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All Journal PubBis : Jurnal Pemikiran dan Penelitian Administrasi Publik dan Administrasi Bisnis International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) J-ISCAN : Journal of Islamic Accounting Research Jurnal Solusi Masyarakat (JSM)
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THE EFFECT OF COMFORT AND SERVICE QUALITY OF HIJRAH STORE BRANCH II ON CONSUMER LOYALTY IN LHOKSEUMAWE CITY Nurul Alya Fahzila; Sufi; Agustinawati
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 8 (2025): JULY
Publisher : RADJA PUBLIKA

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Abstract

The number of e-commerce that sells a variety of fashion products at lower prices and the ease of access to shopping without leaving the house, encourages many consumers to flock to do online shopping. So that this results in many offline stores that cannot adapt to all digital losing consumers. In contrast to the Hijrah Store store in Lhokseumawe city, this store can still retain its customers by providing comfort and good service in accordance with product quality. This study aims to see how the influence of convenience and service quality on consumer loyalty at the Hijrah Store Branch II Lhokseumawe store. This study uses descriptive quantitative research methods using non probability sampling and obtained 100 respondents as a research sample obtained from the Slovin formula. The data analysis method used in this study is multiple linear regression analysis, instrument test, classical assumption test and hypothesis testing and the coefficient of determination with the help of the SPSS 26.0 software program. The results showed that partially the comfort and service quality variables had a positive and significant effect on customer loyalty. With a sig value for the convenience variable of (0.003 <0.05) and a service quality variable of (0.001<0.05). While simultaneously convenience and service quality have a significant effect on consumer loyalty with a significant value of (0.000 <0.05).
THE EFFECT OF SERVICE QUALITY AND PROMOTION ON CONSUMER REPURCHASE INTEREST IN BOLU MERANTI SHOP, MEDAN CITY Putri Nabilla; Nur Hafni; Cut Sukmawati; Sufi; Maisyura
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 10 (2025): SEPTEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i10.1077

Abstract

This study aims to explore the influence of service quality and promotion on consumer repurchase intention of Bolu Meranti Shop in Medan City. This study is motivated by the high competition in the regional souvenir industry which requires every business actor to continue to maintain customer loyalty. The number of respondents in this study was 100 people, selected using a purposive sampling technique. The analytical method used was multiple linear regression analysis with the help of the SPSS version 30 program. The results of the study indicate that partially, the service quality variable has a positive and significant effect on consumer repurchase intention, so that the first hypothesis (H1) is accepted. Similarly, promotion also shows a positive and significant effect on repurchase intention, so that the second hypothesis (H2) is accepted. Simultaneously, both variables have a significant effect on consumer repurchase intention of Bolu Meranti Shop, so that the third hypothesis (H3) is accepted. These findings indicate that good service quality and appropriate promotional strategies can increase consumer repurchase intention. Therefore, Bolu Meranti Shop needs to continue to innovate in improving service quality and developing attractive promotional strategies to maintain consumer loyalty amidst competitive market competition.
Co-Authors Agustinawati Aina Salsabila Qarnain Br. Bangun Alhakim, Indra Ameliany, Nanda Amelyani, Nanda Antika, Putri Arliansyah Cut Sukmawati Dedi Fariadi Ferizaldi Fuadi Ismail, Muchlis Lisa Iryani Lisa Iryani M. Nazaruddin Maisyura Muhammad Zakiul Fuad Batubara Muhayatsyah, Ali Muklir Muslem Muttaqien Nanda Ameliany Nasfia Arsila Nisa Natalia Padang Nelly Astria Nur Hafni Nuratul Ikramah Nursakinah Ritonga Nursanjaya Nurul Alya Fahzila Putri Nabilla Putri Rahmadhini Reza Juanda Rico Nur Ilham Ritonga, Nursakinah Riyandhi Praza Rozatul Jannah Sjafruddin Sukmawati, Cut Susilawati Teuku Zulkarnaen Ti Aisyah Weny Wardianingsih Hasibuan