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All Journal Jurnal Manajemen Bisnis JAM : Jurnal Aplikasi Manajemen JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Jurnal Sinar Manajemen Jurnal Ekonomi dan Bisnis International Journal of Social Science and Business Jurnal MEBIS (Manajemen dan Bisnis) JIIP (Jurnal Ilmiah Ilmu Pendidikan) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Akuntansi Bisnis & Manajemen (ABM) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) AKM: Aksi Kepada Masyarakat Jurnal Kolaboratif Sains International Journal of Economics (IJEC) Jurnal Riset dan Inovasi Manajemen Sasambo: Jurnal Abdimas (Journal of Community Service) Arunika: Jurnal Pengabdian Masyarakat
Setiawan Mandala Putra
Management Department, Faculty Of Business And Economics, Tadulako University
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Journal : Akuntansi Bisnis

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Meningkatkan Loyalitas Merek Ramah Lingkungan: Peran Konsep Diri, Altruisme, dan Pengetahuan (Enhancing Green Brand Loyalty: The Role of Self-Concept, Altruism, and Knowledge) Putra, Setiawan Mandala; Farid, Farid; Auriza, Moh. Zeylo
Akutansi Bisnis & Manajemen ( ABM ) Vol 32 No 1 (2025): April
Publisher : STIE Malangkucecwara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35606/jabm.v32i1.1556

Abstract

This study aims to investigate the influence of green self-concept, altruism, and environmental knowledge on the green pruchase intention and their influence on green brand loyalty. The research uses a quantitative approach and polls 150 customers in Palu, Indonesia, who are all college educated. Online and offline questionnaires were used to gather data, which was then analyzed using Partial Least Square (PLS) to determine the correlations between variables. The findings show that environmental awareness, green self-concept, and altruism are major factors in determining green purchase intention and green brand loyalty. In addition, the link between internal characteristics. The significance of psychological and knowledge-based elements in influencing customer behavior toward eco-friendly goods is emphasized by these studies. This study contributes to the existing literature, concepts from psychology, such as altruism, self-concept, and environmental knowledge can be applied in a marketing context to influence green consumer behavior.
Co-Authors Adfiyani Fadjar Afrizun Afrizun Arung Gihna Mayapada Auriza, Moh. Zeylo Burhanuddin Burhanuddin Darman Darman Elimawaty Rombe Erwan Sastrawan Farid Farid, Farid Fitriah Dwi Susilowati Hak, Nasrul Harnida Wahyuni Adda Iin Irawati IRA NURIYA SANTI Kasih, Ulfa Cahyaning Mande, Henni Maskuri Sutomo Mohammad Ega Nugraha Mohammad Zeylo Auriza Muhammad Rahul Muhammad Riswandi Palawa Mutmainah Mutmainah Ni Luh Dinda Novyanti Ni Luh Dinda Novyanti Ni Nyoman Lilik Nini Andriani Nirwan Nirwan Nurcaya Zahra Nurhidayah Layoo Putra, Furqhan Chaesar Mandala Sarifuddin T. Sony Kusumasondjaja Syamsul Bachri Syamsul Bachri Umar Umar Umar Zakiyah Zahara