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All Journal AGRITEPA: Jurnal Ilmu dan Teknologi Pertanian Professional : Jurnal Komunikasi dan Administrasi Publik Translitera : Jurnal Kajian Komunikasi dan Studi Media Jurnal Multidisiplin Dehasen (MUDE) Jurnal Dehasen Untuk Negeri Marcommers : Jurnal Marketing Communication and Advertising Kasta: Jurnal Ilmu Sosial, Agama, Budaya dan Terapan Jurnal Dehasen Mengabdi Indonesian Journal of Multidisciplinary Sciences Multidisciplinary Journals Social Sciences Journal Jurnal Gotong Royong Jurnal Multidisiplin Journal of Multidisciplinary Research Social Sciences Journal Journal of Law, Social Science, and Management Review Harmonization Jurnal ISO: Jurnal Ilmu Sosial, Politik dan Humaniora
Martha Heriniazwi Dianthi
Program Studi Ilmu Komunikasi, Fakultas Ilmu-Ilmu Sosial, Universitas Dehasen Bengkulu
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Analisis Komunikasi Pemasaran Wisata Palembang Melalui Media Sosial Dianthi, Martha Heriniazwi
Marcommers : Jurnal Marketing Communication and Advertising Vol 11, No 1 (2022)
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/marcommers.v11i1.3709

Abstract

Promosi media online saat ini menjadi sebuah cara baru dalam memproduksikan suatu produk atau barang. Cara ini dinilai cukup efektif daripada cara konvensional. Dampak yang dirasakan dari kegiatan promosi. Salah satunya yang dilakukan oleh pemerintah kota Palembang yang melakukan promosi destinasi wisata melalui media online seperti website dan instagram.Kedua media ini memiliki ciri dan dampak masing-masing yang dapat dirasakan guna mengembangkan pariwisata di Kota Palembang tersebut. Seperti halnya kemudahan dalam memberikan informasi atau mengetahui berita terbaru yang ada di Kota Palembang tersebut. Maka dari itu, penelitian ini akan menganalisis bagaimana promosi komunikasi pemasaran yang dilakukan oleh pemerintahan Kota Palembang melalui media sosial Dalam penelitian ini akan menggunakan metode penelitian kualitatif dengan melakukan wawa cara mendalam terhadap key informan. Key informa  tersebut terdiri dari dua orang yang merupakan pengurus serta admi  dari media sosial Pemerintah Kota Palembang
Marketing Communication Strategy Of Bengkulu Provincial Government Towards Tabut Festival As An International Event Vethy Octaviani; Martha Heriniazwi Dianthi; Rio Dinero
Jurnal ISO: Jurnal Ilmu Sosial, Politik dan Humaniora Vol. 3 No. 2 (2023): Desember
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/iso.v3i2.1542

Abstract

The tourism sector is currently starting to grow again after experiencing a crisis that occurred due to the Covid-19 Pandemic that occurred almost all over the world. This development is utilized by the Bengkulu Provincial Government to develop tourism owned by Bengkulu by holding the 2023 Ark Festival. Unlike the Tabut Festival in previous years, the Bengkulu Provincial Government currently has a strategy to move towards the Tabut Festival as an international event. This research uses descriptive qualitative research methods with data collection through in-depth interviews and literature studies. Therefore, it can be explained that based on segmentation, the Bengkulu Provincial Tourism Office targets local visitors in areas near Bengkulu Province, namely West Sumatra, South Sumatra, Jambi and Lampung. As for international visitors, the target is ASEAN members, Middle Eastern countries and Europe. The visitor target for the 2023 Tabut Festival is 150,000 both internationally and nationally. For now, social media is the priority media in promoting the Festival Tabut. The theme used is’ Keramaian Asli Bengkulu’. This theme is expected to be an attraction for visitors and be able to attract economic movements in Bengkulu Province. However, the obstacle felt by the Tourism Office is the limited media used and the human resources it has. Therefore, to go to the International Event still needs more careful preparation for next year, especially on promotional media and human resources at the Bengkulu City Tourism Office.
Upaya Peningkatan Kebersihan Lingkungan Melalui Gotong Royong Bersama Masyarakat Dan Penyediaan Sarana Tempat Sampah Di RT 04 Anggut Bawah Aprianty, Riska Eka; Sella, Paskah Tiara; Yoga, Waskita Martarabi; Saputra, Winki Herliansa; Jusmadi, Evryeni; Martiani, Martiani; Dianthi, Martha Heriniazwi
Jurnal Gotong Royong Vol 3 No 1 (2026): Mei
Publisher : LPPM Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/goro.v3i1.10698

Abstract

Environmental cleanliness is one of the important factors in creating a healthy and comfortable quality of life for the community. Waste problems that are still frequently found in residential areas are caused by low public awareness and limited supporting facilities, such as waste bins. This study aims to examine efforts to improve environmental cleanliness through community-based mutual cooperation activities and the provision of waste disposal facilities. The method used was a participatory approach by involving the community in collective cleaning activities and observing environmental conditions before and after the implementation of the program. The results indicate that regular mutual cooperation activities and the availability of adequate waste bins can increase public awareness of the importance of environmental cleanliness and reduce the amount of scattered waste. Furthermore, active community participation plays a significant role in maintaining the sustainability of environmental cleanliness. This study concludes that collaboration with the community, supported by adequate facilities and infrastructure, can be an effective strategy for improving environmental cleanliness.
The Image of Bengkulu City Government in Public Service Delivery as Reflected in Online Media Coverage From 2023 To 2025 Antonio Imanda; Martha Heriniazwi Dianthi; Dahlia; Dyah Noor Intan
Indonesian Journal of Multidisciplinary Sciences (IJoMS) Vol. 5 No. 1 (2026): Indonesian Journal of Multidisciplinary Sciences (IJoMS)
Publisher : CV. Era Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59066/ijoms.v5i1.2376

Abstract

This study aims to analyze the image of the Bengkulu City Government in public service delivery as reflected in online media coverage from 2023 to 2025. The research uses a descriptive qualitative approach with qualitative content analysis. The data were obtained from online news articles discussing public service programs of the Bengkulu City Government, particularly the Harapan dan Doa Public Service Mall, Mobile Public Service Mall, digital public services, the Sippadek application, free licensing services, and the public service compliance assessment by the Ombudsman. The findings show that online media tend to construct a positive image of the Bengkulu City Government as an active, responsive, transparent, and adaptive local government in improving public services. The Public Service Mall appears as the dominant narrative because it represents integrated and accessible service delivery. In addition, the increasing number of service users, the implementation of mobile services, and the development of digital-based services strengthen the image of innovation and service improvement. However, the study also finds that the image presented in online media is mostly built from official government sources and institutional achievements. Public voices, service user experiences, and critical evaluations of service quality are less dominant in the news coverage. Therefore, the public service image of the Bengkulu City Government in online media can be understood as a positive institutional image, but it does not fully represent the complete experience of citizens in accessing public services.
Public Relations Approach In Building Client Trust In Cleaning Service Outsourcing At Pt Zara Nusantara Utama Jeanni Betasya Sabila; Martha Heriniazwi Dianthi; Dilmai Putra
Jurnal Multidisiplin Vol. 2 No. 4 (2026): Juni
Publisher : CV. Utami

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jm.v2i4.685

Abstract

This study aims to analyze the public relations approach in building client trust in cleaning service outsourcing at PT Zara Nusantara Utama. This research uses a qualitative method with a descriptive approach. Data were collected through in-depth interviews, observations, and documentation. The research informants consisted of public relations staff, company clients, and operational employees involved in service activities. Data analysis was conducted using the Miles and Huberman model, including data reduction, data display, and conclusion drawing. The results show that the public relations approach in building client trust is carried out through responsive communication, open handling of client complaints, and efforts to maintain cooperative relationships with clients. Based on the Relationship Management Theory, the relationship between the company and clients is reflected through five main dimensions: trust, openness, commitment, mutual control, and satisfaction. Client trust has been established, although it is still influenced by the consistency of service quality in the field. Communication openness and company commitment are demonstrated through responses to client complaints, although they tend to be reactive. The level of client satisfaction is categorized as fairly satisfied since the services help operational needs despite some inconsistencies in service delivery. This study indicates that the success of building client trust is determined not only by technical service quality but also by effective communication and sustainable relationship management between the company and its clients.
Youtube As An Agricultural Extension Media Mujiono Mujiono; Martha Heriniazwi Dianthi
AGRITEPA: Jurnal Ilmu dan Teknologi Pertanian Vol 11 No 2 (2024)
Publisher : UNIVED Press, Dehasen University Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/agritepa.v11i2.7284

Abstract

Purpose: This study aims to analyze the meaning of signs in a YouTube video by Penyuluh Pertanian Lapangan titled Pupuk Organik Cair ini 100 Kali Lebih Kuat Dari Air Cucian Beras/Leri - JAKABA SUPER with a duration of 13 minutes and 45 seconds, viewed 2,966,730 times. Methodology: The research adopts a qualitative approach using John Fiske’s semiotics analysis. Results: The video highlights the role of agricultural extension workers as a “bridge” between government policies and farmers. Technical information is conveyed in simple language, supported by clear visuals for better understanding. Findings: The content empowers farmers through relevant, practical education. Structured narration and clean video editing enhance communication effectiveness. Originality: This study emphasizes a semiotic approach in digital agricultural content. Novelty: It provides in-depth analysis of YouTube as an educational medium in agriculture. Conclusion: The video integrates technical education, ecological ideology, and modern technology to promote sustainable farming practices. Type of Paper: Qualitative research paper.
Communication Strategies By The Leaders Of Pt. Enseval Putra Megatrading, Tbk Bengkulu Reski Herdiansyah; Dilmai Putra; Martha Heriniazwi Dianthi
Social Sciences Journal Vol. 3 No. 1 (2026): February
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/sosj.v3i1.968

Abstract

The strategy of communication by leadership is one of the important factors in creating a conducive work environment and enhancing employee motivation. This research is motivated by the significance of the role of leadership in delivering information and building healthy interpersonal relationships in the workplace. The problem formulation in this study is how the communication strategy of PT. Enseval Putra Megatrading, Tbk Bengkulu motivates employees. The objective of this research is to describe the communication strategies implemented by company leaders to encourage employee spirit and performance. This research uses a qualitative descriptive approach. Data collection techniques were conducted through in-depth interviews, direct observation, and documentation study. The research informants consisted of leaders, secretaries, warehouse heads, and staff employees. Data analysis used the interactive model by Miles and Huberman, through stages of data reduction, data presentation, and conclusion drawing. This study refers to Harold D. Lasswell's communication theory, which analyzes the communication process through five main elements: Who (who is the communicator), Says What (what is the message), In Which Channel (communication channel), To Whom (who is the communicator), and With What Effect (the effect of communication produced). The results of the study indicate that the leaders of PT. Enseval Bengkulu implement five communication strategies, namely information openness, two-way communication, personal approach, appreciation, and inspirational delivery of vision and mission. These strategies have proven to enhance employee motivation, engagement, and performance. Strategic leadership communication contributes positively to work spirit and productivity. The recommendation from this study is for leaders to continue developing more adaptive, responsive, and participatory communication, as well as to optimally utilize communication technology to reach all employees evenly.
Communication Strategy Of Radio Republik Indonesia (RRI) Bengkulu In Retaining Listeners Through Youtube Content (A Study On Programa 1 Channel: Dialog Interaktif Pagi) Tinton Irawan; Sri Narti; Martha Heriniazwi Dianthi
Social Sciences Journal Vol. 3 No. 1 (2026): February
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/sosj.v3i1.1256

Abstract

This study examines the communication strategy of Radio Republik Indonesia (RRI) Bengkulu in retaining listeners through YouTube content, focusing on Programa 1’s “Dialog Interaktif Pagi.” The research uses a descriptive qualitative approach to capture how a public broadcasting institution adapts to digital media consumption. Data were collected through observation, in-depth interviews with key informants (the Head of the Broadcasting Team and the program host), and documentation of broadcasting activities and YouTube content. The analysis is guided by Susan Tyler Eastman’s framework, which highlights five strategic dimensions: compatibility, habit formation, control of audience flow, conservation of program resources, and mass appeal. Findings indicate that RRI Bengkulu aligns program topics and presentation styles with audience needs, maintains listening habits through consistent scheduling and recognizable program identity, and directs audience flow by integrating on-air and online promotion. The station also optimizes limited resources by repackaging broadcast materials into digital formats and strengthening teamwork in production planning. Finally, RRI Bengkulu enhances mass appeal by selecting accessible themes, encouraging audience participation, and using YouTube to expand reach beyond traditional radio listeners. Overall, these strategies help RRI Bengkulu sustain loyal audiences while attracting new viewers in the digital era, supporting the relevance and competitiveness of public radio broadcasting.
Kebersihan Makam Berbasis Gotong Royong sebagai Upaya Peningkatan Kepedulian Lingkungan di Desa Talang Dantuk Dhania Nabila; Denti Narti; Deni Efrianti; Iin Karnila; Nabilla Afifa Amatullah; Devina Ninosari; Tita Septi Handayani; Martha Heriniazwi Dianthi
Jurnal Dehasen Mengabdi Vol 5 No 1 (2026): Maret
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdm.v5i1.10713

Abstract

Environmental cleanliness is an important aspect in maintaining comfort, health, and social values within the community, including cemetery areas. Village cemeteries serve not only as burial sites but also hold religious and social significance that must be preserved. Talang Dantuk Village, Seluma District, Seluma Regency, faces challenges related to inadequate maintenance and cleanliness of cemetery areas due to limited time, facilities, and community awareness. This community service activity aims to enhance public awareness and participation in maintaining cemetery cleanliness through collective cleaning activities based on mutual cooperation. The methods included initial observation, coordination with village authorities and community leaders, implementation of joint cemetery cleaning activities, and evaluation and follow-up. The results indicate increased community awareness, improved cleanliness and organization of the cemetery area, and strengthened community solidarity. This activity is expected to serve as an initial step toward sustainable maintenance of village cemetery cleanliness.
Self-Commodification Of University Students In Tiktok Content: A Visual And Verbal Semiotic Analysis Eni Novita; Irene Julianti; Martha Heriniazwi Dianthi
Multidisciplinary Journals Vol. 3 No. 1 (2026): March
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mj.v3i1.1182

Abstract

This study examines the process of self commodification among Indonesian migrant university students through TikTok content using a visual and verbal semiotic analysis. As economic pressures increase, many students living away from their hometowns utilize TikTok as an alternative source of income by transforming personal identity, emotions, and everyday experiences into monetizable content. This research employs a qualitative approach grounded in Roland Barthes’ semiotic framework, focusing on denotation, connotation, and myth to interpret meanings embedded in student generated TikTok videos. The findings indicate that self commodification is constructed through recurring visual and verbal signs that depict ordinary student life while simultaneously conveying struggle, authenticity, and perseverance. At the mythological level, these representations normalize digital labor and frame self commodification as a natural and acceptable strategy for economic survival. The study highlights how TikTok functions not only as a communication platform but also as a space where identity performance and economic necessity intersect. This research contributes to communication studies by providing a critical understanding of meaning making, digital labor, and identity construction among Indonesian migrant university students.
Co-Authors Afriandi Afriandi Aghisty Firan Marenza Aldila Vidianingtyas Utami Ali Salman Andretama wijiyono Annisa Sukma Dwi Oktavia Antonio Imanda Aprianty, Riska Eka Arini Jusiati Azizah Amelia Kartika Sitorus Bakat Seno Pratomo Bayu Risdiyanto Chayono, Idrian Churin ’In Dahlia Dea Ananda Putri Deni Efrianti Denti Narti Devina Ninosari Dhania Nabila Dilmai Putra Dinero, Rio Dwi Aris Noprianto Dwi Novriansyah Dyah Noor Intan Effendi, Virgo Elesmi, Elesmi Eni Novita Erwanda, Ega Silvia Evi Lorita Fanro Fanro Fisabilillah, Fahri Giri Hartono, Giri Handayani, Tita Septi Hazairi Hazairi Hidayat, Rikardo Imran Iin Karnila Irene Julianti Jayanti, Jetri Putri Jeanni Betasya Sabila Jelia Anggraini Putri Jouse Mediansyah Jusmadi, Evryeni Karim, Zuhri Abdul Laini, Mesa Ledyva Yolanda Lestari, Septyca Tri Liza, Monika Lola Sari M, Mujiono Manual Selvaraj Bexci Martiani Martiani, Martiani Maryaningsih Maryaningsih Muhammad Luthfi Murwani, Anis Endang Sri Nabilla Afifa Amatullah Narlena, Iis Narti , Sri Perina Anita Sari Prisilia Oktaviani Putra, Rama Anandra Rahmadan Fradata Raypaldo Agustian Reski Herdiansyah Respati, Arum Indah Rio Dinero Riski Defa Agung Riski Defa Agung Sapta Sari Sapta Sari Saputra, Winki Herliansa Sari, Tina Puspita Sella, Paskah Tiara Sopan Paidi Sri Narti Sri Narti Sri Narti Sri Narti, Sri Suryadi, Aprilia Tiara Desri Meisena Tinton Irawan Tirta, Danu Vethy Octaviani Wandira, Ayu Febrya Yahya , Jorgi Yanto Yanto YANTO YANTO Yoga, Waskita Martarabi zakia Askanabila Zarniati, Devi