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All Journal AGRITEPA: Jurnal Ilmu dan Teknologi Pertanian Professional : Jurnal Komunikasi dan Administrasi Publik Translitera : Jurnal Kajian Komunikasi dan Studi Media Jurnal Multidisiplin Dehasen (MUDE) Jurnal Dehasen Untuk Negeri Marcommers : Jurnal Marketing Communication and Advertising Multidisciplinary Journals Social Sciences Journal Jurnal Gotong Royong Journal of Multidisciplinary Research Jurnal ISO: Jurnal Ilmu Sosial, Politik dan Humaniora
Martha Heriniazwi Dianthi
Universitas Dehasen Bengkulu
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Komunikasi Organisasi Pada Karang Taruna Dalam Meningkatkan Motivasi Pemuda Kreatif Di Desa Selingsingan Putra, Dilmai; Hidayat, Rikardo Imran; Heriniazwi, Martha
Professional: Jurnal Komunikasi dan Administrasi Publik Vol 12 No 1 (2025): Juni
Publisher : UNIVED PRESS, Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/professional.v12i1.8329

Abstract

This study aims to explore the organizational communication strategies implemented by the Karang Taruna (youth organization) of Selingsingan Village in fostering motivation among creative youth. Using a qualitative descriptive approach, data were collected through in-depth interviews, participatory observation, and documentation involving six informants, including the chairman, administrators, and active members of the organization. The research adopts Hersey and Blanchard's situational leadership theory as a framework, focusing on four communication styles: telling, selling, participating, and delegating. The findings reveal that the chairman's adaptive communication approach significantly enhances member engagement and motivation. Clear, open, and participatory communication practices are key to building a sense of belonging and active involvement among youth. This study recommends the continuous development of persuasive two-way communication within Karang Taruna to further strengthen youth participation in social and entrepreneurial activities.
Pemanfaatan Media Visual Dalam Program Edukasi Gizi Untuk Mencegah Konsumsi Gula Berlebih Di Kalangan Remaja Dianthi, Martha Heriniazwi; Handayani, Tita Septi; Maryaningsih, Maryaningsih; Lestari, Septyca Tri; Suryadi, Aprilia; Liza, Monika
Jurnal Dehasen Untuk Negeri Vol 4 No 2 (2025): Juli
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdun.v4i2.9020

Abstract

BerbaExcessive sugar consumption among adolescents poses a significant public health concern due to its association with obesity, diabetes, and other metabolic disorders. This Community Service Program (PKM) aimed to enhance nutritional literacy and raise awareness among teenagers regarding the dangers of excessive sugar intake through the use of communicative and engaging visual media. The target participants were students of SMA 4 Kota Bengkulu, with face-to-face education, interactive discussions, and distribution of visual media such as booklets and educational videos. The program was a cross-disciplinary collaboration involving the Departments of Communication, Nursing, and Computer Science at Universitas Dehasen Bengkulu. Results indicated improved student understanding of sugar-related health risks, enhanced ability to read nutrition labels, and more critical attitudes in choosing healthier foods. The evaluation suggests integrating nutrition literacy into school curricula and empowering students as change agents. This program offers a positive contribution toward fostering a nutritionally aware and health-conscious younger generation.hasa Inggris
Aisas Marketing Model In Promoting Repaint Services Through Tiktok Social Media (A Study On Tiktok Account @As_Carbon) Putra, Rama Anandra; Narti, Sri; Dianthi, Martha Heriniazwi
Journal of Multidisciplinary Research Vol. 1 No. 4 (2025): July
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jmr.v1i4.297

Abstract

This study analyzes the content strategy of the TikTok account as_carbon in promoting repaint services based on the AISAS model stages (Attention, Interest, Search, Action, Share). TikTok was chosen due to its ability to spread short, engaging, and potentially viral content organically. Using a qualitative descriptive approach, data was collected through content observation, interviews with the account owner, admin, and active customers, as well as documentation of audience interactions. The results show that as_carbon consistently implements each stage of AISAS. In the Attention stage, the account uses before-after videos with engaging visuals and trending music. Interest is built through educational and informative content about the service process and its advantages. In the Search stage, the audience seeks additional information via WhatsApp and Instagram links in the bio. The Action stage is shown by increased service orders through DM and direct communication. Lastly, the Share stage is evident through customer testimonials and voluntary sharing on social media. The study concludes that the AISAS-based content strategy effectively enhances visibility, builds trust, and drives conversion and audience participation. TikTok proves to be a powerful promotional tool for service-based businesses like repaint.
Interpersonal Communication Strategies in Facing Toxic Dating Relationships: A Study among Communication Science Students at Dehasen University Zarniati, Devi; Narti, Sri; Dianthi, Martha Heriniazwi
Social Sciences Journal Vol. 2 No. 2 (2025): Agustus
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/sosj.v2i2.740

Abstract

Toxic relationships within romantic contexts are increasingly prevalent among university students, often leading to negative mental health outcomes and distorted interpersonal dynamics. This study investigates how interpersonal communication unfolds in the context of toxic dating relationships among students of the Communication Science Department at Dehasen University. Employing a descriptive qualitative approach, data were collected via in-depth interviews, observation, and documentation from three informants who had experienced excessive control, emotional manipulation, and verbal abuse in their relationships. Findings indicate a breakdown in key interpersonal communication traits—openness was suppressed due to manipulative reactions, empathy was absent as partners lacked mutual understanding, supportiveness took the form of control rather than care, positive attitudes eroded into emotional fatigue, and equality was replaced with domination. The study highlights the need for increased awareness of healthy communication, early recognition of relational toxicity, and institutional support for students at risk. These insights contribute to the broader discourse on student mental health, character education, and interpersonal relationship management in higher education settings.
Marketing Communication Strategy of Dehasen University to Attract Prospective Students in Digital Era Laini, Mesa; Narti, Sri; Dianthi, Martha Heriniazwi
Social Sciences Journal Vol. 2 No. 2 (2025): Agustus
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/sosj.v2i2.741

Abstract

In today’s increasingly competitive higher education sector, universities must adopt strategic and adaptive marketing communication approaches to attract prospective students. This study analyzes the communication strategy of Dehasen University Bengkulu (UNIVED) by applying Kotler’s Promotion Mix framework, which includes advertising, sales promotion, personal selling, public relations, and direct marketing. The research uses a descriptive qualitative method with data collected through interviews, observation, and documentation from key figures within the university's new student admission committee. Findings show that UNIVED effectively combines traditional and digital media, including AI-based content creation for social media platforms like Instagram and TikTok. Advertising is supported by printed brochures and banners, while sales promotions include scholarships, fee discounts, and referral incentives. Personal selling is conducted via school visits and education fairs, building trust through face-to-face engagement. Public relations efforts are maintained through media exposure and community involvement, enhancing institutional credibility. Direct marketing employs personalized messages via WhatsApp, email, and social networks. From 2020 to 2024, student enrollment steadily increased, indicating the strategy’s effectiveness. The study concludes that integrated, technology-based, and student-focused communication enhances institutional visibility and appeal. UNIVED is encouraged to strengthen two-way digital communication to remain relevant and competitive in the digital era.
Effective Communication Between The Coach And Tunas Muda Bengkulu Team In Building Good Relationships Karim, Zuhri Abdul; Putra, Dilmai; Dianthi, Martha Heriniazwi
Social Sciences Journal Vol. 2 No. 2 (2025): Agustus
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/sosj.v2i2.742

Abstract

Effective communication is the process of delivering messages precisely so that they can be clearly understood by the message recipient. In various contexts, both personal and professional, effective communication plays a significant role because it can influence the outcomes of interactions and relationships between individuals. The purpose of this research is to understand effective communication between coaches and Tunas Muda Bengkulu Team in building good relationships. This research is of qualitative type. The theory used is the theory of effective communication according to Devito. The results of this study indicate that, first, openness: the coach of Tunas Muda Bengkulu Team prioritizes open, clear, and supportive communication, which helps build trust and create a collaborative atmosphere within the team. Second, empathy: the coach builds effective communication through an open and honest approach, listening to the players' problems and hopes. Third, supportive attitude: the coach supports the team's morale, especially in difficult situations, by providing clear directions and motivational words, helping the team stay focused and enthusiastic. Additionally, support from teammates, who strengthen each other, enhances a positive atmosphere and builds the team's mental strength to face challenges on the field. Fourth, a positive attitude: the coach gives constructive criticism in a supportive manner, beginning with appreciation for the players' efforts to maintain their spirit. Fifth, equality: in the relationship between coach and players, fair treatment does not always mean the same treatment for everyone. The coach may give more attention to players who have important roles in the team's strategy, but this is done for the overall interest of the team, not favoritism. Thus, effective communication between the coach and Tunas Muda Bengkulu Team in building good relationships can serve as a reference for the application of effective communication theory according to Devito.
Personal Branding of Erika Richardo as a Content Creator on Instagram Sari, Tina Puspita; Octaviani, Vethy; Dianthi, Martha Heriniazwi
Social Sciences Journal Vol. 2 No. 2 (2025): Agustus
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/sosj.v2i2.756

Abstract

The rapid advancement of communication technology has significantly influenced the way individuals build their personal brand, particularly through visual platforms such as Instagram. Erika Richardo, a young Indonesian painter and content creator, is one example of how personal branding can be developed creatively and consistently in the digital space. This study aims to describe Erika Richardo’s personal branding strategy through her Instagram account @erikarichardo using Peter Montoya’s eight principles of personal branding: specialization, leadership, personality, distinctiveness, visibility, unity, persistence, and goodwill. The research uses a qualitative descriptive content analysis method, with data collected through observation, documentation, and literature review. The findings show that Erika applies all eight principles in shaping her personal brand. She stands out through her artistic focus on unique painting media, consistent content uploads, and inspirational storytelling. Her branding reflects authenticity, leadership in community projects, and a strong connection between her online persona and real-life values. By maintaining consistent visual identity and interacting with her audience, Erika has successfully positioned herself as an inspirational and professional young artist. This research contributes to a broader understanding of how personal branding can be effectively implemented by creative individuals through social media platforms.
Penggunaan Fintech Bagi Pelaku Usaha Mikro dan Menengah (UMKM) dalam Mengembangkan Usaha di Pesisir Pantai Kota Bengkulu Murwani, Anis Endang Sri; Yanto, Yanto; Fisabilillah, Fahri; Dianthi, Martha Heriniazwi
Translitera : Jurnal Kajian Komunikasi dan Studi Media Vol 14 No 2 (2025): September 2025
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35457/translitera.v14i2.4460

Abstract

Advances in digital technology in Indonesia have driven significant transformation in the financial sector, one of which is through financial technology (fintech). This study aims to explore the role of fintech in supporting the development of Micro, Small, and Medium Enterprises (MSMEs) in the coastal area of Bengkulu City. The research uses a qualitative approach with observation, interviews, and documentation methods. The theory used is the public relations role theory by Cutlip, Center, and Broom (2006), which includes public opinion evaluation, organizational policy identification, and public relations activity planning. The results of the study indicate that fintech provides various benefits, such as ease of access to financial services, efficiency in financial management, and increased competitiveness of MSMEs. Solutions such as digital wallets, QR code-based payments, and microfinance help business actors overcome limitations in access to conventional banking. However, challenges such as low digital literacy, limited access to technology, high transaction costs, and inadequate internet infrastructure remain major obstacles.
Communication Styles Between Seller And Buyer In Online Transactions On Facebook Marketplace (A Case Study On Zidan Lesmana's Account) Yahya , Jorgi; Narti, Sri; Dianthi, Martha Heriniazwi
Multidisciplinary Journals Vol. 2 No. 3 (2025): September
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mj.v2i3.821

Abstract

This study aims to analyze the communication styles used by sellers and buyers during online transactions on Facebook Marketplace, focusing on the seller account named Zidan Lesmana. The research background is based on the growing trend of online buying and selling activities that rely heavily on digital communication, where communication styles play a crucial role in building trust and influencing purchase decisions. This research employs a descriptive qualitative approach and a case study method. Data collection techniques include participatory observation, in-depth interviews, and documentation. The study is grounded in Norton’s (1983) communication style theory, which classifies communication into nine types. The findings show that Zidan Lesmana applies various adaptive communication styles, including dominant, dramatic, contentious, animated, impression-leaving, relaxed, attentive, open, and friendly. The relaxed and attentive styles are dominant in maintaining a comfortable interaction, while the dramatic and animated styles are used to attract attention and foster emotional closeness. Open and attentive styles help build trust, while the impression-leaving style enhances the seller’s image in the long run. The study concludes that successful transactional communication on Facebook Marketplace depends not only on product information but also on the appropriate interpersonal communication strategies within digital contexts.
Analisis Komunikasi Pemasaran Wisata Palembang Melalui Media Sosial Dianthi, Martha Heriniazwi
Marcommers : Jurnal Marketing Communication and Advertising Vol 11, No 1 (2022)
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/marcommers.v11i1.3709

Abstract

Promosi media online saat ini menjadi sebuah cara baru dalam memproduksikan suatu produk atau barang. Cara ini dinilai cukup efektif daripada cara konvensional. Dampak yang dirasakan dari kegiatan promosi. Salah satunya yang dilakukan oleh pemerintah kota Palembang yang melakukan promosi destinasi wisata melalui media online seperti website dan instagram.Kedua media ini memiliki ciri dan dampak masing-masing yang dapat dirasakan guna mengembangkan pariwisata di Kota Palembang tersebut. Seperti halnya kemudahan dalam memberikan informasi atau mengetahui berita terbaru yang ada di Kota Palembang tersebut. Maka dari itu, penelitian ini akan menganalisis bagaimana promosi komunikasi pemasaran yang dilakukan oleh pemerintahan Kota Palembang melalui media sosial Dalam penelitian ini akan menggunakan metode penelitian kualitatif dengan melakukan wawa cara mendalam terhadap key informan. Key informa  tersebut terdiri dari dua orang yang merupakan pengurus serta admi  dari media sosial Pemerintah Kota Palembang
Co-Authors Aghisty Firan Marenza Aprianty, Riska Eka Chayono, Idrian Dinero, Rio Elesmi, Elesmi Erwanda, Ega Silvia Fisabilillah, Fahri Giri Hartono, Giri Handayani, Tita Septi Hazairi, Hazairi Hidayat, Rikardo Imran Jayanti, Jetri Putri Jusmadi, Evryeni Karim, Zuhri Abdul Laini, Mesa Lestari, Septyca Tri Liza, Monika Martiani Martiani, Martiani Maryaningsih, Maryaningsih Muhammad Luthfi Mujiono Mujiono Murwani, Anis Endang Sri Narlena, Iis Narti , Sri Noprianto , Dwi Aris Putra, Dilmai Putra, Rama Anandra Rio Dinero Sapta Sari Saputra, Chendi Eko Saputra, Winki Herliansa Sari, Tina Puspita Sella, Paskah Tiara Sri Narti, Sri Suryadi, Aprilia Tirta, Danu Vethy Octaviani Wandira, Ayu Febrya Yahya , Jorgi YANTO YANTO Yanto Yanto Yoga, Waskita Martarabi Zarniati, Devi