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EFEKTIVITAS PEMASARAN DIGITAL, CITRA MEREK, VARIABEL INTERVENING KEPERCAYAAN PASIEN PADA RSGMP NALA HUSADA SURABAYA Soesilo, Diana; Acep Rohendi; Dasrun Hidayat; Erliany Syaodih
Journal of Innovation Research and Knowledge Vol. 4 No. 6: Nopember 2024
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jirk.v4i6.8908

Abstract

Masyarakat saat ini telah memasuki era new digital ecomomy yang ditandai dengan adanya mobile technology, akses internet yang semakin meluas, dan kehadiran teknologi cloud yang digunakan dalam setiap kegiatan ekonomi digital. Dalam upaya memperkuat posisi pada kegiatan ekonomi digital tersebut, upaya pemasaran melalui digital hingga penguatan citra dari suatu perusahaan dilakukan. Tujuannya adalah untuk menarik kepercayaan pasien dan membuat pasien tersebut memilih produk atau jasa dari perusahaan tersebut. Keberadaan digitalisasi ini berdampak terhadap berbagai sektor, yang salah satunya adalah sektor kesehatan. RSGMP Nala Husada sebagai salah satu industry di sektor Kesehatan, ikut memanfaatkan trend perkembangan digitalisasi ini. Melalui beberapa platform yang mereka miliki, mereka mencoba menarik kepercayaan masyarakat melalui strategi pemasaran digital dan penguatan citra mereka yang dipublikasikan di platform-platform digital yang mereka miliki untuk memilih RSGMP Nala Husada sebagai instansi kesehatanya. Penelitian ini bertujuan untuk mengetahui Implikasi Pemasaran Digital dan Citra Merek Terhadap Pilihan RSGMP Nala Husada Melalui Kepercayaan Pasien. Jenis penelitian ini merupakan penelitian kuantitatif dengan jumlah responden 40 orang. Teknis pengumpulan data menggunakan purposive sampling dengan kuesioner. Metode analisis data dalam penelitian ini menggunakan uji pengaruh mediasi (Sobel Test). Hasil penelitian ini menunjukkan bahwa variable pemasaran digital berpengaruh signifikan terhadap keputusan pembelian (0,000), citra merek berpengaruh signifikan terhadap keputusan pembelian (0,000). Kemudian pemasaran digital dan citra merek berpengaruh signifikan (0,000) dan (0,000) terhadap kepercayaan pasien. Secara keseluruhan pemasaran digital dan citra merek berpengaruh signifikan terhadap keputusan pembelian melalui mediasi kepercayaan pasien.
Manajemen Risiko Pengamanan Data Pasien Dalam E-Rekam Medis di Rumah Sakit Jiwa Provinsi Sulawesi Tenggara Edy Husnul Mujahid; Acep Rohendi; Yani Restiani Widjaja; Erliany Syaodih; I Putu Sudayasa; Putu Agustin Kusumawati
Nursing Care and Health Technology Journal (NCHAT) Vol. 5 No. 2 (2025): Nursing and Health Care Technology-July to December Period
Publisher : Progres Ilmiah Kesehatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56742/nchat.v5i2.215

Abstract

Transformasi digital dalam sistem pelayanan kesehatan telah mendorong adopsi e-rekam medis (EMR) untuk meningkatkan efisiensi dan kualitas pelayanan. Namun, implementasi EMR menghadirkan tantangan baru terkait pengamanan data pasien, khususnya di rumah sakit jiwa yang menangani informasi sangat sensitif. Penelitian ini bertujuan untuk mendeskripsikan implementasi manajemen risiko pengamanan data pasien dalam e-rekam medis di Rumah Sakit Jiwa Provinsi Sulawesi Tenggara, serta mengidentifikasi kendala dan strategi mitigasi yang diterapkan. Penelitian menggunakan pendekatan kualitatif dengan metode studi kasus. Teknik pengumpulan data meliputi wawancara mendalam, observasi, dan studi dokumentasi, dengan analisis tematik terhadap data yang diperoleh. Hasil penelitian menunjukkan bahwa meskipun kebijakan dan prosedur keamanan informasi telah disusun, pelaksanaannya belum berjalan optimal. Hambatan utama yang dihadapi antara lain keterbatasan pemahaman staf, infrastruktur teknologi yang belum memadai, serta lemahnya budaya organisasi dalam mendukung perlindungan data pasien. Strategi mitigasi seperti pembentukan tim IT dan pelatihan internal telah dilakukan namun masih bersifat terbatas. Kesimpulan penelitian bahwa implementasi manajemen risiko pengamanan data pasien dalam sistem e-rekam medis di Rumah Sakit Jiwa Provinsi Sulawesi Tenggara masih belum berjalan secara optimal. Rumah sakit telah memiliki kebijakan dan prosedur dasar mengenai keamanan informasi, namun pelaksanaannya masih belum merata di seluruh unit layanan
Pengaruh E-Service Quality dan E-Trust terhadap E-Satisfaction dan Dampaknya pada E-Repurchase Intention Pengguna Layanan Konsultasi Media Online Khrisna Ayuningtias, Tyagita; Erliany Syaodih; Wiseto P. Agung
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 4 No. 3 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting (In Press)
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i3.1163

Abstract

Apps for telemedicine are becoming increasingly popular as a result of the COVID-19 outbreak. Telemedicine thus competes with other providers to meet patient demand. Many tactics are used to overcome this, such as providing confidence and quality patients. The purpose of this study is to analyze the effect of E-Service Quality and E-Trust on E-Satisfaction and its impact on E-Repurchase Intention on users of Online Medical Consultation Services. This type of research is quantitative. The sample of this study amounted to 100 respondents who had an Online Medical Consultation Service application on a mobile phone and had at least consulted through the application or website at least once. The analysis method used is path analysis. The results of the study show that there is a direct influence between the variables of E-service Quality on E-Satisfaction in users of online medical consultation services. There is a direct influence between E-Trust variables on E-Satisfaction in users of online medical consultation services. There is a direct influence between the variables E-service Quality and E-Trust on E-Satisfaction in users of online consulting services. There is a direct influence between the variables E-service Quality, E-Trust, and E-Satisfaction, on E-Repurchase Intention in users of online medical consultation services. There is an Effect of E-service Quality and E-Trust on E-Satisfaction of 9.9% while the remaining 90.1% (100% - 9.9%) is contributed by other factors. There is an effect of E-service Quality, E-Trust, and E-Satisfaction on E-Repurchase Intention of 34% while the remaining 66% (100% - 34%) is contributed by other factors.
EVALUATION OF THE IMPLEMENTATION OF ELECTRONIC MEDICAL RECORDS IN THE INTENSIVE CARE UNIT OF SUNAN KUDUS ISLAMIC HOSPITAL Listiana Dewi Sartika; Erliany Syaodih; Yani Restiani Widjaja
(IJP) Indonesia Jurnal Perawat Vol 9, No 2 (2024): INDONESIA JURNAL PERAWAT
Publisher : Universitas Muhammadiyah Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26751/ijp.v9i2.2617

Abstract

An electronic medical record (RME) is a real-time, patient-centered medical record that provides information directly and securely to authorized users. With the novelty of RME in the health world, there are still not many studies that address the evaluation of RME in various aspects. This study is to determine the results of the evaluation of RME implementation in terms of roles, programs, regulations obj, objectives/ideal conditions, and hospital income. This study is a qualitative descriptive study. The method used is the interview—data processing with data reduction, organization, and interpretation. The data processing process is processed descriptively. The research was conducted in the Intensive Care Unit (ICU) of Sunan Kudus Islamic Hospital for 4 months from February to June 2024. Sampling technique with purposive sampling to officers related to medical records as many as 4 participants. Inclusion criteria are officers who manage medical records, patient service managers, and case mix. Exclusion criteria: refused to participate in the study. The results showed that RME is running well and has a positive influence in the ICU in terms of roles/functions, programs, regulations, expected goals, and income generation. In the role/function aspect, the informants have carried out their duties well in supporting RME. In the aspect of the program, it has been running well in accordance with the provisions; in the aspect of regulations, there is an SPO RME; in the aspect of goals, RME is beneficial for improving services even though several ideal conditions have not been achieved. In terms of revenue, implementing RME plays a role in increasing hospital revenue. The ideal conditions expected are continuous improvement and socialization through RME and health technology development.
Analysis of a Drug Logistics Sop Model to Ensure Drug Availability (Qualitative Study: at the Pharmacy Installation of Ayamaru Public Health Center Southwest Papua) Anasthasia F M Ayomi; Erliany Syaodih; Yen Efawati
Jurnal Multidisiplin Sahombu Vol. 5 No. 08 (2025): Jurnal Multidisiplin Sahombu, December (2025)
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The availability of medicines in health facilities is a key indicator of effective and quality health services. However, in many Community Health Centers (Puskesmas), including Ayamaru Puskesmas in Southwest Papua, drug stock instability often occurs due to weak operational procedures (SOP) for drug logistics. This study aims to analyze the implementation of the drug logistics SOP model in ensuring drug availability at the Ayamaru Community Health Center Pharmacy Installation through a qualitative approach. The research method used was a qualitative case study, with data collection techniques including in-depth interviews with pharmacy staff, direct observation of the logistics management process, and documentation of related documents such as stock records, drug requests, and distribution. Data analysis was conducted thematically based on aspects of the logistics SOP, including planning, receiving, storing, distributing, and recording drugs. The results showed that although the drug logistics SOP was in place, its implementation still faced obstacles such as limited human resources, delayed distribution from the district health office, and a lack of training and routine supervision. Furthermore, the recording and reporting system was largely manual, making it prone to errors and information delays. Therefore, strengthening the capacity of pharmacy staff, optimizing the logistics information system, and institutional commitment to consistently implementing the SOP are necessary. Therefore, understanding and improving the drug logistics SOP model can be key to ensuring sustainable drug availability at the Ayamaru Community Health Center, supporting equitable and quality access to healthcare services for the local community.
Strategi Pengelolaan Keuangan untuk Meningkatkan Efisiensi Pemanfaatan Peralatan Medis Tharik Akbar; Erliany Syaodih; Rinawati, Rinawati
Journal Of Business, Finance, and Economics (JBFE) Vol 6 No 2 (2025): Desember : Journal Of Business, Finance, and Economics (JBFE)
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/jbfe.v6i2.7689

Abstract

The Corporate Clinic of PT Well Harvest Winning AR in West Kalimantan faces budget constraints in the procurement and utilization of medical equipment, while the demand for healthcare services for employees and their families continues to increase. This situation requires management to develop financial management strategies that can reduce costs without compromising service quality. This study aims to formulate financial management strategies oriented toward efficiency in the utilization of medical equipment, covering cost planning, asset life cycle analysis, maintenance, and financing schemes based on the value for money principle. The research employed a qualitative descriptive method with a case study approach, using interviews, observations, and document reviews related to financial records and equipment maintenance logs. The findings indicate that implementing life cycle cost analysis (LCCA), performance-based service contracts (SLA), equipment utilization optimization, and improving staff competencies are effective strategies to reduce operational costs, maintain service quality, and enhance the efficiency of medical equipment utilization in the corporate clinic.