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All Journal Journal of Business and Behavioural Entrepreneurship Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah JRMSI - Jurnal Riset Manajemen Sains Indonesia J-MAS (Jurnal Manajemen dan Sains) International Journal of Environmental, Sustainability, and Social Science Journal of Applied Data Sciences International Journal of Economy, Education and Entrepreneurship (IJE3) Indonesian Journal of Economy, Business, Entrepreneuship and Finance (IJEBEF) International Journal of Education, Social Studies, And Management (IJESSM) Indonesian Journal of Business Analytics (IJBA) AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) Jurnal Pijar : Studi Manajemen dan Bisnis JPNM : Jurnal Pustaka Nusantara Multidisiplin International Journal of Application on Economics and Business Jurnal Bisnis, Manajemen, dan Keuangan Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Journal of Business Application
Sadat, Andi Muhammad
Fakultas Ekonomi, Universitas Negeri Jakarta
Religion Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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Journal : Indonesian Journal of Economy, Business, Entrepreneuship and Finance (IJEBEF)

 1 
DETERMINASI NIAT MENGGUNAKAN MOBILE INVESTMENT PADA GENERASI Z DI JABODETABEK Ragasiwi, Diah Ayu; Sadat, Andi Muhammad; Monoarfa, Terrylina Arvinta
Indonesian Journal of Economy, Business, Entrepreneuship and Finance Vol. 5 No. 2 (2025): Indonesian Journal of Economy, Business, Entrepreneuship and Finance
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijebef.v5i2.264

Abstract

The digital transformation in the financial sector has significantly driven the growth of digital investment application usage in Indonesia. This study aims to analyze the influence of perceived usefulness, perceived ease of use, and perceived risk on users’ intention to use digital investment applications, with a case study of Bibit users in the Greater Jakarta area (Jabodetabek). A quantitative approach was employed by distributing questionnaires to 272 respondents, and the data were analyzed using Partial Least Squares-Structural Equation Modeling (PLS-SEM). The results reveal that both perceived usefulness and perceived ease of use have a significant positive effect on intention to use, while perceived risk has a significant negative effect. These findings highlight the importance of developing user-friendly and beneficial features, as well as managing perceived risk, to encourage the intention to use digital investment applications, particularly among younger generations.
PENGARUH INTERAKTIVITAS, KEAHLIAN DAN HIBURAN TERHADAP NIAT PEMBELIAN MELALUI SHOPEE LIVE Kalila, Sekar Ayu; Sadat, Andi Muhammad; Kasofi, Adnan
Indonesian Journal of Economy, Business, Entrepreneuship and Finance Vol. 5 No. 2 (2025): Indonesian Journal of Economy, Business, Entrepreneuship and Finance
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijebef.v5i2.265

Abstract

The use of live shopping has increasingly developed as part of the shift in consumer shopping behavior in the digital era. However, in the past two years, there has been a decline in purchases through this feature, particularly on the Shopee Live platform. This condition indicates that the popularity of live shopping has not been fully followed by an increase in consumers’ purchase intention. This study aims to examine the influence of interactivity, streamer expertise, and entertainment on purchase intention in the context of Shopee Live. The research adopts the Stimulus-Organism-Response (SOR) theory to explain how stimulus elements affect consumers’ behavioral responses. Data were collected from 180 respondents who had previously watched Shopee Live in the Jabodetabek area, using purposive sampling. The research instrument was distributed through an online questionnaire and analyzed using Structural Equation Modeling (SEM) with the assistance of SmartPLS 4 software. The results show that interactivity, streamer expertise, and entertainment have a positive and significant effect on consumers’ purchase intention through Shopee Live.
Co-Authors Agustinus Purna Irawan Ahsaina Zulfah, Islamia Alyandro, Bryan Amanda, Nur Anisa Annisa Lutfia Aprili, Adelia Nur ASHSIDIK, Fajar Basrah Saidani Basrah Saidani Berutu, Meta Bara Cokki, Cokki Hafizh, Nirwana Haris Maupa Haryati, Dinda Ika Febrilia Kalila, Sekar Ayu Kasofi, Adnan Kedaton, Nyi Raden Sekar Khairiyadi, Mochamad Rizky Krissanya, Nofriska Kusumaningrum, Nadila Mei-Lan Lin Monoarfa, Terrylina Arvinta Muhammad Fawaiq, Muhammad Nandika, Thania Sanique Putra, Freddy Pungky Ragasiwi, Diah Ayu Rahmi Rahmi Rivai P, Agung Kresnamurti Safitri, Dewi Nur Indah Saleh, Hendra Noor Sari, Dewi Agustin Pratama Setyo Ferry Wibowo Sholikhah Sholikhah Syamillah, Fidelia Umran, M. Fankar Usep Suhud Zendrato, Bernadus Orudu Richard