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All Journal AGRITEPA: Jurnal Ilmu dan Teknologi Pertanian Professional : Jurnal Komunikasi dan Administrasi Publik Translitera : Jurnal Kajian Komunikasi dan Studi Media Jurnal Iso Jurnal Multidisiplin Dehasen (MUDE) Jurnal Dehasen Untuk Negeri Marcommers : Jurnal Marketing Communication and Advertising Multidisciplinary Journals Social Sciences Journal Journal of Multidisciplinary Research
Martha Heriniazwi Dianthi
Universitas Dehasen Bengkulu
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Communication Styles Between Seller And Buyer In Online Transactions On Facebook Marketplace (A Case Study On Zidan Lesmana's Account) Yahya , Jorgi; Narti, Sri; Dianthi, Martha Heriniazwi
Multidisciplinary Journals Vol. 2 No. 3 (2025): September
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mj.v2i3.821

Abstract

This study aims to analyze the communication styles used by sellers and buyers during online transactions on Facebook Marketplace, focusing on the seller account named Zidan Lesmana. The research background is based on the growing trend of online buying and selling activities that rely heavily on digital communication, where communication styles play a crucial role in building trust and influencing purchase decisions. This research employs a descriptive qualitative approach and a case study method. Data collection techniques include participatory observation, in-depth interviews, and documentation. The study is grounded in Norton’s (1983) communication style theory, which classifies communication into nine types. The findings show that Zidan Lesmana applies various adaptive communication styles, including dominant, dramatic, contentious, animated, impression-leaving, relaxed, attentive, open, and friendly. The relaxed and attentive styles are dominant in maintaining a comfortable interaction, while the dramatic and animated styles are used to attract attention and foster emotional closeness. Open and attentive styles help build trust, while the impression-leaving style enhances the seller’s image in the long run. The study concludes that successful transactional communication on Facebook Marketplace depends not only on product information but also on the appropriate interpersonal communication strategies within digital contexts.
Analisis Komunikasi Pemasaran Wisata Palembang Melalui Media Sosial Dianthi, Martha Heriniazwi
Marcommers : Jurnal Marketing Communication and Advertising Vol 11, No 1 (2022)
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/marcommers.v11i1.3709

Abstract

Promosi media online saat ini menjadi sebuah cara baru dalam memproduksikan suatu produk atau barang. Cara ini dinilai cukup efektif daripada cara konvensional. Dampak yang dirasakan dari kegiatan promosi. Salah satunya yang dilakukan oleh pemerintah kota Palembang yang melakukan promosi destinasi wisata melalui media online seperti website dan instagram.Kedua media ini memiliki ciri dan dampak masing-masing yang dapat dirasakan guna mengembangkan pariwisata di Kota Palembang tersebut. Seperti halnya kemudahan dalam memberikan informasi atau mengetahui berita terbaru yang ada di Kota Palembang tersebut. Maka dari itu, penelitian ini akan menganalisis bagaimana promosi komunikasi pemasaran yang dilakukan oleh pemerintahan Kota Palembang melalui media sosial Dalam penelitian ini akan menggunakan metode penelitian kualitatif dengan melakukan wawa cara mendalam terhadap key informan. Key informa  tersebut terdiri dari dua orang yang merupakan pengurus serta admi  dari media sosial Pemerintah Kota Palembang
Analysis of Communication Patterns between Leaders and Staff in the Protocol and Communication Section of the Leadership Secretariat of Seluma Regency Saputra, Chendi Eko; Narti, Sri; Heriniazwi, Martha
Social Sciences Journal Vol. 3 No. 1 (2026): February
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/sosj.v3i1.1316

Abstract

This study aims to analyze communication patterns between leaders and staff in the Protocol and Leadership Communication Division (Prokopim) of the Seluma Regency Regional Secretariat. Organizational communication is understood as a mechanism that regulates the flow of information and influences the effectiveness of bureaucratic work. Using a qualitative descriptive approach, data were collected through interviews, observations, and documentation of the Head of Division, Head of Subdivision, functional officials, and implementing staff. Based on Keith Davis's (1953) communication pattern theory (R. Wayne Pace & Don F. Faules (2010)), the results show that the communication pattern in Prokopim is adaptive. The Wheel and Chain patterns dominate hierarchical formal communication, while the Y-Pattern emerges in inter-agency coordination with the Subdivision Heads as liaisons. At the operational level, the Circle pattern is evident in horizontal discussions among staff, while the All-Channel pattern develops through the use of digital media such as WhatsApp. These findings indicate that the diversity of communication patterns supports smooth work, but there are still obstacles in the form of dependence on leaders, delays in information, and suboptimal management of digital communication. Therefore, delegation of authority, simplification of information channels, and strengthening of digital archives are needed to improve the effectiveness of organizational communication.
The Construction of Diabetes Mellitus as a Health Threat in Local Media Reporting: A Framing Analysis of a BETV News Article Dianthi, Martha Heriniazwi; Noprianto , Dwi Aris; Hazairi, Hazairi
Journal of Multidisciplinary Research Vol. 2 No. 3 (2026): April
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jmr.v2i3.515

Abstract

Diabetes Mellitus is a non-communicable disease that continues to increase and has become a major public health concern, including at the local level. Beyond its biomedical dimension, diabetes is also a health communication issue, as public understanding of the disease is shaped by media coverage. This study aims to examine how Diabetes Mellitus is constructed as a health threat in local media reporting in Bengkulu. The study employs a qualitative approach using Robert M. Entman’s framing analysis to analyze a single news article published by BETV. Data were analyzed through four framing elements: problem definition, causal interpretation, moral evaluation, and treatment recommendation. The findings indicate that Diabetes Mellitus is framed as an increasing health threat, particularly to younger generations, through the emphasis on numerical data and urgent language. The causes of diabetes are predominantly attributed to individual behaviors, such as excessive sugar consumption and unhealthy lifestyles, while structural factors receive limited attention. Moral judgments are implicitly conveyed by positioning individuals as primarily responsible for the disease, and proposed solutions focus on personal behavior change. This study highlights the role of local media in shaping health-related meanings and demonstrates the relevance of framing analysis in health communication research.
Co-Authors Aghisty Firan Marenza Chayono, Idrian Dinero, Rio Elesmi, Elesmi Erwanda, Ega Silvia Fisabilillah, Fahri Giri Hartono, Giri Handayani, Tita Septi Hazairi, Hazairi Hidayat, Rikardo Imran Jayanti, Jetri Putri Karim, Zuhri Abdul Laini, Mesa Lestari, Septyca Tri Liza, Monika Maryaningsih, Maryaningsih Muhammad Luthfi Mujiono Mujiono Murwani, Anis Endang Sri Narlena, Iis Narti , Sri Noprianto , Dwi Aris Putra, Dilmai Putra, Rama Anandra Sapta Sari Saputra, Chendi Eko Sari, Tina Puspita Sri Narti, Sri Suryadi, Aprilia Tirta, Danu Vethy Octaviani Wandira, Ayu Febrya Yahya , Jorgi Yanto Yanto YANTO YANTO Zarniati, Devi