Putra, Mifta Fariz Prima
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Case study of social marketing implementation in covid-19 promotion media and public knowledge of covid-19 in Jayapura city Zainuri, Agus; Putra, Mifta Fariz Prima; Irap, S. Piter; Indrayani, Ervina
Jurnal Konseling dan Pendidikan Vol. 12 No. 4 (2024): JKP
Publisher : Indonesian Institute for Counseling, Education and Therapy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/1117800

Abstract

This research is based on the critical role of social marketing in raising awareness and promoting healthy behaviors during the COVID-19 pandemic, particularly in Jayapura City, where challenges persist in disseminating effective information and influencing public behavior regarding health protocol adherence. The study aims to analyze the implementation of social marketing through promotional media, such as posters and health protocols displayed in public areas, in enhancing knowledge and influencing behavioral changes among the residents of Jayapura City in COVID-19 prevention. A qualitative case study method was used to evaluate the implementation of social marketing in COVID-19 promotional media and its impact on public knowledge in Jayapura City. Data collection was conducted through semi-structured interviews with respondents from diverse social backgrounds, as well as direct observation of promotional media distributed throughout the city. The findings reveal that while promotional media, such as COVID-19 posters and health protocols displayed in public areas, succeeded in improving the public's basic understanding of the importance of health protocols, there were significant barriers to the consistent application of such behaviors. Factors such as limited access to information, a lack of in-depth understanding, and social resistance to behavioral changes posed considerable challenges to enhancing the effectiveness of the campaign. The research also found that while the campaign positively impacted awareness levels, a more integrated and contextual approach is needed to achieve comprehensive behavioral change among the community.
Pengaruh Loneliness Dan Self-Control Terhadap Motivasi Untuk Melakukan Self-Harm Pada Lansia Di Kecamatan Abepura Karisma, Sally Putri; Handasah, Rr. Retno; Larung, Ermelinda Yersin Putri; Putra, Mifta Fariz Prima; Saputra, Donal; Seran, Delila Anggelina Nahak
PEDAGOGIKA Vol 16 No 2 (2025): Vol 16 No 2 2025: Oktober
Publisher : Fakultas Ilmu Pendidikan Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37411/pedagogika.v16i2.4392

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh loneliness (kesepian) dan self-control (pengendalian diri) terhadap motivasi melakukan self-harm pada lansia di Kecamatan Abepura. Penelitian ini menggunakan pendekatan kuantitatif dengan desain deskriptif korelasional. Sampel penelitian dipilih dengan teknik purposive random sampling dan terdiri dari lansia berusia 60–74 tahun yang terindikasi memiliki riwayat atau indikasi perilaku self-harm. Instrumen yang digunakan meliputi UCLA Loneliness Scale, Skala Self-Control, dan Skala Motivasi Self-Harm yang telah diuji validitas dan reliabilitasnya. Analisis data dilakukan dengan regresi linear berganda menggunakan bantuan program SPSS versi 20. Hasil penelitian menunjukkan nilai korelasi berganda (R) sebesar 0,149 dengan koefisien determinasi (R²) sebesar 0,022. Hal ini mengindikasikan bahwa hanya 2,2% variasi motivasi self-harm dapat dijelaskan oleh loneliness dan self-control, sementara 97,8% sisanya dipengaruhi oleh faktor lain di luar model penelitian. Uji simultan menghasilkan nilai F sebesar 0,308 dengan signifikansi 0,737 (>0,05), sehingga secara bersama-sama loneliness dan self-control tidak berpengaruh signifikan terhadap motivasi melakukan self-harm. Uji parsial juga menunjukkan hasil serupa, di mana loneliness (sig. 0,493) dan self-control (sig. 0,735) tidak berpengaruh signifikan terhadap motivasi self-harm. Kesimpulan dari penelitian ini adalah bahwa loneliness dan self-control bukanlah prediktor utama motivasi self-harm pada lansia di Kecamatan Abepura. Faktor-faktor lain, seperti dukungan sosial, kondisi kesehatan fisik, pengalaman hidup, maupun aspek religiusitas, kemungkinan memiliki kontribusi yang lebih besar. Penelitian ini merekomendasikan perlunya kajian lebih lanjut dengan variabel yang lebih luas serta pendekatan mixed-method untuk memperoleh pemahaman yang lebih komprehensif.