Garuda - Garba Rujukan Digital

p-Index From 2021 - 2026

3.845

P-Index

This Author published in this journals

All Journal International Journal of Electrical and Computer Engineering JRSI (Jurnal Rekayasa Sistem dan Industri) ILKOM Jurnal Ilmiah Jurnal Sains dan Informatika : Research of Science and Informatic KOMIK (Konferensi Nasional Teknologi Informasi dan Komputer) Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal Jurnal Teknologi Journal of Applied Data Sciences Majalah Ilmiah UPI YPTK Journal of Computer Scine and Information Technology Jurnal Ipteks Terapan : research of applied science and education Bit (Fakultas Teknologi Informasi Universitas Budi Luhur) Jurnal Pustaka Mitra : Pusat Akses Kajian Mengabdi Terhadap Masyarakat Jurnal Pustaka Data : Pusat Akses Kajian Database, Analisa Teknologi, dan Arsitektur Komputer Journal of Information Systems and Technology Research Jurnal Sains Informatika Terapan (JSIT) Jurnal Komtekinfo Indonesian Journal of Informatic Research and Software Engineering Innovative: Journal Of Social Science Research Jurnal Teknologi Journal Of Indonesian Social Society JOURNAL OF COMMUNITY SERVICE AND APPLICATION SCIENCE (JCSAS) The Indonesian Journal of Computer Science Bridge: Jurnal Publikasi Sistem Informasi dan Telekomunikasi

Mutiana Pratiwi

Universitas Putra Indonesia YPTK Padang

Author-ID : 854592

Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Veterinary Other

Published : 41 Documents Claim Missing Document

Claim Missing Document

Articles

1 2 3 4 5

Digital Marketing Sebagai Strategi Pemasaran Kopi Pada Bumnag Nagari Lasi Ulya Ilhami Arsyah; Mutiana Pratiwi; Rahmatul Husna Arsyah
Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal Vol 5, No 2 (2022): Mei 2022
Publisher : STMIK Royal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33330/jurdimas.v5i2.1451

Abstract: Industrial era 4.0 brought changes in the economic field, and the consequence of this era was the birth of the digitization process in all fields. Digital marketing for business players is a very important part, even for BUMNAG Nagari Lasi. To support and advance the business, BUMNAG must be able to compete with the competition in the supply of quality products, so the necessary marketing strategy is capable of increasing sales and market expansion, the only one with digital marketing. BUMNAG managers are expected to have a desire to use digital devices, especially when presenting the products they sell. BUMNAG's ability to manage marketing through digital media will make it easier for the products to be known by many people and in demand. However, there are still many BUMNAGs that do not use digital marketing media as a marketing strategy, which makes BUMNAG unable to compete with other SMEs that have used this medium. Therefore, it was considered necessary to implement the activity to carry out training in digital marketing in the advancement of the Kopi Lasi BUMNAG Nagari Lasi.Keywords: digital marketing; marketing strategy; bumnag; lasi coffee Abstrak: Era industri 4.0 membawa perubahan di bidang ekonomi, dimana konsekuensi dari era ini adalah proses digitalisasi di segala bidang. Pemasaran digital bagi pelaku usaha menjadi bagian yang sangat penting, termasuk bagi Badan Usaha Milik Nagari Lasi (BUMNag). Untuk mendukung dan memajukan bisnis, BUMNag harus mampu bersaing dengan kompetitor dalam menyediakan produk yang berkualitas, sehingga diperlukan strategi pemasaran yang mampu meningkatkan penjualan dan perluasan pasar, salah satunya adalah digital marketing. Pengelola BUMNag diharapkan memiliki keterampilan dalam menggunakan perangkat digital terutama dalam memperkenalkan produk yang mereka jual. Kemampuan BUMNag dalam mengelola pemasaran melalui media digital akan memudahkan produk untuk dikenal banyak orang dan diminati. Namun masih banyak BUMNag yang tidak menggunakan media digital marketing sebagai strategi pemasaran sehingga BUMNag kalah bersaing dengan pelaku UKM lainnya yang telah menggunakan media ini. Pengabdian ini dilakukan dengan menggunakan metode studi pustaka, pelaksanaan kegiatan dan evaluasi. Dimana implementasinya dilakukan secara bertahap seperti sosialisasi, pendataan, pembuatan sistem informasi digital marketing dan juga pelatihan admin. Oleh karena itu pelaksanaan kegiatan pengabdian ini sangat dibutuhkan dalam meningkatkan perekonomian masyarakat sekitar melalui pemasaran Kopi Lasi di BUMNag Nagari Lasi.Kata kunci: digital marketing; strategi pemasaran; bumnag; kopi lasi

PENERAPAN KONSEP CUSTOMER RELATIONSHIP MANAGEMENT DALAM MEMBANGUN BRANDING CATERING KOTA PADANG Mutiana Pratiwi; Widia Marta
KOMIK (Konferensi Nasional Teknologi Informasi dan Komputer) Vol 2, No 1 (2018): Peranan Teknologi dan Informasi Terhadap Peningkatan Sumber Daya Manusia di Era
Publisher : STMIK Budi Darma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30865/komik.v2i1.912

Small micro business is a business that is very helpful in various aspects of the Indonesian economy. In Padang city has various types of SME businesses. One of them is Catering. The development of catering business in this city is very rapid because of the many interests of the community to use these services. As a result, competition arises between businesses which shows a significant impact on the catering business so that each of these businesses must be able to create their own market by creating a Brand for their catering business. The purpose of this study is to analyze the system to create E-Branding with the concept of CRM (Customer Relationship Management). The results of this study are the creation of E-Branding Catering, which has benefits as a form of actualizing the character of SME Catering businesses and supporting marketing and increasing competitiveness.Keywords: Brands, customer releationship management, Catering, small medium enterprise, e-branding

THE EFFECTIVITY OF E-BRANDING IMPLEMENTATION WITH CRM CONCEPT ON INCREASED SALES AT CATERING BUSINESS IN PADANG CITY Mutiana Pratiwi; Ulya Ilhami Arsyah
Jurnal Ipteks Terapan (Research Of Applied Science And Education ) Vol. 14 No. 3 (2020): Re Publish Issue
Publisher : Lembaga Layanan Pendidikan Tinggi Wilayah X

Micro, small and medium enterprises are a business sector that is very helpful in various aspects of theIndonesian economy. In the city of Padang has various types of SME businesses. One of them is Catering. Thedevelopment of the catering business in this city is very rapid because of the many people's interest in usingthese services. As a result, there was competition between businesses that showed a significant impact on thecatering business so that each of these businesses had to be able to create their own market by creating a brandfor their catering business. This research was conducted to determine the effectiveness of the implementation ofe-branding UKM Catering Padang City with the concept of CRM (Customer Relationship Management) toincrease sales. The results of this study are the determination of the effectiveness of e-branding that has beencarried out on the level of marketing and income obtained by SMEs, which have benefits as a form ofactualization of the character of the UKM Catering business and to support marketing so that sales increase andincrease competitiveness appears. The method used is Customer Relationship Management (CRM).

Efektifitas Penerapan Customer Relationship Management (CRM) pada Toko Nil Maizar Sport Apparel Mutiana Pratiwi
Bit (Fakultas Teknologi Informasi Universitas Budi Luhur) Vol 16, No 2 (2019): SEPTEMBER 2019
Publisher : Universitas Budi Luhur

Dengan semakin ketatnya persaingan bisnis di dalam dunia usaha, kecepatan dan ketepatan dalam bertindak merupakan suatu hal yang utama. Akibatnya muncul persaingan antar usaha yang memperlihatkan dampak yang cukup signifikan terhadap usaha sehingga masing-masing usaha tersebut harus mampu untuk menciptakan pasar mereka sendiri dengan cara menciptakan brand terhadap usaha yang mereka miliki. Selain itu Pengelolaan yang baik pada suatu perusahaan juga sangat diperlukan untuk memperlancar kinerja perusahaan. Salah satu dari sistem yang paling mendukung adalah sistem promosi. Promosi merupakan kegiatan yang dilakukan oleh perusahaan dalam memperkenalkan produk mereka ke pasaran. Penelitian ini melakukan sebuah survey pada Toko Nil Maizar Sport Apparel dimana merupakan tempat usaha penjualan perlengkapan olahraga yang berada di kota Padang, Sumatera Barat. Tujuan dari penelitian ini adalah menganalisa dan menentukan tingkat efektifitas terhadap penerapan sistem informasi penjualan pada Toko Nil Maizar Sport Apparel dengan metode Customer Relationship Management (CRM). Hasil dari penelitian ini adalah terciptanya sebuah aplikasi promosi online, yang memiliki manfaat sebagai bentuk aktualisasi karakter usaha serta menunjang pemasaran dan meningkatkan daya saing.

Children Disease Diagnosis System Using Forward Chaining Method (Sistem Pakar Diagnosa Penyakit Ayam Dengan Menggunakan Metode Forward Chaining) Hari Marfalino; Mutiana Pratiwi; Randi
Jurnal KomtekInfo Vol. 6 No. 2 (2019): Komtekinfo
Publisher : Universitas Putra Indonesia YPTK Padang

Expert systems are widely used in various types of fields, one of which is in the field of animal husbandry. The number of chicken farms that appear is not comparable with information and knowledge about raising chickens, so dependence on experts is the only solution in handling chicken disease problems. Expert systems can be a solution to problems that arise in terms of handling chicken disease. Expert systems that are built using the forward chaining method can work like an expert who can deduce the problem from the symptoms given. With the existence of an expert system, dependence on experts is no longer a solution in dealing with the problem of chicken disease, because ordinary people can also provide action like an expert.

Employee Scholarship Acceptance By Applying The Mfep Method Rima Liana Gema; Mutiana Pratiwi; Shary Lusinia; Devia Kartika; Ulya Ilhami Arsyah
Jurnal KomtekInfo Vol. 7 No. 2 (2020): Komtekinfo
Publisher : Universitas Putra Indonesia YPTK Padang

The use of computers in people's lives is growing as is the case with companies that provide scholarships for the children of employees who work at the company. The scholarship selection system is still done manually so it is ineffective and inefficient and requires a long time. By using a new system design to assist in data processing of spare part goods, producing a desired system a system is created. In this study the authors used the method of field research, interviews, library research and laboratory research, in conducting analysis using UML (Unified Model Language). The new system will be implemented later to improve the quality of information generated so that these designs can be useful for the company concerned.

THE EFFECTIVITY OF E-BRANDING IMPLEMENTATION WITH CRM CONCEPT ON INCREASED SALES AT CATERING BUSINESS IN PADANG CITY Mutiana Pratiwi; Ulya Ilhami Arsyah
Jurnal Ipteks Terapan Vol. 14 No. 3 (2020): Re Publish Issue
Publisher : Lembaga Layanan Pendidikan Tinggi Wilayah X

COBIT 4.1: AUDIT INFORMATION SYSTEM FINGERPRINT Mutiana Pratiwi; Ulya Ilhami Arsyah; Aggy Pramana Gusman
Jurnal Ipteks Terapan (Research Of Applied Science And Education ) Vol. 16 No. 4 (2022): Jurnal Ipteks Terapan : research of applied science and education
Publisher : Lembaga Layanan Pendidikan Tinggi Wilayah X

The development of Information Technology (IT) is currently growing so rapidly. So that the information system has penetrated almost every field of everyday life. There are several types of technology that are usually used by companies, especially to support the human resource management section in managing information in companies and one of them is by implementing technology from an information system regarding attendance. The role of IT in organizational operational processes, the Cooperative Industry and Trade office uses a fingerprint record system for taking attendance. The attendance-taking tool has a sophisticated electronic system that only reads the fingerprint patterns of each employee. With this fingerprint attendance, employees can be motivated to arrive early because fingerprint attendance cannot manipulate employee attendance in the office. This study uses the COBIT 4.1 method which focuses on the DS (Delivery and Support), and ME (Monitor and Evaluate) domains. By calculating the maturity level, the DS value of 4.58 is obtained at level 5, namely Optimized Level, which means that agencies have implemented information technology very well and agencies need to maintain system stability so that it continues to develop, while the ME calculated on a scale of 3.99 is at the level 4, namely managed level, which means that security in the system is quite good and only needs to be evaluated so that the vision and mission of the agency are achieved.

Perancangan Sistem Informasi Data Stock Controlling dengan Metode EOQ Riskian Tahmid; Fajrul Islami; Mutiana Pratiwi; Ulya Ilhami Arsyah
Jurnal Teknologi Vol. 9 No. 1 (2019): Jurnal Teknologi
Publisher : Universitas Putra Indonesia YPTK Padang

Information thecnology development is quickly even in outlying places that are never feeld its benefit before, but nowdays they can deeply enjoy able with information thecnology serves in an online manner. The business are established and progressed usually organized their supply management there (in the business). Previously PT. MUTIA MULIA PADANG has difficulty in the supply of the management be cause of manual character.Controlling inventory or inventory management right is not easy. But if too little inventory results in the risk of inventory shortage, as they often can not be imported goods inventory stating sudden cessation of the production process, delays in profits, even loss of customers.It would require an inventory application to manage inventory control, then the company's needs will bemet with swift and precise, so as to control inventory. With the report in the form of file storage can allow minimize the potentially fatal errors, such as losing records. This application is built using the programming language PHP and MySQL, which assisted with modeling UML (Unified Modeling Language)

Analisa Sistem Informasi Pemliharaan Prasarana Jalan dan Jembatan Dinas Pekerjaan Umum (PU) Firna Yenila; Mutiana Pratiwi; Devia Kartika; Rima Liana Gema; Gustiawan Efendi
Jurnal Teknologi Vol. 9 No. 1 (2019): Jurnal Teknologi
Publisher : Universitas Putra Indonesia YPTK Padang

Telah dilakukan penelitian pada Kantor Dinas Pekerjaan Umum (PU) Kabupaten Pasaman Baratdimana permasalahan yang dijadikan sebagai dasar dalam penelitian ini yaitu penyajian informasi Mengenai prasarana Jalan Dan jembatansecara cepat dan tepat. Dengan proses observasi secara langsung kelapangan telah mendapatkan kelemahan sistem yang sedang berjalan. Walaupun tidak secara keseluruhan namun lebih mengarah pada masalah spesifik, tetapi diharapkan dapat membantu permasalahan dalam penyajian informasi prasarana jalan dan jembatan. Penulis merancang sistem informasi dalam pemeliharaan jalan dan jembatankarena dengan sistem informasi ini akan lebih cepat, tepat dan akurat dalam penyajianinformasi kepada pihak-pihak berkepentingan dalam Dinas Pekerjaan Umum (PU) Kabupaten Pasaman Barat

Co-Authors Aggy Pramana Gusman Ahmad Haidir Aminuyati Anam, M Khairul Arsyah, Ulya Ilhami Ayu Mahessya, Raja Devia Kartika Dinul Akhiyar Efendi, Gustiawan Eva Rianti Fajrul Islami Firna Yenila Fitri Amelia Sari Lubis Fryonanda, Harfebi Gema, Rima Liana Gushelmi Gustiawan Efendi Husna Arsyah, Rahmatul Irawadi Putra Irzal Arif Wisky Jihan Sy, Yulia Johan Harlan Jufriadif Na`am, Jufriadif Kris Hiburan Laoli, Vince kurnia, rahmi putri Liga Mayola Lusinia, Shary Armonitha Mardhiah, Putri Marfalino, Hari Marta, Widia Muhammad Tajuddin Muhammad, Abulwafa Munawir Munawir NILA PRATIWI Nitami, Dian Panggranatama, Nanda Randi Riskian Tahmid Romi Hardianto Ruri Hartika Zain Sarjon Defit Shary Lusinia Silky Safira Sovia, Rini Surmayanti, Surmayanti Tahmid, Riskian Tukino, Tukino Ulya Ilhami Arsyah Widia Marta Yori Adi Atma

Title

Found 41 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 41 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 41 Documents
Search