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All Journal Jurnal Manajemen Bisnis JAM : Jurnal Aplikasi Manajemen JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Jurnal Sinar Manajemen Jurnal Ekonomi dan Bisnis International Journal of Social Science and Business Jurnal MEBIS (Manajemen dan Bisnis) JIIP (Jurnal Ilmiah Ilmu Pendidikan) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Akuntansi Bisnis & Manajemen (ABM) AKM: Aksi Kepada Masyarakat Jurnal Kolaboratif Sains International Journal of Economics (IJEC) Jurnal Riset dan Inovasi Manajemen Sasambo: Jurnal Abdimas (Journal of Community Service) Arunika: Jurnal Pengabdian Masyarakat
Setiawan Mandala Putra
Management Department, Faculty Of Business And Economics, Tadulako University
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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THE DIGITAL MARKETING TO INFLUENCE CUSTOMER SATISFACTION MEDIATED BY PURCHASE DECISION Bachri, Syamsul; Putra, Setiawan Mandala; Farid, Erwan Sastrawan; Darman, Darman; Mayapada, Arung Gihna
Jurnal Aplikasi Manajemen Vol. 21 No. 3 (2023)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2023.021.03.03

Abstract

Consumer satisfaction and purchasing decisions made by consumers have always been a concern of marketers, taking into account these two aspects can encourage businesses to develop. Digital marketing is one of the factors that can shape consumer satisfaction and purchase decisions. For this reason, this study aims to prove whether there is an influence between digital marketing on purchasing decisions and consumer satisfaction, the influence of purchasing decisions on consumer satisfaction, and to prove whether purchasing decisions can mediate the relationship between digital marketing and customer satisfaction. This study, using Structural Equation Modeling (SEM) Partial Least Squares (PLS) analysis to test the hypothesis. This study also using a non-probability sampling method through a judgmental sampling technique. The minimum number of samples in using SEM is 100-200 samples, and this study uses a sample of 100 respondents. The results of the study show that digital marketing influences purchasing decisions and also influences consumer satisfaction. Other findings show that purchasing decisions have a positive effect on consumer satisfaction. The research findings also show that purchasing decisions can positively mediate the relationship between digital marketing and consumer satisfaction. The findings of this study have practical implications especially transformations in digital-based marketing strategies. The use of various digital marketing strategies such as email marketing, search engine optimization, search engine marketing, content marketing, social media marketing, etc., can help companies or marketers to increase consumer decisions in making purchases which at the last can build their satisfaction.
Peran Labeling Dalam Meningkatkan Penjualan Produk Keripik Kelapa UMKM Desa Sibalaya Utara, Kecamatan Tanambulava, Kabupaten Sigi Afrizun Afrizun; Erwan Sastrawan; Setiawan Mandala Putra
Sasambo: Jurnal Abdimas (Journal of Community Service) Vol. 5 No. 4 (2023): November
Publisher : Lembaga Penelitian dan Pemberdayaan Masyarakat (LITPAM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/sasambo.v5i4.1508

Abstract

UMKM Mandiri Tora Tora merupakan usaha industri rumah tangga yang memproduksi buah kelapa dan diolah menjadi produk makanan yaitu Keripik Kelapa. Dengan label yang menarik dapat meningkatkan minat konsumen. Konsumen lebih tertarik dengan label daripada produk yang tidak memiliki label. Label mampu menjadi identitas dan akan masuk dalam ingatan konsumen. Hal ini sangat mempengaruhi jika berniat untuk membeli kembali.  Hasil menunjukan bahwa peningkatan penjualan melalui perubahan labeling produk pada usaha industri rumah tangga yang berlokasi di Desa Sibalaya Utara Kecamatan Tanambulava kabupaten Sigi, dapat di laksanakan dengan baik meskipun masih bersifat sederhana akan tetapi dari waktu ke waktu mengalami perubahan ke arah yang lebih baik. Tujuan Pembuatan Labeling produk keripik kelapa pada UMKM Tora Tora untuk meningkatkan kualitas produk agar menjadi lebih menarik dimata para konsumen. Mitra yang terlibat dalam pembuatan olahan keripik kelapa pada UMKM Tora Tora berjumlah dua orang yakni ibu lilyana selaku pemilik Usaha dan saudara dari ibu lilyana. Metode pelaksaan kegiatan dalam pembuatan labeling produk keripik kelapa melalui observasi, sosialisasi, serta penerapan kepada pemilik UMKM Tora Tora. Hasil dari kegiatan pengabdian yang dilakukan tersebut adalah adanya peningkatan kualitas produk pada kemasan olahan keripik kelapa melalui pembuatan labeling.  The Role Of Labeling In Increasing Sales Of UMKM Coconut Chip Products, North Sibalaya Village, Tanambulava District, Sigi Regency UMKM Mandiri Tora Tora is a home industry business that produces coconuts and processes them into food products, namely Coconuts Chips. An attractive label can increase consumer interest. Consumer are more interested in labels than products that do not have labels. Labels can become an identiy and will enter con sumers memories. This really influences whether you intend to buy again. The results show that sales in creased trought changes in product labeling in home industry businesses located in north Sibalaya Village, Tanambulava District, Sigi Regency. Can be implemented well even though it is still simple, but over time it changes for the better.  The aim of making labeling for coconut chips products at Tora Tora MSMEs is to improve product quality so that it becomes more attractive in the eyes of consumers. There are two partners involved in making processed coconut chips at Tora Tora UMKM, namely Mrs. Lilyana as the business owner and Mrs. Lilyana’s brother. The method for implementing activities in making labeling for coconut chips products is trough observation, outreach and application to Tora Tora MSME owners. The result of the service activities carried out was an increase in product quality on processed coconut chips packaging through labeling.
Digital Marketing and Sustainable Marketing to Create Competitive Advantage in SMEs: The Moderating Effect of Value Co-creation Farid, Farid; Putra, Setiawan Mandala; Bachri, Syamsul; Sutomo, Maskuri
Jurnal Manajemen Bisnis Vol. 16 No. 1: March 2025
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v16i1.23033

Abstract

Research aims: This investigation seeks to examine how the incorporation of digital marketing influences sustainable marketing orientation and competitive edge among small and medium enterprises in Palu City, while also investigating value co-creation's moderating function in enhancing this connection. Furthermore, this study endeavors to ascertain how sustainable marketing orientation directly affects competitive positioning within the digital marketing framework.Design/Methodology/Approach: This study uses quantitative methods. The sample size of this study is 120 with sample characteristics, namely having been operating for at least one year, being micro, small, or medium scale, and having used digital marketing strategies. The respondents were chosen through probability sampling methodology, specifically employing the simple random sampling approach, to guarantee that all registered SME segments have equal opportunity for selection. The research analysis employs Structural Equation Model-Partial Least Square (SEM-PLS) methodological approach.Research findings: Research findings show that digital marketing adoption influences sustainable marketing orientation and also influences competitive advantage. In addition, sustainable marketing orientation was found to influence competitive advantage. Finally, value co-creation can moderate the influence between digital marketing adoption and sustainable marketing orientation on competitive advantage.Theoretical Contribution/Originality: Empirical evidence substantiates the connection between digital marketing implementation and sustainable marketing orientation, demonstrating their combined impact on competitive advantage within SMEs. This investigation further extends scholarly knowledge by identifying value co-creation's moderating function in amplifying digital marketing adoption's effect on competitive advantage through sustainable marketing orientation mechanisms. These findings provide a new perspective on the importance of collaboration with customers in digital marketing to achieve sustainable competitive advantage.Practitioners/Policy Implications: This research guides SMEs on the importance of digital marketing adoption and collaboration with customers through value co-creation to strengthen sustainable marketing orientation and increase competitive advantage in the market.Research Limitations/Implications: This study only covers SMEs in certain regions, thus possibly limiting the generalization of the results to geographic contexts and certain types of businesses.
Meningkatkan Loyalitas Merek Ramah Lingkungan: Peran Konsep Diri, Altruisme, dan Pengetahuan (Enhancing Green Brand Loyalty: The Role of Self-Concept, Altruism, and Knowledge) Putra, Setiawan Mandala; Farid, Farid; Auriza, Moh. Zeylo
Akutansi Bisnis & Manajemen ( ABM ) Vol 32 No 1 (2025): April
Publisher : STIE Malangkucecwara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35606/jabm.v32i1.1556

Abstract

This study aims to investigate the influence of green self-concept, altruism, and environmental knowledge on the green pruchase intention and their influence on green brand loyalty. The research uses a quantitative approach and polls 150 customers in Palu, Indonesia, who are all college educated. Online and offline questionnaires were used to gather data, which was then analyzed using Partial Least Square (PLS) to determine the correlations between variables. The findings show that environmental awareness, green self-concept, and altruism are major factors in determining green purchase intention and green brand loyalty. In addition, the link between internal characteristics. The significance of psychological and knowledge-based elements in influencing customer behavior toward eco-friendly goods is emphasized by these studies. This study contributes to the existing literature, concepts from psychology, such as altruism, self-concept, and environmental knowledge can be applied in a marketing context to influence green consumer behavior.
Exploring Destination Uniqueness: Unraveling Revisit Intentions Through Enhanced Tourist Experiences Auriza, Mohammad Zeylo; Setiawan Mandala Putra; Nirwan, Nirwan; Nugraha, Mohammad Ega
International Journal of Economics (IJEC) Vol. 3 No. 1 (2024): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v3i1.687

Abstract

This research aims to prove whether there is an influence between destination uniqueness on tourist experience and intention to visit again, the influence of tourist experience on intention to visit again, and prove whether tourist experience can mediate the relationship between destination uniqueness and intention to visit again. This research was conducted in Donggala Regency by focusing on Bonebula Beach. Sampling was carried out using a purposive sampling approach. The data that will be used to test the hypothesis is 120 respondents. The analytical equipment that will be used is structural equation modeling (SEM) using AMOS which can help researchers find and obtain the desired data. The research results show that the uniqueness of the destination influences tourists' experiences and also influences their intention to visit again. Other findings show that tourists' experiences have a positive influence on their intention to visit again. Research findings also show that tourist experience can positively mediate the relationship between destination uniqueness and revisit intention. Keywords: Destination Uniqueness; Tourist Experience; Revisit Intention; Tourism
The effectiveness of using instagram content to promote charitable crowdfunding campaign Putra, Setiawan Mandala; Kusumasondjaja, Sony
Jurnal Ekonomi dan Bisnis Vol. 25 No. 2 (2022)
Publisher : Fakultas Ekonomika dan Bisnis Universitas Kristen Satya Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24914/jeb.v25i2.4946

Abstract

Crowdfunding has emerged as a new form of financing. The purpose of this paper is to investigate the differences in empathy and trust of potential donors when they find an Instagram content promoting charitable crowdfunding campaign using different types of message appeals and different levels of argument quality. This study is aimed to test whether issue involvement moderates the effect of empathy and trust on the intention to donate. To do so, an experimental design was conducted involving 180 undergraduate students from one university in Indonesia. The participants were Instagram active users who were familiar about crowdfunding. Result show Instagram content using altruistic appeal will generate stronger empathy compared to those using egoistic appeal, but different message appeals did not result significant difference on trust. Different levels of argument quality also generated different empathy and trust. Content with strong argument tends to produce stronger empathy and trust than those with weak argument. The empathy and trust of potential donors can have a positive impact on their intention to donate. In this study, it was found that issue involvement did not moderate the effect of empathy and trust on the potential donors' intention to donate.
Digitalisasi Destinasi Wisata Desa Towale di Kecamatan Banawa Tengah Kabupaten Donggala melalui Pengembangan Website: Digitalization of Towale Village Tourism Destination in Banawa Tengah Sub-district, Donggala Regency through Website Development Syamsul Bachri; Erwan Sastrawan Farid; Mohammad Zeylo Auriza; Mohammad Ega Nugraha; Setiawan Mandala Putra
Jurnal Kolaboratif Sains Vol. 7 No. 2: FEBRUARI 2024
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/jks.v7i2.4980

Abstract

Dalam kegiatan Pengabdian ini, Tim Pengabdian memilih Desa Towale kecamatan Banawa Tengah Kabupaten Donggala Sebagai Objek Kegiatan pengabdian dikarenakan Desa Towale merupakan Desa yang kaya akan Destinasi wisata, tetapi masih belum di ketahui banyak wisatawan, baik wisatawan lokal, wisatawan nusantara serta wisatawan mancanegara. Desa Towale banyak menyimpan keindahan alam serta warisan budaya yang sangat berpotensi untuk menjadi wisata unggulan atau masuk dalam kawasan strategis pariwisata nasional. Berdasarkan hasil wawancara dengan Bapak Subhan sebagai Kepala Desa Towale, “ada sekitar 70 lokasi wisata yang ada di desa kami dengan berbagai keindahan alam yang eksotic, warisan budaya yang berpontensi menjadi wisata unggulan. Hanya saja, lokasi tersebut masih sangat perlu pengelolaan yang lebih profesional, termasuk bagaimana destinasi wisata yang ada di Desa Towale bisa lebih dikenal oleh para wisatawan.
PENDAMPINGAN PENGOLAHAN IKAN BANDENG (Chanos chanos) TANPA DURI PADA KELOMPOK WANITA DI KELURAHAN TALISE KOTA PALU Raheni, Cahyaning; Putra, Setiawan Mandala; Umar, Umar; Hak, Nasrul; Mutmainah, Mutmainah; Mande, Henni; Burhanuddin, Burhanuddin; Kasih, Ulfa Cahyaning
Arunika: Jurnal Pengabdian Masyarakat Vol. 3 No. 1: Juni 2024
Publisher : Unit Publikasi dan Jurnal Sekolah Tinggi Ilmu Ekonomi Tri Dharma Nusantara Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53654/ar.v3i1.491

Abstract

The aim of this community service activity is to increase family income through processing milkfish. The target of this Community Service activity is the Women's group which is carried out in Talise Subdistrict, Palu City, Central Sulawesi. The methods of implementing the activities are presentation of material, training (practice), mentoring, and evaluation. As a result of implementing this activity, it is hoped that the community, especially the women's group in Talise Subdistrict, will have understanding and knowledge in processing and producing milkfish into healthy culinary delights and will be able to produce processed milkfish to increase the income of the people of Talise Subdistrict, especially women's groups.
Impact of Social Media Marketing on Impulsive Buying Behavior: The Mediating Role of Hedonic Motivation Putra, Furqhan Chaesar Mandala; Putra, Setiawan Mandala; Raheni, Cahyaning
Jurnal Mebis Vol. 10 No. 2: December 2025
Publisher : UPN "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/mebis.v10i2.760

Abstract

The rapid development of social media platforms, such as TikTok, has transformed the way companies market their products and interact with consumers. Social media has evolved beyond a promotional tool into a space capable of evoking emotions and stimulating spontaneous purchasing behaviours in consumers. This study aims to analyse the effect of Social Media Marketing (SMM) on Impulsive Buying (IB), with Hedonic Shopping Motivation (HSM) serving as a mediating variable. A quantitative approach was employed using a survey method involving 150 active social media users from Palu City, Indonesia. Data were analysed using Partial Least Squares structural equation modelling (PLS-SEM) through the SmartPLS application. The results reveal that social media marketing has a positive and significant effect on both hedonic shopping motivation and impulsive buying. Moreover, hedonic shopping motivation exerts a positive influence on impulsive buying and serves as a partial mediator in the relationship between social media marketing and impulsive buying. These findings emphasise that the more effective social media marketing strategies are in creating enjoyable shopping experiences, the higher the consumers’ tendency to engage in impulsive purchasing behaviour. This study contributes to a deeper understanding of the role of hedonic motivation in consumer purchasing behaviour in the digital era and provides practical implications for marketers to design social media content that stimulates emotional experiences and enhances spontaneous buying impulses.
Co-Authors Adfiyani Fadjar Afrizun Afrizun Arung Gihna Mayapada Auriza, Moh. Zeylo Burhanuddin Burhanuddin Darman Darman Erwan Sastrawan Farid Farid, Farid Fitriah Dwi Susilowati Hak, Nasrul Harnida Wahyuni Adda Iin Irawati IRA NURIYA SANTI Kasih, Ulfa Cahyaning Mande, Henni Maskuri Sutomo Mohammad Ega Nugraha Mohammad Zeylo Auriza Muhammad Rahul Muhammad Riswandi Palawa Mutmainah Mutmainah Ni Luh Dinda Novyanti Ni Luh Dinda Novyanti Ni Nyoman Lilik Nini Andriani Nirwan Nirwan Nurhidayah Layoo Putra, Furqhan Chaesar Mandala Sarifuddin T. Sony Kusumasondjaja Syamsul Bachri Syamsul Bachri Umar Umar Umar