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All Journal Jurnal Ilmu Sosial dan Humaniora Jurnal The Messenger Jurnal SOLMA Jurnal Dinamika Sosial Budaya JIIP (Jurnal Ilmiah Ilmu Pendidikan) KADARKUM: Jurnal Pengabdian Kepada Masyarakat JURNAL ILMIAH GLOBAL EDUCATION PEMA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Journal of Innovation Research and Knowledge Jurnal Riset sosial humaniora, dan Pendidikan (Soshumdik) Jurnal Pengabdian Masyarakat Intimas (Jurnal INTIMAS): Inovasi Teknologi Informasi Dan Komputer Untuk Masyarakat Jurnal Kajian Agraria dan Kedaulatan Pangan Jurnal Dinamika Ilmu Komunikasi INJECT Interdisciplinary Journal of Communication
Pamungkas, Yoma Bagus
Prodi Ilmu Komunikasi, Fakultas Teknologi Informasi & Komunikasi, Universitas Semarang, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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TRANSFORMASI STRATEGI PROMOSI DIGITAL UMKM MELALUI PELATIHAN FOTO PRODUK BERBASIS PRAKTIK MEDIA SOSIAL Siti Liza Muafi; Yufrida Asmiarti; Nadya Kusumaningtyas; Farkhan Nur Rohman; Aditya Franscikal; Yoma Bagus Pamungkas
Intimas Vol 6 No 1 (2026)
Publisher : Fakultas Teknologi Informasi dan Industri Unisbank

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35315/intimas.v6i1.10495

Abstract

Abstract The development of social media has made visual content a crucial element in MSME promotional strategies. However, many MSME actors still face limitations in producing attractive product photographs that align with the characteristics of social media platforms. This Community Service Program (PKM) aimed to enhance the understanding and skills of MSME actors in Jomblang Subdistrict in product photography to support the optimization of digital promotion. The implementation method employed a participatory and applicative approach through stages of needs analysis, theoretical training, hands-on product photography practice using simple equipment, as well as evaluation and mentoring. Evaluation was conducted using pretests and posttests to measure improvements in participants’ understanding. The results showed a significant increase in the average score from 52.4 in the pretest to 82.6 in the posttest. In addition, the quality of participants’ product photographs improved in terms of lighting, composition, and background selection, which contributed to increased promotional interaction on social media. These findings demonstrate that practice-based product photography training is effective, easy to adopt by MSMEs, and contributes to enhancing the sustainability of digital promotional competitiveness.
Co-Authors Aditya Franscikal Ambarwati, Tarisma Ambarwati, Wahyu Diah Ami Saptiyono Ayang Fitriyanti Edi Nurwahyu Julianto Edi Nurwahyu Julianto Edi Nurwahyu Julianto, Edi Nurwahyu Fajriannoor Fanani, Fajriannoor Farkhan Nur Rohman Fathih, Qoimudin Tajul Febriano, Vega Fitra Prasapawidya Purna Fitrianti, Ayang Hapsari, Richiana Hilda Rahmah, Hilda Muhammad Adnan Nadya Kusumaningtyas Nurul Hasfi Pujiastuti, Natalia Sari Purba, Arief Marizki Rafa, Ersa Nabalah Rahmadani, Pinastika Richiana Hapsari Saptiyono, Ami Septiandani, Dian Sigit Hardiyanto Siti Liza Muafi Sri Syamsiyah Lestari Sjafiie Tika Ristia Djaya, Tika Ristia Wiratama, Reva Andrea Yufrida Asmiarti Yuliyanto Budi Setiawan Yunianto, Aldias Erik Yuwanto Yuwanto