journal of Contemporary Sciences (IJCS)
Zamah Sari
Universitas Muhammadiyah Malang
Religion Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Languange, Linguistic, Communication & Media Mechanical Engineering

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Journal : Jurnal Manajemen Dakwah

 1 
ANALISIS PENGARUH HALAL LIFESTYLE DAN ISLAMIC BRANDING TERHADAP KEPUTUSAN MILENIAL MUSLIM UNTUK MEMBELI PRODUK FASHION Zamah Sari; Toto Tohari; Diyah Luthfi Anjani
Jurnal Manajemen Dakwah Vol 10, No 2 (2022)
Publisher : Jurusan Manajemen Dakwah, Fakultas Ilmu Dakwah dan Ilmu Komunikasi, UIN Syarif Hidayatulla

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/jmd.v10i2.29167

Abstract

ABSTRACTThis study aims to determine an analysis of the influence of The Halal Lifestyle and Islamic Branding on the Millennial Muslim's Decision to Purcahse Fashion Products. This study uses quantitative methods with multiple regression statistical analysis methods. The sampling technique used was purposive sampling. The data collection technique used is a questionnaire that is analyzed using the IBM Statistic 25 application. The variable measurement scale is carried out using a Likert scale. The population in this study is the Muslim Millennial Generation aged 17-40 years from student universities throughout Indonesia with a total sample of 200 respondents. The results of the partial study on the Halal Lifestyle and Islamic Branding variables obtained each count t count > t table with the value of Halal lifestyle 5,984 > 1,972 and Islamic Branding 7,128 > 1,972. The results of the F-Test Variable Halal Lifestyle and Islamic Branding have a joint or stimulant effect on the Millennial Muslim's Decision to Buy Fashion Products with a calculated F value > F table that is 68.986 > 3.04 and a sig value of 0.000 < 0.05. The results of the study show that The Halal Lifestyle and Islamic Branding have a positive and significant impact on the decision of Muslim millennials to Purcahse fashion productsKeywords : Halal Lifestye, Islamic Branding, Decision PurchaseABSTRAK                  Penelitian ini bertujuan untuk mengetahui analisis pengaruh Halal Lifestyle dan Islamic Branding Terhadap Keputusan Millennial Muslim Untuk Membeli Produk Fashion. Dalam penelitian ini menggunakan metode kuantitatif dengan metode analisis statistik regresi berganda. Teknik pengambilan sampel menggunakan purposive sampling. Teknik pengumpulan data yang digunakan adalah kuisioner yang dianalisis menggunakan aplikasi IBM Statistic 25. Skala pengukuran variabel dilakukan dengan menggunakan skala likert. Populasi dalam penelitian ini merupakan Generasi Milenial Muslim yang berusia 17-40 Tahun yang berasal dari Perguruan Tinggi Mahasiswa Seluruh Indonesia dengan jumlah sampel sebanyak 200 responden. Hasil penelitian secara parsial pada variabel Halal Lifestyle dan Islamic Branding diperoleh masing-masing hitungan t hitung > t tabel dengan nilai Halal lifestyle 5,984 > 1,972 dan Islamic Branding 7,128 > 1,972. Hasil Uji F Variabel Halal Lifestyle dan Islamic Branding berpengaruh secara Bersama-sama atau stimulan terhadap Terhadap Keputusan Millennial Muslim Untuk Membeli Produk Fashion dengan nilai F hitung > F tabel yaitu  68.986 > 3,04 dan nilai sig 0,000 < 0,05. Dari hasil penelitian menunjukkan bahwa Halal Lifestyle dan Islamic Branding berpengaruh positif dan signifikan terhadap keputusan millennial muslim untuk membeli produk fashion            Kata kunci : Halal Lifestye, Islamic Branding, Keputusan Pembelian
Co-Authors Abdul Munir Mulkhan Abdul Munir Mulkhan Achmad Irfani Nur Iman Ade Nurhidayat Nasution Adelya Daniyah Adhigana Priyatama Agung Wahyu Purnadi Agus Eko Agus Eko Minarno Ahmad Miftakh Akbi, Denar Regata Akhmad Yusuf F Akmal Muhammad Naim Aldyth Sugiharto Wijaya Ali Sofyan Kholimi Amellia Amanullah Sugiharto Aminudin Aminudin Andi Shafira Dyah Kurniasari Anggreani Tyas Sari Annisa Fitria Nurjannah Asty Try Yuliandari Aulia Ligar Salma Hanani Basuki, Setio Bayu Adhitia Wardana Bayu Yudha Purnomo Bella Chintia Merita Chandranegara, Didih Rizki Damayanti, Elok Dedi Purniawan Denar Regata Akbi Diah Ayu Fitriani Diah Risqiwati Didih Rizki Chandranegara Diyah Luthfi Anjani Faiq Azmi Nurfaizi Fakhrul Nasrulloh Faldo Fajri Afrinanto Fatimah Nursandi Febyola Noeraini Fengki Faradila Fitriani, Diah Ayu Gilang Permana Gita Indah Marthasari Gratiyo Wahyu Wahidin Hanafi Prasetyoko Hanum Shirotu Nida Hardianto Wibowo Heni Pujiastuti Hi Jamal, Agus Ilham Rahmana Syihad inung bagus prasetyo Jafar Shodiq Djawas Jalu Nusantoro L. Yasril Imam Lalu Rahmat Hidayat Lucky Nurfiqin Luqman Hakim Machammad Iqbal Putra Wardhana Mahar Faiqurahman Martin Fatnuriyah Masduqi, Mohammad Khairul Maskur Maskur Maskur Maskur Maskur, Maskur Melly Damara Chaniago Miftah Faisal Hamdani Miftakh, Ahmad Miftakhudin Kusuma Wijaya Moechammad Sarosa Moh. Badris Sholeh Rahmatullah Mohammad Khairul Masduqi Muchammad Zaidan Muchsin Bin jafar Al Hamid Muhamad Yamin Muhammad Aji Purnama Wibowo Muhammad Alfiannur Muhammad Bima Al Fayyadl Muhammad Iqbal Naufal Ilmi Muhammad Junus Ningsih Djamsi Norhabibah, Siti Nuryasin, Ilyas Puspita, Yeni Cania Qhistina Dyah Khatulistiwa Rahayu Nurul Khasanah Rahayu Puji Lestari Rahmat Renda Arya Santana Rendy Bramesta Kusumadewa Rino Nugroho Rohsih Hana Sundari Rustandi, Adi S, Vinna Rahmayanti S.B.P. Handhajani Sabrina Nurul Ubay Santana, Renda Arya Sari, Anggreani Tyas Setiawan Siti Norhabibah Sofyan Arifianto Suhari, Suhari Sumadi, Fauzi Dwi Setiawan Suratiningsih, Meity syaifuddin syaifuddin Syaifuddin Syaifuddin Syaifuddin Syaifuddin Toto Tohari Ubay, Sabrina Nurul Wahyu Andhyka Kusuma Wahyu Priyo Wicaksono Wana Salam Labibah Wicaksono, Galih Wasis Wildan Suharso Wildan Suharso Wisnu Bayu Ahadin Wisnu Gilang Pamungkas Wiyono, Briansyah Setio Yoga Pamungkas Yufis Azhar Yufiz Azhar Yundari, Yundari