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Journal : Harmonization

Analisis Konten Media Sosial Instagram Bengkulu Info Sebagai Media Penyebaran Informasi Lokal Virgo Effendi; Sri Narti; Martha Heriniazwi Dianthi
Harmonization : Jurnal Ilmu Sosial, Ilmu Hukum, dan Ilmu Ekonomi Vol. 2 No. 2 (2024): Juni
Publisher : CV. Era Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59066/harmonization.v2i2.784

Abstract

Instagram is a social media application that allows users to take photos, apply digital filters (effects to photos), and share them. This research aims to analyze the content of the Bengkulu Info Instagram social media as a medium for disseminating local information. This research is a qualitative research. Based on the Four Pillars Social Media Strategy Theory according to the theory of Lon Safko & David K Brake. The results of this research show that the entertainment content presented by @bengkuluinfo is interesting, varied, effective and unique and popular with consumers so that the audience does not feel bored and is entertained by up to date content. However, when presenting entertainment content, attention needs to be paid so that it is not excessive and out of context with the image that @bengkuluinfo has. The application of collaborative content on Instagram social media provides a positive opportunity for @bengkuluinfo on how to work together to make good things more effective and more efficient with the same goal, common perception, willingness to process, providing mutual benefits, honesty, compassion and the community. The information content uploaded by Instagram @bengkuluinfo has an interesting concept and the information provided in the content is very clear so that the content presented can make it easier for Instagram followers @bengkuluinfo to understand the content, and of course followers on Instagram can feel fulfilled by the information content provided. so that followers can clearly pay attention to the contents of the uploaded information content. The educational content analyzed in the post "Putera Bengkulu takes part in a piano competition in Hong Kong" shows how Instagram @bengkuluinfo educates its followers to innovate in order to create a more advanced future. Thus, the four pillars strategy can be an effective step in disseminating local information through the Instagram social media account @bengkuluinfo.
Representasi Kepemimpinan Dalam Film Barbie Arum Indah Respati; Sapta Sari; Martha Heriniazwi Dianthi
Harmonization : Jurnal Ilmu Sosial, Ilmu Hukum, dan Ilmu Ekonomi Vol. 2 No. 3 (2024): September
Publisher : CV. Era Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59066/harmonization.v2i3.831

Abstract

Leadership is the power to influence someone to do or not do something. For this reason, leadership requires the active use of abilities to influence others and in realizing the goals of the organization that have been set. Leadership is a behavior of individual who leads the activities of a group to a goal that wants to be created together, so this research aims to find out leadership representation in Barbie movie. The theory used is Roland Barthes Semiotics that known as one of the structural thinkers who are keen to practice Saussure's linguistic and semioligi models. Qualitative research method is a research method used in research natural object conditions, (as opposed to the experiments) where the researcher is the key instrument, data collection techniques are triangulated (combined), data analysis is inductive. The results of this study are connotative analysis in the scene opens up deeper layers of meaning from the narrative, highlighting the psychological, social, and political aspects contained in it. Barbie's tears, as a symbol of sadness, not only reflect her emotional expression, but also connote vulnerability and weakness often related to feminine stereotypes. It shows how gender norms influence the way we interpret and respond to one's emotions, as well as reflecting power dynamics in society. The changes that take place in Barbie's home, from a beautiful and comfortable place to something she no longer recognizes, reflect the consequences of the social changes brought about by patriarchy. Patriarchy, as a symbol of masculine domination, is present in the changes brought by Ken. This highlights how patriarchal ideology affects the personal dynamics between Barbie and Ken, as well as the social and cultural structures in Barbie Land. It provides an example of how gender ideology affects everyday reality.