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Putra, Mifta Fariz Prima
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Case study of social marketing implementation in covid-19 promotion media and public knowledge of covid-19 in Jayapura city Zainuri, Agus; Putra, Mifta Fariz Prima; Irap, S. Piter; Indrayani, Ervina
Jurnal Konseling dan Pendidikan Vol. 12 No. 4 (2024): JKP
Publisher : Indonesian Institute for Counseling, Education and Therapy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/1117800

Abstract

This research is based on the critical role of social marketing in raising awareness and promoting healthy behaviors during the COVID-19 pandemic, particularly in Jayapura City, where challenges persist in disseminating effective information and influencing public behavior regarding health protocol adherence. The study aims to analyze the implementation of social marketing through promotional media, such as posters and health protocols displayed in public areas, in enhancing knowledge and influencing behavioral changes among the residents of Jayapura City in COVID-19 prevention. A qualitative case study method was used to evaluate the implementation of social marketing in COVID-19 promotional media and its impact on public knowledge in Jayapura City. Data collection was conducted through semi-structured interviews with respondents from diverse social backgrounds, as well as direct observation of promotional media distributed throughout the city. The findings reveal that while promotional media, such as COVID-19 posters and health protocols displayed in public areas, succeeded in improving the public's basic understanding of the importance of health protocols, there were significant barriers to the consistent application of such behaviors. Factors such as limited access to information, a lack of in-depth understanding, and social resistance to behavioral changes posed considerable challenges to enhancing the effectiveness of the campaign. The research also found that while the campaign positively impacted awareness levels, a more integrated and contextual approach is needed to achieve comprehensive behavioral change among the community.
Pelatihan Gizi Olahraga Berbasis Kearifan Lokal Moringa Oleifera bagi Atlet Remaja Putri Papua Upaya Pencegahan Anemia di SMAS YPPK Taruna Dharma Larung, Ermelinda Yersin Putri; Nabuasa, Christin Debora; Ledoh, Cantika Candra; Nugroho, Juliant Salsabillah; Pandawa, Galang Raditya; Hidayat, Rodhi Rusdianto; Putra, Mifta Fariz Prima; Sinaga, Evi; Effendi, Pamungkas Yulian; Prayoga, Aba Sandi; Mandosir, Yohanis. M.
Jurnal Bina Pengabdian Kepada Masyarakat Vol 6 No 1 (2025): Jurnal Bina Pengabdian Kepada Masyarakat
Publisher : Sekolah Tinggi Olahraga dan Kesehatan Bina Guna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55081/jbpkm.v6i1.5187

Abstract

Pelatihan gizi olahraga berbasis kearifan lokal melalui pemanfaatan Moringa Oleifera (daun kelor) di SMAS YPPK Taruna Dharma, Kota Jayapura, dilaksanakan untuk meningkatkan pengetahuan gizi, keterampilan pengolahan pangan lokal, dan kesadaran pencegahan anemia pada siswi atlet remaja putri. Program ini dirancang sebagai upaya pemberdayaan berbasis masyarakat yang sejalan dengan agenda nasional pencegahan anemia remaja putri dan mendukung pencapaian Indikator Kinerja Utama (IKU) pendidikan tinggi. Metode pelaksanaan meliputi analisis kebutuhan, sosialisasi, pelatihan intensif, praktik langsung pengolahan kelor, pendampingan konsumsi Tablet Tambah Darah (TTD), serta monitoring dan evaluasi. Hasil kegiatan menunjukkan adanya peningkatan signifikan dalam pengetahuan gizi peserta, dari 22,6% menjadi 83,9%, serta keterampilan mengolah kelor yang dikuasai oleh 60% siswi. Selain itu, sebanyak 20 resep olahan kelor terdokumentasi dan modul edukasi gizi serta buku saku resep berhasil disusun dan didistribusikan. Program ini juga mendorong perubahan perilaku konsumsi, meskipun kepatuhan TTD masih relatif rendah (25,8%). Namun, adanya kombinasi edukasi gizi dan pemanfaatan pangan lokal telah meningkatkan kesadaran siswi tentang pentingnya menjaga kesehatan untuk mendukung prestasi akademik dan olahraga. Dokumentasi berupa artikel, poster, video, serta rencana publikasi ilmiah menambah nilai keberlanjutan program. Dengan pendekatan partisipatif, kegiatan ini terbukti relevan dalam mengurangi risiko anemia, meningkatkan literasi gizi, dan memberdayakan kearifan lokal Papua. Ke depan, program ini diharapkan menjadi model intervensi gizi berbasis sekolah yang dapat direplikasi di wilayah lain dengan tantangan gizi serupa.
Co-Authors Agus Zainuri Effendi, Pamungkas Yulian Ervina Indrayani Evi Sinaga Irap, S. Piter Larung, Ermelinda Yersin Putri Ledoh, Cantika Candra Mandosir, Yohanis. M. Nabuasa, Christin Debora Nugroho, Juliant Salsabillah Pandawa, Galang Raditya PRAYOGA, ABA SANDI Rodhi Rusdianto Hidayat