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All Journal The Indonesian Journal of Communication Studies Jurnal ASPIKOM Kamaya: Jurnal Ilmu Agama PROSIDING KOMUNIKASI Prosiding Magister Ilmu Komunikasi Avant Garde Jurnal Dharma Duta Widya Aksara: Jurnal Agmaa Hindu Jurnal Pewarta Indonesia Sadharananikarana: Jurnal Ilmiah Komunikasi Hindu Jurnal Public Relations (J-PR) Jawa Dwipa Samvada: Jurnal Riset Komunikasi, Media, dan Public Relation Widya Duta: Jurnal Ilmiah Ilmu Sosial Budaya Jurnal Communio: Jurnal Jurusan Ilmu Komunikasi
Ni Gusti Ayu Ketut Kurniasari
Universitas Budi Luhur
Religion Humanities Computer Science & IT Education Languange, Linguistic, Communication & Media Social Sciences Other

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Digital Public Relations PT Mulia Industrindo Tbk Dalam Mengelola Akun Instagram @muliaceramics Fauzi, Nabila Adzhana Putri Ariadi; Hakim, Fadlan Rusman; Saputra, Fadli; Kurniasari, Ni Gusti Ayu Ketut
Jurnal Public Relations (J-PR) Vol. 5 No. 2 (2024): Oktober 2024
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jpr.v5i2.4944

Abstract

Abstract This research aims to analyze the Digital Public Relations (PR) strategy implemented by PT Mulia Industrindo in managing Instagram social media. With the increasing development of technology and social media, companies need to have an effective PR strategy to build and maintain a positive image and interact with audiences directly. This research uses a qualitative method with a case study approach. Data was collected through in-depth interviews with PT Mulia Industrindo's PR team, Instagram content analysis, and documentation. The research results show that PT Mulia Industrindo implements various strategies, such as structured content planning, consistent use of visuals, active interaction with followers, collaboration with influencers, and the use of social media analytics to measure performance. These strategies have proven effective in increasing user engagement, strengthening brand awareness, and supporting a company's marketing goals. This research provides practical insights for other companies looking to optimize their social media management through a strategic Digital PR approach.
Strategi Public Relations Dalam Mempertahankan Brand Awareness Produk “Broodis” Di Social Media Instagram Meliani, Memey; Septianah, Nabila; Septiani, Salsabila; Kurniasari, Ni Gusti Ayu Ketut
Jurnal Public Relations (J-PR) Vol. 5 No. 1 (2024): April 2024
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jpr.v5i1.4945

Abstract

Pada era digitalisasi dan globalisasi, media sosial menjadi alat yang Krusial bagi industri bisnis dalam memasarkan produk atau jasa mereka. Penelitian ini menyoroti strategi Public Relations (PR) yang digunakan oleh Broodis, sebuah brand fashion pria lokal, dalam membangun Brand Awareness melalui Instagram. Dengan mengamati aktivitas Broodis di Instagram, penelitian ini bertujuan untuk memahami bagaimana mereka memanfaatkan berbagai fitur platform tersebut untuk meningkatkan visibilitas dan keterlibatan konsumen. Metode Kualitatif, khususnya Focus Group Discussion (FGD) dengan Tim Internal Broodis, digunakan untuk menggali strategi konten, pengelolaan konten berbasis riset, dan evaluasi kinerja konten melalui algoritma Instagram. Hasil penelitian menunjukkan bahwa Broodis berhasil membangun dan meningkatkan Brand Awareness dengan strategi konten yang adaptif dan berbasis data, memanfaatkan popularitas Instagram di kalangan target pasar mereka. Penelitian ini memberikan wawasan tentang pentingnya media sosial dalam strategi PR modern dan bagaimana pengelolaan konten yang efektif dapat meningkatkan Brand Awareness.
Analisis Pengelolaan Media Sosial Instagram @translation.mega November, Lintang Samudera; Kurniasari, Ni Gusti Ayu Ketut
Sadharananikarana: Jurnal Ilmiah Komunikasi Hindu Vol 7 No 2 (2025): Vol 7 No 02 (2025)
Publisher : Institut Agama Hindu Negeri Gde Pudja Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53977/sadharananikarana.v7i2.2672

Abstract

This study aims to analyze the management of the Instagram account @translation.mega, owned by Mega Translation Service, a company providing professional translation services. In the digital era, social media plays a crucial role in marketing, brand building, and audience engagement. This research adopts a qualitative approach using Regina Luttrell’s theoretical framework, The Circular Model of Social Media (SoMe), which consists of four stages: Share, Optimize, Manage, and Engage. Data were collected through interviews, observations, and documentation of the activities on the @translation.mega Instagram account. The findings indicate that Mega Translation has implemented a well-structured social media strategy through content planning, visual and caption optimization, the use of content management tools, and active audience engagement via Instagram features. Through effective social media management, the account has not only increased user engagement but also strengthened the company’s image and professionalism as a translation service provider.
STRATEGI PUBLIC RELATIONS DALAM MEMBANGUN BRAND AWARENESS KOMISIDOTCO MELALUI AKUN INSTAGRAM @KOMISIDOTCO Navisha Zahra, Kayla; Kurniasari, Ni Gusti Ayu Ketut
Jawa Dwipa Vol. 6 No. 2 (2025): Jawa Dwipa
Publisher : Lembaga Penerbit Sekolah Tinggi Hindu Dharma Klaten

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54714/jd.v6i2.110

Abstract

Komisidotco has become one of the effective social media in increasing brand awareness among the younger generation. The background of this research problem is the importance of social media strategy in building strong relationships with audiences, especially in the 18-35 age segment who are active on platforms such as Instagram. The purpose of this study is to analyze how Komisidotco uses a social media strategy integrated with the SOME theory (Share, Optimize, Manage, Engage) to achieve and increase brand awareness. The method used in this research is descriptive qualitative analysis based on interviews with the Komisidotco team and related literature studies. The results showed that Komisidotco has successfully reached the Brand Recall level and is working towards Top of Mind through the use of casual and humorous language, as well as the utilization of interactive features on Instagram. Authenticity and consistency in communication also contribute to increased audience Engagement and loyalty. In conclusion, Komisidotco's well-planned social media strategy and responsiveness to audience feedback has yielded significant results in increasing brand awareness, making them one of the most remembered and recognized mediums among the younger generation. This strategy not only increases visibility but also builds a strong foundation for long-term growth.
Strategi Public Relations Berbasis CRM dalam Pemulihan Loyalitas Pelanggan di Kafe Box Koffies, Tangerang Nacita, Azizah; Ni Gusti Ayu Ketut Kurniasari
Jurnal Pewarta Indonesia Vol 8 No 1 (2026): Jurnal Pewarta Indonesia
Publisher : Persatuan Wartawan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jpi.v8i1.272

Abstract

Penelitian ini bertujuan untuk menganalisis strategi Public Relations berbasis Customer Relationship Management (CRM) dalam pemulihan loyalitas pelanggan pasca fluktuasi di Kafe Box Koffies, Ciledug, Tangerang. Fluktutuasi jumlah kunjungan pelanggan pada periode 203-2024 menunjukkan adanya ketidakstabilan loyalitas yang memerlukan strategi komunikasi dan hubungan pelanggan yang lebih terarah. Penelitian ini menggunakan pendekatan deskriptif kualitatif dengan teknik pengumpulan data melalui observasi, wawancara mendalam dan dokumentasi. Analisis data dilakukan secara sistematik dengan mengacu pada komponen CRM. Hasil penelitian menunjukkan lima fokus utama strategi public relations, yaitu personalisasi pelanggan, database pelanggan, kualitas pelayanan, kualitas pelayanan, feedback pelanggan, dan segmentasi pelanggan. Meskipun penerapan CRM masih bersifat informal dan belum tersrtuktur secara sistematis, strategi tersebut terbukti mampu membangun kembali kepercayaan dan kedekatan emosional pelanggan. Penelitian ini menyimpulkan bahwa strategi public relations berbasis CRM berperan penting dalam pemulihan loyalitas pelanggan serta perlu didukung oleh pengelolaan database pelanggan yang lebih terintegrasi.
Co-Authors ADITYA NUGRAHA Ahmad Toni Anak Agung Ketut Patera Ardianto, Irwan Awwalin, Cahya Aulia Aziz, Naufal Abdul Azizy, Azizy Doddy Wihardi Fauzi, Nabila Adzhana Putri Ariadi Gifa, Alkausara Putri Hakim, Fadlan Rusman I Wayan Arif Sugiarta I Wayan Budha Irma Juliani Fajrin Jasmine Ramadhany Karim Larasati, Mayra Azzahra Lintang Samudera Meliani, Memey Muhamad Isnaini Nacita, Azizah Navisha Zahra, Kayla Niigata, Dinda Ramadhanty November, Lintang Samudera Pramesti, Ajeng Arieska Pratama, Agi Surya Putri, Salsabila Aulia Sakwa, Azky Dujak Salsabila Aulia Putri Salsabila, Natasya Saputra, Fadli Septianah, Nabila Septiani, Salsabila Suratno, Geri Syahra Amanda Heridian Tamunu, Fernando Sadrakh Umaimah Wahid Untung Suhardi Wayan Tantre Awiyane Wenny Maya Arlena