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All Journal Jurnal Promosi Pendidikan Ekonomi JURNAL PENDIDIKAN EKONOMI: Jurnal Ilmiah Ilmu Pendidikan, Ilmu Ekonomi dan Ilmu Sosial Journal of Economic, Bussines and Accounting (COSTING) EKONOMIS : Journal of Economics and Business JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Sketsa Bisnis OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi GEMA EKONOMI Syntax Idea Ecobisma (Jurnal Ekonomi, Bisnis dan Manajemen) Jurnal Informatika Ekonomi Bisnis Jurnal Manajemen Bisnis dan Kewirausahaan Management Studies and Entrepreneurship Journal (MSEJ) Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Community Development Journal: Jurnal Pengabdian Masyarakat Cakrawala Repositori Imwi Coopetition : Jurnal Ilmiah Manajemen Journal of Social Science Journal of Management and Bussines (JOMB) Jurnal Kajian Manajemen dan Wirausaha JAMI: Jurnal Ahli Muda Indonesia VALUE: Jurnal Ilmiah Akuntansi, Keuangan dan Bisnis Eco-Iqtishodi : Jurnal Ilmiah Ekonomi dan Keuangan Syariah Wahana Dedikasi : Jurnal PkM Ilmu Kependidikan Berdikari : Jurnal Ekonomi dan Statistik Indonesia Kontigensi: Jurnal Ilmiah Manajemen Jurnal Ekonomi Indonesian Journal of Economics and Management International Journal Of Science Education and Technology Management (IJSETM) Padma: Jurnal Pengabdian Kepada Masyarakat Media Bina Ilmiah Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal For Management Student (JFMS) Jurnal Ekbis (Ekonomi & Bisnis) Journal of Social Science Jurnal Informatika Ekonomi Bisnis BATIK: Jurnal Pengembangan dan Pengabdian Masyarakat Multikultural Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah RESLAJ: Religion Education Social Laa Roiba Journal
Sudrartono, Tiris
Politeknik Piksi Ganehsa
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Service Quality of The Access by KAI Application in Efforts to Improve Train Ticket Sales at Kiaracondong Station DAOP 2 Bandung Azizah, Siti Nur; Sudrartono, Tiris
Ekonomis: Journal of Economics and Business Vol 9, No 1 (2025): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v9i1.1910

Abstract

Penelitian ini bertujuan untuk mengetahui bagaimana proses kualitas pelayanan aplikasi Access by KAI terhadap pengguna dalam upaya peningkatan penjualan tiket kereta api di Stasiun Kiaracondong. Metode penelitian yang digunakan yaitu metode kualitatif-deskriptif yang difokuskan pada permasalahan atas dasar fakta yang dilakukan dengan cara pengamatan/observasi di stasiun kiaracondong dan juga wawancara dengan pegawai PT.Kereta Api Indonesia (Persero). Hasil penelitian menunjukan bahwa kualitas pelayanan aplikasi Access by KAI berpengaruh langsung positif dan signifikan terhadap keputusan pembelian tiket kereta api, Faktor-faktor yang mempengaruhi seperti: ketersediaan informasi, kecepatan tanggap petugas, kecepatan dalam proses pelayanan. Terdapat 5 variabel yang mempengaruhi kualitas pelayanan diantaranya: berwujud (tangible), empati (empathy), keandalan (realiability), daya tanggap (responsive), dan jaminan (assurance). PT. Kereta Api Indonesia (Persero) dapat mempertahankan dan terus meningkatkan kualitas pelayanan pada aplikasi Access by KAI serta strategi pemasaran dalam kesesuaian harga dan promosi, karena hal tersebut dapat memberikan pengaruh terhadap peningkatan penjualan tiket kereta api di Stasiun Kiaracondong.
Analisis Perancangan Sistem Informasi CDC Berbasis Web untuk Meningkatkan Informasi Lowongan Pekerjaan Bagi Lulusan Politeknik Piksi Ganesha Bandung Gumelar, Rizki; Sudrartono, Tiris; Nunung, Ai
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 4 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i4.1051

Abstract

The Career Development Center (CDC) is a forum for providing preparation for entering the world of work for alumni and students who will graduate from the Piksi Ganesha Bandung Polytechnic. CDC is a strategic center that serves as a bridge between the worlds of education and industry, helping individuals design and implement successful career plans. This research uses descriptive qualitative methods. Research on the creation of the CDC (Career Development Center) can be accessed by alumni, students of the Piksi Ganesha Bandung Polytechnic and the general public who are looking for job vacancies or career paths on the website. Conclusion: The Piksi Ganesha Bandung Career Development Center website provides support and convenience for students and alumni in looking for work, news, and how to find work according to their respective expertise in their respective fields as well as to help individuals develop the skills, knowledge and resources needed to achieve career goals. The author suggests that this application can be developed by collaborating with labor providers and establishing cooperation based on the principle of benefit for each party.
Analisis Segmentasi, Targeting, Positioning Dalam Upaya Meningkatkan Minat Beli Produk di Adorable Project Cimahi Jawa Barat Maulidina, Emylia; Tiris Sudrartono
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 4 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i4.1074

Abstract

AdorableProject is one of the fashion brands in Cimahi City, West Java that sells women's fashion products, such as footwear, bags and other accessories. AdorableProject has several strategies implemented to increase and expand marketing as well as product buying demand. This study uses qualitative and descriptive methods to find out how the company's efforts in increasing product buying interest with segmentation, targeting and positioning strategies (STP). Based on the results of the study, AdorableProject experienced an increase and decrease in product sales in 2022. The drastic decrease in 2022 occurred in May by 56.92%, this illustrates that the level of product buying interest in AdorableProject is not significant. Determination of segmentation, targeting and positioning. In segmentation analysis, it is formed based on 4 segments, namely geographical segmentation, demographic segmentation, psychographic segmentation, behavioral segmentation. It can determine the target market's goals. Positioning that is formed based on consumer assessment of the marketing mix. Marketing efforts made by the company are by selling products offline. This can increase purchasing interest in the product.
Pengaruh Segmentasi Pasar terhadap Tingkat Penjualan Produk Sumpia Syasyiri di Industri UMKM Banjaran Bandung Setiawan, Iwan; Tiris Sudrartono
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 4 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i4.1108

Abstract

This study wants to find out how much the attractiveness of the business sector is for MSME products such as sumpia syasyiri in Banjaran, Bandung City. The reason for this research refers to SMEs in selling their products which have not been maximized in terms of relatively large sales for this Syasyiri sumpia product. This research uses a type of quantitative research with descriptive research. The investigative technique used is Cronbach's Alpha and the tests used are validity test, reliability test, correlation coefficient test and speculation test. Statistical Product and Service Solution (SPSS) Version 25 which was used to test this research. the results of this study, researchers provide suggestions for SMEs so that their products can be marketed to reach better market conditions through marketplaces such as shopee, lazada, or tokopedia so that there is a product promotion system, provide lower selling prices, provide updates for business people to look innovative, and lastly, maximize orders so that sales levels also increase for Banjaran Bandung Sumpia Syasyiri products.
Efektivitas Studi Kelayakan Bisnis dalam Meningkatkan Penjualan Kentang di Koperasi Aspi Daranata Agro Priangan Sulaeman, Ayra Zakirah; Sudrartono, Tiris
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 11 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i11.3108

Abstract

This study aims to evaluate the effectiveness of business feasibility studies in improving potato sales at the Aspi Daranata Agro Priangan Cooperative. Conducting feasibility assessments plays a pivotal role in the growth and expansion of cooperative businesses, but their impact on cooperative performance has not been widely studied. This research uses a qualitative approach with a case study method. Data were collected through interviews, observation and documentation. The results show that the business feasibility study conducted by the Aspi Daranata Agro Priangan Cooperative was effective in increasing potato sales. This is reflected in increased sales volume, expanded market reach and increased member satisfaction. Through the feasibility study, the cooperative can identify market potential, evaluate marketing strategies and allocate resources more optimally. The insight gained from this work highlights the requirement to empower the skills of cooperatives in conducting business feasibility studies on a regular basis to support business sustainability and member welfare.
Analisis SWOT Produk Aroma Care untuk Menentukan Strategi Bersaing pada PT Aroma Wangi Indonesia Dzikri, M. Fazri; Tiris Sudrartono
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 12 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i12.4747

Abstract

The purpose of this research is to examine PT. Aroma Wangi Indonesia's Aroma Care product using a SWOT analysis in order to identify competing tactics. Information was gathered from primary sources, such as interviews with business owners and workers, and secondary sources, such as marketing and operational strategy documents, using descriptive and qualitative methodologies. The research shows that the company's strengths include its marketing efforts, new goods made from natural components, and efficient manufacturing procedures. Threatening obstacles include, but are not limited to, severe industry rivalry and uncertain economic circumstances. The firm may take advantage of opportunities to grow, such creating new technology and entering the Bandung city market. In order to stay competitive, this research suggests a number of strategic moves, such as expanding manufacturing capabilities, diversifying raw material sources, and putting more effort into product innovation. Better methods to assist the long-term success of PT. Aroma Wangi Indonesia may be developed with the use of this study's results. Strengthening its market position and achieving sustainable development may be achieved by adopting strategic initiatives like extending product marketing, producing novel goods, and capturing possibilities like new technologies and market expansion in prospective regions of Bandung city.
PELATIHAN MICROSOFT WORD UNTUK MENUNJANG SURAT MENYURAT BUMDES KARYA MAJU CEMERLANG DESA APUNG TANJUNG SELOR KABUPATEN BULUNGAN KALIMANTAN UTARA Lejau, Novendi; Lifan, Marliana Oktaria; Kaminang, Senia Karlinda; Sudrartono, Tiris; Prihartono, Prihartono
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 5 (2024): Vol. 5 No. 5 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i5.34261

Abstract

Program pengabdian kepada masyarakat ini bertujuan untuk memberikan pelatihan pembuatan surat menyurat menggunakan Micorosoft Word kepada BUMDes Karya Maju Cemerlang, Kecamatan Tanjung Selor, Kabupaten Bulungan. Metode pengabdian dilakukan melalui penyelenggaraan kegiatan pelatihan yang melibatkan mahasiswa magang sebagai pendamping. Selama acara berlangsung, peserta menunjukkan antusiasme tinggi dan aktif dalam partisipasi. Penjelasan dan demonstrasi dari mahasiswa magang dinilai jelas dan menarik oleh peserta, sehingga memudahkan pemahaman dan penerapan materi. Selain itu, tersedia ringkasan tutorial untuk memudahkan peserta dalam mengingat langkah-langkah penyusunan surat menyurat. Dengan demikian, kegiatan ini berhasil memberikan manfaat dalam meningkatkan kemampuan teknis dan pengetahuan administrasi bagi BUMDes Karya Maju Cemerlang.
DAMPAK PEMASARAN DIGITAL TERHADAP KEBERLANJUTAN UMKM DI KOTA BANDUNG Ninin Nurhidayati; Tiris Sudrartono
Jurnal Ekbis (Ekonomi & Bisnis) Vol 13 No 2 (2025): Desember 2025
Publisher : POLITEKNIK PIKSI GANESHA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56689/ekbis.v13i2.2280

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh pemasaran digital terhadap keberlanjutan UMKM aktif di Kota Bandung. Latar belakang penelitian ini didasarkan pada semakin tingginya tingkat persaingan dan tuntutan transformasi digital yang mengharuskan UMKM untuk mengoptimalkan strategi pemasaran berbasis teknologi. Penelitian menggunakan pendekatan kuantitatif dengan metode survei terhadap 100 UMKM aktif, dan analisis data dilakukan melalui uji validitas, reliabilitas, korelasi, serta regresi linier sederhana. Hasil penelitian menunjukkan bahwa pemasaran digital berpengaruh positif dan signifikan terhadap keberlanjutan UMKM, dengan nilai R-square sebesar 0,456. Hal ini mengindikasikan bahwa 45,6% variasi keberlanjutan usaha dapat dijelaskan oleh praktik pemasaran digital, terutama melalui penggunaan media sosial, kualitas konten digital, interaksi pelanggan, dan intensitas iklan digital. Temuan penelitian juga menunjukkan bahwa sektor kuliner dan fashion memperoleh manfaat terbesar dari penerapan digital marketing karena karakter produk yang visual dan responsif terhadap tren. Implikasi penelitian ini menggarisbawahi pentingnya penguatan literasi digital, peningkatan kualitas konten, serta dukungan pemerintah daerah dalam memperluas pelatihan digital bagi pelaku UMKM. Dengan demikian, pemasaran digital menjadi faktor strategis dalam meningkatkan daya saing dan keberlanjutan UMKM Kota Bandung di era ekonomi digital. Kata kunci : Digital Marketing, UMKM, Keberlanjutan Usaha
Pelatihan Pemanfaatan Media Digital untuk Edukasi Kesehatan bagi Kader Posyandu di Kelurahan Maleer Veny Usviany; Syaban Apandi; Ida Wati; Tiris Sudrartono; Cahyadi Agustin; Alifya Zhafira Satriani; Yusuf Estefan; Deta Raharja
PADMA Vol 5 No 1 (2025): JURNAL PENGABDIAN KEPADA MASYARAKAT (PADMA)
Publisher : LPPM Politeknik Piksi Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56689/padma.v5i1.2924

Abstract

Perkembangan teknologi digital memberikan peluang dalam meningkatkan efektivitas edukasi kesehatan di masyarakat, termasuk pada kegiatan Posyandu. Namun, keterbatasan literasi digital kader masih menjadi kendala dalam penyampaian informasi kesehatan yang optimal. Kegiatan Pengabdian kepada Masyarakat (PkM) ini bertujuan untuk meningkatkan kemampuan kader Posyandu dalam memanfaatkan media digital sebagai sarana edukasi kesehatan di Kelurahan Maleer. Metode yang digunakan meliputi pre-test, pelatihan penggunaan media digital (Canva, WhatsApp, dan video edukasi), praktik langsung, serta post-test. Peserta kegiatan sebanyak 20 kader Posyandu. Hasil menunjukkan peningkatan pengetahuan dari rata-rata pre-test 52,3% menjadi post-test 88,7%, serta peningkatan keterampilan penggunaan media digital sebesar 70%. Kegiatan ini terbukti efektif dalam meningkatkan kapasitas kader dalam menyampaikan edukasi kesehatan berbasis digital.
STRATEGI MARKETING MIX UNTUK MENINGKATKAN PENJUALAN DI APOTEK RAHMA FARMA Danny Muhammad Ramdani; Tiris Sudrartono
Promosi: Jurnal Program Studi Pendidikan Ekonomi Vol 12 No 2 (2024): Promosi
Publisher : UNIVERSITAS MUHAMMADIYAH METRO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/jp.v12i2.9703

Abstract

Strategi pemasaran sangat penting untuk menarik pembeli dan meningkatkan keuntungan penjualan. Berhasil tidaknya upaya pemasaran produk suatu perusahaan tergantung pada strategi pemasaran yang diterapkannya, dan diperlukan perencanaan strategi yang tepat agar suatu perusahaan dapat diterima oleh masyarakat. Tujuan dari penelitian ini adalah untuk mengetahui strategi bauran pemasaran untuk meningkatkan penjualan di Apotek Rahma Farma. Metode penelitian yang digunakan dalam penelitian ini adalah penelitian deskriptif kualitatif. Hasil dari penelitian ini adalah berdasarkan penelitian strategi bauran pemasaran, dan apabila Apotek Rahma Farma ingin meningkatkan penjualan maka perlu stok produk yang lebih banyak. Berdasarkan temuan, Apotek Rahma Farma kurang memiliki produk yang sesuai dengan keinginan pelanggan sehingga penjualan selalu rendah. Untuk dapat mempertahankan dan meningkatkan mutu serta pelayanan yang baik, Apotek Rahma Farma menetapkan harga sesuai harga pasar dan tidak melebihi HET.
Co-Authors Ade Ratnawati Aditya, Deva ahmad ajie mulyana Al Nunung Alifya Zhafira Satriani Allysha Maharani Dewi Amanda, Callula Ailsa Amelia, Rissa Andini Kusdi Antini Anggi Meilasari Anjelina, Christi Ardian, Rian Arimbi Triswastika Asep Sobana Azahra, Rizma Dzikri Cahyadi Agustin Candra Fatihah, Dian Candra Mecca Sufyana Cintya Elsa Nurjanah Dadang Yusuf Juhaeni Danny Muhammad Ramdani David Ifanly David Ipa, Jaybert Deta Raharja Dewi Rohaeti Dian Candra Fatiha Dinesta, As-sakhra Nurazizah Dini Paryanti Dudi Darmawan, Eki Dzikri, M. Fazri EFFY ZALFIANA RUSFIAN Eka Susilowati Estuning Dyah Muryani Evi Mayang Sari Femmy Indah Pertiwi Firamida, Nadya Fitri Puspita Sari Halawa, Mensana Inkor Presana Hanisa, Icha Hasbi Basith Sukarno Helmawati Helmawati Henry Restu Putra Hernawati, Euis Icha Hanisa Ida Wati Ika Rahman Intan Sari Irda Sari Irham Ramdani Ivan Ramdan Iwan Setiawan K Prihartono Kaminang, Senia Karlinda Kartika Legistari Karyadi Karyadi Kasino Martowinangun Kharisma Oktora Khinanty Noviyanty Khoiri, Mukhtarul Kia Tolok, Yustinus Kurniyasih, Deti Legistari, Kartika Lejau, Novendi Lifan, Marliana Oktaria Listianti, Yulia Maria Vira Widyastuti Marliana Oktaria Lifan Maulidina, Emylia Meilasari, Anggi Melina, Selvi Mensana Inkor Presana Halawa Meria Noti Priyanggani muhamad priyanto Muhammad Erdi Mulya Muhammad Januar Ramadhan Muhammad Rizan Nur Samsi Muhammad Rizan Nur Samsi MUTHMAINNAH Ninin Nurhidayati NUNUNG, AI Nur Samsi, Muhammad Rizan Nursela Setiawati, Putri Oktaviani, Widiya Sri Olivia Deborah Gultom Omia, Maria Oscar Rachman Ponco Riady, Reky prihartono prihartono Prihartono, K Putri Purwanti, Maharani Putri S.K, Anggi Ramadhan , M. Syahrul Ramdani, Danny Muhammad Ramdani, Irham Ranti Nurfitri Ratnanto Aditiarno Regita Widia Insani Reni Nuraeni Repi Arti Afriani Reza Angelika Rheima Fritania Andami Rini Suwartika Kusumadiarti Ririt Sundari Risa Mei Simamora Rismayanti Rismayanti Rissa Amelia Rizki Gumelar Rizma Dzikri Azahra Rosliawati Salsabila Nurul Maulida Setiawan, Azis Silva Septriana Siti Insani Siti Nur Azizah, Siti Nur Sri Juminawati Sri Wulandari Sulaeman, Ayra Zakirah Sulaiman, Syarifuddin Suryaningsih, Syafni Syaban Apandi Veny Usviany Viery Fahrur Rozi Warsiati , Wiwi Widiya Sri Oktaviani Widyastuti, Maria Vira Yuliana Ritna Bara Yunengsih, Yuyun Yusuf Estefan Yusuf Pebrianto