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All Journal PubBis : Jurnal Pemikiran dan Penelitian Administrasi Publik dan Administrasi Bisnis International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) J-ISCAN : Journal of Islamic Accounting Research Jurnal Solusi Masyarakat (JSM)
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QUALITY OF HEALTH SERVICES AT SIEMPAT RUBE COMMUNITY HEALTH CENTER, PAK-PAK BHARAT DISTRICT Natalia Padang; Muklir; Sufi; Ti Aisyah; Ferizaldi
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 9 (2025): AUGUST
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i9.884

Abstract

Quality of Health Services at Siempat Rube Health Center, Siempat Rube District, Pakpak Bharat Regency, Poor service will greatly affect patient assessment of health center services, The formulation of the problem of this study is how is the quality of health services at the Siempat Rube Health Center and the inhibiting factors in Health Services at the Siempat Rube Health Center, Pakpak Bharat Regency. This study uses a descriptive qualitative approach, namely observation, interviews, and documentation as data collection techniques, then data analysis techniques, namely data reduction, data presentation, drawing conclusions/verification. The results of the study indicate that the quality of health services at the Siempat Rube Health Center, Pakpak Bharat Regency, seen from the aspect of Physical Evidence (Tangibles) of inadequate and unsatisfactory facilities and infrastructure. Responsiveness in the service process is good, assessed from the alertness and responsiveness in serving patients. Assurance (Annsurence) lack of medical personnel. Empathy (Empathy) is good, assessed from the attitude of employees who are friendly and accept criticism and suggestions from the community. The obstacles are poor road access infrastructure to the health center, lack of medical personnel such as medical records and dental nurses, health center employees who are less disciplined and professional in working. The hope is for the Siempat Rube Pakpak Bharat Health Center to complete the facilities that are not yet available and medical personnel
THE INFLUENCE OF BLUE OCEAN STRATEGY AND INNOVATION CAPABILITY ON PURCHASING DECISIONS IN THE RUMOH TUHA COFFEE SHOP, LHOKSEUMAWE CITY Nelly Astria; Cut Sukmawati; Teuku Zulkarnaen; Nanda Ameliany; Sufi
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 7 (2025): JUNE
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i7.975

Abstract

The purpose of this study is to examine how Rumoh Tuha Coffee Shop in Lhokseumawe City's customers' decisions are influenced by Blue Ocean Strategy and Innovation Capability. The highly competitive culinary industry serves as the backdrop for this study, which requires companies to offer unique value in orders to attract customers. Questionnaires were distributed to 100 respondents using a simple random sample technique to complete in order to gather primary data for the descriptive quantitative approach. Multiple linear regression was used to analyze the data. The findings show that the Blue Ocean Strategy significantly and favorably influences purchase decisions to some extent. On the other hand, purchasing decisions are significantly impacted by innovation capability. Both factors simultaneously have a favorable and noteworthy impact. These findings indicate that a unique value creation strategy is more appreciated by consumers than innovations that do not align with market preferences. Therefore, implementing an appropriate and targeted strategy is key to driving consumer purchasing decisions.
IMPLEMENTATION OF MARRIAGE ISBAT IN SYAMTALIRA BAYU DISTRICT, NORTH ACEH REGENCY: ANALYSIS OF OBSTACLES AND EFFORTS TO IMPROVE ACCESS TO PUBLIC SERVICES Rozatul Jannah; Cut Sukmawati; Sufi; Nur Hafni; Muslem
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 10 (2025): SEPTEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i10.985

Abstract

This study focuses on analyzing the implementation of the marriage confirmation program in Syamtalira Bayu District, North Aceh Regency. The main problems identified are related to financial resource constraints and the lack of effective communication between program implementers and the community in the success of the program. The main theory used is the public policy implementation theory of George C. Edward III, which emphasizes the importance of resources, communication, cooperation, and implementer disposition in the sustainability and success of a policy. This research methodology uses a qualitative approach with data collection techniques through in-depth interviews, observations, and document studies with relevant sources, such as the Sharia Court, the Islamic Sharia Office, and the District Office of Religious Affairs (KUA). The results show that the success of the marriage confirmation program is greatly influenced by the availability of stable and transparent funds from the government, the positive disposition of implementing officers, and effective communication between agencies. In addition, good resource management and cross-institutional collaboration are key supporting factors.
THE EFFECT OF MOBILE BANKING SERVICE QUALITY ON CUSTOMER SATISFACTION OF BANK BSI IN LHOKSEUMAWE CITY Weny Wardianingsih Hasibuan; Cut Sukmawati; Nursakinah Ritonga; Sufi; Maisyura
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 10 (2025): SEPTEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i10.998

Abstract

The main problem in this study is the existence of obstacles and potential customer dissatisfaction with the quality of BSI Bank's mobile banking services in Lhokseumawe City, especially related to network speed. This study aims to analyze the Effect of Mobile Banking Service Quality on Customer Satisfaction at BSI Bank in Lhokseumawe City. This study uses a quantitative approach using nonprobability sampling, namely purposive sampling and obtained 96 respondents as research samples obtained from the Lemeshow formula. The data analysis method used in this study is simple linear regression, instrument testing, classical assumption testing, and hypothesis testing with the help of Microsoft Office Software Excel 2010 and SPSS Version 30 for windows. The results of this study indicate that the quality of mobile banking services has a significant effect on customer satisfaction at BSI Bank in Lhokseumawe City. This is evidenced by the results of the t-test which obtained a sig value for the mobile banking service quality variable of 0.001 <0.05 and the calculated t value is greater than the t-table value (11.113 > 1.6608). The influence of mobile banking service quality on customer satisfaction was 56.8%. Overall, customers rated BSI's mobile banking service quality positively, particularly in terms of ease of use, feature completeness, and privacy protection. However, there were still neutral ratings for technical reliability, indicating the need for improvements to boost customer trust and satisfaction.
THE IMPACT OF FLEXIBLE WORK POLICIES AND WORK-LIFE BALANCE ON EMPLOYEE PERFORMANCE (GRAB DRIVER CBD POLONIA) Muhammad Zakiul Fuad Batubara; Nursakinah Ritonga; Lisa Iryani; Nursanjaya; Sufi
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 10 (2025): SEPTEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i10.1063

Abstract

The development of the modern workplace demands that companies create adaptive work systems, including through the implementation of flexible work policies and efforts to maintain a balance between work and personal life for employees. This study aims to determine the effect of flexible work policies and work-life balance on employee performance, specifically for Grab drivers in the Polonia CBD area. This study used a quantitative approach with data collection techniques through distributing questionnaires to respondents selected non-probabilistically. The data obtained were analyzed using multiple linear regression methods with the assistance of statistical software. The results showed that flexible work policies did not have a significant impact on individual employee performance. Conversely, work-life balance was proven to have a positive and significant impact on improving employee performance. Meanwhile, together, both variables made a significant contribution to employee performance. From these findings, it can be concluded that efforts to create a balance between work and personal life have a more significant impact on performance than simply providing flexibility in work. Therefore, companies are advised to integrate flexible work policies with employee welfare support programs to create a more productive and sustainable work environment.
CONSUMER PREFERENCES IN MAKING DECISIONS TO PURCHASE TRADITIONAL SNACKS AT TENANK CAFE, MEDAN CITY Nasfia Arsila Nisa; Agustinawati; Lisa Iryani; Sufi; Nursakinah Ritonga
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 2 (2025): JANUARY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i2.647

Abstract

This study discusses consumer preferences in making purchasing decisions for traditional snacks at Tenank Cafe, Medan City. This study aims to analyze consumer preferences for purchasing decisions for traditional snacks at Tenank Cafe, Medan City. The independent variables in this study are price, tangible, and food quality. While the dependent variable in this study is the purchasing decision. This type of research is quantitative. The population used in this study were all consumers at Tenank Cafe, Medan City. The sample used was 100 respondents with a non-probability sampling method with an accidental sampling technique. Data collection was carried out using a questionnaire distributed to Tenank Cafe consumers. Data processing and data analysis techniques were carried out using the SPSS 26 program. The results of this study indicate that price (X1) has a positive and significant effect on purchasing decisions (Y) for traditional snacks at Tenank Cafe with a t-count value of 7.303> 1.985 and a sig value of 0.000 <0.05. Tangible (X2) has a positive and significant effect on purchasing decisions (Y) of traditional snacks at Tenank Cafe with a calculated t value of 5.520> 1.985 and a sig value of 0.000 <0.05. The results of the food quality variable (X3) have a positive and significant effect on purchasing decisions (Y) of traditional snacks at Tenank Cafe with a calculated t value of 8.352> 1.985 and a sig value of 0.000 <0.05. If done together, price, tangible, and food quality have a positive and significant effect on purchasing decisions (Y) of traditional snacks at Tenank Cafe with a calculated f test result of 32.790> 3.94 and a sig value of 0.000 <0.05.
THE INFLUENCE OF LIFESTYLE ON THE PURCHASE DECISION OF APPLE SMARTPHONE PRODUCTS ON STUDENTS OF THE FACULTY OF SOCIAL SCIENCES AND POLITICS MALIKUSSALEH UNIVERSITY Susilawati; Nursanjaya; Sufi; Lisa Iryani; Nanda Ameliany
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 2 (2025): JANUARY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i2.651

Abstract

This article discusses the influence of lifestyle on the decision to purchase Apple smartphone products among students of FISIPOL, Malikussaleh University. This study aims to determine the influence of lifestyle on the decision to purchase Apple smartphone products among students of FISIPOL, Malikussaleh University. The type of research used in this study is quantitative. The population in this study were all students of FISIPOL, Malikussaleh University. Sampling used 100 respondents using the Slovin formula. The data collection technique used a Likert scale. The data processing and analysis techniques in this study used SPSS 26. The first stage in this study was the instrument test, namely the validity test and reliability test. Furthermore, data analysis techniques were carried out with the classical assumption test, simple linear regression test and hypothesis test. The results of this study indicate that: lifestyle (X) has a positive and significant effect on the decision to purchase Apple smartphone products among students of FISIPOL, Unimal with a t-count value of 11.391> t-table 1.985 and a sig value of 0.000 <0.05.
THE EFFECT OF PRODUCT QUALITY AND BRAND IMAGE ON PURCHASE DECISIONS AT WARUNG MIE SUREEE CEK PON RANGKAYA INTERSECTION Nuratul Ikramah; Cut Sukmawati; Maisyura; Teuku Zulkarnaen; Sufi
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 3 (2025): FEBRUARY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i3.681

Abstract

This article examines the influence of product quality and brand image on purchasing decisions at Warung Mie Suree Cek Pon Simpang Rangkaya. The main question to be answered in this study is whether product quality and brand image are factors that influence customer satisfaction that occurs at Warung Mie Suree Cek Pon Simpang Rangkaya. During the observation, the researcher saw that respondents stated that they decided to make a purchase at Warung Mie Suree Cek Pon Simpang Rangkaya because of the quality of the product provided. This assessment is based on personal experience and reputation from other people or the media. From the results of the pre-research survey obtained, the average respondent answered that they decided to make a purchase at Warung Mie Suree Cek Pon Simpang Rangkaya because the brand image information they got was appropriate. This type of research is quantitative using a survey method and data collection techniques, namely a questionnaire in the form of a print out given to customers of Warung Mie Suree Cek Pon Simpang Rangkaya with a total of 96 respondents. The data analysis method used is the instrument test and the classical assumption test and uses multiple linear regression tests with the help of SPSS software version 25 to help researchers calculate the data that has been obtained. The results of this study can be concluded that based on the partial test (t), the product quality variable does not have a positive and insignificant effect on purchasing decisions. While the brand image variable has a positive and significant effect on purchasing decisions. Then based on the simultaneous test (F), the product quality and brand image variables simultaneously or together have an effect on purchasing decisions
THE INFLUENCE OF DIGITAL MARKETING ON CONSUMER BUYING INTEREST IN THE HALUA SRI LANGKAT CANDY BUSINESS IN NORTH SUMATERA Aina Salsabila Qarnain Br. Bangun; Maisyura; Riyandhi Praza; Sufi; Nursanjaya
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 3 (2025): FEBRUARY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i3.706

Abstract

The right marketing and media strategies are needed to reach a wider market so that it can attract consumer interest, one of which is digital marketing. Digital marketing is a marketing media that is currently in great demand by the public to support various activities carried out. This study was conducted to determine the effect of digital marketing on consumer purchasing interest in the Sri Langkat Halua Candy Business. This study isdescriptive quantitative research using 96 samples determined based on the Lemeshow formula with non-probability sampling techniques. Data analysis used in this study using simple linear regression with the help of the SPSS 25.0 software program. The types of data testing used in this study include data instrument testing, classical assumption testing, and hypothesis testing. The results of the study indicate that digital marketing has a positive and significant effect on consumer buying interest in the Sri Langkat Halua Candy Business.This means that implementing digital marketing can provide a stimulus to generate consumer purchasing interest.While the R value is 38.8% where the correlation coefficient value shows the influence of digital marketing on consumer purchasing interest in the Halua Sri Langkat Candy Business in the low category. The determination coefficient value or R square value shows that 15% can be explained by the digital marketing variable, the rest is explained by other variables not included in this study.
THE INFLUENCE OF SERVICE QUALITY ON PURCHASING DECISIONS AT RICHEESE FACTORY IN LHOKSEUMAWE CITY Putri Rahmadhini; Nursakinah Ritonga; Sufi; Nursanjaya; Lisa Iryani
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 3 (2025): FEBRUARY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i3.708

Abstract

Service quality is a dynamic condition that is closely related to products, services, human resources, as well as processes and the environment that can at least meet or even exceed the expected service quality. Service quality is one measure of success in providing a guarantee of satisfaction for consumers, if consumers are satisfied with a service, they will become loyal and devoted consumers to the company that provides the service. This study aims to determine the effect of Service Quality on Purchasing decisions at Richeese Factory Lhokseumawe City. This study uses a quantitative approach which aims to determine whether Service Quality has a Positive and Significant influence on Purchasing Decisions. The population in this study were all consumers who had bought at Richeese Factory Lhokseumawe City which was not known with certainty and the determination of the sample using the "purposive sampling" method and the formula used in determining the number of respondents using the Lemeshow formula so that the number of respondents was 96 respondents. In proving and analyzing this, validity and reliability tests, classical assumption tests, simple linear regression tests and t tests (partial) are used. This result is proven by the T test that the service quality variable has a positive and significant effect on purchasing decisions with a value of????ℎ????????????????????>????????????????????????, which is 13.863> 1.986 and a significance value of 0.000 <0.05 so that H0 is rejected and Ha is accepted. The better the service quality, the more consumer purchasing decisions will increase for Richeese Factory products.
Co-Authors Agustinawati Aina Salsabila Qarnain Br. Bangun Alhakim, Indra Ameliany, Nanda Amelyani, Nanda Antika, Putri Arliansyah Cut Sukmawati Dedi Fariadi Ferizaldi Fuadi Ismail, Muchlis Lisa Iryani Lisa Iryani M. Nazaruddin Maisyura Muhammad Zakiul Fuad Batubara Muhayatsyah, Ali Muklir Muslem Muttaqien Nanda Ameliany Nasfia Arsila Nisa Natalia Padang Nelly Astria Nur Hafni Nuratul Ikramah Nursakinah Ritonga Nursanjaya Nurul Alya Fahzila Putri Nabilla Putri Rahmadhini Reza Juanda Rico Nur Ilham Ritonga, Nursakinah Riyandhi Praza Rozatul Jannah Sjafruddin Sukmawati, Cut Susilawati Teuku Zulkarnaen Ti Aisyah Weny Wardianingsih Hasibuan