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All Journal AGRITEPA: Jurnal Ilmu dan Teknologi Pertanian Professional : Jurnal Komunikasi dan Administrasi Publik Translitera : Jurnal Kajian Komunikasi dan Studi Media Jurnal Iso Jurnal Multidisiplin Dehasen (MUDE) Jurnal Dehasen Untuk Negeri Marcommers : Jurnal Marketing Communication and Advertising Multidisciplinary Journals Social Sciences Journal Journal of Multidisciplinary Research Harmonization
Martha Heriniazwi Dianthi
Universitas Dehasen Bengkulu
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Transportation Veterinary Other

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Representasi Kekerasan Dalam Drama Korea The Glory (Analisis Semiotika Roland Barthes) Jayanti, Jetri Putri; Yanto, Yanto; Dianthi, Martha Heriniazwi
Professional: Jurnal Komunikasi dan Administrasi Publik Vol 11 No 2 (2024): Desember
Publisher : UNIVED PRESS, Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/professional.v11i2.7447

Abstract

Violence is an act by individuals or groups that can cause victims to experience physical and non-physical pain. This study aims to analyze the representation of violence in the Korean drama The Glory committed by the cast in the Korean drama The Glory. This research uses a qualitative approach using the Roland Barthes semiotic analysis method with Sanford H. Khadis' theory of violence. Korean drama The Glory can represent 5 forms of violence according to Sanford H. Kadish's classification. In the Korean drama The Glory contains violence presented in 9 scenes contained in the scenes of the cast of this drama. Each form or type of violence represented in this drama shows a sign of denotation, connotation and myth in Roland Barthes' semiotics.
Youtube As An Agricultural Extension Media Mujiono, Mujiono; Dianthi, Martha Heriniazwi
AGRITEPA: Jurnal Ilmu dan Teknologi Pertanian Vol 11 No 2 (2024)
Publisher : UNIVED Press, Dehasen University Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/agritepa.v11i2.7284

Abstract

Purpose: This study aims to analyze the meaning of signs in a YouTube video by Penyuluh Pertanian Lapangan titled Pupuk Organik Cair ini 100 Kali Lebih Kuat Dari Air Cucian Beras/Leri - JAKABA SUPER with a duration of 13 minutes and 45 seconds, viewed 2,966,730 times. Methodology: The research adopts a qualitative approach using John Fiske’s semiotics analysis. Results: The video highlights the role of agricultural extension workers as a “bridge” between government policies and farmers. Technical information is conveyed in simple language, supported by clear visuals for better understanding. Findings: The content empowers farmers through relevant, practical education. Structured narration and clean video editing enhance communication effectiveness. Originality: This study emphasizes a semiotic approach in digital agricultural content. Novelty: It provides in-depth analysis of YouTube as an educational medium in agriculture. Conclusion: The video integrates technical education, ecological ideology, and modern technology to promote sustainable farming practices. Type of Paper: Qualitative research paper.
Marketplace Shopee Sebagai Media Komunikasi Pemasaran Toko Fajri Craft Chayono, Idrian; Narti, Sri; Dianthi, Martha Heriniazwi
Jurnal Multidisiplin Dehasen (MUDE) Vol 4 No 1 (2025): Januari
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mude.v4i1.7493

Abstract

Marketplace is a platform that facilitates online business transactions such as buying and selling goods or services online between sellers and buyers. This study aims to determine the Shopee Marketplace as a marketing communication medium for Fajri Craft Shop. This research is a qualitative descriptive research. Based on the theory used is integrated marketing communication (IMC) according to Kotller and Armstrong. The results of this study found that. First, advertising, Fajri Craft Shop utilizes the Sponsored Ads feature discount and promo features, such as flash sales, cashback and free shipping to attract more buyers. Second, sales promotion, Fajri Craft Shop uses promotional strategies such as big discounts, vouchers, free shipping, and bundling which are considered very effective in attracting buyers and increasing sales. Third, public relations, Fajri Craft Shop’s relationship with customers shows that the communication approach that focuses on active and responsive interaction, this reflects an excellent strategy in building strong and positive relationships with customers. Fourth, personal selling, in making sales, Fajri Craft Shop cooperates with influencers and affiliates. Fifth, direct marketing, the direct marketing strategy implemented by Fajri Craft Shop in the marketplace is very effective in attracting customer attention, namely by utilizing advertising features, participating in promotions, creating quality content, and providing responsive customer service Thus, an integrated marketing communication (IMC) strategy can be an effective step in utilizing the shopee marketplace as a marketing communication medium..
Analisis Konten Media Sosial Instagram Bengkulu Info Sebagai Media Penyebaran Informasi Lokal Virgo Effendi; Sri Narti; Martha Heriniazwi Dianthi
Harmonization : Jurnal Ilmu Sosial, Ilmu Hukum, dan Ilmu Ekonomi Vol. 2 No. 2 (2024): Juni
Publisher : CV. Era Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59066/harmonization.v2i2.784

Abstract

Instagram is a social media application that allows users to take photos, apply digital filters (effects to photos), and share them. This research aims to analyze the content of the Bengkulu Info Instagram social media as a medium for disseminating local information. This research is a qualitative research. Based on the Four Pillars Social Media Strategy Theory according to the theory of Lon Safko & David K Brake. The results of this research show that the entertainment content presented by @bengkuluinfo is interesting, varied, effective and unique and popular with consumers so that the audience does not feel bored and is entertained by up to date content. However, when presenting entertainment content, attention needs to be paid so that it is not excessive and out of context with the image that @bengkuluinfo has. The application of collaborative content on Instagram social media provides a positive opportunity for @bengkuluinfo on how to work together to make good things more effective and more efficient with the same goal, common perception, willingness to process, providing mutual benefits, honesty, compassion and the community. The information content uploaded by Instagram @bengkuluinfo has an interesting concept and the information provided in the content is very clear so that the content presented can make it easier for Instagram followers @bengkuluinfo to understand the content, and of course followers on Instagram can feel fulfilled by the information content provided. so that followers can clearly pay attention to the contents of the uploaded information content. The educational content analyzed in the post "Putera Bengkulu takes part in a piano competition in Hong Kong" shows how Instagram @bengkuluinfo educates its followers to innovate in order to create a more advanced future. Thus, the four pillars strategy can be an effective step in disseminating local information through the Instagram social media account @bengkuluinfo.
Representasi Kepemimpinan Dalam Film Barbie Arum Indah Respati; Sapta Sari; Martha Heriniazwi Dianthi
Harmonization : Jurnal Ilmu Sosial, Ilmu Hukum, dan Ilmu Ekonomi Vol. 2 No. 3 (2024): September
Publisher : CV. Era Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59066/harmonization.v2i3.831

Abstract

Leadership is the power to influence someone to do or not do something. For this reason, leadership requires the active use of abilities to influence others and in realizing the goals of the organization that have been set. Leadership is a behavior of individual who leads the activities of a group to a goal that wants to be created together, so this research aims to find out leadership representation in Barbie movie. The theory used is Roland Barthes Semiotics that known as one of the structural thinkers who are keen to practice Saussure's linguistic and semioligi models. Qualitative research method is a research method used in research natural object conditions, (as opposed to the experiments) where the researcher is the key instrument, data collection techniques are triangulated (combined), data analysis is inductive. The results of this study are connotative analysis in the scene opens up deeper layers of meaning from the narrative, highlighting the psychological, social, and political aspects contained in it. Barbie's tears, as a symbol of sadness, not only reflect her emotional expression, but also connote vulnerability and weakness often related to feminine stereotypes. It shows how gender norms influence the way we interpret and respond to one's emotions, as well as reflecting power dynamics in society. The changes that take place in Barbie's home, from a beautiful and comfortable place to something she no longer recognizes, reflect the consequences of the social changes brought about by patriarchy. Patriarchy, as a symbol of masculine domination, is present in the changes brought by Ken. This highlights how patriarchal ideology affects the personal dynamics between Barbie and Ken, as well as the social and cultural structures in Barbie Land. It provides an example of how gender ideology affects everyday reality.
Komunikasi Organisasi Pada Karang Taruna Dalam Meningkatkan Motivasi Pemuda Kreatif Di Desa Selingsingan Putra, Dilmai; Hidayat, Rikardo Imran; Heriniazwi, Martha
Professional: Jurnal Komunikasi dan Administrasi Publik Vol 12 No 1 (2025): Juni
Publisher : UNIVED PRESS, Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/professional.v12i1.8329

Abstract

This study aims to explore the organizational communication strategies implemented by the Karang Taruna (youth organization) of Selingsingan Village in fostering motivation among creative youth. Using a qualitative descriptive approach, data were collected through in-depth interviews, participatory observation, and documentation involving six informants, including the chairman, administrators, and active members of the organization. The research adopts Hersey and Blanchard's situational leadership theory as a framework, focusing on four communication styles: telling, selling, participating, and delegating. The findings reveal that the chairman's adaptive communication approach significantly enhances member engagement and motivation. Clear, open, and participatory communication practices are key to building a sense of belonging and active involvement among youth. This study recommends the continuous development of persuasive two-way communication within Karang Taruna to further strengthen youth participation in social and entrepreneurial activities.
Pemanfaatan Media Visual Dalam Program Edukasi Gizi Untuk Mencegah Konsumsi Gula Berlebih Di Kalangan Remaja Dianthi, Martha Heriniazwi; Handayani, Tita Septi; Maryaningsih, Maryaningsih; Lestari, Septyca Tri; Suryadi, Aprilia; Liza, Monika
Jurnal Dehasen Untuk Negeri Vol 4 No 2 (2025): Juli
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdun.v4i2.9020

Abstract

BerbaExcessive sugar consumption among adolescents poses a significant public health concern due to its association with obesity, diabetes, and other metabolic disorders. This Community Service Program (PKM) aimed to enhance nutritional literacy and raise awareness among teenagers regarding the dangers of excessive sugar intake through the use of communicative and engaging visual media. The target participants were students of SMA 4 Kota Bengkulu, with face-to-face education, interactive discussions, and distribution of visual media such as booklets and educational videos. The program was a cross-disciplinary collaboration involving the Departments of Communication, Nursing, and Computer Science at Universitas Dehasen Bengkulu. Results indicated improved student understanding of sugar-related health risks, enhanced ability to read nutrition labels, and more critical attitudes in choosing healthier foods. The evaluation suggests integrating nutrition literacy into school curricula and empowering students as change agents. This program offers a positive contribution toward fostering a nutritionally aware and health-conscious younger generation.hasa Inggris
Aisas Marketing Model In Promoting Repaint Services Through Tiktok Social Media (A Study On Tiktok Account @As_Carbon) Putra, Rama Anandra; Narti, Sri; Dianthi, Martha Heriniazwi
Journal of Multidisciplinary Research Vol. 1 No. 4 (2025): July
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jmr.v1i4.297

Abstract

This study analyzes the content strategy of the TikTok account as_carbon in promoting repaint services based on the AISAS model stages (Attention, Interest, Search, Action, Share). TikTok was chosen due to its ability to spread short, engaging, and potentially viral content organically. Using a qualitative descriptive approach, data was collected through content observation, interviews with the account owner, admin, and active customers, as well as documentation of audience interactions. The results show that as_carbon consistently implements each stage of AISAS. In the Attention stage, the account uses before-after videos with engaging visuals and trending music. Interest is built through educational and informative content about the service process and its advantages. In the Search stage, the audience seeks additional information via WhatsApp and Instagram links in the bio. The Action stage is shown by increased service orders through DM and direct communication. Lastly, the Share stage is evident through customer testimonials and voluntary sharing on social media. The study concludes that the AISAS-based content strategy effectively enhances visibility, builds trust, and drives conversion and audience participation. TikTok proves to be a powerful promotional tool for service-based businesses like repaint.
Interpersonal Communication Strategies in Facing Toxic Dating Relationships: A Study among Communication Science Students at Dehasen University Zarniati, Devi; Narti, Sri; Dianthi, Martha Heriniazwi
Social Sciences Journal Vol. 2 No. 2 (2025): Agustus
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/sosj.v2i2.740

Abstract

Toxic relationships within romantic contexts are increasingly prevalent among university students, often leading to negative mental health outcomes and distorted interpersonal dynamics. This study investigates how interpersonal communication unfolds in the context of toxic dating relationships among students of the Communication Science Department at Dehasen University. Employing a descriptive qualitative approach, data were collected via in-depth interviews, observation, and documentation from three informants who had experienced excessive control, emotional manipulation, and verbal abuse in their relationships. Findings indicate a breakdown in key interpersonal communication traits—openness was suppressed due to manipulative reactions, empathy was absent as partners lacked mutual understanding, supportiveness took the form of control rather than care, positive attitudes eroded into emotional fatigue, and equality was replaced with domination. The study highlights the need for increased awareness of healthy communication, early recognition of relational toxicity, and institutional support for students at risk. These insights contribute to the broader discourse on student mental health, character education, and interpersonal relationship management in higher education settings.
Marketing Communication Strategy of Dehasen University to Attract Prospective Students in Digital Era Laini, Mesa; Narti, Sri; Dianthi, Martha Heriniazwi
Social Sciences Journal Vol. 2 No. 2 (2025): Agustus
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/sosj.v2i2.741

Abstract

In today’s increasingly competitive higher education sector, universities must adopt strategic and adaptive marketing communication approaches to attract prospective students. This study analyzes the communication strategy of Dehasen University Bengkulu (UNIVED) by applying Kotler’s Promotion Mix framework, which includes advertising, sales promotion, personal selling, public relations, and direct marketing. The research uses a descriptive qualitative method with data collected through interviews, observation, and documentation from key figures within the university's new student admission committee. Findings show that UNIVED effectively combines traditional and digital media, including AI-based content creation for social media platforms like Instagram and TikTok. Advertising is supported by printed brochures and banners, while sales promotions include scholarships, fee discounts, and referral incentives. Personal selling is conducted via school visits and education fairs, building trust through face-to-face engagement. Public relations efforts are maintained through media exposure and community involvement, enhancing institutional credibility. Direct marketing employs personalized messages via WhatsApp, email, and social networks. From 2020 to 2024, student enrollment steadily increased, indicating the strategy’s effectiveness. The study concludes that integrated, technology-based, and student-focused communication enhances institutional visibility and appeal. UNIVED is encouraged to strengthen two-way digital communication to remain relevant and competitive in the digital era.
Co-Authors Aghisty Firan Marenza Arum Indah Respati Chayono, Idrian Dinero, Rio Eka Apriyanti, Eka Elesmi, Elesmi Erwanda, Ega Silvia Fisabilillah, Fahri Giri Hartono, Giri Handayani, Tita Septi Hidayat, Rikardo Imran Jayanti, Jetri Putri Karim, Zuhri Abdul Laini, Mesa Lestari, Septyca Tri Liza, Monika Maryaningsih, Maryaningsih Mujiono Mujiono Murwani, Anis Endang Sri Narlena, Iis Narti , Sri Putra, Dilmai Putra, Rama Anandra Sapta Sari Sapta Sari Sari, Tina Puspita Sri Narti Sri Narti, Sri Suryadi, Aprilia Tirta, Danu Vethy Octaviani Virgo Effendi Wandira, Ayu Febrya Yahya , Jorgi YANTO YANTO Yanto Yanto Zarniati, Devi