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All Journal AGRITEPA: Jurnal Ilmu dan Teknologi Pertanian Professional : Jurnal Komunikasi dan Administrasi Publik Translitera : Jurnal Kajian Komunikasi dan Studi Media Jurnal Multidisiplin Dehasen (MUDE) Jurnal Dehasen Untuk Negeri Marcommers : Jurnal Marketing Communication and Advertising Jurnal Dehasen Mengabdi Multidisciplinary Journals Social Sciences Journal Jurnal Gotong Royong Jurnal Multidisiplin Journal of Multidisciplinary Research Jurnal ISO: Jurnal Ilmu Sosial, Politik dan Humaniora
Martha Heriniazwi Dianthi
Universitas Dehasen Bengkulu
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Upaya Peningkatan Kebersihan Lingkungan Melalui Gotong Royong Bersama Masyarakat Dan Penyediaan Sarana Tempat Sampah Di RT 04 Anggut Bawah Aprianty, Riska Eka; Sella, Paskah Tiara; Yoga, Waskita Martarabi; Saputra, Winki Herliansa; Jusmadi, Evryeni; Martiani, Martiani; Dianthi, Martha Heriniazwi
Jurnal Gotong Royong Vol 3 No 1 (2026): Mei
Publisher : LPPM Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/goro.v3i1.10698

Abstract

Environmental cleanliness is one of the important factors in creating a healthy and comfortable quality of life for the community. Waste problems that are still frequently found in residential areas are caused by low public awareness and limited supporting facilities, such as waste bins. This study aims to examine efforts to improve environmental cleanliness through community-based mutual cooperation activities and the provision of waste disposal facilities. The method used was a participatory approach by involving the community in collective cleaning activities and observing environmental conditions before and after the implementation of the program. The results indicate that regular mutual cooperation activities and the availability of adequate waste bins can increase public awareness of the importance of environmental cleanliness and reduce the amount of scattered waste. Furthermore, active community participation plays a significant role in maintaining the sustainability of environmental cleanliness. This study concludes that collaboration with the community, supported by adequate facilities and infrastructure, can be an effective strategy for improving environmental cleanliness.
Public Relations Approach In Building Client Trust In Cleaning Service Outsourcing At Pt Zara Nusantara Utama Jeanni Betasya Sabila; Martha Heriniazwi Dianthi; Dilmai Putra
Jurnal Multidisiplin Vol. 2 No. 4 (2026): Juni
Publisher : CV. Utami

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jm.v2i4.685

Abstract

This study aims to analyze the public relations approach in building client trust in cleaning service outsourcing at PT Zara Nusantara Utama. This research uses a qualitative method with a descriptive approach. Data were collected through in-depth interviews, observations, and documentation. The research informants consisted of public relations staff, company clients, and operational employees involved in service activities. Data analysis was conducted using the Miles and Huberman model, including data reduction, data display, and conclusion drawing. The results show that the public relations approach in building client trust is carried out through responsive communication, open handling of client complaints, and efforts to maintain cooperative relationships with clients. Based on the Relationship Management Theory, the relationship between the company and clients is reflected through five main dimensions: trust, openness, commitment, mutual control, and satisfaction. Client trust has been established, although it is still influenced by the consistency of service quality in the field. Communication openness and company commitment are demonstrated through responses to client complaints, although they tend to be reactive. The level of client satisfaction is categorized as fairly satisfied since the services help operational needs despite some inconsistencies in service delivery. This study indicates that the success of building client trust is determined not only by technical service quality but also by effective communication and sustainable relationship management between the company and its clients.
Youtube As An Agricultural Extension Media Mujiono Mujiono; Martha Heriniazwi Dianthi
AGRITEPA: Jurnal Ilmu dan Teknologi Pertanian Vol 11 No 2 (2024)
Publisher : UNIVED Press, Dehasen University Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/agritepa.v11i2.7284

Abstract

Purpose: This study aims to analyze the meaning of signs in a YouTube video by Penyuluh Pertanian Lapangan titled Pupuk Organik Cair ini 100 Kali Lebih Kuat Dari Air Cucian Beras/Leri - JAKABA SUPER with a duration of 13 minutes and 45 seconds, viewed 2,966,730 times. Methodology: The research adopts a qualitative approach using John Fiske’s semiotics analysis. Results: The video highlights the role of agricultural extension workers as a “bridge” between government policies and farmers. Technical information is conveyed in simple language, supported by clear visuals for better understanding. Findings: The content empowers farmers through relevant, practical education. Structured narration and clean video editing enhance communication effectiveness. Originality: This study emphasizes a semiotic approach in digital agricultural content. Novelty: It provides in-depth analysis of YouTube as an educational medium in agriculture. Conclusion: The video integrates technical education, ecological ideology, and modern technology to promote sustainable farming practices. Type of Paper: Qualitative research paper.
Communication Strategies By The Leaders Of Pt. Enseval Putra Megatrading, Tbk Bengkulu Reski Herdiansyah; Dilmai Putra; Martha Heriniazwi Dianthi
Social Sciences Journal Vol. 3 No. 1 (2026): February
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/sosj.v3i1.968

Abstract

The strategy of communication by leadership is one of the important factors in creating a conducive work environment and enhancing employee motivation. This research is motivated by the significance of the role of leadership in delivering information and building healthy interpersonal relationships in the workplace. The problem formulation in this study is how the communication strategy of PT. Enseval Putra Megatrading, Tbk Bengkulu motivates employees. The objective of this research is to describe the communication strategies implemented by company leaders to encourage employee spirit and performance. This research uses a qualitative descriptive approach. Data collection techniques were conducted through in-depth interviews, direct observation, and documentation study. The research informants consisted of leaders, secretaries, warehouse heads, and staff employees. Data analysis used the interactive model by Miles and Huberman, through stages of data reduction, data presentation, and conclusion drawing. This study refers to Harold D. Lasswell's communication theory, which analyzes the communication process through five main elements: Who (who is the communicator), Says What (what is the message), In Which Channel (communication channel), To Whom (who is the communicator), and With What Effect (the effect of communication produced). The results of the study indicate that the leaders of PT. Enseval Bengkulu implement five communication strategies, namely information openness, two-way communication, personal approach, appreciation, and inspirational delivery of vision and mission. These strategies have proven to enhance employee motivation, engagement, and performance. Strategic leadership communication contributes positively to work spirit and productivity. The recommendation from this study is for leaders to continue developing more adaptive, responsive, and participatory communication, as well as to optimally utilize communication technology to reach all employees evenly.
Communication Strategy Of Radio Republik Indonesia (RRI) Bengkulu In Retaining Listeners Through Youtube Content (A Study On Programa 1 Channel: Dialog Interaktif Pagi) Tinton Irawan; Sri Narti; Martha Heriniazwi Dianthi
Social Sciences Journal Vol. 3 No. 1 (2026): February
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/sosj.v3i1.1256

Abstract

This study examines the communication strategy of Radio Republik Indonesia (RRI) Bengkulu in retaining listeners through YouTube content, focusing on Programa 1’s “Dialog Interaktif Pagi.” The research uses a descriptive qualitative approach to capture how a public broadcasting institution adapts to digital media consumption. Data were collected through observation, in-depth interviews with key informants (the Head of the Broadcasting Team and the program host), and documentation of broadcasting activities and YouTube content. The analysis is guided by Susan Tyler Eastman’s framework, which highlights five strategic dimensions: compatibility, habit formation, control of audience flow, conservation of program resources, and mass appeal. Findings indicate that RRI Bengkulu aligns program topics and presentation styles with audience needs, maintains listening habits through consistent scheduling and recognizable program identity, and directs audience flow by integrating on-air and online promotion. The station also optimizes limited resources by repackaging broadcast materials into digital formats and strengthening teamwork in production planning. Finally, RRI Bengkulu enhances mass appeal by selecting accessible themes, encouraging audience participation, and using YouTube to expand reach beyond traditional radio listeners. Overall, these strategies help RRI Bengkulu sustain loyal audiences while attracting new viewers in the digital era, supporting the relevance and competitiveness of public radio broadcasting.
Kebersihan Makam Berbasis Gotong Royong sebagai Upaya Peningkatan Kepedulian Lingkungan di Desa Talang Dantuk Dhania Nabila; Denti Narti; Deni Efrianti; Iin Karnila; Nabilla Afifa Amatullah; Devina Ninosari; Tita Septi Handayani; Martha Heriniazwi Dianthi
Jurnal Dehasen Mengabdi Vol 5 No 1 (2026): Maret
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdm.v5i1.10713

Abstract

Environmental cleanliness is an important aspect in maintaining comfort, health, and social values within the community, including cemetery areas. Village cemeteries serve not only as burial sites but also hold religious and social significance that must be preserved. Talang Dantuk Village, Seluma District, Seluma Regency, faces challenges related to inadequate maintenance and cleanliness of cemetery areas due to limited time, facilities, and community awareness. This community service activity aims to enhance public awareness and participation in maintaining cemetery cleanliness through collective cleaning activities based on mutual cooperation. The methods included initial observation, coordination with village authorities and community leaders, implementation of joint cemetery cleaning activities, and evaluation and follow-up. The results indicate increased community awareness, improved cleanliness and organization of the cemetery area, and strengthened community solidarity. This activity is expected to serve as an initial step toward sustainable maintenance of village cemetery cleanliness.
Self-Commodification Of University Students In Tiktok Content: A Visual And Verbal Semiotic Analysis Eni Novita; Irene Julianti; Martha Heriniazwi Dianthi
Multidisciplinary Journals Vol. 3 No. 1 (2026): March
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mj.v3i1.1182

Abstract

This study examines the process of self commodification among Indonesian migrant university students through TikTok content using a visual and verbal semiotic analysis. As economic pressures increase, many students living away from their hometowns utilize TikTok as an alternative source of income by transforming personal identity, emotions, and everyday experiences into monetizable content. This research employs a qualitative approach grounded in Roland Barthes’ semiotic framework, focusing on denotation, connotation, and myth to interpret meanings embedded in student generated TikTok videos. The findings indicate that self commodification is constructed through recurring visual and verbal signs that depict ordinary student life while simultaneously conveying struggle, authenticity, and perseverance. At the mythological level, these representations normalize digital labor and frame self commodification as a natural and acceptable strategy for economic survival. The study highlights how TikTok functions not only as a communication platform but also as a space where identity performance and economic necessity intersect. This research contributes to communication studies by providing a critical understanding of meaning making, digital labor, and identity construction among Indonesian migrant university students.
The Construction of Diabetes Mellitus as a Health Threat in Local Media Reporting: A Framing Analysis of a BETV News Article Martha Heriniazwi Dianthi; Dwi Aris Noprianto; Hazairi Hazairi
Journal of Multidisciplinary Research Vol. 2 No. 3 (2026): April
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jmr.v2i3.515

Abstract

Diabetes Mellitus is a non-communicable disease that continues to increase and has become a major public health concern, including at the local level. Beyond its biomedical dimension, diabetes is also a health communication issue, as public understanding of the disease is shaped by media coverage. This study aims to examine how Diabetes Mellitus is constructed as a health threat in local media reporting in Bengkulu. The study employs a qualitative approach using Robert M. Entman’s framing analysis to analyze a single news article published by BETV. Data were analyzed through four framing elements: problem definition, causal interpretation, moral evaluation, and treatment recommendation. The findings indicate that Diabetes Mellitus is framed as an increasing health threat, particularly to younger generations, through the emphasis on numerical data and urgent language. The causes of diabetes are predominantly attributed to individual behaviors, such as excessive sugar consumption and unhealthy lifestyles, while structural factors receive limited attention. Moral judgments are implicitly conveyed by positioning individuals as primarily responsible for the disease, and proposed solutions focus on personal behavior change. This study highlights the role of local media in shaping health-related meanings and demonstrates the relevance of framing analysis in health communication research.
Educational Disparities in Underdeveloped Regions: Limited Facilities, the Role of Teachers, and the Challenges of Digitalization Tiara Desri Meisena; Azizah Amelia Kartika Sitorus; Jouse Mediansyah; Martha Heriniazwi Dianthi
Journal of Multidisciplinary Research Vol. 2 No. 3 (2026): April
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jmr.v2i3.518

Abstract

Educational disparities in underdeveloped regions remain a persistent issue within the Indonesian education system. Limited educational facilities, the dominant role of teachers, and challenges in the implementation of educational digitalization are key factors affecting the quality of learning in these areas. This study aims to examine educational disparities in underdeveloped regions by analyzing limitations in educational facilities, the role of teachers, and the challenges of educational digitalization. The study employs a qualitative approach using a literature review method. Data were collected from academic journal articles, official government reports, documents from international organizations, and relevant online media published within the last five years. Data analysis was conducted using descriptive qualitative techniques through data reduction, data presentation, and conclusion drawing. The findings indicate that inadequate educational facilities remain a major barrier to effective learning in underdeveloped regions. Teachers play a critical role in sustaining educational processes; however, the heavy reliance on teachers reflects insufficient systemic support. Educational digitalization offers potential to reduce educational disparities, yet its implementation is constrained by limited technological infrastructure and uneven digital literacy. The study highlights the importance of integrated and context-sensitive policy approaches to address educational disparities in underdeveloped regions.
Strategy Of Using Video And Audio Narration In Online Media To Increase Audience Engagement zakia Askanabila; Martha Heriniazwi Dianthi; Yanto Yanto
Journal of Multidisciplinary Research Vol. 2 No. 4 (2026): July
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jmr.v2i4.688

Abstract

This study aims to analyze the strategy of Bengkuluekspress.com in utilizing news videos and audio narration to increase audience engagement on digital platforms. This research uses a descriptive qualitative approach with data collection techniques through in-depth interviews, observation, and documentation. The research informants consisted of five individuals directly involved in the multimedia content production process, including the General Manager, Editor-in-Chief, Content Manager, Video Editor, and Voice Over. Data analysis used the Miles and Huberman model, which includes data reduction, data display, and conclusion drawing. This study applies the Uses and Gratifications Theory (UGT) to understand the relationship between media strategies and audience needs. The results show that Bengkuluekspress.com implements audiovisual content management strategies through four main stages: content planning, video and audio narration production, multiplatform content distribution, and evaluation based on audience engagement data. Audio narration plays an important role in clarifying information and building storytelling that helps viewers understand the news content. Meanwhile, distributing content across various digital platforms such as Facebook, Instagram, YouTube, and TikTok expands reach and increases audience interaction. The challenges faced include strict digital platform regulations, technical production limitations, and content format adjustments for each platform. The study concludes that the strategic use of video and audio narration can significantly enhance audience engagement while strengthening the competitiveness of local online media.
Co-Authors Aghisty Firan Marenza Aprianty, Riska Eka Arini Jusiati Azizah Amelia Kartika Sitorus Bayu Risdiyanto Chayono, Idrian Deni Efrianti Denti Narti Devina Ninosari Dhania Nabila Dilmai Putra Dinero, Rio Dwi Aris Noprianto Dwi Novriansyah Elesmi, Elesmi Eni Novita Erwanda, Ega Silvia Fisabilillah, Fahri Giri Hartono, Giri Handayani, Tita Septi Hazairi Hazairi Hidayat, Rikardo Imran Iin Karnila Irene Julianti Jayanti, Jetri Putri Jeanni Betasya Sabila Jouse Mediansyah Jusmadi, Evryeni Karim, Zuhri Abdul Laini, Mesa Lestari, Septyca Tri Liza, Monika M, Mujiono Martiani Martiani, Martiani Maryaningsih, Maryaningsih Muhammad Luthfi Murwani, Anis Endang Sri Nabilla Afifa Amatullah Narlena, Iis Narti , Sri Perina Anita Sari Putra, Rama Anandra Reski Herdiansyah Rio Dinero Riski Defa Agung Sapta Sari Saputra, Winki Herliansa Sari, Tina Puspita Sella, Paskah Tiara Sri Narti Sri Narti, Sri Suryadi, Aprilia Tiara Desri Meisena Tinton Irawan Tirta, Danu Vethy Octaviani Wandira, Ayu Febrya Yahya , Jorgi YANTO YANTO Yanto Yanto Yoga, Waskita Martarabi zakia Askanabila Zarniati, Devi