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Journal : Jurnal Iso

Interaction and Interpersonal Communication of Vendors: Symbolic Interaction Study of P&D Traders and Buyers at Pasar Raya Kota Solok Diego, Diego; Lestari, Yayuk; Elian, Novi; Mandala Putra, Robby
Jurnal ISO: Jurnal Ilmu Sosial, Politik dan Humaniora Vol. 4 No. 1 (2024): June
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/iso.v4i1.1662

Abstract

This study to examinate of traders' verbal and nonverbal communication at Pasar Raya Kota Solok, and their utilization of verbal and nonverbal symbols in interpersonal interactions within the realm of trade transactions. This research uses a qualitative approach by collecting data through participatory observation and interviews with traders and buyers. The results of the study show that verbal communication between sellers and buyers involves the use of greetings, bargaining, and questions about products. In addition, non-verbal communication consisting of body language, facial expressions and body movements also plays an important role in the interaction between traders and buyers. Using appropriate non-verbal communication, such as smiles, eye contact and friendly gestures, can help build good rapport and increase buyer loyalty to merchants. This study also emphasizes the importance of symbolic interaction theory in understanding social interaction in traditional markets. Social interactions between merchants and buyers involve the use of dynamic symbols, such as language and body movements, to communicate and understand each other's needs and wants. This theory shows that traders' thoughts and self-construction are inseparable from the social context and interactions with society. Traders use symbols and social interactions to convey messages, create meaning, and develop self- images that conform to the norms and values in society. Communication and the formation of social meaning in this interaction have an important role in shaping the self-concept of traders as sellers who are competent and care about customers.
Leveraging Social Media for Cultural Preservation: Promoting Traditional Minangkabau Arts in the Digital Era Diego, Diego; Lestari, Yayuk; Sarmiati, Sarmiati; Yulia, Vitania; Muwaffaq, Farhan
Jurnal ISO: Jurnal Ilmu Sosial, Politik dan Humaniora Vol. 4 No. 1 (2024): June
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study discusses how the Siliah Galanggang Arts Community utilizes social media to maintain and promote Minangkabau traditional arts. Using media ecology theory, this research analyzes the interactions and social media ecosystem within the community and its impact on the existence of traditional culture. A qualitative research method with a descriptive approach was used in this study, involving observation, interviews, and documentation. The results show that social media plays a crucial role in sustaining traditional culture through various digital platforms. With approximately 200 members, this community utilizes a social media ecosystem comprising Instagram, WhatsApp, and TikTok to expand reach and promote traditional culture. Instagram is used as a visual documentation showcase, WhatsApp for intensive communication, and TikTok to attract a global audience. Through this interconnected media ecosystem, the Siliah Galanggang Arts Community has successfully created an effective platform for interacting with the audience and promoting traditional arts. Support from local officials, collaboration with art enthusiasts, and participation in cultural festivals and social events strengthen the community’s presence. Challenges in funding and relevance in the digital era are addressed with innovative strategies and educational programs. With a long-term vision to establish a cultural center, this community is committed to preserving and developing Minangkabau cultural heritage through education, training, and active participation in cultural activities.