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All Journal Jurnal Pengabdian Pada Masyarakat METHABDI Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis Riset Ilmu Manajemen Bisnis dan Akuntansi Pusat Publikasi Ilmu Manajemen Maslahah: Jurnal Manajemen dan Ekonomi Syariah Journal of Islamic Economics and Finance Jurnal Penelitian Progresif (JPP) Jurnal Bisnis Inovatif dan Digital Skena Bisnis
Bayu Teta
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Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Physics Public Health Social Sciences Other

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Kualitas Produk dan Citra Merek: Keputusan Pembelian Konsumen Susu Dancow di Kota Medan Rahmad Efendy; Infensius Gea; Anggi Dian Safitri; Bayu Teta
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 3 No. 3 (2025): Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v3i3.1983

Abstract

This study aims to examine the influence of product quality and brand image on consumer purchasing decisions of Dancow milk in Medan City. The research employs a quantitative approach using multiple linear regression analysis with SPSS version 26. The sample consists of 65 respondents determined using the Hair , method, and data were collected through questionnaires. The t-test results indicate that product quality does not have a significant effect on purchasing decisions Sig. 0.093, while brand image has a significant influence Sig. 0.000. The F-test shows that product quality and brand image simultaneously have a significant effect on purchasing decisions Sig. 0.000. The Adjusted R Square value of 0.218 indicates that 21.8% of the purchasing decision variable is explained by the two independent variables. Therefore, brand image is the dominant factor influencing consumer purchasing decisions for Dancow milk in Medan City.
Pengaruh Kepercayaan Merek dan Kualitas Produk terhadap Keputusan Pembelian AMDK Le Minerale di Kecamatan Medan Petisah Mikael Meikal Telaumbanua; Witeanus Halawa; Yaatulo Tafonao; Bayu Teta
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 3 No. 3 (2025): Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v3i3.2014

Abstract

This study aims to analyze the effect of Brand Trust and Product Quality on the Purchase Decision of Bottled Drinking Water (AMDK) brand Le Minerale in Medan Petisah District. The research method used is quantitative with a multiple linear regression approach. The sample consisted of 70 respondents selected using accidental sampling technique. Data were collected through questionnaires and analyzed using validity and reliability tests, classical assumption tests, multiple linear regression analysis, t-test, F-test, and determination test (Adjusted R Square). The results show that Brand Trust and Product Quality have a positive and significant effect both partially and simultaneously on Purchase Decision. The Adjusted R Square value of 0.441 indicates that these two variables explain 44.1% of the variation in purchase decisions, while the remaining 55.9% is influenced by other factors outside the research model.
Pengaruh Citra Rasa dan Kualitas Pelayanan terhadap Kepuasan Pelanggan pada Hilande Koffie Medan Meisya Yusrilia; Arman Syukur Zai; Rolinda Roito Sinaga; Bayu Teta
Jurnal Rimba Riset Ilmu manajemen Bisnis dan Akuntansi Vol. 3 No. 3 (2025): Agustus : Riset Ilmu Manajemen Bisnis dan Akuntansi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/rimba.v3i3.1976

Abstract

This research aims to analyze the effect of taste and service quality on customer satisfaction at Hilande Koffie Medan. As the café business continues to grow in urban areas, customer satisfaction becomes a key factor in business sustainability. Hilande Koffie, located in Medan, offers a variety of pastries and beverages that attract many customers, yet some inconsistencies in taste and service have raised concerns. This study uses a quantitative method with a sample of 45 respondents, applying multiple linear regression analysis through SPSS version 25. The results show that both taste and service quality have a positive and significant effect on customer satisfaction, either partially or simultaneously. The coefficient of determination (Adjusted R²) shows that 65% of the variation in customer satisfaction can be explained by the two independent variables. The findings suggest that maintaining consistency in taste and improving staff professionalism are crucial in enhancing overall customer experience. Therefore, Hilande Koffie is recommended to continuously evaluate and improve both aspects to increase customer satisfaction and loyalty.
Pengaruh Kesadaran dan Tingkat Pendidikan terhadap Kepatuhan Wajib Pajak dalam Membayarkan Pajak Kendaraan Bermotor di Kota Medan Rogate Herawati Siahaan; Juita Pardede; Bayu Teta
Jurnal Rimba Riset Ilmu manajemen Bisnis dan Akuntansi Vol. 3 No. 3 (2025): Agustus : Riset Ilmu Manajemen Bisnis dan Akuntansi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/rimba.v3i3.2018

Abstract

Taxes are the primary source of state revenue, and the Motor Vehicle Tax (PKB) is one of the regional taxes that contributes significantly to Regional Original Revenue (PAD). However, taxpayer compliance in the city of Medan remains suboptimal. This study aims to analyze the effect of awareness and education level on taxpayer compliance in paying motor vehicle taxes in Medan. The research method uses a quantitative approach with a survey technique involving 75 taxpayers. Data analysis includes validity and reliability tests, normality, multicollinearity, heteroscedasticity, and multiple linear regression analysis. The results show that both awareness and education level have a significant partial effect on taxpayer compliance, supported by significance values less than 0.05. Simultaneously, the two variables also have a significant influence, with an R Square value of 0.471. This means that 47.1% of the variation in taxpayer compliance is explained by awareness and education level. These findings indicate that improving taxpayer awareness and education is a crucial factor in increasing compliance with motor vehicle tax payments in Medan.
Membagun Kepercayaan dan Saling Memahami Antar Anggota Organisasi di Restoran Greet Bear Bowl Romana Rinda Nazara; Reydel Beginsa Lahagu; Sadaria Zebua; Siti Anggraini; Mardiana Halawa; Bayu Teta
Jurnal Rimba Riset Ilmu manajemen Bisnis dan Akuntansi Vol. 3 No. 3 (2025): Agustus : Riset Ilmu Manajemen Bisnis dan Akuntansi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/rimba.v3i3.2061

Abstract

This study aims to analyze the importance of building trust and mutual understanding among organizational members to enhance team performance and work effectiveness at Greet Bear Bowl Restaurant. Trust is developed through open communication, organizational justice, and recognition of individual contributions. Meanwhile, mutual understanding is supported by active participation, aligned goals, and a positive organizational culture. The study adopts a qualitative approach using in-depth interviews with four permanent employees. The results indicate that trust and understanding play a crucial role in strengthening work relationships, improving coordination, and supporting the effective and sustainable achievement of organizational goals.
ORGANIZATIONAL BEHAVIOR AND ITS INFLUENCE ON EMPLOYEE LOYALTY AT WAJIR SEAFOOD Remigius Obortus Laia; Erika Hulu; Angel Aritonang; Farming Vica; Gina Sonia Symbol; Bayu Teta
Jurnal Penelitian Progresif Vol 4 No 2 (2025): MARCH 2025 - AUGUST 2025
Publisher : CV Naskah Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61992/jpp.v4i2.228

Abstract

The purpose of this scientific research is to examine how organizational behavior (including leadership, communication, and work culture) impacts employee loyalty at Wajir Seafood, Medan. This study employs a census approach as its quantitative research method, involving a sample of 50 employees. Data was gathered through questionnaires and analyzed using simple linear regression with SPSS Version 22. The findings reveal that organizational behavior significantly affects employee loyalty (β = 0. 351, p = 0. 001), showing a moderate correlation (R = 0. 437) and a contribution of 19. 1% (R² = 0. 191). These results align with the theories proposed by Robbins (2002) and Luthans (2011), highlighting the necessity of a supportive work environment. However, 80. 9% of other factors, such as compensation and training, have not been investigated in this model. The study concludes that enhancing organizational behavior could be a preliminary strategy for fostering employee loyalty, although it should be supplemented by additional interventions. Practical implications include enhancing internal communication, recognition systems, and training programs for better outcomes.
Manajemen Perlindungan Hukum Kegiatan Penghijauan Dan Gotong Royong Mahasiswa Pencinta Alam Gunung Hitam STIE IBMI Medan Bayu Teta; Siti Junaida Hasibuan
Jurnal Pengabdian Pada Masyarakat METHABDI Vol 5 No 1 (2025): Jurnal Pengabdian Pada Masyarakat METHABDI
Publisher : Universitas Methodist Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46880/methabdi.Vol5No1.pp58-62

Abstract

The reforestation and community service activities at STIE IBMI Medan aim to enhance the academic community's awareness of environmental conservation, strengthen solidarity among students, lecturers, and the surrounding community, and provide practical knowledge about sustainable planting techniques. This program also integrates legal aspects to create synergy between environmental awareness and regulatory compliance, with the goal of establishing an inspiring eco-friendly campus model. The results of the activity demonstrated success in creating a greener and healthier campus environment, while also raising awareness among students and the community about the importance of environmental preservation. Through community collaboration, social relationships among the academic community and the surrounding society were significantly strengthened. The active participation of the Gunung Hitam Nature Enthusiasts Association was a key factor in the program's success, culminating in the planting and arrangement of plants in various strategic campus locations. This success brings STIE IBMI Medan closer to becoming a role model for eco-friendly educational institutions.
Pengaruh Kemudahan Pengguna dan Cashback terhadap Minat Beli Ulang Mahasiswa di Marketplace Lazada Bayu Teta; Selvina Mariana Sitinjak; Jesica Theresia Purba2; Tiurlan Br manullang
PPIMAN Pusat Publikasi Ilmu Manajemen Vol. 3 No. 3 (2025): Juli : Pusat Publikasi Ilmu Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ppiman.v3i3.912

Abstract

This study aims to analyze the effect of ease of use and cashback on students' repurchase intention on the Lazada marketplace. The research employs a quantitative approach with a survey method. The sample was obtained using accidental sampling, involving 55 active student users of Lazada. The instrument used a closed-ended questionnaire with a Likert scale, and both validity and reliability were tested. Data were analyzed using multiple linear regression. The results show that ease of use and cashback both have a significant partial and simultaneous effect on repurchase intention.
Co-Authors Agato Arjuna Putra Gulo Angel Aritonang Anggi Dian Safitri Arman Syukur Zai Berkat Jaya Zalukhu Dini Anggaini Disti Aulia Putri Elijon Tumanggor Erika Hulu Farming Vica Gina Sonia Symbol Hendrik Putra Lombu Iman Putra Jaya Hulu Infensius Gea Irwan Harefa Jesica Theresia Purba2 Juita Pardede Jusni Wati Zai Juwita Sihotang Mardiana Halawa Meisya Yusrilia Mikael Meikal Telaumbanua Nirwana Sari Nuratika Pasaribu Rahmad Efendy Ratna Ashary Remigius Obortus Laia Reydel Beginsa Lahagu Rizka Putri Rogate Herawati Siahaan Rolinda Roito Sinaga Roma Agnesia Pasaribu Romana Rinda Nazara Sadaria Zebua Sarah Siregar Selvina Mariana Sitinjak Siti Anggraini Siti Junaida Hasibuan SITI NUR AISYAH Sumarni Kristiani Siregar Tino Osama Munthe Tiurlan Br manullang Wilda Dwina Br Pandia Witeanus Halawa Yaatulo Tafonao