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All Journal Jurnal Manajemen Bisnis JAM : Jurnal Aplikasi Manajemen JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Jurnal Sinar Manajemen JURNAL MANAJEMEN MOTIVASI Jurnal Ekonomi dan Bisnis International Journal of Social Science and Business Jurnal MEBIS (Manajemen dan Bisnis) JIIP (Jurnal Ilmiah Ilmu Pendidikan) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Akuntansi Bisnis & Manajemen (ABM) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) AKM: Aksi Kepada Masyarakat Jurnal Kolaboratif Sains International Journal of Economics (IJEC) JPNM : Jurnal Pustaka Nusantara Multidisiplin Sasambo: Jurnal Abdimas (Journal of Community Service) Arunika: Jurnal Pengabdian Masyarakat Jurnal Riset dan Inovasi Manajemen
Setiawan Mandala Putra
Management Department, Faculty Of Business And Economics, Tadulako University
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Meningkatkan Loyalitas Merek Ramah Lingkungan: Peran Konsep Diri, Altruisme, dan Pengetahuan (Enhancing Green Brand Loyalty: The Role of Self-Concept, Altruism, and Knowledge) Putra, Setiawan Mandala; Farid, Farid; Auriza, Moh. Zeylo
Akutansi Bisnis & Manajemen ( ABM ) Vol 32 No 1 (2025): April
Publisher : STIE Malangkucecwara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35606/jabm.v32i1.1556

Abstract

This study aims to investigate the influence of green self-concept, altruism, and environmental knowledge on the green pruchase intention and their influence on green brand loyalty. The research uses a quantitative approach and polls 150 customers in Palu, Indonesia, who are all college educated. Online and offline questionnaires were used to gather data, which was then analyzed using Partial Least Square (PLS) to determine the correlations between variables. The findings show that environmental awareness, green self-concept, and altruism are major factors in determining green purchase intention and green brand loyalty. In addition, the link between internal characteristics. The significance of psychological and knowledge-based elements in influencing customer behavior toward eco-friendly goods is emphasized by these studies. This study contributes to the existing literature, concepts from psychology, such as altruism, self-concept, and environmental knowledge can be applied in a marketing context to influence green consumer behavior.
Exploring Destination Uniqueness: Unraveling Revisit Intentions Through Enhanced Tourist Experiences Auriza, Mohammad Zeylo; Setiawan Mandala Putra; Nirwan, Nirwan; Nugraha, Mohammad Ega
International Journal of Economics (IJEC) Vol. 3 No. 1 (2024): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v3i1.687

Abstract

This research aims to prove whether there is an influence between destination uniqueness on tourist experience and intention to visit again, the influence of tourist experience on intention to visit again, and prove whether tourist experience can mediate the relationship between destination uniqueness and intention to visit again. This research was conducted in Donggala Regency by focusing on Bonebula Beach. Sampling was carried out using a purposive sampling approach. The data that will be used to test the hypothesis is 120 respondents. The analytical equipment that will be used is structural equation modeling (SEM) using AMOS which can help researchers find and obtain the desired data. The research results show that the uniqueness of the destination influences tourists' experiences and also influences their intention to visit again. Other findings show that tourists' experiences have a positive influence on their intention to visit again. Research findings also show that tourist experience can positively mediate the relationship between destination uniqueness and revisit intention. Keywords: Destination Uniqueness; Tourist Experience; Revisit Intention; Tourism
The effectiveness of using instagram content to promote charitable crowdfunding campaign Putra, Setiawan Mandala; Kusumasondjaja, Sony
Jurnal Ekonomi dan Bisnis Vol. 25 No. 2 (2022)
Publisher : Fakultas Ekonomika dan Bisnis Universitas Kristen Satya Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24914/jeb.v25i2.4946

Abstract

Crowdfunding has emerged as a new form of financing. The purpose of this paper is to investigate the differences in empathy and trust of potential donors when they find an Instagram content promoting charitable crowdfunding campaign using different types of message appeals and different levels of argument quality. This study is aimed to test whether issue involvement moderates the effect of empathy and trust on the intention to donate. To do so, an experimental design was conducted involving 180 undergraduate students from one university in Indonesia. The participants were Instagram active users who were familiar about crowdfunding. Result show Instagram content using altruistic appeal will generate stronger empathy compared to those using egoistic appeal, but different message appeals did not result significant difference on trust. Different levels of argument quality also generated different empathy and trust. Content with strong argument tends to produce stronger empathy and trust than those with weak argument. The empathy and trust of potential donors can have a positive impact on their intention to donate. In this study, it was found that issue involvement did not moderate the effect of empathy and trust on the potential donors' intention to donate.
PENDAMPINGAN PENGOLAHAN IKAN BANDENG (Chanos chanos) TANPA DURI PADA KELOMPOK WANITA DI KELURAHAN TALISE KOTA PALU Raheni, Cahyaning; Putra, Setiawan Mandala; Umar, Umar; Hak, Nasrul; Mutmainah, Mutmainah; Mande, Henni; Burhanuddin, Burhanuddin; Kasih, Ulfa Cahyaning
Arunika: Jurnal Pengabdian Masyarakat Vol. 3 No. 1: Juni 2024
Publisher : Unit Publikasi dan Jurnal Sekolah Tinggi Ilmu Ekonomi Tri Dharma Nusantara Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53654/ar.v3i1.491

Abstract

The aim of this community service activity is to increase family income through processing milkfish. The target of this Community Service activity is the Women's group which is carried out in Talise Subdistrict, Palu City, Central Sulawesi. The methods of implementing the activities are presentation of material, training (practice), mentoring, and evaluation. As a result of implementing this activity, it is hoped that the community, especially the women's group in Talise Subdistrict, will have understanding and knowledge in processing and producing milkfish into healthy culinary delights and will be able to produce processed milkfish to increase the income of the people of Talise Subdistrict, especially women's groups.
Impact of Social Media Marketing on Impulsive Buying Behavior: The Mediating Role of Hedonic Motivation Putra, Furqhan Chaesar Mandala; Putra, Setiawan Mandala; Raheni, Cahyaning
Jurnal Mebis Vol. 10 No. 2: December 2025
Publisher : UPN "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/mebis.v10i2.760

Abstract

The rapid development of social media platforms, such as TikTok, has transformed the way companies market their products and interact with consumers. Social media has evolved beyond a promotional tool into a space capable of evoking emotions and stimulating spontaneous purchasing behaviours in consumers. This study aims to analyse the effect of Social Media Marketing (SMM) on Impulsive Buying (IB), with Hedonic Shopping Motivation (HSM) serving as a mediating variable. A quantitative approach was employed using a survey method involving 150 active social media users from Palu City, Indonesia. Data were analysed using Partial Least Squares structural equation modelling (PLS-SEM) through the SmartPLS application. The results reveal that social media marketing has a positive and significant effect on both hedonic shopping motivation and impulsive buying. Moreover, hedonic shopping motivation exerts a positive influence on impulsive buying and serves as a partial mediator in the relationship between social media marketing and impulsive buying. These findings emphasise that the more effective social media marketing strategies are in creating enjoyable shopping experiences, the higher the consumers’ tendency to engage in impulsive purchasing behaviour. This study contributes to a deeper understanding of the role of hedonic motivation in consumer purchasing behaviour in the digital era and provides practical implications for marketers to design social media content that stimulates emotional experiences and enhances spontaneous buying impulses.
Pengaruh Kualitas Produk, Harga dan Waktu Tunggu Terhadap Repurchase Intention Di Mie Gacoan Kota Palu Misra; Syamsul Bahri Dg. Parani; Umar Syarifuddin; Setiawan Mandala Putra
JURNAL MANAJEMEN MOTIVASI Vol 22 No 1 (2026): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v22i1.8837

Abstract

This study examines the influence of product quality, price, and waiting time on repurchase intention at Mie Gacoan Palu. Using a quantitative approach, data were collected from 100 consumers who had previously made repeat purchases through a questionnaire and analyzed using multiple linear regression. The results show that price and waiting time significantly affect repurchase intention, while product quality has no significant effect. Simultaneously, all independent variables significantly influence repurchase intention. These findings imply that maintaining competitive prices and improving service efficiency are more important in encouraging repeat purchases than relying solely on product quality. Keywords: Product Quality; Price; Waiting Time; Repurchase Intention; Consumer Behavior; Customer Satisfaction; Fast-Food Restaurant; Mie Gacoan
Strategi Pengembangan Bisnis Usaha Makanan Dalam Menetapkan Harga Produk Pada Usaha Ayam Geprek D&A Ni Luh Dinda Novyanti; Setiawan Mandala Putra; Harnida Wahyuni Adda
Jurnal Riset dan Inovasi Manajemen Vol. 1 No. 2 (2023): Mei: Jurnal Riset dan Inovasi Manajemen
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jrim-widyakarya.v1i2.186

Abstract

This activity aims to find out how the food business development strategy is in setting product prices in the D&A geprek chicken business. The implementation method used is how to determine the time and duration of the activity and the place where the activity will be carried out. Determine the location where to market the product and provide the necessary tools and materials. Carry out the process of production, packaging, and how to market the product. Set the price and product quality in order to compete with other competitors in the city of hammer. The results of this activity show that D&A's Geprek Chicken can compete with other Geprek sellers in Palu City, due to the lower price setting strategy compared to other sellers. And during this activity, D&A's geprek chicken was able to sell geprek chicken according to the turnover target, even more than the turnover target.
THE INFLUENCE OF BRAND AWARENESS AND PRODUCT QUALITY ON REPURCHASE INTENTION OF MS GLOW SKINCARE PRODUCTS : MEDIATED BY BRAND TRUST Alya Nurkhaliza; Syamsul Bachri; Elimawaty Rombe; Setiawan Mandala Putra
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 3 (2026): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.20587690

Abstract

This study aims to analyze the influence of brand awareness and product quality on repurchase intention of MS Glow skincare products with brand trust as a mediating variable. This study used a quantitative approach with a survey method of 120 students of the Faculty of Economics and Business, Tadulako University who have used MS Glow products. Sampling was carried out using a purposive sampling technique. Data analysis used Partial Least Squares Structural Equation Modeling (PLS-SEM) through the SmartPLS application. The results of the study indicate that brand awareness and product quality have a positive and significant effect on repurchase intention. In addition, brand awareness and product quality also have a positive and significant effect on brand trust. However, brand trust does not have a significant effect on repurchase intention and is unable to mediate the influence of brand awareness and product quality on repurchase intention. This study provides theoretical contributions to marketing studies as well as practical implications for companies in formulating marketing strategies that focus on strengthening brand awareness and improving product quality.
Pengaruh Keamanan, Kemudahan, dan Kepercayaan Konsumen terhadap Minat Bertransaksi Kembali pada Agen BRILink Attar Kecamatan Bungku Tengah Kabupaten Morowali Afrianti; Syamsul Bachri; Ponirin; Setiawan Mandala Putra
JPNM Jurnal Pustaka Nusantara Multidisiplin Vol. 4 No. 3 (2026): July : Jurnal Pustaka Nusantara Multidisiplin (ACCEPTED)
Publisher : SM Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59945/jpnm.v4i3.1436

Abstract

Penelitian ini bertujuan untuk menjelaskan pengaruh keamanan, kemudahan, dan kepercayaan konsumen baik secara serempak maupun parsial terhadap minat bertransaksi kembali pada Agen BRILink Attar Kecamatan Bungku Tengah Kabupaten Morowali. Pendekatan yang digunakan adalah kuantitatif yang bertujuan untuk mengetahui pengaruh antar variabel. Populasi penelitian berjumlah 80 yang merupakan pengguna layanan Agen BRILink Attar. Teknik pengumpulan data dilakukan melalui koesioner, sedangkan analisis data menggunakan regresil inear berganda, dengan bantuan program SPSS 25. Hasil Penelitian ini menunjukkan bahwa variabel Keamanan (X1) kemudahan (X2) dan kepercayaan konsumen (X3) berpengaruh terhadap minat bertransaksi kembali (Y) pada Agen BRILink Attar Kecamatan Bungku Tengah Kabupaten Morowali. Koefisien memperlihatkan nilai R Square sebesar 0,456 yang menunjukkan bahwa 45,6% variabel minat bertransaksi kembak di pengaruhi oleh variabel keamanan transaksi, kemudahan transaksi, dan kepercayaan konsumen,. Sedangkan 54,4% di pengaruhi oleh faktor lain yang dapat mempengaruhi minat bertransaksi kembali namun tidak di masukkan dalam penelitian ini.
THE INFLUENCE OF SOCIAL MEDIA INTERACTION AND DIGITAL PROMOTION ON TIKTOK ON ADIDAS PURCHASE DECISIONS AMONG GEN Z IN PALU CITY Nurcaya Zahra; Zakiyah Zahara; Elimawaty Rombe; Setiawan Mandala Putra
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 2 (2026): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.19238425

Abstract

This study aims to analyze the influence of social media interactions through the TikTok Shop feature and digital promotions on purchasing decisions for Adidas products with brand awareness as an intervening variable among Generation Z in Palu City. The research method uses a quantitative approach with purposive sampling techniques and data processing through PLS-SEM 4.0. The results show that social media interactions and digital promotions have a positive and significant effect on brand awareness and purchasing decisions. Brand awareness also has a significant effect on purchasing decisions and mediates the relationship between social media interactions and digital promotions on purchasing decisions. These findings confirm that interaction-based promotional strategies and creative content on TikTok are effective in increasing brand awareness and driving consumer purchasing decisions.
Co-Authors Adfiyani Fadjar Afrianti Afrizun Afrizun Alya Nurkhaliza Arung Gihna Mayapada Auriza, Moh. Zeylo Burhanuddin Burhanuddin Darman Darman Elimawaty Rombe Erwan Sastrawan Farid Farid, Farid Fitriah Dwi Susilowati Hak, Nasrul Harnida Wahyuni Adda Iin Irawati IRA NURIYA SANTI Kasih, Ulfa Cahyaning Mande, Henni Maskuri Sutomo Misra Mohammad Ega Nugraha Mohammad Zeylo Auriza Muhammad Rahul Muhammad Riswandi Palawa Mutmainah Mutmainah Ni Luh Dinda Novyanti Ni Luh Dinda Novyanti Ni Nyoman Lilik Nini Andriani Nirwan Nirwan Nurcaya Zahra Nurhidayah Layoo Ponirin Putra, Furqhan Chaesar Mandala Sarifuddin T. Sony Kusumasondjaja Syamsul Bachri Syamsul Bachri Syamsul Bahri Dg. Parani Umar Syarifuddin Umar Umar Zakiyah Zahara