Article Per Year (5 Year)
p-Index From 2021 - 2026
1.789
P-Index
This Author published in this journals
All Journal Jurnal Pengolahan Hasil Perikanan Indonesia Marinade Sarwahita : Jurnal Pengabdian Kepada Masyarakat Asian Journal of Aquatic Sciences Unri Conference Series: Community Engagement Jurnal Pengabdian Perikanan Indonesia Journal of Rural and Urban Community Empowerment CANANG: Jurnal Pengabdian Masyarakat Jurnal Akademik Pengabdian Masyarakat Jurnal Pengabdian Nasional (JPN) Indonesia Marsialapari: Jurnal Pengabdian Kepada Masyarakat
PUTRIANA SARI SIRAIT
Universitas Riau
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Environmental Science Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

Published : 11 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 11 Documents
Search

 1   2 
Pendampingan Profesionalisasi UMKM: Peningkatan Branding dan Perolehan Legalitas Usaha (NIB & P-IRT) pada Kedai Permai Desi Rahmadani Siagian; Romie Jhonnerie; Fadhiilatun Nisaa; Riska Fatmawati; Putriana Sari Sirait; Nur Asiah
Unri Conference Series: Community Engagement Vol 7 (2025): Seminar Nasional Pemberdayaan Masyarakat
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/unricsce.7.94-102

Abstract

Micro, Small, and Medium Enterprises (MSMEs) often face fundamental challenges in business professionalism, particularly related to suboptimal product branding and the absence of formal legality. These conditions significantly hinder the competitiveness and market access of MSMEs in an increasingly competitive environment. This community service activity aims to assist Kedai Permai MSME in Kampung Kayu Ara Permai in professionalizing its business through two strategic interventions: improving product label design and facilitating the issuance of a Business Identification Number (NIB) as well as a Home Industry Food Production Certificate (P-IRT). The method used is participatory mentoring, involving active collaboration with the business owner from the conceptual design stage, technical facilitation, up to the issuance of legal documents. The outcomes of this activity include the creation of a new label design that is more informative and visually appealing for mangrove dodol and syrup products, as well as the successful acquisition of NIB and P-IRT by Kedai Permai MSME. These achievements represent a strategic step that not only enhances brand identity and consumer trust but also expands market access and establishes a solid foundation for sustainable business growth.
Co-Authors Agna Su’da Wasalma Agustin, Uci Andarini Diharmi Andri Hendrizal Aninta, Zia Nasywa Arta , Aryon Asmika H Simarmata Azmi, Heriza Berton James Wally Br. Siagian, Eirene Junita Budijono, Budijono Chicka Willy Yanti Desi Rahmadani Siagian Fadhiilatun Nisaa Fatmawati, Riska Hutabarat, Putri Natalia Irfandi, Rahmat Iriani Setyaningsih Isma, Muhammad Fauzan Karnila, Rahman Karnila Kustiariyah Tarman Mery Sukmiwati Mira Rahmita Sari Muhammad Zakiyul Fikri Nofri Sandria Nugroho , Rio Nur Asiah Pandiangan, Daniel Siandico Prayoga, Putri Regina Putri, Adinda Herlina Rahmayani, Anggita Amaliyah Rina D'rita Sibagariang Romie Jhonnerie Santhy Wisuda Sidauruk Sari, Syafira Permata Singo , Lloyd Shodiq Sinta, Laras Siregar, Rizky Febriansyah Suhendra, Rahmad Sumarto Suparmi Syafdina, Intan Wiradharma, Putra Agung Yang Gusti Feriyanti Zebua, Putra Sutrisman