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All Journal International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Jurnal Intelek Insan Cendikia
Lisa Iryani
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Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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THE EFFECT OF PERCEPTION ON USE E-MONEY FUNDS AS A TRANSACTION TOOL (STUDY ON FISIPOL UNIVERSITAS MALIKUSSALEH STUDENTS) Miyana Zaifatih; Cut Sukmawati; Maisyura; Lisa Iryani; Riyahi Praza
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 2 (2025): JANUARY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i2.663

Abstract

Technological advances in payment systems have shifted the role of cash as a means of payment to a more efficient and economical form of non-cash payment. One of the non-cash payment instruments that is currently developing is electronic money or commonly called e-money. Perception is a determining factor for students in using e-money products. The convenience and benefits offered by e-money products can have an impact on increasing their users because students tend to use or not use the application as long as they are sure whether the application will help them better. In addition to the benefits, there are security risks in using e-money which is still very vulnerable to fraud or other crimes. Therefore, this is a challenge for electronic money issuers to create an electronic money system that is safe from crime. This study aims to see how perception influences the use of DANA e-money as a transaction tool for FISIP Unimal students. This study uses descriptive quantitative research with non-probability sampling as a sampling technique, so that 96 research samples are obtained. Data analysis used in this study uses simple linear regression with the help of the SPSS 25.0 software program. The results of the study indicate that partially the perception variable has a positive and significant effect on the use of DANA e-money as a transaction tool. This is because users really consider the perception of benefits, perception of ease of use and perception of risk of DANA e-money to be used as a transaction tool. It can be seen from the R square value which shows that 40% can be explained by the perception variable, while the remaining 60% is explained by other variables that are not included or discussed in this research model. Based on the results of the frequency of respondents' answers, there are statements that are generally answered less agree or neutral, namely on the risk perception indicator. This is because respondents feel less confident in providing personal data and making large transactions to DANA e-money. The reason is that respondents consider the security of DANA e-money to be still fairly poor, so that cases of account hacking and loss of money often occur.
THE INFLUENCE OF SERVICE QUALITY ON PURCHASING DECISIONS AT RICHEESE FACTORY IN LHOKSEUMAWE CITY Putri Rahmadhini; Nursakinah Ritonga; Sufi; Nursanjaya; Lisa Iryani
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 3 (2025): FEBRUARY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i3.708

Abstract

Service quality is a dynamic condition that is closely related to products, services, human resources, as well as processes and the environment that can at least meet or even exceed the expected service quality. Service quality is one measure of success in providing a guarantee of satisfaction for consumers, if consumers are satisfied with a service, they will become loyal and devoted consumers to the company that provides the service. This study aims to determine the effect of Service Quality on Purchasing decisions at Richeese Factory Lhokseumawe City. This study uses a quantitative approach which aims to determine whether Service Quality has a Positive and Significant influence on Purchasing Decisions. The population in this study were all consumers who had bought at Richeese Factory Lhokseumawe City which was not known with certainty and the determination of the sample using the "purposive sampling" method and the formula used in determining the number of respondents using the Lemeshow formula so that the number of respondents was 96 respondents. In proving and analyzing this, validity and reliability tests, classical assumption tests, simple linear regression tests and t tests (partial) are used. This result is proven by the T test that the service quality variable has a positive and significant effect on purchasing decisions with a value of????ℎ????????????????????>????????????????????????, which is 13.863> 1.986 and a significance value of 0.000 <0.05 so that H0 is rejected and Ha is accepted. The better the service quality, the more consumer purchasing decisions will increase for Richeese Factory products.
THE EFFECT OF SELF EFFICACY AND MOTIVATION ON ENTREPRENEURSHIP INTERESTS IN BUSINESS ADMINISTRATION STUDENTS Yusnidar; Cut Sukmawati; Nursakinah Ritonga; Nanda Ameliany; Lisa Iryani
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 4 (2025): MARCH
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i4.716

Abstract

Economic problems are the main concern of the government in developing countries, for example, such as Indonesia unemployment and poverty. One solution to dealing with unemployment is to become an entrepreneur and create jobs for oneself and others, namely by entrepreneurship. And this can be realized if equipped with supporting knowledge, namely entrepreneurship. This research aims to determine the influence of self-efficacy and motivation variables on interest in entrepreneurship in Business Administration students at FISIPOL UNIMAL. This research used 100 samples with a sampling technique, namely non-probability sampling. The data were analyzed using multiple linear analysis with the help of the IBM SPSS 25.0 program. The results of the research show that partially the self-efficacy variable is positive and significant on interest in entrepreneurship among FISIPOL UNIMAL Business Administration students. This can be seen from the significant value of the self-efficacy variable, namely sig. is 0.000 < 0.05 and the tcount value is 6.056 > ttable 1.985, then H1 is accepted. For the motivation variable, it was concluded that it partially had a positive and significant effect on interest in entrepreneurship among FISIPOL UNIMAL Business Administration students. This can be seen from the significant value of the motivation variable, namely sig. is 0.000 > 0.05 and the t value is 5.001 > t table 1.985, then H2 is accepted. Meanwhile, simultaneously the variables self-efficacy and motivation together have a positive and significant effect on interest in entrepreneurship among FISIPOL UNIMAL Business Administration students.
CHALLENGES AND EFFORTS TO CONTROL DEFORESTATION IN ACEH'S BORDER AREAS: A STUDY OF SUBULUSSALAM CITY Shabariah; Muryali; Risna Dewi; Cut Sukmawati; Lisa Iryani
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 11 (2025): OCTOBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i11.1161

Abstract

This research is entitled Deforestation Control: A Study of Forest Areas in Subulussalam City, Aceh. The main problem in this research is the increasing deforestation that has an impact on ecosystem damage, reduced biodiversity, and threats to the sustainability of community life. Subulussalam City was chosen as the research location because it is the area with the second highest deforestation rate in Aceh, especially in the Leuser Ecosystem (KEL) area. Theoretically, this research is based on the perspective of public administration, public management, and command and control theory which emphasizes the importance of regulation, supervision, and law enforcement in natural resource management. The research method uses a descriptive qualitative approach with data collection techniques in the form of interviews, observation, and documentation of informants from the DLHK, NGOs, business actors, and local communities. The results of the study indicate that the mechanism for controlling deforestation in Subulussalam City is carried out through the prohibition of illegal logging, restrictions on logging permits, routine patrols, and the use of technology such as satellite imagery and smart patrols. Obstacles found include limited human resources, infrastructure, weak coordination between agencies, and minimal community participation. Furthermore, economic pressures on communities and the practice of land conversion to plantations have exacerbated the rate of deforestation. The conclusion of this study is that deforestation control in Subulussalam City is underway, but its effectiveness remains limited. Institutional strengthening, increased technology-based monitoring, consistent law enforcement, and community empowerment are needed to maintain sustainable forest conservation.
ANALYSIS OF MARKETING STRATEGIES IN INCREASING SPARE PART SALES VOLUME (Study at Mandiri Motor Workshop Batuphat Timur) Desti Aninda; Sufi, Sufi; Maisyura, Maisyura; Nursanjaya, Nursanjaya; Lisa Iryani; Nanda Ameliany
Jurnal Intelek Insan Cendikia Vol. 1 No. 6 (2024): Agustus 2024
Publisher : PT. Intelek Cendikiawan Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to identify marketing strategies in increasing sales volumes and factors that are inhibiting the implementation of marketing strategy. This research focuses on the marketing strategy of Independent Motor Workshops in improving the volume of sales of spare parts and the factors that hinder the application of marketing policies in Independent Motors Workshops. The theory used from this research is the theory of Kotler and Keller about 4P marketing strategies. This research uses qualitative methods with descriptive approaches. The informants of this research are four informants with purposive sampling and incidental samplings. Data analysis techniques used in research using data reduction, data presentation and conclusion drawings. Based on the results of the research and discussions that have been examined, results of this study show that the 4P marketing strategy used in the implementation of the strategy of the Independent Motor Workshops has greatly increased in terms of application and increase in the volume of sales obtained by the independent motor workshops. The product strategy, price, location and promotion make this enterprise experience a high increase in sales volume.
IMPACT OF PRODUCTS AND SERVICES ON BUY DECISIONS (Studi D’royal Mart Di Batuphat Timur, Muara Satu Lhokseumawe) Sari maharani Sitorus; Nanda Ameliany; Nursakinah Ritonga; Teuku Zulkarnaen; Lisa Iryani; Sufi, Sufi
Jurnal Intelek Insan Cendikia Vol. 1 No. 7 (2024): SEPTEMBER 2024
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

This study uses a quantitative approach which aims to determine the completeness of products and services that have a positive and significant influence on purchasing decisions. The population in this study were all visitors to the D'royal Mart Store in East Batuphat, Muara Satu Lhokseumawe and determining the sample using a Likert scale with the accidental samling technique method. The data obtained was analyzed using multiple regression analysis. The results showed that using the t-test, the t-value was 4.350 with a p-value (0.000 <0.05), which means that hypothesis 1 which states that there is an effect of product completeness on purchasing decisions can be accepted. The t-test results obtained a t-count value of 2.905 with a p-value (0.000 <0.05) which means that hypothesis 2 which states that there is an effect of service on purchasing decisions can be accepted. The simultaneous test results obtained with a p-value (0.000 <0.05) which means that hypothesis 3 there is an influence between product completeness and service on purchasing decisions at D'royal Mart Batuphat Timur, Muara Satu Lhokseumawe simultaneously can be accepted. In this study, the results of the R squaer analysis obtained 0.611, which means that the percentage of the influence of product completeness and service on purchasing decisions is 61.1% and the remaining 38.9% is influenced by other variables not examined.
Co-Authors Ade Rizka Adilla Agustinawati Ahmad Yani Andyna, Cut Asrul Fahmi Cut Sukamawati Cut Sukmawati Dea Nadila Desti Aninda Grace Sela Karisma Cintana Ida Royani Maisyura Maisyura, Maisyura Miyana Zaifatih Muhammad Hasyem Muhammad Yusuf Baihaki Muhammad Zakiul Fuad Batubara Muklir Muryali Nanda Ameliany Nasfia Arsila Nisa Naufal Bachri, Naufal Nur Hafni Nursakinah Ritonga Nursanjaya Nursanjaya Nursanjaya, Nursanjaya Nurwijayanti Putri Rahmadhini Rinda Ramadani Ririn Pandani Risna Dewi Riyahi Praza Riyandhi Sari maharani Sitorus Shabariah Sufi Sufi, Sufi Susilawati Sutriani Teuku Alfiady Teuku Zulkarnaen Yanita