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All Journal Jurnal Pengabdian Masyarakat AbdiMas Jurnal Review Pendidikan dan Pengajaran (JRPP) Akrab Juara : Jurnal Ilmu-ilmu Sosial International Journal of Environmental, Sustainability, and Social Science ABDIMAS Jurnal Pengabdian Kepada Masyarakat Al-MIKRAJ: Jurnal studi Islam dan Humaniora Jurnal Konseling Pendidikan Islam
Prakoso, Jatayu Hadi
Program Studi Ilmu Komunikasi, Universitas Esa Unggul
Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences Other

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Strategi Komunikasi Pemasaran Digital untuk Meningkatkan Brand Awareness Melalui Media Sosial Instagram Bimbapedia Ade Budi Santoso; Saiful Romadon; Jatayu Hadi Prakoso
AL-MIKRAJ Jurnal Studi Islam dan Humaniora Vol. 5 No. 2 (2025): Al-Mikraj, Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v5i2.7071

Abstract

Bimbapedia is (Indonesian Children's Education Tutoring), which aims to make Bimba Partners (entrepreneurs) confident when opening a business with a Premium design appearance, such as Roll Banners, Banners, Brochures, Uniforms and several Marketing Tools that have Brand Value. The purpose of this study is to find out and examine How the Bimbapedia Indonesia Content Concept increases Brand Awareness and examines the Engagement Rate through Instagram Media @bimbapedia to increase Brand Awareness of Users, Followers or mira bimbapedia. This study uses the theory of digital revolution, New Wave Marketing and Engagement Rate analysis. The results of this study are how Creative Content can increase Brand Awareness through Kudo's Instagram social media, how through Content Kudo tries to attract Awareness with its consumers, this is in accordance with the concept of Content Marketing where the relationship between a Brand and its consumers is Horizontal. In increasing Brand Awareness through content on Instagram social media, Kudo uses elements contained in the New Content Marketing concept 7 (Seven) steps of Content Marketing, namely: determining goals, mapping targets, determining the main theme of the Content presented, determining when and who creates Content, distributing Content, strengthening Content and evaluation. The Kudo Brand already has a strong character in online business activists because the Kudo Brand has 7 steps of Content Marketing.
Peningkatan Keterampilan Digital dalam Meningkatkan Kesiapan Masyarakat Desa Sirnajaya dan Wargajaya, Kabupaten Bogor Vardiansyah, Dani; Ramli, Muh. Ruslan; Harahap, Halomoan; Jatayu Hadi Prakoso; Aritonang, Sovian; Taufiq Shobri; Delliana, Santi
ABDIMAS Jurnal Pengabdian Kepada Masyarakat Vol. 5 No. 2 (2024): ABDIMAS JURNAL PENGABDIAN KEPADA MASYARAKAT
Publisher : Research and Community Service INSTITUT TEKNOLOGI DAN BISNIS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/abdimas.v5i2.4352

Abstract

Kegiatan Pengabdian kepada Masyarakat ini bertujuan untuk meningkatkan keterampilan digital masyarakat di Desa Sirnajaya dan Desa Wargajaya, Kabupaten Bogor, dalam rangka mendorong pengembangan wirausaha lokal, terutama di sektor pertanian dan pariwisata. Kedua desa ini memiliki potensi ekonomi yang besar, namun menghadapi tantangan berupa keterbatasan akses terhadap teknologi digital dan rendahnya tingkat pendidikan masyarakat. Program pengabdian ini dirancang untuk mengatasi hambatan tersebut melalui sosialisasi dan pelatihan keterampilan digital, dengan fokus pada pemasaran digital, manajemen data, otomatisasi, dan peningkatan produktivitas. Metode pelaksanaan mencakup pendekatan partisipatif dengan melibatkan masyarakat lokal, serta kolaborasi antara pemerintah, sektor swasta, dan institusi pendidikan. Pelatihan ini diharapkan dapat membantu masyarakat memanfaatkan teknologi digital untuk meningkatkan efisiensi operasional, memperluas jangkauan pasar produk lokal, dan mengoptimalkan potensi desa. Hasil yang dicapai menunjukkan adanya peningkatan keterampilan digital yang signifikan, memungkinkan masyarakat untuk lebih adaptif terhadap perkembangan teknologi serta berkontribusi pada pengembangan ekonomi desa yang berkelanjutan. Penelitian ini juga menghasilkan publikasi ilmiah serta menawarkan solusi kolaboratif untuk penerapan teknologi digital di wilayah pedesaan lainnya di Indonesia.
Discursive Communication of Covid-19 Vaccination Against Anti-Vaccine Communities (Study at Semanan Subdistrict Government, DKI Jakarta Province) PRAKOSO, Jatayu Hadi; LESTARI, Puji; JAMALULLAIL, Jamalullail
International Journal of Environmental, Sustainability, and Social Science Vol. 4 No. 6 (2023): International Journal of Environmental, Sustainability, and Social Science (Nov
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v4i6.911

Abstract

Indonesian society faced the Covid-19 pandemic some time ago. On February 13, 2022, the government accelerated vaccination for doses 1 to 2 with 326.62 million vaccine doses. The debate and problem that occurs is that several groups of people reject vaccination, which is called the anti-vaccination community, with responses that give rise to their respective truth claims. The truth claim is expressed in not attending the vaccine center organized by the government. This research aims to see the need for a consensus to reduce the stigma of Covid-19 vaccination in anti-vaccine communities. The gap in this research is the views of the anti-vaccine community regarding the implementation of COVID-19 vaccination in Semanan Village. The discourse approach could be more effective, especially in the anti-vaccination community in the Semanan sub-district area, DKI Jakarta Province. Discursive communication theory is used to identify this communicative action, which suggests the context of Communication, namely ego identity towards truth claim. Findings obtained that, in implementing the COVID-19 vaccination, the community formed an institution with aspects of professionalism, which impacted the implementation of the vaccine center in the Semanan sub-district area. Professionalism institutions consist of opinion leaders, medical roles, and approaches through socio-cultural and socio-religious roles. More than discursive communication competence is required. Humanistic Communication highlights the importance of adding elements of agreeableness, namely how to treat relationships with others to avoid Conflict.
STIGMATISASI ISLAM NUSANTARA SEBAGAI ALIRAN SESAT KAJIAN TEORI STIGMA ERVING GOFFMAN Romadon, Saiful; Prakoso, Jatayu Hadi; Wijayanti, Isa; Santoso, Ade Budi
Jurnal Review Pendidikan dan Pengajaran Vol. 7 No. 2 (2024): Volume 7 No. 2 Tahun 2024
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jrpp.v7i2.26692

Abstract

Penelitian ini membahas tentang Stigmatisasi Islam Nusantara sebagai Aliran Sesat : Kajian Teori Stigma Erving Goffman. Penelitian menggunakan metode kualitatif dengan pendekatan studi kasus. Hasil penelitian bahwasanya Islam bukan hanya dipandang sebagai agama yang berdimensi syariat dan akidah semata, islam juga menyangkut aspek peradaban, kebudayaan dan tradisi yang semakin memperkaya khazanah ilmu ke-Islaman. Itu artinya Islam tidak hanya sesuatu yang turun dari langit lalu diterapkan begitu saja dibumi. Para pendakwah terdahulu (wali songo) telah menghadirkan Islam di Nusantara secara membumi dan terikat dengan dimensi kontekstual dan itulah yang disebut Islam Nusantara. Istilah Islam Nusantara bukanlah aliran Islam baru atau mazhab baru, istilah Islam Nnusantara adalah ciri khas Islam di Nusantara yang menyesuaikan kondisi geografis dan sosiokultural di Nusantara.
Analysis of Audience Reception on the TikTok Account @meetnitelivemetrotv in Increasing Audience Interest in Consuming News : - BAYQUNI, Bayquni; PRAKOSO, Jatayu Hadi
International Journal of Environmental, Sustainability, and Social Science Vol. 6 No. 6 (2025): International Journal of Environmental, Sustainability, and Social Science (Nov
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v6i6.1632

Abstract

The rapid development of digital technology and social media has transformed the way audiences consume news, particularly among younger generations. TikTok, as a short-form video platform, has shifted from being merely a source of entertainment to becoming an important channel for information and news. This phenomenon raises a research problem regarding how audiences receive, interpret, and respond to news content presented in a new format, as exemplified by Metro TV’s official TikTok account, @meetnitelive. The purpose of this study is to analyze audience reception of the account’s news content and to explore how it influences public interest in consuming news. This research employs Stuart Hall’s Reception Analysis Theory, which emphasizes that audiences are not passive recipients of media messages but actively interpret them based on their social, cultural, and ideological contexts. Using a qualitative approach with a constructivist paradigm, the study finds that audiences occupy three interpretive positions: dominant, negotiated, and oppositional. The findings reveal that Metro TV, through @meetnitelive, successfully captures audience attention by delivering short, interactive, and visually engaging content aligned with digital trends. Nevertheless, some audiences remain critical of the accuracy, objectivity, and journalistic ethics of the news presented. These results underline that the success of media in the digital era depends not only on innovative formats but also on the ability to maintain credibility while fostering participatory audience engagement.
Co-Authors Ade Budi Santoso Aliyah Aliyah Aritonang, Sovian Bahriyah, Euis Nurul Bayquni, Bayquni Dani Vardiansyah Dani Vardiansyah Delliana, Santi Desyawati Utami Ellisa Salsanabila Erna Febriani Felesia Angela R. Halomoan Harahap Halomoan Harahap Indah Sari B Jamalullail, Jamalullail Jose Astro R. Keumala, Cut Alia Lodewyk Almando S. Marsidi, Sitti Rahmah Muhammad Alwi Muhammad Daffa V Pane, Ivanina Zuhdi Pramudya Ari D. Prihandini, Grin Rayi Puji Ghina PUJI LESTARI Ramli, Muh. Ruslan Rini Handayani Saiful Romadon Santi Delliana Santoso, Ade Budi Satria Abdillah Sitti Rahmi Sovian Aritonang Suciati, Endang Roh Sysnindita Widya I Taufiq Shobri Taufiq Shobri Vania Zita Wijayanti, Isa